Q F A brief history of Ebay India - when they launched their services in India, their growth

(1 page + exhibits)

eBay Inc. (NASDAQ: EBAY) (San Jose, California US)is a global commerce and payments
leader, providing a robust platform for selling and buying products. Founded in 1995 in San
Jose, Calif., eBay Inc. connects millions of buyers and sellers and enabled $205 billion of
commerce volume in 2013.

eBay India is a 100% subsidiary of eBay Inc. EBay entered India in 2004 by acquiring
Bazee.com, an auction site, much before the likes of Flipkart and Snapdeal saw the light of
day. Flipkart was started in 2007, Snapdeal in 2010 and Amazon launched its India
operations in 2013. However e bay ceded its early mover advantage to rivals. Its growth in
India was crippled by multiple exits at the top management level and limited infusion of
funds by the parent. According to documents available with the Registrar of Companies
(RoC), eBays revenue grew 23% to Rs.132.10 crore in FY15. Its revenue had grown 33%
to Rs.107.60 crore in FY14 from Rs.81 crore the year before. In comparison, Flipkart Internet
Pvt. Ltd, the entity which runs Flipkarts marketplace business, posted a revenue
of Rs.772.49 crore in FY15, up from Rs.179 crore the year before. For instance, the RoC
documents show that eBay Inc. pumped in about Rs.650 crore into the India business last
year. In comparison, Flipkart raised about $1.4 billion from institutional investors in the last
13 months, while Snapdeal mopped up $1.1 billion in about the same time.Amazon (Amazon
Seller Services Pvt. Ltd) chief executive Jeff Bezos announced in July 2014 that the firm will
pump in $2 billion into India

Such aggressive investment, much of it on customer acquisition and inorganic expansion, has
helped these firms drive past eBay. EBay behave like a pure platform while the others
(Flipkart, Amazon and Snapdeal) behave like retailers. Others have more focus on category
management, brand building, advertisement and hiring of domain experts, say from an
apparel brand. The company tried to firm up its position in India by investing in Snapdeal. It
held close to a 9% stake in Snapdeal.

eBay India has 2.1 million active users from 4,306 cities in India.
Approximately 30,000 merchants sell on eBay India annually.

Major Initiatives:

1. Global EasyBuy- The International Online Shopping Destination - provides Indian

shoppers with instant access to an unprecedented 18 million international products at
any given point of time.
2. eBay Feed provides a new and personal way to curate your own shopping experience
3. Mobile Apps:: eBay India has introduced a suite of Mobile Apps for the iPad,
iPhone, Windows, Nokia & the Android
4. eBay Check is a Chrome Extension to enable consumers to shop smarter. eBay Check
allows consumers to compare prices of products while browsing any website
5. PaisaPay is a secure online payment gateway on eBay India. It lets buyers make
payments online to eBay merchants, in a secure, convenient and cost-effective
manner.

Exhibits

1. Start Year

Company Start Year

E bay 2004
Flipkart 2007
Snapdeal 2010
Amazon 2013

2. Revenue e-bay

Company/Year 2015 2014 2013

E bay 81 crore 107 crore 132 crore
Flipkart 772 crore

3. Money raised from external funding( Year 2014-15)

Company Money Raised

E bay $ 0.12 billion
Flipkart $ 1.4 billion
Snapdeal $ 1.1 billion
Amazon $ 2 billion