Professional Documents
Culture Documents
BY
Nikunj Batra
I also declare that the data in this report is publicly available i.e. nothing disclosed is confidential and
no part of this report has been submitted by me fully or partly for the award of any other degree,
diploma, title or recognition earlier.
I would like to express my deepest gratitude to my project mentor Mr. Manas Das (Traning Manager)
for his valuable guidance, inspiration and encouragement that I received throughout the project.
I also acknowledge the fact that throughout the project he has dedicated his valuable and
precious time that helped me a lot.
It was a great privilege for me to work under the expert guidance of Dr S.P. Ketkar, Professor -
Marketing, LBSIM New Delhi who was always there to monitor progress in the project and provide
Nikunj Batra
PGDM(General)
In the commercial arena, the choice of an effective strategy is perhaps the most important and
the toughest decision to take. The decision to select among the grand strategies and deciding
Upon which strategy, will best meet the organization objectives is rendered complex by multiple
considerations. The same is also true with the insurance companies in India who are constantly
revamping their strategies and coming out with innovative options to stay in the competition. There
were days when Life Insurance Corporation of India (LIC) was the only insurance company
available to people in India and where people synonymies Insurance to LIC. Also, since it was a
Public-Sector Undertaking (PSU) it has a great support from people. But now times have changed
a lot of private players have entered into the fray. There have been a lot of Indian companies
collaborating with foreign insurance giants like ICICI Prudential, Bajaj Allianz etc. who have
already made their presence felt in the Indian Insurance industry.
Even though LIC is still the market leader with more than over 60% of the market share, the private
players are giving it a tough time. Since the last decade the market share of LIC had fallen by about
more than 20%.
The new private players have started offering a variety of unlimited schemes right from insurance
plans for a 30 days old baby to that of a 70 years old senior citizen. Also, the private
Companies have started creating the important have started positioning their brands and are
Marketing their products in such a way the people have started feeling the need of security
in their lives.
Taking into account the huge population and growing per capita income besides several other
driving factors, a huge opportunity is in store for the insurance companies in India. According to
the latest research findings, nearly 80% of Indian population are without life insurance cover while
health insurance and non-life insurance continues to be below international standards. And this
part of the population is also subjected to weak social security and pension systems with hardly
any old age income security. As per our findings, insurance in India is primarily used as a means
to improve personal finances and for income tax planning; Indians tend to invest in properties and
gold followed by bank deposits. They selectively invest in shares also but the percentage is very
small (4-5%). This in itself is an indicator that growth potential for the insurance sector is immense.
It's a business growing at the rate of 15-20% per annum and presently is of the order of around
more than $55 billion.
India is a vast market for life insurance that is directly proportional to the growth in premiums and
an increase in life density. With the entry of private sector players backed by foreign expertise,
Indian insurance market has become more vibrant.
Competition in this market is increasing with companys continuous effort to lure the customers
with new product offerings. However, the market share of private insurance companies remains low in the 25-
35% range. Even to this day, Life Insurance Corporation (LIC) of India dominates Indian insurance sector. The
heavy hand of government still dominates the market, with price controls, limits on ownership, and other
restraints. They private players are still in their initial days and would take some more time to capture a good
market share. At present, they are coming up with new and innovative ideas.
Since the last decade the life insurance industry in India has been growing very fast and many new companies
have entered this business insurance. The Indian life insurance industry has recorded a robust growth of more
than 16 per cent for the nine-month period which ended on December 31, 2008.It is expected to grow at an
amazing rate of 20 per cent this year Also in the present scenario the most sought after insurance plans are the
Unit Linked Insurance Plans (ULIPs).
A ULIP is a life insurance policy which provides a combination of risk cover and investment. ULIPs have
gained high acceptance due to attractive features they offer like flexibility, transparency, liquidity and a vast
variety of fund option. Unit linked plans are suitable for all customer profiles; however, as a general belief the
risk averse investors tend to choose traditional plans and an informed customer prefers a ULIP. ULIPs offer
the kind of flexibility that no insurance product can. ULIPs essentially combine the benefits of an insurance
policy and a market-linked investment. Investors can select a ULIP with an equity-debt combination that is in
line with their risk profile. A risk-taking investor would typically select one with a high equity component,
while a risk-averse investor would opt for a debt-heavy one. Simply put, ULIPs are structured in such a way
that the protection element and the savings element are distinguishable, and hence managed according to your
specific needs. In this way, the ULIP plan offers unprecedented flexibility and transparency.
So, with many players around for a company to really be successful it has to be very efficient on all fronts. It
must constantly adapt to the changing consumer preferences with a lot of new innovations and implementing
new technology try to different from the lot. Especially if it is a new player in the market the company has to
really work very hard to get into the completion and stay afloat.
COMPANY PROFILE
Registered Address- IDBI Federal Life Insurance Co. Ltd,1st Floor, Trade view, Oasis Complex,
Kamala City, P.B Marg, Lower Parel (W), Mumbai-400013. India
1.3.2 The Organisation Deals in Insurance Sector with the Aim to provide Services to the People.
Its main Functional Area is Finance and Marketing.
