Commercialization of Cricket 1

Commercialization of Cricket

Prepared For:
Dr. Shireen Haque (SNH)
English 105, Sec: 13

Prepared By:
Meshkat Shahriar
ID: 102 0351 030

Submission Date:
12-04-2013
 Commercialization of Cricket 2

Abstract:

Cricket is one of the most popular game in the world .But cricket has changed a lot from

its beginning to today. In this study, the commercialization of cricket is discussed. I wanted to

know that, this change is making cricket popular or not. The study shows that

commercialization is making cricket popular. So my hypothesis has matched with my

findings. I tried to research based on my hypothesis. This study also shows that among three

formats, T-20 is more popular than Test and ODI cricket. The reason behind it is, during

conducting the survey I find out that, actually cricket is commercializing through new

different formats specially T-20. So, different formats have a very deep relation with

commercialization. Although due to commercialization T-20 cricket is becoming more

popular, still Test cricket have enough chance to survive. For this, International Cricket

Council (ICC) should give same priority. After all, this research finds that commercialization

of cricket is blessings not curse.

 Commercialization of Cricket 3

Introduction:

As days are going, format of cricket is also changing. Cricket started with its original form

named test cricket about 200 years ago. But now it has lots of format including three main

formats: Test, ODI and T-20.Peoples are being more interested in shorter version of this

game. Now they want to see more ODI and T-20 cricket rather than test cricket. This

tendency is destroying crickets original spirit but making cricket more popular than before.

Cricket was mainly popular in British colonies. This is breaking this barrier and making

cricket commercialized and popular in other countries .Now a days people are busier, they

have no enough time to watch test cricket. Thats why they are choosing T-20 cricket. Due to

change in the format of this game, crickets financial condition is also changing. Now a days

cricket has become a business and a source of money as well.

1.1. Background:

Significance of the Research:

Cricket is one of the most popular game in Bangladesh as well as in the world .But cricket

has changed a lot from its beginning to today. In this study, Commercialization of cricket will

be discussed.

I want to conduct this research mainly because of two reasons, Firstly, Cricket is my favorite

game and I am really interested to do this research for my own interest. Secondly, I want to

know whether cricket is going in the right direction or not.

The problem I wanted to know is that, is the changing due to commercialization is making

cricket popular or not.

 Commercialization of Cricket 4

This study also will show among the three formats, which format is most popular. The most

important aspects of this research will be, is that T-20 cricket and Test cricket will run

independently and will not harm one another or not.

By conducting this research we will come to know about the coming future of cricket.

Hypothesis:

Commercialization of cricket is increasing the popularity of different format of cricket

among the general audience.

1.2. Methodology of the Research:

For my primary research, I will conduct a survey of representative sampling of the general

public in Dhaka and interview people who actually have the knowledge about cricket and

find out what they think about the Commercialization of cricket? Is it making cricket more

popular or not? I will design a questionnaire with different types of questions so as to obtain a

range of useful data which will help me to answer my research questions.

For my secondary research, I plan to use resource of Bangladesh cricket board (BCB) and

will also consult few books written by cricket experts .I will also definitely browse the

internet and will collect information from ICC website as well as renowned cricket website

like Cricinfo, cricketnext, yahoocricket.com etc.

 Commercialization of Cricket 5

1.3. Literature Review:

Review-1: The main reason cricket became a commercial sport was generally due to a

decline in growth when in comparison with other sports. Soccer, Rugby, Tennis, Baseball,

Basketball were all generating mass amounts of global publicity and revenue. Their appeal is

high because of the highly paid individuals and the fast nature of the game. This in particular

was where cricket was lacking substance. The shortest form of the game for over thirty years

had been One Day Internationals (commonly referred to as ODI's), and while convenient and

enjoyable to watch on television, it takes 6-8 hours for a match to be decided, and this is what

can lead to a decrease in popularity. In a modern age people the demand for entertainment

grows ever higher, and sports grew along with it. Cricket needed something for financial

sustainability.

