All rights reserved 2015

Anders Mattsson

How to operate a Padel Club

It is important to point out that the following information may

wary in accuracy depending on country and region.

Table of Contents
1. Booking ............................................................................................................................. 3
What systems are on the market ........................................................................................... 3
What is the difference between Bokatennis and Matchi? ............................................. 4
Difficulties and potential problems ..................................................................................... 4
2. How to create an association (club) ........................................................................ 4
A. How to register an association .......................................................................................... 5
B. Work on the Board ................................................................................................................ 5
C. Cooperation between the association and the business/owner ............................ 5
D. Compensation ......................................................................................................................... 6
E. Promoting activities (club night, girls night, breakfast- and lunchgames) ........ 7
F) Contributions, grants and supports ................................................................................ 8
3. The Ladder and Tournaments .................................................................................. 9
A. The Ladder ............................................................................................................................... 9
B. Tournaments ........................................................................................................................... 9
4. Promoting training and coaches ........................................................................... 10
A. How to develop coaches ................................................................................................... 10
B. Types of training ................................................................................................................. 11
C. Types of groups .................................................................................................................... 11
5. Sales ................................................................................................................................ 12
6. Marketing ...................................................................................................................... 13
7. Terms and agreements ............................................................................................ 15
A. Customers .............................................................................................................................. 15
B. Suppliers (racquet brands) ............................................................................................. 15
8. Reception services ..................................................................................................... 16
9. Location ......................................................................................................................... 16

1. Booking

What systems are on the market

There is a range of booking systems available in different countries. Two of the
most commonly used booking systems in Sweden are called Bokatennis and
Matchi. Both are specialized in managing booking online (especially for racket
halls) which facilitates long opening hours but without the necessity of having
staff available at all times. Bokatennis and Matchi has a lot of similarities, but
also some important differences which you should be considering in order to
choose the one that best suits the needs of your club.

Both systems use booking online and they are designed to work without a desk.
The main risk one must consider is that the system might fail and not work
correctly from time to time. If this happens just a few times per year most
customers wont mind but if it starts to happen more frequently (once a week) it
will affect the overall costumer satisfaction. Some of the problems that can occur
can range from customers being unable to book on the website, that it is not
possible to log in when you are in the hall or that the lights go out on court in the
middle of a game (it is common that the light goes out because the lights are
integrated to the booking system).

There are four main areas that can affect the system:
1. Internet connection usually, if you use an Ethernet cable for your Internet
connection, this problem wont occur. If you use a wireless connection it is
important to make sure that the signal always is steady and strong.
2. Old/bad server - the server is the place where all the information in the
systems is being stored. Usually (if it isnt a very old server) the hardware does
not tend to be the problem.
3. Incorrect coding the coding should support all the things you do in the
system, but when used in more unusual ways it might result in errors or bugs.
Bugs do not need to be visible all the time or consistent, but can occur when
certain things in the system are made new or at the same time as others. So it is
relatively unpredictable where and when these may occur.
4. Remember to always try to place all the electronics where it is dry and cold so
that the computer can run at its optimal temperature at all time. Most problems
that occur within the system are solved by an easy fix. Restart the system.
Otherwise it is a good idea to keep your tech support on speed dial.

Remember: If you buy the rights to a "code" (which might be an option) you have
the advantage to be in control of system breakdowns. But on the other hand you
will need to rent or buy the servers, take care of maintenance, etc. which can be
time consuming. Therefore, it is usually easier and (presumably) cheaper both in
the short and long run to buy the whole service instead of trying to do it your

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self. Also, if you partner up with other clubs and associations to buy the service,
you should definitely be able to distribute the costs and get discount on prices.

What is the difference between Bokatennis and Matchi?

With Bokatennis, every player who wants to be able to book a game has a
personal key. You use the key both to enter the hall and to start the lights to the
court. Matchi have a common code that you use to get into the hall and then the
system starts the lights automatically for the hour you have booked.

