Professional Documents
Culture Documents
IST 195
named Oliver. Oliver is a very loving dog, however his love for us can occasionally lead to
envious acts of aggression when it comes to meeting other people and animals. Oliver, like many
other dogs, is completely unpredictable when meeting other dogs, half the time he wants to be
their best friend, and half the time he aggressively attacks and bites them. We can no longer
bring Oliver out in public anymore because although some of the time he is very friendly with
other dogs there is no way for us to predict when he will snap. The SmartCollar would resolve
this issue by measuring the heart rate of your dog (the same way a Fitbit does for humans) and
cause the collar to change colors dependent upon the dogs mood. For instance, when you are
calmly walking down the street with your dog, the collar may appear green, however if you then
come within sight of another dog, the collar may change to the color red if your dogs heart rate
has drastically increased, letting you know that it is probably a good idea to remove your dog
from the scene and avoid getting any closer to the other dog. Otherwise, the collar may remain
green if the dog has not demonstrated any internal signs of behavioral changes, giving you the go
In order to advertise my idea for SmartCollar I believe that the first essential step would
be to create a unique, professional webpage for the product. The best way to create the webpage
would be through coding in order to have complete control over the customization and layout of
the webpage to ensure that the aesthetic of the site matches that of the product. The webpage will
include links to several different forms of social media accounts also based around advertising
the product. Links to other forms of social media ensures a greater probability that people would
view the product, and also helps spread the word about the product much faster.
The social media accounts for SmartCollar will include but not be limited to Instagram,
Facebook, Twitter, and Snapchat. The Instagram will include high resolution images to create a
professional aesthetic, and will also include videos of the SmartCollar in use by happy
customers. The Facebook for SmartCollar will give information about the company. For
example, the Facebook page will give a link to the online site, and also list all the stores that sell
SmartCollars, their locations, and store hours. Facebook pages for businesses also allow satisfied
customers to like the page which will then cause the page to show up on several different
newsfeeds every time it is liked. The act of liking will then start a ripple effect. Twitter will
be used to tweet updates about the product, for example if a new color or pattern is being
released, if a sale is going on, or if any other improvements are made. The Twitter will be used to
retweet customers tweets about the product, and encourage other Twitter users to share their
experience with SmartCollar in exchange for a discount on their next purchase. Lastly, Snapchat
will advertise the product thorough Snapchat videos that customers have taken of their dog
In order to advertise the product successfully it will also be essential to design ads to
place on other websites where dog owners may be active such as dog.com, petsmart.com, or
Petco.com. Placing ads on these websites will help attract the most relevant audience for the
SmartCollar.
When developing the SmartCollar it is very important that the collar is built with the
correct hardware in order for it to perform the necessary functions. Similar to main computing
functions, it is necessary for the SmartCollar to be able to accept input, process input, and
produce output. In order to accomplish these functions, the SmartCollars system unit will
The motherboard of the collar will contain the SmartCollars processor. The Central
Processing Unit (CPU), including chips made from silicon, is responsible for the speed at which
the collar is able to function, and consists of the control unit, the ALU, and the registers. The
Central Processing Unit must also have an adequate clock speed as well as an adequate number
Another essential aspect of the SmartCollars hardware will be the light guides for the
LEDs which display colors depending on the dogs heartrate, communicating to the owner,
On the exterior of the collar will be port in order to charge the collar. The port will be a
micro USB port for the convenience of the consumers, because chances are a majority of people
already have extra micro USB cords laying in their house from their early flip phones.
The memory within the system unit will consist of both volatile and nonvolatile memory.
The ram memory within the collar is where the data from the instructions waiting to be processed
by the central processing unit will be held. The ram memory only provides temporary memory
and the contents are deleted as soon as the collar is powered off.
As discussed in the previous entry, the SmartCollar must be capable of accepting input (a
dogs heartrate), processing input (determining if heartrate reflects aggression or calmness), and
producing output (displaying the appropriate color to reflect the dogs possible future behavior
communicate wirelessly with the owners phone, alerting them with a notification when a dogs
collar is about to turn red, giving the owner the opportunity to remove their dog from the given
situation. The RFID tag will also allow the owner to locate the collar from their smartphone if it
By communicating machine to person through the app associated with the collar, the
SmartCollar will add to the list of objects involved with todays Internet of Things. Over time
the SmartCollar will hopefully become so common among dog owners that it becomes one of the
pieces of technology that weave themselves into the fabric of everyday life until they are
The app associated with the SmartCollar which will be downloaded to the owners phone
could function properly using ASCII since only basic communication will be transferred through
the app. However, in preparation for the SmartCollar becoming globally popular, it would be
best for the app to be equipped with Unicode in order to communicate in different languages.
The SmartCollar app will take up roughly around 100 megabytes on the owners phone.
Cloud computing will be used to store all of the SmartCollars business data such as
transactions, inventory, gross revenue, and more. Cloud computing will be used in order to easily
expand available storage instantly without having to monitor multiple wired networks.
My hope is that the creation of the SmartCollar will give dogs, who are no longer able to
go out in public due to the owners fear that their dog may snap unexpectedly, the opportunity
to enjoy life outside of the house. Keeping a dog inside for excessive amounts of time is
unhealthy, and like humans, all dogs need social interaction. With the ability to monitor your
dogs heartrate and be alerted when a dogs emotions change, both owners and dogs will be
given the opportunity to experience more of the world than previously thought. All thanks to the