1.3.3 ABOUT IDBI FEDERAL
IDBI Federal Life Insurance Co Ltd is a joint venture between three leading financial conglomerates
Indias premier development bank, Federal bank and Age as (formally Fortis).
one of Indias leading private and insurance giant, Fortis, each of which enjoys a significant status
in their respective business segments. In this venture, IDBI Bank owns 48% equity while Federal
Bank and Fortis own 26% equity each.
IDBI Fortis launched its first set of products across India in March 2008, after receiving the requisite
approvals from the Insurance Regulatory Development Authority (IRDA). The company offers its
services through a vast nationwide network across the branches of IDBI Bank and Federal Bank in
addition to a sizeable network of advisors and partners.
At IDBI Fortis, people endeavour to deliver products that provide value and convenience to the
customer. Through a continuous process of innovation in product and service delivery the company
intends to deliver world-class wealth management, protection and retirement solutions to Indian
customers
IDBI Ltd. continues to be, since its inception, Indias premier industrial development bank Created
in 1956 to support Indias industrial backbone, IDBI has since evolved into a Powerhouse of industrial
and retail finance. Today it is amongst Indias foremost commercial banks, with a wide range of
innovative products and services, serving retail and corporate customers in all corners of the country
from over 490 branches and more than 600 ATMs. The Bank offers its customers an extensive range
of diversified services including project financing, term lending, working capital facilities, lease
finance, venture capital, loan syndication, corporate advisory services and legal and technical
advisory services to its corporate clients as well as mortgages and personal loans to its retail clients.
As part of its development activities,
IDBI has been instrumental in sponsoring the financial sector such as the Securities and Exchange
Board of India (SEBI), National Stock Exchange of India Limited (NSE) and National Securities
Depository Ltd.
Federal Bank is one of Indias leading private sector banks, with a national network and dominant
presence in the state of Kerala. It has a strong network of over 550 branches and 450 ATMs spread
across India. The bank provides over four million retail customers with a wide variety of financial
products. Federal Bank is one of the first large Indian banks to have an entirely automated and
interconnected branch network. They operate on the core banking platform and are RTGS/ NEFT
enabled through which the Bank offers state-of-the-art technology enabled products and services.
In addition to interconnected branches and ATMs, the Bank has a wide range of services like Internet
Banking, Mobile Banking, Tele Banking, and Any Where Banking, debit cards, co-branded credit
cards, online bill payment and call centre facilities to offer round the clock banking convenience to
its customers. The Bank has been a pioneer in providing innovative technological solutions to its
customers and the Bank has won several awards and recommendations.
Fortis, a European financial services provider engaged in banking and insurance with a presence in
over 50 countries, offers its personal, business and institutional customers a comprehensive package
of products and services through its own channels, in collaboration with intermediaries and through
other distribution partners. With a market capitalization of over EUR 40 billion, Fortis ranks among
the sound solvency position and dedicated, professional workforce of over 80,000, enables it to
Combine global strength with local flexibility to provide its clients with optimum support and service.
1.3.4 VISION
MISSION
1.3.5 Size of Manpower in IDBI Federal Life Insurance includes around 1000 on roll Employees
and 7500 Agents, along with that the Company offers its services through a vast nationwide network
2308 partners Bank Branches of IDBI Federal. As on 31st December 2013, Company issued nearly
5.5 Lakh Policies with a sum assured of over Rs. 32,110.48 crores. Fastest growing new insurance
company by garnering 100 crores as premium.
IDBI Fortis offers a variety of products targeting every customer right from a 3 months child to a 70
years senior citizen. All the products have been classified majorly under four plans namely
Wealthsurance
Homesurance
Bondsurance
Retiresurance
WEALTHSURANCE
The Wealthsurance Foundation Plan enables the customer to save and build wealth to meet your
financial goals. However, unlike other investment alternatives, it also enables him to achieve his
wealth goals even in the event of unexpected death, accidents, disablement or serious illness. The
Wealthsurance Foundation Plan can ensure that his plans for wealth creation are achieved by
protecting that plan with insurance benefits.
HOMESURANCE
The Homesurance Protection Plan is a reducing term plan, which provides insurance cover equal
to the outstanding balance of your home loan. In the unfortunate event of death of the home loan
borrower, the insurance cover enables repayment of the home loan liability.
BONDSURANCE
Bondsurance is a single premium plan which allows you to make a one-time investment and get a
guaranteed amount on maturity. You can choose a maturity period of 5 or 10 years for your
investment. At the end of the chosen period, you will receive a guaranteed maturity amount.
Besides the guaranteed maturity amount, Bondsurance also provides a life insurance cover. In case
of death before the maturity date, a Death Benefit which is also guaranteed will be paid. Thus you
can get life insurance cover, while earning an assured return on your investment.