It could in a way feel more comfortable not having to have a key. But on the other
hand it reduces the risk of unauthorized players to get access into the building.
The key system of Bokatennis also makes it possible to pay extra time per
minute. This means that if you for some reason should be late, or like to play for
a longer period of time that you already booed, you only pay for the total minutes
you have activated your key. In contrast, Matchi system turns on the light
regardless if the players are late. And if you want to play extra, you have to go
online and book a whole extra hour.

Difficulties and potential problems

Both solutions work well in their standard solutions, but if you start to have
different types of memberships and game rights (ex gold card, silver card etc.)
there are still features missing in both systems. If you want one card where you
have the opportunity to play as much as you want on weekdays before 16:00 and
another, which perhaps will give the right to play at all times, certain problems
arise. None of the systems can manage to restrict users to only be able to reserve
certain hours of the day. Also, both systems Matchi and Bokatennis allows one
person to book the court, which makes it impossible to know if, for example a
gold member (who can book at any time for free), have brought friends who
plays with him but does not pay. Our overall recommendation is for you to
contact different companies that offer this type of services and then come to a
conclusion on which of them suits your needs.

2. How to create an association (club)

In order to add value to your business and really increase the number of players,
it is recommended that you create an association. Starting an association in
connection with your business opens up several opportunities for you to
increase the number of activities that you can offer the players. Creating an
association enables you to have active board members, it creates the opportunity
to make new contacts, send newsletters, store contact details and create specific
"club activities". With an association it will also become easier to apply for grants

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and you will more effectively be able to create common values and it will create a
club feeling to the business. An association usually focuses on developing the
sport and give a chance to groups that otherwise might not have tried to get
familiar with the sport. The commitment of the board and from the members in
the association also helps you to develop your business.

A. How to register an association

1. Apply to the tax office that you want to start a nonprofit organization.

2. Create the bylaws of the association. This can most easily be done using the
National association's general template and then customize the parts you want
to fit to the local club.

3. Organize a first annual meeting and invite all members (accurate formalities
for the annual meeting is usually explained in the bylaws). At this meeting the
most important decisions are made, some of this decisions include the approval
of the bylaws, annual report and business plan, financial accounting, freedom
from liability, selection of board members, chairman and election committee.

4. To engage in business activities (ex if you want to have a shop for the
association) you will also need to register your association to the General
Administration for business in your country.

B. Work on the Board

The first thing a board must do after the annual meeting is to constitute itself.
Usually the bylaws require the board to appoint a treasurer and secretary,
besides that, the association is usually able to decide which roles they wish to
have. Frequently roles to add are; Vice-President, communicator and a members
caretaker. Some of the main tasks the board have to take care of are accounting,
writing protocols, have a continually updated register of members and create
activities for the members.

C. Cooperation between the association and the business / owner

The board usually works voluntarily (your association will probably not be big
enough to have paid board members), therefore; it is difficult to ask board
members to devote all the time necessary to create a functioning association.
There will have to be at least one fulltime paid person who can execute all the
plans and activities. One good way to solve this is, that the owner who runs the
business have the right to attend all board meetings and is given the task to
manage the activities and accounts of the association. These two workloads are
namely the largest and most time-consuming tasks for the association and will
not easily be done without payment. What is important with this solution is that
the owner of the business is not part of the association's board, this to avoid
conflicts of interest. At the same time it is obvious that it is in the owner's

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interest that the association works well. To avoid conflict of interest it is
important to make sure that all papers are in order and that the accounting is
done as correctly as possible.

The most basic and important thing between the association and the business to
decide is the court rates for the association. As the purpose of the association is
to focus on activities that often do not create as much revenue as maybe the
single plays, to function, the association is dependent on some type of subsidy
from the owner/ business. In Helsingborg, we have found that 30% discount of
normal price will enable the association to develop junior- and senior programs
and more. In a way it is a loss of revenue for the owner, but in the same time the
purpose of the association is to promote and increase interest in the sport and
the club. Also, if the association only is connected to one club, the money in the
association will be spent in the interest of the club, sooner or later (if not in court
hours, educating trainers, events etc). In addition, you create an incredible added
value, more hours and courts will be used and you will create more engagement
from the players and you will be able to create a much greater club feeling than
what you would be able to do alone as a business without an association.

