30.03.

2017 10stepstosuccessfulexportng

Tenstepstosuccessfulexportng
1.Decdewheretosell
Researchsvtal!Identfythemarketswthalttledeskresearch.Fndtheconsumpton/mport
fguresofproductssmlartoyourownandtheeconomcgrowthrateofapotentalnewmarket.
Lookupthedemographcs,culturalandrelgouspractcesandyourpotentalcompetton.

2.Haveaplan
Yourexportplanshouldncludeyourpeople.

YourPeople
Cansomeonefromyourteamdrvethsprogrammeordoyouneedtorecrut?

YourCapacty
Doyouhaveenoughcapactytomeetanewmarketsdemands?Doyouneedtoupscale?

YourPackagng
Wllyourpackagngdesgnappealtoyourmarket?Istherealegalrequrementtolabelthngs
dfferentlyordoyouneedtotranslateyourlabellng?

YourKnowledge
Vstyourpotentalnewmarket.Showcaseyourproductsattradefarsandbuldnewcontacts.

3.Choosearoutetomarket
Youcandooneoffouroptons:

1.Selldrectly
2.Useadstrbutor
3.Useasalesagent
4.Createajontventure.

Whcheveroptonyouchose,youmustensureclartyofresponsbltyforthngslkedelveryand
paymentandALWAYSremembertoprotectyourntellectualproperty.

4.Fndtheopportuntes
TradefarsareoneofthebestwaystofndopportuntesbothntheUKandabroad.Meetbuyers
andgeneratenewbusness.Checkwthusaboutavalablegrantstosubsdsethecostof
exhbtng,orseefyoucansharethecostofastandwthanotherbusness.

Clckhereforhundredsoftradeenqurespostedtothesteeachweek.

5.Startmarketng
Advertscanhelpyouganexposurebutcanbeexpensve.AswththeUK,bemndfulofthetarget
audenceandexpensevs.returnonnvestment.Anotheroptonstocreateawebstewthcontent
translatedaccordngtoyourtargetmarket.GlobalsocalmedastessuchasLnkedn,Facebook
andTwttercanalsohelpyoutopromoteyourmessagequcklyandfreeofcharge.Althoughthese
donotcostanythngtosetup,theyneedtmenvestedtokeepupdated.Whateveryouuse,make
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sureallyourmarketngmateralshaveuptodatecontactdetalsforyourcompanyalongwththe
personresponsbleforexportsales.

6.Understandtheadmn
Therearecertanadmnoblgatonsthatneedtobecorrectfromthestart.HMRCandtheUK
Embassyofthedestnatoncountrywllhelpyoutoclarfytherequrementsforcustoms
regstraton,forms,andpayments.

Documentatonsattheveryheartofexportng,wthoutttheresnocontract,notransportandno
payment.Therequrementsvaryfromcountrytocountry.

Wecancompletethepaperworkonyourbehalfnpartornfulldependngonyourrequrements.
ContactRoyBroadhead,ourspecalstonImport/ExportServceson08450347200oremalto
askaboutourbackoffcesupportservces.

Therearetwomangeographcareasthatyourexportswllfallnto:

1.Europeanunon

Productscanmovefreelyacrossborderswthoutcustomschecksandwecanadvseonany
paperworklkelytoberequred.ThebuyersVATregstratonnumbermustbeshownonthe
nvoce.IfthssntshownthenyoumustchargeVATattheUKrate.

2.Restoftheworld

ExportngoutsdetheEUcanopenupwderopportuntesandcreatenewchallenges.Although
VATssmpler(exportsfromtheUKarezerorated)youmayencounterLettersofCredtforthefrst
tmeorcomeacrossrequrementsforspecfccustomsforms.ContactAlsonHolmes,ourtrade
proceduresexperton08450347200oremaltocheckwhatyouneed.

7.Getpadandgetnsured
Oncetheordersstarttocomen,youneedtobepad.Wecanhelpmakesureyoudothatwth:

Incoterms

Internatonallyagreedrulessettngoutdelverytermsforgoodstradedacrossborders.Buyerand
selleragreedetalsonthetermsofsaletopreventmsunderstandngsordsputes.Incotermsset
outresponsbltyforthecostoftransportnggoods,nsurance,taxesordutes,pckupponts,
destnatons,andresponsbltyforthegoodsateachstage.

Exportdocumentaton

Gettherghtdocumentstoenterthemarket.

Wrttenquotatons

Awrttenquotatonmustsetoutthedetalsofyourproductncludngtheszeandpackagng
formats,aswellasanypotentaladdtonalcostforprovdngexportlabellngandpackagngwhch
youmaybechargngontothecustomer.Settngouttheprceanddelveryterms(ncoterms),the
estmateddateofshpmentonarrvalandpaymenttermsandcondtonssvtaltoavodany
dsputesfurtherdownthelne.Late,ornonpaymentofbllssarskandnsurancecouldbea
consderaton.Anynewcustomersrequestngaformoftradecredtneedacredtcheck.An
rrevocableletterofcredtcouldbeadvsedwhchwllsecurepaymentsaccordngtothetermsof
thecredtandatanagreedrate.Makesureyouarensuredforyourgoodsdurngtransportaton.

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8.Legalconsderatons
Understandngthelegalandregulatoryenvronmentnallcountrestowhchyouwouldlketo
exportsvtal.Wecanhelpgetyourpaperworknplaceandputyountouchwthnternatonal
lawyersshouldtberequred.

Thngstoconsder:

Areyourproductcomplancecertfcatesandlabltycovervaldoverseas?
Checkyourntellectualpropertyrghtsandregsteredtrademarks.

9.Transportlogstcs
Nowyouvemadethesaleandagreedtheterms,youhavetogetthegoodsthere!Wecanhelp
makesenseoftransportaton.FromyourIncotermsnsurance,dutesandcustomsclearance,to
thepackagngyourequreandthemethod(s)oftransportorfreghtforwardersrequred.

10.Success!
Congratulatons.Nowyouhavesuccessfullybecomeannternatonalexporter.Theworkdoesnt
stophere.Nowyouneedtoncreaseyourchancesofrepeatbusnessandbecomearelable
nternatonalexporterwthasoldbrand.

Toptpsnclude:

Keepnregularcontactwthyourcustomersandgetfeedbacktomproveyouroffer.
Delverontmeanddontkeeppeoplewatng.Ifdelayscannotbeavodedmakesureyou
communcateearlyandoftenwthyourcustomersandkeepthemupdatedonprogress.

Dontrestonyourlaurels.Keepaneyeonotherpotentalcustomerssothatyoucangrowyour
sales.Contnuewthyourpromotonalactvtyandkeepvstngthetradeshows.

Whatsnext?

Nowthatyouaresuccessfullyexportngntoonemarketuseeverythngthatyouhavelearntand
applythattoanothernewmarket.Exploreadjacentcountresorthosewthsmlarcharacterstcs.
Youalreadyhaveaverygoodunderstandngofwhatttakestobecomesuccessfulsoyour
exploratonntoaddtonalmarketsshouldbequckerandpotentallyeaserforyoutocontnuewth
yourexpansonandgrowth.

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