RETIRESURANCE
Retiresurance is a pension plan without life cover that allows a longer policy term so that the
customers investments can get the benefit of compounding. The customer has to choose any
vesting age between 40-75 yrs. The vesting age chosen can also be postponed or preponed within
the above range by informing the company 30 days in advance. It is especially for people who
wish to lead a happy and prosperous life even after their retirement.
Unit linked insurance plan (ULIP) is a life insurance solution that provides the client with the
benefits of protection and flexibility in investment. It is a solution which provides for life insurance
where the policy value at any time varies according to the value of the underlying assets at the
time. The investment is denoted as unit and is represented by the value that it has attained called
as Net Asset Value (NAV).
ULIPs are a category of goal-based financial solutions that combine the safety of insurance
protection with wealth creation opportunities. In ULIPs, a part of the investment goes towards
providing a life cover. The residual portion of the ULIP is invested in a fund which in turn invests
in stocks or bonds; the value of investments alters with the performance of the underlying fund
opted by the customer.
Simply put, ULIPs are structured in such that the protection element and the savings element are
distinguishable, and hence managed according to your specific needs. In this way, the ULIP plan
offers unprecedented flexibility and transparency. ULIPs came into play in 1960s and became very
popular in Western Europe and America. The reason that is attributed to the wide spread popularity
of ULIP is because of the transparency and the flexibility which it offers to the clients. As time
progressed the plans were also successfully mapped along with life insurance needs to retirement
planning .In todays times U insurance planning, financial needs, financial planning.
STRUCTURE OF ULIPs
ULIPs offered by different insurers have varying charge structures. Broadly the different types
of fees and charges are given below. However, the insurers have the right to revise or cancel the
fees and charges over a period of time
Mortality Charge
These are charges to provide for the cost of insurance coverage under the plan. Mortality charges
depend on number of factors such as age, amount of coverage, state of health etc.
These are fees levied for management of the fund(s) and are deducted before arriving at the Net
Asset Value (NAV) .
These are the fees for administration of the plan and levied by cancellation of units. This could
be flat throughout the policy term or vary at a pre-determined rate
Surrender Charges
A surrender charge may be deducted for premature partial or full encashment of units wherever
applicable, as mentioned in the policy conditions.
Fund Switching Charge
Generally, a limited number of fund switches may be allowed each year without charge, with
subsequent switches, subject to a charge. But now a days many insurers offer fund switching free
of cost.
Service Tax Deductions
Before allotment of the units the applicable service tax is deducted from the risk portion of the
premium.
PREMIUM
LESS CHARGE
INVESTMENT
REPRESENTED AS
UNIT LIFE COVER
Most insurers offer a wide range of funds to time horizons. Different funds have different risk
profiles. The potential for returns also varies from fund to fund. The following are some of the
common types of funds available along with an indication of their risk characteristics.
Sometimes known as
Cash Funds Money Low
Market Funds invested
in
cash, bank deposits and
money
market instruments
Combining equity
Balanced Funds investment Medium
with fixed interest
instruments
ULIP distinguishes itself through the multiple benefits that it provides to the consumer. The plan
is a one stop solution for everything the customers want. Unit Linked Insurance Plans (ULIPs) are
different from traditional plans purely because, they are much more transparent, various charges
are shared with the customer before the sale of the product, so as to enable the customer to make
an informed decision.
Customers have the flexibility to choose their life cover. Also, the customers have the choice of
multiple fund options based on their risk appetite, thereby enabling an investor to make the desired
returns from the investment.
a. Life protection
b. Investment and Savings
Market linked fund based on risk profile
Switch option
Premium redirection
Automatic Transfer Plan(ATP)
c. Tax Planning
d. Flexibility of cover continuance
e. Transparency
f. Extra protection with riders
Death due to accident
Disability
Critical illness
g. Liquidity
Partial withdrawals during the term
At maturity
h. Variable investment options
i. Premium holiday
j. Allow Top-ups
INDUSTRY PROFILE
1.4.1 INSURANCE
Insurance may be described as a social device to reduce or eliminate risk of loss to life and property.
Under the plan of insurance, a large number of people associate themselves by sharing risks attached
to individuals. The risks which can be insured against include fire, the perils of sea, death and
accidents and burglary. Any risk contingent upon these, may be insured against at a premium
commensurate with the risk involved. Thus, collective bearing of risk is insurance.
Sharing of risks
Cooperative device
Evaluation of risk
Payment on happening of a special event
The amount of payment depends on the nature of losses incurred.
Insurance has a long history in India. Life Insurance in its current form was introduced in 1818 when
Oriental Life Insurance Company began its operations in India. General Insurance was however a
comparatively late entrant in 1850 when Triton Insurance company set up its base in Kolkata.
Pre-Nationalization
Nationalization and
Post Nationalization
Life Insurance was the first to be nationalized in 1956. Consolidating the operations of various
insurance companies formed Life Insurance Corporation of India. General Insurance followed suit
and was nationalized in 1973. General Insurance Corporation of India was set up as the controlling
body with New India, United India, National and Oriental as its subsidiaries. The process of opening
the insurance sector was initiated against the background of Economic Reform process, which
commenced from 1991. For this purpose, Malhotra Committee was formed during this year who
submitted their report in 1994 and Insurance Regulatory Development Act (IRDA) was passed in
1999. Resultantly Indian Insurance was opened for private companies and Private Insurance
Company effectively started operations from 2001.