This triggered the release of the T20 format, which is the new, younger, more exiting version

of limited overs cricket. Decreasing the overs by 60% has allowed a match to be decided in

less time. Less overs urge an even faster scoring rate, usually of 7-8 runs per over. People

come expecting sixes rather than a paced innings. Its a strategy that can be best explained

using the real life example, the Indian Premier League, more commonly referred to as the

IPL.

The IPL is a T20 competition from which ten (formerly 8) franchises compete to secure the

IPL title. But here's the trick. Securing the title is not necessarily important to the club in the

sense that it adds any serious moral support (although it does in small amounts), but this will

increase the fan base. The bigger the fan base, the more popular a franchise is. The more

popular the franchise, the more people want to see their favorite team play, and this area is

where franchise owners can become manipulative.

 Commercialization of Cricket 6

The whole story of how cricket became commercial is a lot further in depth than this,

however, I consider cricket to still be a "pure" sport. With that being said, the intentional

meaning of the word pure is that it still retains many of the rules (refer to the laws of cricket)

that were used in the first ever match played. (Waugh, 2008, p.322).

Review-2: One doesn't need to be a genius to understand that Cricket today has changed,

and not every change has been for the best! The author of the post I was referring to hit the

nail on the head when she mentioned that people shouldn't start calling a SIX, a DLFer, but it

happened during the match between Delhi Daredevils and KKR. It was unbelievable. I had

just read the post a few hours back on the above mentioned link and here I was watching a

match. Commercialization of Cricket is going to hurt the game very badly; the quality of

what one see's will indeed be affected adversely. In terms of broadcasting, SET MAX literally

destroyed the broadcasting fun. There are now so many channels on air that they've run out of

experts. They bring in any unheard of player and call him an expert. Each channel has its

Arun Lal and Maninder Singh [no one I know can remember any significant on-field .

Another thing is that, players who haven't done any great deed in their career are incapable of

truly understanding greatness or actually criticizing stupidity. Case in point - when Buchanan

came out with his 4 captain theory, Gavaskar took him on with a scathing attack! Well, now

it's clear why Sunil Gavaskar used such strong words to criticize an idea which is

fundamentally flawed.

At that time I remember, a pathetic loser of a former cricketer on a news channel saying,

"T20 is a game of constant innovation, Gavaskar may be a great batsman, but i think we

should accept that the past generation cricketers cannot accept such innovation easily!" That

dimwit didn't realize that Gavaskar was part of the ICC Technical committee which allowed
 Commercialization of Cricket 7

ideas like Free Hits and Bowl Outs to enter the cricketing world. There are times when even

these greats make mistakes, no one is perfect.

Coming back to the Sanskrit phrase I quoted at the start, it's a fact that there's too much of

commercialization taking place in cricket and borrowing a line from Shirin's article, it'll be

the death of cricket the day a wicket is no longer called a wicket and instead called a "Citi

moment of success"!(McGrath, 2009).

Review-3: A journalist from a local news channel in Punjab recently questioned me about

the growing commercialization of cricket. "Isn't it killing the game? Aren't 10 different logos

on a player's jersey crass?" he asked. His cameraman zoomed in embarrassingly close, mike

shoved right into my face. The rest of his coterie promptly pulled out their pens in

anticipation of a juicy byte that would make tomorrow's headlines.

It may not be an earth-shattering, news-generating question, and my answer was run of the

mill, but somehow it is a favorite among the press. As a cricketer, one almost feels like a

criminal facing a media trial for a crime you haven't committed. But since you are one of the

"beneficiaries", however small and indirect that benefit may be, you ought to stand up and

defend your case or be ready to be crucified the following day. You feel trapped, wanting to

avoid these questions, but that's exactly what the media wants. It's imperative to stay firm and

present your case. Here's my take on the matter, perhaps not news worthy, but worth a read.

Do you know that there are about 550 first-class cricketers in India and about 60% of them

don't have jobs outside of the game? Their only source of income is the five-month window

in winter, in which they represent their respective states and make just enough to last the

remaining seven months. If you add the players who are on the periphery and make the cut

only once in a while, the numbers swell to the thousands. Since corporate houses or banks do

not have positions for even the top players in cricket, it needs no mentioning that the players
 Commercialization of Cricket 8

in the second tier find it tough to make ends meet. Their only hope is to make it to their Ranji

team one day and then the lucrative IPL, and perhaps don India colors later. Till then they

need to bear all their expenses themselves. And trust me, playing cricket in India is still an

expensive hobby.