D. Compensation

Depending on the trainers commitment, they should obviously be offered
different amounts of compensation for their work. This compensation is used to
motivate and engage the coaches or trainers to spend their time in the club and
to attract more players to the club. Without compensation the trainers would
feel less engaged and may not even be able to motivate themselves to continue
training since they probably have to work with something else instead.

Training 1 h a week
Should give the coach the opportunity to "free play" (play as much as they want).
This is perhaps the most important compensation of all, it encourages the coach
to play and spend time at the club, because the person can practice as much as it
wants.

Training 2-4 hours a week
In addition to "free play" one should now add materials. With so many hours a
week of exercise the coach wear rackets, shoes, clothes faster. Develop a "club
dress" that the coach can use, that way you also advertise the club. At this stage
these coaches (with 4 hours a week) meet so many groups and affect the
motivation for so many of your clients/members that they should also have
some type of coach training at least once a year.

Training 5-10 hours a week
The club should now start thinking about possible compensation for the coach.
The coach probably needs to be at the club several times a week and it starts to
become more like a job than a hobby. Usually you do not need the compensation
to be as big if you, at the same time, offer them other benefits. Price must be
decided locally in comparison with other clubs and standards in the country. If

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you can cover the court, cover the coach and still have a margin on the revenue
you are creating a good balance for the business.

Accounting compensations
"Free play" The owner can choose to charge the association for the same
amount as it would normally do for a gold membership (gold member is the
agreement usually used for unlimited access to the courts).

Materials Usually you set up the shop through the owners business and not
through the association both to make the accounting easier but also for tax
reasons. The owner can therefore "contribute" with the materials or sell them to
the association, who in their turn distribute the close to the coaches.

Coach training the associations tribute for trainers development is based on
the financial situation of the association. But the association should be able to
plan for at least one serious further education every year.

Salary One of the easiest ways in Sweden to pay coaches is if theyve got his or
her own business, then the coach can get paid by sending invoices to the club.
But it is also possible to arrange that the association has honorary "members"
with payment, but this will place greater demands on the accounting of the
association.

E. Promoting activities (club night, girls night, breakfast- and lunch games)

One of the most important roles for the association is that it works actively with
promotion. Almost all types of events can with benefit be driven through the
association. Because it automatically increases the number of members, creates
a community and an identity and thats how you become a club. But not all
activities can be activities that the association arranges. As a rule, the activities
that are continuous over a longer period of time are association-type activities.
This also means that nearly all long-term and stable incomes have a discount
price from the business because the association will arrange them. But then
again, your association only promotes activities for you and therefor generates
more business. Think of the association as a medium to execute the business
than as a third party that is "resource intensive". Remember that a business
without an association would still need to put up the same activities but without
the advantages that the association may give. Listed below are a number of
activities that we in Helsingborg have had success with through the association;

Club night A society evening where everyone is welcome and where he or she
only pay a cost price (reduced price). The idea is to give members a chance to
meet other members and make more acquaintances. If possible this type of event
should be scheduled on days and times where the courts usually arent fully
booked. We have our club nights on Friday evenings.

Senior and junior training - These groups often generate the same revenue as
the "individual" games and can therefore be booked at any time. Group training

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is an important part because they are usually the basic foundation to find players
who want to compete.

Plan the booking - You should find ways to use the hall during the unattractive
hours (Mon-Thur 6:00 to 16:00, Friday evening, Saturday afternoon and Sunday
morning). One way is to lower the price during less attractive hours. But a more
long-term and sustainable way is to add weekly activities "breakfast- or lunch
padel", "girls night", "club night", "training for elderly people" etc.

F) Contributions, grants and supports

You can find countless number of types of grants and support, especially from
various private funds. However, these are often targeted to very specific
purposes that can be difficult for your organization to fulfill. Therefore the
experience from Helsingborg is instead to focus on public contribution forms
that are both more general and easier to use. We have used two, one is called
activity support and the other is a contribution through the National Sports
Association.