Total life insurance premium in India is projected to grow Rs. 12,30,000 crores by 2010-
11.
Total non-life insurance premium is expected to increase at a CAGR of 25% for the period
spanning from 2008-09 to 2010-11.
With the entry of several low-cost airlines, along with fleet expansion by existing ones and
increasing corporate aircraft ownership, the Indian aviation insurance market is all set to
boom in a big way in coming years.
Home insurance segment is set to achieve a 100% growth as financial institutions have
made home insurance obligatory for housing loan approvals.
Health insurance is poised to become the second largest business for non-life insurers after
motor insurance in next three years.
A booming life insurance market has propelled the Indian life insurance agents into the
Top 10 country list in terms of members
An exclusive club for the highest performing life insurance agents.
Minimum capital requirement for direct life and Non-life Insurance company is INR1000 million
and that for reinsurance company is INR2000 million. A maximum 26% foreign equity stake is
allowed in direct insurance and reinsurance companies. In the 2004-05 budget, the Government
proposed for increasing the foreign equity stake to 49%.
As is evident from its very name, it deals with insurance of human life. Life insurance
corporation of India a public-sector undertaking has the monopoly in this sector since its
nationalization.
In our wordily life, whenever there is uncertainty, there is an involvement of risk. The instinct for
security against such risk is one of the basic motivating forces determining human attitudes. As a
squeal to this quest for Security, the concept of insurance must have been born.
The urge to provide insurance or protection against the loss of life & property must have prompted
people to make some sort of sacrifice willingly in order to achieve security through
COLLECTIVE CO-OPERATION, in this sense story of insurance is probably as old as story of
mankind.
All life insurance companies in India have to comply with the strict regulations laid out by Insurance
Regulatory and Development Authority of India (IRDA). Therefore, there is no risk in going in for
private insurance players. In terms of being rated for financial strength like international players,
only ICICI Prudential is rated by Fitch India at National Insurer Financial Strength Rating of AAA
(Ind) with stable outlook indicating the highest claims paying ability rating.
The private companies are coming out with better products which are more beneficial to the
customer. Among such products are the ULIPs or the Unit Linked Insurance Plans which offer both
life cover as well as scope for savings or investment options as the customer desires. Further, these
types of plans are subject to a minimum lock-in period of three years to prevent misuse of the
significant tax benefits offered to such plans under the Income Tax Act.
Unlike the mutual fund product that has a very simple cost structure, ULIPs carry a greater number
of costs (administration and mortality), in addition to the others. So comparing ULIPs with mutual
funds is erroneous
Right now there are a total twenty two life insurance companies operating in India, of which one
(Life Insurance Corporation) is a Public Sector Undertaking and the remaining twenty three are all
private sector enterprises.
Till today a lot of research has been done on the Indian insurance industry especially the life
insurance sector. The material for this study was collected from various internet sites, journals and
books by various authors. Similar research has been carried out by analyst who worked on the risk
profile of ULIPs and analysed insurance as an investment option. They say that Life Insurance
Corporation of India (LIC) is still the undisputed leader in the Indian context.
According to Ravi Akula, Asst. Professor, Department of Commerce and Business Management,
Mahatma Gandhi University and Tirupathi Kanchu, Faculty Member, Vaagdevi Institute of
Medical Sciences the insurance sector has changed entirely with the onset of 21st century as it
welcomed many private players. Hence, with the increased competition companies thrive to come
up with a better insurance plans for the people. To overcome the competition, the private players
mainly targeted with ULIP policies over traditional policies. With the advancement in the plans
life based contracts can now be classified into two categories i.e. protection policies in which
benefit is provided in the event of specified event, e.g. term plan and investment policies wherein
the purpose is to enhance the growth of capital by regular or single premiums, e.g. whole life,
universal life and variable life. The ULIP plans enjoyed a tremendous growth from 2007 to 2009,
whereas the Life Fund saw a steady decline, yet the ULIP boomed amazingly well. Life insurance
marketing is one of the most strenuous jobs for those who are involved in the insurance marketing.
It is because of the everlasting conflict between the insurance companies which want to profit the
most and the insured person who wants to get as much compensation as possible from the insurance
company. Commissions for the life insurance companies are very high and they seldom make
profits out of the policies. Also, the insurance policy needs to be transparent so that the potential
customer understands it totally and should not feel that they have been treated unfairly by the
insurance company. The marketing of traditional policies is similar to the marketing of Unit Linked
Insurance Plans (ULIPs). The difference arises due to the allotment of insured premium. In ULIP
policies, some proportion of amount of the premium of a policy holder is invested in the market.
Based on the market trend, the returns are calculated for each premium paid by the policy holder.