Do people who vociferously condemn the money in cricket ever take time out to fight for the

cause of these unemployed athletes? When people talk about certain players making millions

in the IPL, do they ever think of the ones who are putting their livelihoods at stake to pursue

the sport? In fact, most of those who have ended up making a lot of money from cricket have

gone through the same ordeal while growing up. I'm not sure if many people know that

Munaf Patel, before playing for the country, worked in a factory for Rs 50 a day, and that he

bowled barefoot during his formative years, since buying bowling shoes was a luxury he

couldn't afford. Cricket is full of such stories, but we only get to hear the ones about those

who make it to the top.

Last but not least, the newspapers and news channels these journalists work for make money

selling advertisements. The audience may detest the ads but they are a must for the

commercial viability of the news medium. If people in the media don't complain about the

fact that their salaries are derived from this same commercialization, they shouldn't grudge a

sportsperson his earnings either. In any case, there are only a handful of cricketers who are

making megabucks; the rest are still trying very hard to pursue their dream without burning

holes in their pockets. (Chopra, 2012, p.163).

Review-4: Cricket, whenever this word is uttered, many bats are wielded in a hurry to

play, as the striker goes ahead to smash the balls. This is the game of cricket which is

another name of religion in a country like India. However, the question Is cricket a game or

a business is something to be pondered over in detail. In India, every child is given a bat and
 Commercialization of Cricket 9

a ball on his/her birthday, and this is something which has been followed traditionally all over

the country. However, slowly and slowly cricket is becoming more like a business than a

game. The sportsmanship is no longer visible and there is an attitude of a businessman on the

field. The words seem very harsh but this is the reality, cricket in India is losing its charm and

is racing towards business. When the game was discovered in early eighteenth century, the

prime objective of it was to entertain its audience and to deliver what it was made for.

Moreover the players showed sportsmanship whenever they were on the field. But today

cricket has been obliterated with racism with players violating the very rules of the game. It is

no longer a gentlemans game. Few decades ago, when cricket did not have many sponsors,

the only thing players did on the field was representing their country as the pride and honor

of their country rested on their shoulders. Moreover, they played like true gentlemen and

enjoyed every bit of it. The scenario has changed completely as cricket today has become a

million dollar business. Is money, now, the sole reason why everyone wants to become

cricketer is a question worth asking. Under the new IPL deal, there is a contract system for

every player and each one gets a fixed amount whether he represents his country or not. The

amount is really huge up to Rs. 50 lakhs for experienced players. The money is rated with the

performance they show on the pitch. Moreover, every other player is approached by a

company for endorsing their brands. The game has become so lucrative that more and more

people want to become part of the Team. Its the money which is attracting the nation and not

the game. Cricket is more like a business now where salaries are being given to the

employees. But in the midst of all this what is the role that the fans are playing? Are they

coming to see the spirits of the players rising in unison and getting motivated or are they just

the consumers of some product whose price they paid for the entry? Fans want to enjoy the

game and also wanted that their favorite player performs on the field but to their surprise

something else happens. The enthusiasm no doubt is there with the players but that drive is
 Commercialization of Cricket 10

missing as everyone knows that whether they perform or not they will get their money. This

needs to be changed for the improvement of the game and for maintaining the interests of the

audience who is paying so much to watch the game. Cricket has become more

commercialized and adding icing on the cake is the introduction of IPL by the BCCI. IPL

(Indian Premier League) is the flagship of the BCCI and is basically for domestic cricket.

Here, the players from different countries have been invited and a contract has been signed. A

Sport is associated with the talent of the players, and not with the money associated with it.

