Janine C. De Pano Mrs. Shela S.

Nape

ABM-12Y1-BUS-4 Nov. 24, 2017

1. What is communication?

Communication is sending and receiving information between two or

more people. The person sending the message is referred to as the
sender, while the person receiving the information is called the receiver.
The information conveyed can include facts, ideas, concepts, opinions,
beliefs, attitudes, instructions and even emotions.
2. What are the types of communication?

Verbal communication is simply sending a message through a spoken

language that is understood by both the sender and receiver of the
message. Examples of verbal communications include face-to-face
talking, listening to a lecture or seminar, and listening to a television
program. In fact, if you are listening to this lesson, you are engaged in a
verbal form of communication.

Written communication is sending a message by the use of symbols that

are understood by both the sender and receiver of the message. If you
are reading the transcript of this lesson, you are engaged in written
communication.

Body language is a form of nonverbal communication that can be used to

send a message. You can often tell if your boss is pleased or upset simply
by looking at his facial expressions, posture and gestures. For example, a
flushed face may mean embarrassment; a clinched fist may indicate
anger; and the rolling of one's eyes may signal disbelief or annoyance.

3. What is MIL?
Media & Information Literacy (MIL) has been increasingly recognized as a
critical element in good governance and accountability. This is partly due
 to the rapid growth in technologies, which has contributed to a changing
media landscape and new forms of citizen engagement. To thrive in this
environment, citizens need the critical abilities and communicative skills
to effectively access, analyse, and evaluate information

4. Identifies traditional media and new media and their relationship?

New media is the future of advertising. More and more consumers and
businesses rely on new media to find their information. Ultimately, new
media refers to content that is easily accessible via many different forms
of digital media. When related to advertising, some examples of new
media include online advertising (retargeting, banner ads, etc.), online
streaming (radio and television) and social media advertising. Each of
these is means in which businesses have the capability to reach
consumers and other businesses with ease.
Traditional media, or as some refer to as old media, has been used in the
marketing/advertising world for years. When related to advertising,
traditional media encompasses that of television, newspaper, radio and
magazine ads. These forms of communication are the steadfast ways that
businesses have reached both consumers and other companies for
decades. They are the roots of advertising and the most common form
utilized by businesses on a daily basis. Though traditional media is
effective, over the course of the last few years we have seen more and
more businesses utilizing new media to reach its target audiences.
http://study.com/academy/lesson/what-is-communication-definition-importance.html

https://blogs.worldbank.org/publicsphere/category/tags/media-and-information-
literacy

https://www.absolutemg.com/2014/12/23/traditional-media-balancing-effect/
Janine C. De Pano ABM-12Y1-BUS-4

Entrepreneurship Nov.24, 2017

What is Entrepreneurship?

Entrepreneurship is a complex term that's often defined simply as running your own business.
But there's a difference between a "business owner" and an "entrepreneur," and although one
can be both, what distinguishes entrepreneurship is a person's attitude.

"Entrepreneurship is much broader than the creation of a new business venture," said Bruce
Bachenheimer, a clinical professor of management and executive director of the
Entrepreneurship Lab at Pace University. "At its core, it is a mindset a way of thinking and
acting. It is about imagining new ways to solve problems and create value."

Passion is the real drive, wrote Juan Jose de la Torre for Entrepreneur Middle East. An
entrepreneur possesses an interior fuel and stamina that drives their actions, he said. This
superior energy helps to overtake and surpass the different challenges, and it injects strength to
continue pursuing goals when difficulties arise.

In another Business News Daily article, Jenny Ta, CEO and founding partner at VCNetwork.co,
said successful entrepreneurs are typically confident and self-motivated. They are tenacious but
understand their own limitations. Instead of following the status quo, entrepreneurs have a
healthy disrespect for established rules and often set out to do things that others may not have
the courage to pursue. They are also willing to fail and start over again, internalzing the lessons
they've learned to create something new and improved.

"An entrepreneur is someone who can take any idea, whether it be a product and/or service, and
have the skillset, will, and courage to take extreme risk to do whatever it takes to turn that
concept into reality and not only bring it to market but make it a viable product and/or service
that people want or need," said MJ Gottlieb, co-founder of consulting firm Hustle Branding and
author of "How to Ruin a Business Without Really Trying" (Morgan James Publishing, 2014).

Economists have never had a consistent definition of "entrepreneur" or "entrepreneurship" (the

word "entrepreneur" comes from the French verb entreprendre, meaning "to undertake").
Though the concept of an entrepreneur existed and was known for centuries, the classical and
neoclassical economists left entrepreneurs out of their formal models: They assumed that
perfect information would be known to fully rational actors, leaving no room for risk-taking or
discovery. It wasn't until the middle of the 20th century that economists seriously attempted to
incorporate entrepreneurship into their models.

Three thinkers were central to the inclusion of entrepreneurs: Joseph Schumpeter, Frank Knight
and Israel Kirzner. Schumpeter suggested that entrepreneurs not just companies were
responsible for the creation of new things in the search of profit. Knight focused on
entrepreneurs as the bearers of uncertainty and believed they were responsible for risk
premiums in financial markets. Kirzner thought of entrepreneurship as a process that led to
discovery.
Entrepreneurship has been described as the "capacity and willingness to develop, organize and
manage a business venture along with any of its risks in order to make a profit". While definitions
of entrepreneurship typically focus on the launching and running of businesses, due to the high
risks involved in launching a start-up, a significant proportion of businesses have to close, due to
"lack of funding, bad business decisions, an economic crisis, lack of market demand or a
combination of all of these". In the 2000s, the definition of "entrepreneurship" expanded to
explain how and why some individuals (or teams) identify opportunities, evaluate them as viable
and then decide to exploit them, whereas others do not and, in turn, how entrepreneurs use
these opportunities to develop new products or services, launch new firms or even new
industries and create wealth. Recent advances stress the fundamentally uncertain nature of the
entrepreneurial process because although opportunities exist, their existence cannot be
discovered or identified prior to their actualization into profits. What appears as a real
opportunity ex-ante might actually be a non-opportunity or one that cannot be actualized by
entrepreneurs lacking the necessary business skills, financial or social capital.

An entrepreneur has been defined as, "a person who starts, organizes and manages any
enterprise, especially a business, usually with considerable initiative and risk; running a small
business with all the risk and reward of any given business process" Entrepreneurs tend to be
good at perceiving new business opportunities and they often exhibit positive biases in their
perception (i.e., a bias towards finding new possibilities and seeing unmet market needs) and a
pro-risk-taking attitude that makes them more likely to exploit the opportunity. An entrepreneur
may be in control of a commercial undertaking, directing the factors of production the human,
financial and material resources that are required to exploit a business opportunity.
Entrepreneurs act as managers and oversee the launch and growth of an enterprise.
Entrepreneurship is the process by which either an individual or a team identifies a business
opportunity and acquires and