According to Mr Kantesha Sanningammanavara, the companies with a better NAV (Net Asset Value)
have a better portfolio. There is every type of player in the market. There are companies which provide
a great rate of return and there are companies that provide very low rate of return. So, it is very essential
to think before investing in any company, even though the services offered might be similar but the
return can be significantly different.
RESEARCH MEHTODOLOGY
The following Methodology has been followed to achieve the objectives of Project:
SOURCES OF DATA
In the data collection method, both the primary data and the secondary data have been collected to meet
the objectives.
Primary data
The primary data was collected by the data provided to me by the company.
Secondary data
The secondary data was collected directly from the companies and their websites and internet
surveys. Also, a lot of similar research studies and journals have been referred to.
RESEARCH DESIGN
A research design is the plan on program me of research. It includes an outline of what the investigator
will do from writing the hypothesis and their operational implications to the final analysis of data.
DATA ANALYSIS
UNIT LINKED INSURANCE PLANS (ULIPs) OF DIFFERENT COMPANIES
IDBI FEDERAL LIFE INSURANCE COMPANY
IDBI FORTIS different variety of schemes and a good range of ULIPs under the flagship banner
Wealthsurance. There are a lot of other ULIPs under Bondsurance, Homesurance and Retiresurance
but as our study is only confined to the study and comparative analysis of ULIPs under
Wealthsurance we would just be discussing about the various plans under Wealthsurance. As
discussed earlier the Wealthsurance Foundation Plan enables the customer to save and build wealth
to meet your financial goals. However, unlike other investment alternatives, it also enables him to
achieve his wealth goals even in the event of unexpected death, accidents, disablement or serious
illness.
The Wealthsurance Foundation Plan can ensure that his plans for wealth creation are achieved by
protecting that plan with insurance benefits. Wealthsurance is one of its kind in India. The company
offer 11 investment options and 8 protection benefits under the plan apart from tax benefits (Source:
www.idbifortis.com)
Under Wealthsurance there are a lot of different funds available which are explained below:
WEALTHSURANCE
Min entry age 30 dys
Max entry age 65 yrs
Min premium 10000
Max maturity age 75 yrs
ADBR, ADB, WOPR, MAJOR DISEASES BENIFIT,
Riders HOSPITAL CASH
BENEFIT, TERMINAL ILLNESS BENEFIT
Min premium payment term 3 yrs
Types of funds EQUITY, NIFTY, Capital Guarantee, Asset Allocator,
GRF, MONTHLY INT A/C, INCOME, LIQUID
As discussed earlier we would be comparing the Unit Linked Insurance Plans (ULIPs) of the
companies selected initially with those of IDBI FORTIS and then make a detailed analysis. This
analysis would be well supported by the primary data analysis and then the final results would be
interpreted. So, here first we would be listing out various ULIPs of the selected companies and
their details. After that we make a detailed comparison with that of the plans under Wealthsurance
of IDBI FORTIS and explain it.
So, following are the details of ULIPs of various companies and the comparative analyses.
IBAJAJ ALLIANZ LIFE INSURANCE
COMPANY
CENTURY PLUS
Min entry age 8 yrs NEW UNIT GAIN PLUS
Max entry age 60 yrs Min entry age 0 yrs
Max Maturity age 70 yrs Max entry age 60 yrs
Min premium 25000 Max Maturity age 70 yrs
No of funds 7 Min premium 10000
Riders ADBR No of funds 7
Riders ADBR, WOP
CIBR, FIB, HCB
Min premium payment term 3 yrs PDB
Min premium payment term 3 yrs
PENSION GUARANTEE
ADBR-Accidental Death Benefit Rider,
Min entry age 45 yrs
CIBR-Critical Illness Benefit Rider,
Max entry age 80 yrs
NM-Not Mentioned,
Max Maturity age NA WOP-Waiver of Premium,
Min premium 25000- FIB-Family Income Benefit,
purchase HCB-Hospital Cash Benefit,
price PDB-Permanent Disability Benefit
No of funds NM
Riders NM
Min premium payment term NM
COMPARITIVE ANALYSIS
a. MARKET PLUS
b. PROFIT PLUS (RP & SP)
c. FORTUNE PLUS
FORTUNE PLUS
Min entry age 12 yrs
Max entry age 60 yrs
Max Maturity age 65 yrs
Min premium 20000
No of funds 4
Riders ADBR
Min premium payment term 5 yrs
a. ENDOWMENT PLUS II
b. ENHANCED LIFE PROTECTION II
c. UNIT LINKED PENSION RP
d. UNIT LINKED PENSION SP
IDBI FEDERAL is a new company with over just over Six year of operations and so we
have very less information about its past performance. Therefore not many negatives can
be found with the company in regard to the Unit Linked Insurance Plans. Some general
demerits with regard to the distribution network and marketing strategies have been
mentioned after the analysis of the primary data.
As a part of this comparative analysis we have also compared the performance of ULIPs
of a selected fund since the last one year (as the data of IDBI FEDERAL is limited only
to the last one year). The comparison has been carried out in the next page.