The high spirits that are an integral part of any sport, even cricket, seem to be fading with

each passing day. Every other player is endorsing a new brand and their bank balances

occurred to be prodigious. The time is to do something and bring back the lost glory of

cricket and the very carriers of it. IPL and its franchisees have to understand that it is not

possible to retain the fans unless something worth is shown on the fields and their main

strategy should be on growing and nurturing real fans. The element of competition, a certain

do-or-die situation seems somewhat suspect when neither national pride nor national honor is

really at stake. And the huge money tags on players, both local and foreign, make them out

more as mercenaries than real warriors in a game of cricket. The focus should be more on the

sport that is being played on the field and not with the commercial aspect of it. The laurels

will certainly come once every players endeavor to succeed no longer remains imaginary.

(Pridham, 2008).

1.4. Constrains:

Since it was primary research I had to rely more on my respondents. I found some stuffs

on line but they talk more about the general thoughts, history and different matches of cricket.

Sometimes they were not much of a help since I wanted to find out the commercialization
 Commercialization of Cricket 11

regarding cricket. This research topic concept is totally new for the respondents. Most of the

people do not know the facts and variables which affects the cricket in various ways. I found

very few specific reports on this from online and tried to get some help from there. I could

not make the questionnaire more elaborative since I had to make sure the questions are very

easy to answer, not at all time consuming so that I can get most accurate answer. In some

cases I had to predict the respondents attitude to some matters since some respondents were

less knowledge on the topic. Beside this I had to face some huge obstacles during primary

research due to present political situation of the country which was rally affected my work

during the survey.

Key Words:

Cricket

Popularity

Commercialization: It is the process of introducing something new in any method or into the

market in a business perspective.

T-20: The most modern format of Cricket

ICC: International Cricket Council (ICC)

Research Findings:

Questions No: 1. What do you think about the commercialization of cricket?

For this question, 59% people chosen option (a) commercialization is necessary and it is

making cricket more popular. Surprisingly nobody said change is unnecessary.36% people

chosen option (c) as their answer and said commercialization is always in sports, cricket is
 Commercialization of Cricket 12

also changing like other sports. Only 5% people said anything else. But that is not negligible.

These people said change is necessary but not too much. So from this question we can say

that maximum numbers of peoples are in favor of change in the format of cricket and rests of

them believe that change is an ongoing process.

One reason could be that, people like change. Change gives a new taste. In this case it is

reasonable too. Peoples of the world are being busier. They have no enough time to watch a

cricket match during whole day. Its created a chance to watch cricket match, those who are

busy. Another reason is that, change is always in sports & cricket is also changing like other

sports. If we take a look on other sports we will also see some changes in those other sports

too. So, according to maximum people it is a good decision to bring changes in the format of

cricket. (See Appendix: 1, Graph No: 1, page: 19)

Question No: 2. Do you think commercialization is making cricket more popular?

For this question, I also surveyed on 28 people. From them 28 or 91% said that

commercialization is making cricket more popular. Nobody said commercialization has no

effect on its popularity. Interestingly 9% said that they cant say. From the above illustration,

it is clear that people are in favor of commercialization. They have been coped with change in

modern cricket. Due to the change, cricket is spreading all over the world. Few years ago,

nobody knew that any European country (except England) or American country can play

cricket or like cricket. But today cricket is played all across all over the world. And the only

reason behind crickets diversity is T-20 cricket. The survey made this fact clear. (See

Appendix: 1, Graph No; 2, page: 19)

 Commercialization of Cricket 13

Question No: 3. Do you agree that popularity is more important than the original spirit for a

game like cricket?

In my survey I found 32% people said popularity is more important. But significantly,

59% people said popularity and original spirit both are equally important. Only 9% people

said that first original spirit than popularity. So it is clear from the survey that popularity and

original spirit both are equally important. Popularity cant run along without spirit conversely

if there is no popularity everything is meaningless.

Some people think that popularity is more important because, popularity shows the

acceptance of a sport. Those people who believes original spirit is more important than

popularity because original spirit is the base for any game. And those who believe that

popularity and original spirit both are equally important; they think these two cant go lonely.

Both are equally important for the success. (See Appendix: 1, Graph No: 3, page: 20)

Question No: 4. Which format of cricket you like most?

