“If we could first know

where we are and whither

we are tending, we could
better judge what to do
and how to do it.”
 The process of determining a company's long-term goals and then
identifying the best approach for achieving those goals

Future

Present

How do we get from here to there

 Full and active executive support

Effective communication

Employee involvement

Thorough organizational planning and

competitive analysis

Widespread perceived need for the strategic

planning
 Defines purpose and realistic goals

Makes goals known to stakeholders

Builds consensus about direction

Ensures resources directed to priorities

Establishes ways to measure progress

“If we do what is
necessary, all the odds
are in our favor.”
Where are we trying to go?

Where are we today?

How do we bridge the gap?

Where are we trying to go?

Vision Mission Values

Statement Statement Statement

How my What do we do, What values

business will how we do it drive our
impact the And who do we mission and
Future do it for vision
Where are we trying to go?

Vision
Statement “The future belongs to those who
believe in the beauty of their
dreams.”

“There will be a personal

computer on every desk running
Microsoft software.”
Where are we trying to go?

Mission
Statement
Where are we trying to go?

Values
Statement
“Why do you sit there
looking like an envelope
without any address on
it?”
Where are we today?

Macro Industry Micro

Environment Environment Environment
Where are we today?

Macro Industry Micro

Environment Environment Environment

What Strengths
and
What forces weaknesses
What is the
contribute to does our
competitive
our industry’s agency have as
landscape of
growth & it relates to the
our industry
contraction outside
environment
Where are we today?
Where are we today?

Entrants

Suppliers Competitive Buyers

Landscape

Substitutes
Where are we today?

Strengths Weaknesses

•Financial •Financial
•Physical •Physical
•Intellectual •Intellectual
•Social •Social
Where are we today?

Helpful Harmful

Internal
Strengths Weaknesses
External

Opportunities Threats
“By failing to prepare,
you are preparing
to fail.”
How do we bridge the gap?

Setting the goals

Developing Action
Plans

Communicating
the Tasks
How do we bridge the gap?

Setting the goals

How do we bridge the gap?

Setting the goals

Build on
Strengths

Resolve Exploit
Weaknesses Opportunities

Avoid Threats
How do we bridge the gap?
How do we bridge the gap?

Action Plan

Mission, Vision and Values

Goal 1 Goal 2 Goal 3

Objective Objective Objective Objective Objective Objective

Strategies Strategies Strategies Strategies Strategies Strategies

Tasks Tasks Tasks Tasks Tasks Tasks

Timeline Timeline Timeline Timeline Timeline Timeline

 How do we bridge the gap?

Communicating
the Goals

Inputs Processes Outputs Outcome

Physical
Financial Tasks & Strategies
& Goals
Social/ Human Activities Objectives
Intellectual
 How is it done?

What does it
Accomplish? Vision, Mission & Values

Strategic Analysis
What is It?

Strategic Positioning