PERFORMANCE OF ULIPs OF THE SELECTED COMPANIES
Here in order to compare the performances of the ULIPs of the selected five companies with that
of IDBI FEDERAL we have selected a particular type of fund called equity growth funds. The
reason for selecting equity growth fund is that we would be very clearly able to understand the
effect of market slowdown on these companies. Here we have considered the Net Asset Values
(NAV) of the equity growth funds from August 1st 2016 to June 1st 2017.We have then compared
the maximum and minimum NAVs during the period and found out the percentage change for the
NAVs observed for the equity funds of the respective selected companies selected companies.
We have calculated the average NAV for every month (from August 1st 2016 to June 1st 2017)
for all the companies and then plotted them on graphs. We have then found out the extent to which
each company was affected due to the market slowdown.
Date NAV
NAV
Aug-16 20.1 23
NAV
Date NAV
21
Aug-16 18.68
Sep-16 19.04
20.5
Oct-16 19.24
Nov-16 19.26
20
Dec-16 19.07
Jan-17 18.85
19.5
Feb-17 19.49
Mar-17 19.51
19
Apr-17 20.04
May-17 20.18
18.5
Jun-17 20.59 Jun-16 Aug-16 Oct-16 Nov-16 Jan-17 Mar-17 Apr-17 Jun-17 Aug-17
25
20
15
10
It can be observed that there was a significant drop in the month of November 2016, due to
demonetisation. But the market gained momentarily in no time so the NAV (Net Asset Value)
increased and got stable as it was before.
COMPARISON OF DIFFERENT PORTFOLIOS:
The companies: HDFC Standard Life, Bajaj Alliance, ICICI Prudential, LIC, IDBI Federal Life
Insurance Co
Safety of investment
Liquidity
Tax planning
Minimizing Risk
Diversification
Portfolio of HDFC Standard Life
Detailed Portfolio
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Stock
Equity -
Others - 12.8100 44.2131 - -
Undefined
CONSUMER NON
ITC Ltd Equity 5.5100 19.0175 786985 955448
DURABLES
PETROLEUM
Reliance Industries Ltd Equity 4.5500 15.7041 145086 174119
PRODUCTS
CONSTRUCTION
Larsen & Toubro Ltd Equity 2.8000 9.6641 71633 83045
PROJECT
Maruti Suzuki India Ltd Equity AUTO 2.5100 8.6631 16285 16784
Kotak Mahindra Bank Ltd Equity BANKS 2.1400 7.3861 102628 113912
Mahindra & Mahindra Ltd Equity AUTO 1.6800 5.7984 48944 34431
Sun Pharmaceuticals
Equity PHARMACEUTICALS 1.4800 5.1081 81082 104584
Industries Ltd
NON - FERROUS
Vedanta Ltd Equity 1.1600 4.0037 185227 186565
METALS
INDUSTRIAL CAPITAL
Bharat Electronics Ltd Equity 1.1100 3.8311 27862 31336
GOODS
LIC Housing Finance Ltd Equity FINANCE 0.8900 3.0718 54883 81015
Tata Communications Ltd Equity TELECOM - SERVICES 0.7500 2.5886 41246 70246
CONSUMER NON
Hindustan Unilever Ltd Equity 0.7500 2.5886 31326 0
DURABLES
Bharti Airtel Ltd Equity TELECOM - SERVICES 0.7000 2.4160 79045 92010
NON - FERROUS
Hindustan Zinc Ltd Equity 0.6900 2.3815 93246 156138
METALS
CONSUMER NON
Godrej Industries Ltd Equity 0.6800 2.3470 54568 70009
DURABLES
CONSTRUCTION
Engineers India Ltd Equity 0.6200 2.1399 141715 0
PROJECT
CONSUMER NON
Dabur India Ltd Equity 0.5900 2.0364 73211 93909
DURABLES
PETROLEUM
Indian Oil Corp Ltd Equity 0.5900 2.0364 62647 0
PRODUCTS
HeidelbergCement India
Equity CEMENT 0.5900 2.0364 185545 214986
Ltd
CONSUMER NON
Asian Paints Ltd Equity 0.5300 1.8293 20529 29681
DURABLES
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Bond
Bond -
LIC Housing Finance Ltd - 0.4200 1.4496 - -
Corporate Bond
Bond -
Others - 0.4100 1.4151 - -
Undefined
Bond -
Others - 0.3600 1.2425 - -
Gov't/Treasury
Number of Holdings
65
Earnings Yield
0.0502
Revenue Yield
0.5255
Asset Allocation
Type % Net
Stock 91.8794
Bond 6.6200
Cash 1.5006
Sector Weightings
Portfolio of LIC:
Detailed Portfolio
Stock
Cash
Earnings Yield
0.0492
Revenue Yield
0.6175
Asset Allocation
Type % Net
Stock 98.8033
Cash 1.1967
Sector Weightings
Portfolio of Bajaj Allianz:
Detailed Portfolio
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Stock
NON - FERROUS
Hindalco Industries Ltd Equity 4.9804 165.9923 8270666 9044364
METALS
CONSUMER NON
ITC Ltd Equity 4.5056 150.1695 4816212 5266116
DURABLES
Housing Development
Equity FINANCE 3.4436 114.7736 731112 671468
Finance Corp Ltd
Maruti Suzuki India Ltd Equity AUTO 3.3307 111.0090 153944 176737
PETROLEUM
Reliance Industries Ltd Equity 2.3644 78.8029 587774 563416
PRODUCTS
CONSTRUCTION
Larsen & Toubro Ltd Equity 2.2836 76.1110 432277 753098