This question of my survey shows the popularity level of the formats. It is clear from the

chart that Tweenty-20 is the most popular format. 55% people said that they like twenty-20

most. One Day Cricket is the second in the chart.27% people said that they like ODI cricket

most. Least percent of people said they prefer Test cricket rather than ODI and T-20

cricket.18% people preferred Test as their best choice.

Then they were asked to rank these formats as order of preferences. The answers were also

same.55% people ranked T-20 as their first choice. People chosen T-20 as their first choice

because, it takes less time as well as it is more entertaining than Test and ODI. Fans can enjoy

more entertainment within short time. Those, who chosen Test and ODI as their choice, they
 Commercialization of Cricket 14

believe in original spirit. They dont want to destroy crickets spirit. Unfortunately, the

popularity of ODI cricket is decreasing. (See Appendix: 1, Graph No: 4, page: 20)

Question No: 5. Is new format (like T-10), affecting the game through commercialization?

For this question of my survey, 23% people the new innovation is affecting to introduce

more formats like T-20. But 68% people said no need of any more formats. Rest of them said

something else. Rest 9% said no need of anything more. There is no any sport in the world,

which has three formats. If any more format is introduced it could divide the fans and thus

can affect the existing format. So T-20 is affecting the game through commercialization. (See

Appendix: 1, Graph No: 5, page: 21)

Question No: 6. Do you think commercialization is threat for cricket?

This questions answer about the existence of test cricket.41% people said

commercialization will make people less interested in test cricket. Only 9% said it will not

harm test cricket. Surprisingly 45% people said cricket will run independently and will not

harm one another. Only 1% people said they cant say anything about this question.

The reason why people think that commercialization will make people less interested in test

cricket is T-20 less time to finish .So why waiting for five days. There are opponents too.

They believe commercialization will not harm cricket because, they think, it gives the real

sense of cricket. (See Appendix: 1, Graph No: 6, page: 21)

 Commercialization of Cricket 15

Question No: 7. Commercialization is making cricket as well as cricket richer than before-

What do u think?

From the above chart we can say, 68% people are agree that commercialization of cricket

is making cricketer richer than past. 18% peoples said cricketers were always enough rich to

support their life. And 14% people had other comments about this survey question.

There are lots of reasons behind cricketers improved financial condition. But the main

reason behind it is that the Indian Premier League (IPL).IPL has changed the world cricket. It

was a revolution of cricket. It has become so popular that corporate world is thinking

differently about cricket. They are spending more money in the IPL for the sponsorship. Now

a days cricketers are millionaire. Lots of prizes are given to them which were incredible few

years ago. Some people disagreed because, cricketer were always a star to their country.

Although they had no millions of dollars, they were enough rich to survive. (See Appendix: 1,

Graph No: 7, page: 22)

Question No: 8. Do you think commercialization of cricket should be given most priority by

International Cricket Council (ICC)?

From the above illustration we find that, 32%people commercialization should be given

most priority by the International Cricket Council (ICC). 14% people said that ICC should

not give most priority to commercialization. But significantly 54% people said that

commercialization should be given as priority as other things. It is clear from the survey that

people believe that ICC should give same priority to all the things. There are lots of reasons

to give priority to commercialization .Among them, the growing popularity is the main

reason. People want to see more short form cricket match. Peoples interest shows the
 Commercialization of Cricket 16

demand of short form cricket. In some countries it has become one of the biggest medium of

recreation. But there are some valid reasons for not giving most priority to commercialization

also. Although there are disagreements to give most priority to commercialization of cricket,

there is a combined ways too. Maximum people belie that commercialization should be given

as priority as other things. (See Appendix: 1, Graph No: 8, page: 22)

Question No: 9. After all, commercialization of cricket comes as

50% people said, commercialization of cricket comes as a blessing. Rest 50% was neutral.

Nobody said, commercialization of cricket is a curse. It comes as a blessing because of some

reasons. First, it makes the cricket more popular. And popularity of cricket is increasing day

by day. Second, change reduces the monotonous of cricket. Cricket is now no more a

monotonous game. Its full of entertainment. Thats why people are in favor of change.