Activity support
State and municipal subsidies sport activities and can, in Sweden, be applied for
through Sport Online and through Sport Admin. Through the system called
"Sports Admin" you can create and compile information. Sport Admin enables
you to apply for the so-called LOK support from the municipality. With the same
compiled information that you create in Sports Admin, you can also apply for
government support from "Sport Online" though their website.

Both supports (state and municipal) are based on the same type of compiled
information:

1. Member Directory - which is based on the number of juniors, adults and
coaches currently active in the club.
2. Number of activities which is based on the exact number of hours the
association have had different activities.

Once every semester we send all the information to apply for support. With
about 20 juniors and 4 leaders we have in Helsingborg been able to receive an
activity support of total 1 200/year.

Specific contributions
Through the Swedish Sports Association and its regional districts, you can apply
for more specific grants. Best thing is to make contact with a person on district
level who can help you find different types of programs that are subsidized from
the state. We have been able to use two grants, one called "Sport Initiative"
where we where granted money for a vision, goal and activity conference and
promote the sport to girls. And another grant called "school cooperation" were
we applied and was granted money specifically to offer students from different

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schools to choose padel as their physical education. There is also the possibility
to apply for grant for educating coaches.

Reporting
For all grants and support you seek, you will certainly have to report back. The
scope of feedback depends on the size of the support you get. So far we have
never had to make a financial report for example.

3. The Ladder and Tournaments

A. The Ladder
The ladder is the local series at the club. The Ladder is easiest organized with
pool games, with four teams in each pool, all against all. Thus, each round is 3
weeks. The team with the most points after one round is allowed to "climb up"
the ladder to the next level (the team with the lowest score "slip" down one step
in the ladder). When the ladder grows, you should spread out the matches over
several days, so you do not book all courses in one evening, which will create
barriers for individual games. The Ladder is an essential and important part of
the business as it allows for a steady income over the year (every team have to
sign up for a semester every time). The more pools the club have the more stable
becomes both the club and the owner's revenue.

Reasons to have The Ladder in the association and not in the owners business,
for example, is that you then make all players in The Ladder members of the
association. This will create a good base of members for your club. Membership
provides benefits such as insurance to all players, creates your contact database
and makes it easier to organize other types of club activities.

To not make The Ladder to expensive, we decided in Helsingborg to allow every
game to be 1 hours, best of three sets with a tiebreak at the score 6-6. Win by
2-0 sets gives 3 points, win by 2-1 sets gives 2 points and 1 point to the
opponent. Rules for The Ladder should be the same as in a regular game.

Templates for ladders are attached on the website.

B. Tournaments

Tournaments are a great addition to your other events. Tournaments may be
designed in two general ways, Sanctioned or Ordinary tournament. Most
tournaments you will create will be ordinary and local, with smaller prices and
therefore there will not be the same requirements either from players or from
the National Padel Federation. But for all sanctioned tournaments, one needs,
however; notify the competition to the National Padel Federation, all players and
the club has to pay a license fee and there are stricter requirements that the
rules are followed properly.

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Organizing tournaments require coordination. Usually one needs to have some
type of sales of refreshments such as; sandwiches, drinks and other types of food
because the players usually do not have time to go off and eat. Prior to the
tournament, match schedule should be published. The clubs website is usually a
good channel for reaching a large amount of people. Cleaning the hall before and
after is a considerable task and should be planned by those who want to arrange
any type of larger activity or tournament. During the whole tournament there
should be at least two referees operating result, judging and planning.

There are two common ways to create game schedules. Either in individual
pools, usually with four groups where all teams plays at least three matches
before winning the pool and moving on to semifinal and final. The problem with
the pool system is that it generates a lot of games for those who go to the final.
The advantage is that everyone gets to play many matches. This could therefore
be used for juniors or social events where the matches usually are short, but
everyone wants to play a lot. The other more traditional is a step diagram, all
teams get at least two matches and there will be fewer games overall and the
winner wont get overly exhausted by the end of the day.

Templates for competition are attached on the webpage.