PROJECT
CONSUMER NON
Nestle India Ltd Equity 2.1520 71.7246 107936 113183
DURABLES
CONSUMER NON
Akzo Nobel India Ltd Equity 1.8522 61.7318 344572 353085
DURABLES
MEDIA AND
Sun TV Network Ltd Equity 1.7895 59.6428 747404 769798
ENTERTAINMENT
CONSUMER NON
Asian Paints Ltd Equity 1.5399 51.3250 445839 451239
DURABLES
CONSUMER NON
Hindustan Unilever Ltd Equity 1.4056 46.8470 439053 451826
DURABLES
INDUSTRIAL
AIA Engineering Ltd Equity 1.3680 45.5954 309741 329795
PRODUCTS
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Idea Cellular Ltd Equity TELECOM - SERVICES 1.1701 38.9992 4874901 5130903
Johnson Controls -
CONSUMER
Hitachi Air Conditioning Equity 1.0203 34.0049 162890 167829
DURABLES
India Ltd
Motherson Sumi
Equity AUTO ANCILLARIES 1.0199 33.9941 754503 829861
Systems Ltd
Automotive Axles Ltd Equity AUTO ANCILLARIES 0.7352 24.5033 332971 341502
Dr Reddy's Laboratories
Equity PHARMACEUTICALS 0.6500 21.6632 85834 28654
Ltd
MEDIA AND
Jagran Prakashan Ltd Equity 0.5178 17.2572 961673 995170
ENTERTAINMENT
Power Finance Corp Ltd Equity FINANCE 0.3769 12.5614 940577 817893
Bharti Airtel Ltd Equity TELECOM - SERVICES 0.3299 10.9955 295935 296685
CONSUMER NON
Dabur India Ltd Equity 0.2267 7.5560 269905 0
DURABLES
WABCO India Ltd Equity AUTO ANCILLARIES 0.1649 5.4960 9433 18179
Bond
Cash
Number of Holdings
61
Earnings Yield
0.0420
Revenue Yield
0.4972
Asset Allocation
Type % Net
Stock 95.8219
Bond 0.9867
Cash 3.1913
Sector Weightings
Detailed Portfolio
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Stock
PETROLEUM
Reliance Industries Ltd Equity 6.8900 - - -
PRODUCTS
CONSUMER NON
ITC Ltd Equity 6.6100 - - -
DURABLES
Housing Development
Equity FINANCE 5.4200 - - -
Finance Corp Ltd
Tata Consultancy
Equity SOFTWARE 5.2000 - - -
Services Ltd
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
CONSTRUCTION
Larsen & Toubro Ltd Equity 3.7900 - - -
PROJECT
Dr Reddy's
Equity PHARMACEUTICALS 2.2300 - - -
Laboratories Ltd
Gujarat Mineral
Equity MINERALS/MINING 1.9100 - - -
Development Corp Ltd
Hinduja Global
Equity SOFTWARE 1.8900 - - -
Solutions Ltd
Supreme Infrastructure
Equity CONSTRUCTION 1.8100 - - -
India Ltd
Sun Pharmaceuticals
Equity PHARMACEUTICALS 1.6100 - - -
Industries Ltd
CONSUMER NON
Aditya Birla Nuvo Ltd Equity 1.5800 - - -
DURABLES
CONSUMER NON
United Spirits Ltd Equity 1.2200 - - -
DURABLES
Clariant Chemicals
Equity CHEMICALS 0.9300 - - -
(India) Ltd
Other
Unidentified
Net Current Asset - 0.1700 - - -
Holding
Unidentified
Cash & CBLO - 0.0500 - - -
Holding
Earnings Yield
0.0487
Revenue Yield
0.6773
Yield to Maturity
7.6200
Modified Duration
1.7200
Asset Allocation
Type % Net
Stock 27.1972
Bond 23.2013
Cash 49.6015
Sector Weightings
Detailed Portfolio
Market Prev
Weighting Number
Name Instrument Sector Value Number
(%) of Shares
(mil) of Shares
Stock
PETROLEUM
Reliance Industries Ltd Equity 6.8600 - - -
PRODUCTS
CONSUMER NON
ITC Ltd Equity 6.6200 - - -
DURABLES
Housing Development
Equity FINANCE 5.4000 - - -
Finance Corp Ltd
Tata Consultancy
Equity SOFTWARE 5.1800 - - -
Services Ltd
CONSTRUCTION
Larsen & Toubro Ltd Equity 3.7700 - - -
PROJECT
Dr Reddy's
Equity PHARMACEUTICALS 2.2700 - - -
Laboratories Ltd
Hinduja Global
Equity SOFTWARE 1.9000 - - -
Solutions Ltd
Gujarat Mineral
Equity MINERALS/MINING 1.8900 - - -
Development Corp Ltd
Supreme Infrastructure
Equity CONSTRUCTION 1.8200 - - -
India Ltd
Sun Pharmaceuticals
Equity PHARMACEUTICALS 1.5900 - - -
Industries Ltd
CONSUMER NON
Aditya Birla Nuvo Ltd Equity 1.5700 - - -
DURABLES
CONSUMER NON
United Spirits Ltd Equity 1.2200 - - -
DURABLES
Clariant Chemicals
Equity CHEMICALS 0.9500 - - -
(India) Ltd
Other
Unidentified
Net Current Asset - 0.1500 - - -
Holding
Number of Holdings
37
Number of Stock Holdings
36
Earnings Yield
0.0734
Revenue Yield
0.8071
Asset Allocation
Type % Net
Stock 99.8500
Other 0.1500
Sector Weighting
It can be observed that the IDBI Federal Life Insurance Company being the newest entrant has
the highest return in comparison to other companies. It is possible only due to efficient Portfolio
Management. The company has been successful in allocating the right number of funds to the
right industry based on the risk and return of every industry. Therefore, it can be concluded that
IDBI Federal Life Insurance Company is worthy to invest in.