Peoples are either neutral or in favor of change. Before T-20 was discovered, lots of people

were less interested in cricket. But after introducing of T-20 cricket, the popularity of cricket

has increased largely. Even the countries, where once a time nobody knew about cricket,

cricket is being popular in those countries too for commercialization. Now cricket is a

popular game in those countries. They didnt watch cricket because it was played all day

long. But now short form of cricket has made cricket, shorter. As a result, those people are

being interested in cricket. (See Appendix: 1, Graph No: 9, page: 23)

Question No: 10. Who is your favorite cricketer? If any,

This was a courtesy question of my survey. But it shows the popularity of cricketers of the

world.
 Commercialization of Cricket 17

41%people said that their favorite cricketer is Sachin Tendulkar. Sakib Al Hasan of

Bangladesh is in the second position .20% people selected Sakib as their favorite cricketer.

With 18% support Shahid Afridi is in third in popularity. Interestingly there are two retired

cricketer also in the list. Sourav Ganguly &Wasim Akram are 4th in the list with 10%

support.11% people gave dispersed answer. The answers were like Virat Kholi, Md. Ashraful,

Yuvraj Singh and others. (See Appendix: 1, Graph No: 10, page: 23)

Recommendation and Conclusion:

By the analysis of commercialization of cricket, it can be said that change is necessary and it

is making cricket more popular. Due to the commercialization, cricket is spreading all over

the world.

By the analysis, it can be also said that T-20 cricket is more popular than Test and ODI

cricket. T-20 cricket has become so popular that people are being less interested in other

formats. They want to watch more T-20 match than Test and ODI formats. From the analysis,

also can be said that ICC should give same priority to its all the things for the existence of all

the good sites beside commercialization.

Every sector and components of cricket can be reevaluated by the ICC and most importantly

by the cricket boards of every test playing nation so that the change in the cricket through the

commercialization results as a blessing in the long run for the every format of this great

game.

So at the end of the research study on commercialization of cricket, it can be said that

commercialization comes as a blessing for cricket and it will lead cricket to the pick.
 Commercialization of Cricket 18

References:
1. Chopra, A. (2010, April 16) Of the Blue (1st ed.). India: Arun Publishers.

2. McGrath. (2009, May 7)Line and Strength Melborne: Yellow Jersey Press

3. Mike Young calls for change in USA cricket (2010,April 12).ESPN cricinfo
Retrieved August 4,2010from http://www.cricinfo .com

4. Pridham, C. H. B. (2008, May). The Charm Of Cricket Past And Present. Stokowski Press.
Retrieved August 4, 2010, from http://www.flipkart.com

5. Shuvra, U.(2001,February 21) Sei Sob Innings (2nd ed.).Dhaka: Ononna Press.

6. Tendulkar, A. (1999) Making of a cricketer (M. Sadi,Trans.).Dhaka: Shafique press.

7. T-20 format changing face of global cricket (2009 October 15).merinews

Retrieved August 4, 2010 from http://www.merinews.com/sports

8. Waugh, S. (2008, June 1) Out of My Comfort Zone (3rd ed.).Australia: Penguin Group.
 Commercialization of Cricket 19

Appendix: 1
Graph: 1 (What do you think about the commercialization of cricket?)

Graph: 2 (Do you think commercialization is making cricket more popular?)

 Commercialization of Cricket 20

Graph: 3 (Do you agree that popularity is more important than the original spirit for a game

like cricket?)

Graph: 4 (Which format of cricket you like most?)

 Commercialization of Cricket 21

Graph: 5 (Is new format (like T-10), affecting the game through commercialization?)

Graph: 6 (Do you think commercialization is threat for cricket?)

 Commercialization of Cricket 22

Graph: 7 (Commercialization is making cricket as well as cricket richer than before-What do

u think?)

Graph: 8 (Do you think commercialization of cricket should be given most priority by

International Cricket Council (ICC)?

 Commercialization of Cricket 23

Graph: 9 (After all, commercialization of cricket comes as )

Graph: 10. (Who is your favorite cricketer? If any,)

 Commercialization of Cricket 24

Appendix: 2

Research Proposal Meshkat Shahriar

ID: 102 0351 030
ENG-105, Sec-13

Research Topic:
Commercialization of cricket

Research Question:
Is the commercialization of cricket destroying its original spirit?

Hypothesis:
Commercialization of cricket is increasing the popularity of different format of cricket
among the general audience.

Significance of the Research:

Cricket is one of the most popular game in Bangladesh as well as in the world .But
cricket has changed a lot from its beginning to today. In this study, Commercialization of
cricket will be discussed.
I want to conduct this research mainly because of two reasons, Firstly, Cricket is my
favorite game and I am really interested to do this research for my own interest.
Secondly, I want to know whether cricket is going in the right direction or not.
The problem I wanted to know is that, is the changing due to commercialization is
making cricket popular or not.
This study also will show among the three formats, which format is most popular. The
most important aspects of this research will be, is that T-20 cricket and Test cricket will
run independently and will not harm one another or not.
By conducting this research we will come to know about the coming future of cricket.

Methodology of the Research:

For my primary research, I will conduct a survey of representative sampling of the
general public in Dhaka and interview people who actually have the knowledge about
cricket and find out what they think about the Commercialization of cricket? Is it making
 Commercialization of Cricket 25

cricket more popular or not? I will design a questionnaire with different types of
questions so as to obtain a range of useful data which will help me to answer my
research questions.
For my secondary research, I plan to use resource of Bangladesh cricket board (BCB)
and will also consult few books written by cricket experts .I will also definitely browse
the internet and will collect information from ICC website as well as renowned cricket
website like Cricinfo, cricketnext, yahoocricket.com etc.

Time Frame:
I desire to finish my research paper according to my facultys instruction. By the end of
month April I will be able to complete my survey. Within the 1st week of April, 2013, I
will be able to complete my analysis, findings and the draft. If my faculty approves the
draft, then I will finish the final report and I will submit and present it on the final due
date.

Bibliography:

1. Mike Young calls for change in USA cricket (2010, April 12).ESPN cricinfo
Retrieved August 4,2010from http://www.cricinfo .com
2. Pridham, C. H. B. (2008, May). The Charm of Cricket Past and Present. Stokowski Press
3. Shuvra, U. (2001, February 21) Sei Sob Innings (2nd ed.).Dhaka: Ononna Press
 Commercialization of Cricket 26

Appendix: 3

Survey Questionnaire (ENG-105)

The following survey contains question about change in the format of cricket. The findings
gathered from this survey will be incorporated into a research paper. Id appreciate your
answer to the questions. Thank you for your time.
Age :
Gender :
Profession :
(Please Circle all letters that apply)

1. What do you think about the commercialization of cricket?

a. Commercialization is necessary and it is making cricket more popular.
b. Commercialization is unnecessary and it is destroying crickets original spirit
c. Commercialization is always in sports and cricket is also facing it
d. Anything else

2. Do you think commercialization is making cricket more popular?

a. Yes
b. No
c. Change has no effect on its popularity.
d. Cant say

3. Do you agree that popularity is more important than the original spirit for a game
like cricket?
a. Strongly agree
b. Agree.
c. Disagree
d. Strongly disagree

4. Which format of cricket you like most?

a. Test
b. ODI
c. T-20
d. All formats
 Commercialization of Cricket 27

5. Is new format (like T-10), affecting the game through commercialization?

a. Strongly agree
b. Agree.
c. Disagree
d. Strongly disagree

6. Do you think commercialization is threat for cricket?

a. Strongly agree
b. Agree.
c. Strongly disagree
d. Disagree

7. Commercialization is making cricket as well as cricket richer than before-What do u

think?
a. Absolutely, today cricketers are richer than the past
b. Cricketers were always enough rich to support their life
c. No, its not making the cricketers rich
d. Anything else

8. Do you think commercialization of cricket should be given most priority by

International Cricket Council (ICC)?
a. Definitely
b. Not at all
c. It should be given as priority as other things
d. Others

9. After all, commercialization of cricket comes as

a. Blessing
b. Curse
c. Neutral

10. Who is your favorite cricketer? If any,