OBSERVATIONS
After interacting with several people during the project while selling policies to some of them
following points came to light:
Even though the number of asset management companies and insurance companies along with
investment schemes available has been increasing, it was seen that still many people dont know
about mutual funds or ULIP plans in Insurance. People were found to be knowledgeable about
the post office schemes and other traditional investment products, but not much about the modern
plans of investment.
2. Conservative attitude
Conservative attitude of the investors puts up a restriction on investments in mutual funds and life
Insurance. It was seen that investors have some misconceptions regarding the products. People
think that mutual funds are very risky and life insurance has some hidden costs involved. So, they
invest in government bonds and fixed deposits.
3. Tax benefit
Out of the various cases handled it was seen that many people invest just to save tax under section
80 C. They were not very picky in choosing the products for investment, there main objective was
to get tax benefit. Even after investing they are not very concerned about it. So, its easy to pitch
tax savings products to people in the months of February and March.
4. Peer pressure
It was found that some people are very dogmatic and they want to invest just because of peer
pressure. Even if the product is not matching his requirements he wants this product in his
portfolio just because his friend or family has that product
5. Brand name
It takes years to make a big brand in the market. HDFC gave good returns over a period
consistently and has occupied a position of trust in the minds of individual. Once a company has
a brand name, its products then sells like Hot cakes. The more the trust, the easier it is for
companies to collect higher revenues. Lack of Brand Awareness IDBI Federal Life Insurance
Company. The Biggest factor hindering successful growth of IDBI Federal Life Insurance is the
lack of awareness among the target customers and the consequent lack of trust when it comes to
investing money in view of other more reliable options like LIC, ICICI Prudential etc. In spite of
most insurance companies having similar plans, people prefer to go for reliability over
profitability.
RECOMMENDATIONS
There is a great future of the life insurance sector in India as 80% of the Indian population
is still without life cover and people are just now coming in response to the awareness
campaigns being carried out by almost all the insurance companies.
The company should concentrate more on advertising and promotion.
They can hold contests with the distributors and should advertise these contests.
Regular print advertisements should come in the major dailies of the country, since per
our survey print media is the most popular instrument for the promotion and advertising
of mutual funds.
Digital marketing and especially insurance marketing strategy should include an
integrated solution for web presence to serve both goals - retaining customers that are
pickier than ever in the competitive marketplace and acquiring new customers that now
have all the freedom to go online and compare every insurance offer.
CONCLUSIONS
Here I conclude that the summer internship program, done in IDBI FEDERAL Life Insurance
company, for partial fulfilment of the MBA program in Lal Bahadur Shastri Institute of
Management has been completed successfully.
Following are the achievements done during the summer internship from 3rd April, 2017 to 3rd
June, 2017:
a. Sales done by me during the time have done great business to the company.
b. I was one of the Sales generators with generated sales of more than 1,00,000.
c. The experience gained during the internship has sharpened my marketing and
negotiable skills and given me a great on the field experience.
REFRENCES
Research papers:
Ravi Akula & Tirupathi Kanchu, Growth of ULIP policies in Life Insurance Sector - A
comparative study of Traditional and ULIP policies, Volume II, Issue 2/3/2011
Mr Kantesha Sanningammanavara, A Comparative Study on the Performance of ULIPs Offered
by the Selected Insurance Companies-A Study in Indian Capital Markets, Volume 2, Issue - 4,
June 2013
Websites:
www.morningstar.in
www.moneycontrol.com