4. Promoting training and coaches

One of the first things that a club usually tries to start is training groups for both
children and adults. For this to work you need motivated and skilled coaches.
Creating quality coaches takes a while and is not accomplished overnight. It also
requires long-term commitment from both the club and the coach. Finding the
right coach who feel inspired is therefore one of the more difficult tasks of the
club and should be treated there after. In Section 2 D we described possible ways
to compensate a coach, below is a section on how coaches can cooperate, develop
and thrive.

A. How to develop coaches

Padle is new in Sweden, hence its relatively difficult to find training coaching
courses. The Swedish Padel Federation will in 2015 have started one official
coaching course that clubs can purchase if they wish. But education and training
should be seen as much more than just an official certificate. It is the coachs
ability in every moment and every training session to understand, motivate,
develop and create joy in the groups that they train. Therefore, the club should
continuously give coaches the opportunity for further training (at least once a
year). This is not required, but our experience is that most coaches will lose
motivation and eventually lose interest if they do not receive further training. In
the long run if you do not put time and effort in the coaches it may be that you
have to live with those who volunteer as coaches, which will most probably be

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parents. Even motivated trainers who may be good players themselves and are
involved in the club need further training in order to develop their skills and not
repeat the same exercises month after month until the groups gets bored.

B. Types of training

In training courses it will mostly be a set of exercises with related techniques.
What, however, is usually not discussed and also difficult to teach is the type of
sessions that fits different occasion. You can be a really good technique coach,
but the group ahead of you just wants to play. An experienced trainer can to
some extent often manage several different types of sessions and groups but the
coaches have just like the players different personalities. Therefore it is
important that the coaches have good contact with each other so that they help
each other and increase the variety for the clients. Usually, the groups may not
know quite well what they like, so they often categorize exercises and set ups as
"fun" or "boring" (instead of for example technique, game, strategy etc.) which
every coach in theory must adapt to and try to work with. It is thus important
when discussing various lessons that you are taking into account for what the
group feels about it. The groups may hate your best exercise and love the least
useful, and you will have to think about it and handle it. Three types of games are
described below:

Social game This type of exercise focus on getting everybody playing and
hitting. The exercises cant be to technically difficult and should focus on playing
the ball. The main focus with this exercise is on training positions and
movement.

Technique It is important that a player sooner or later begins to think about
whether he or she wants to develop into a more advanced player. The challenge
of technique training is that it requires a lot of patience, which most players lack
to some degree. Technique must in fact be trained very slowly in the beginning
with a gradual increase in tempo and progression. To only have technique
trainings are almost impossible because everybody wants to move, so usually
you combine social gaming with technique.

Games Strategy This type of training aims mainly towards the advanced
groups, as it requires both technique and mobility in order to focus on strategy
elements. It is necessary to be proficient enough in the shot to create strategic
situations.

C. Types of groups

Junior Training The junior training is an essential part of the business. They
constitute a large part of the training groups. Statistics show, however, from the
Swedish Sports Association, that children often do several different sports
during their childhood. The promising players at twelve are probably not the
ones who will constitute your elite team when they are adults. Therefore, it is

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advantageous to mix play with games during the adolescence. In addition, few
parents want to pay what it would cost to provide individual training for elite
investment already in young age.

Senior Training - Is a very heterogeneous group, and it may therefore be difficult
to know what they want. Adult training places higher demands on each
individual coach. Adults may want to have a social hour or to develop their
technique, game strategy, position or movement, etc. In Helsingborg, we have
allowed groups to have different coaches during a semester just to give the
groups more perspectives and more descriptions and assessments to improve
quality of the training.

Retiree training Padel is a perfect "off"- time activity. You take a symbolic fee
for the courses and provide them with balls and teach them simplified
movements and games. We know from experience that those who enjoy playing
golf also tend to like padle. For elderly it is usually about creating a community
and the opportunity for it to be a comfortable and fun game, more than perhaps a
winning game.

5. Sales

Events - you should always try to say yes to people who want to have parties in
your hall. Sure, they can be messy and it often requires some fair amount of
cleaning. But birthday parties, celebrations, demonstrations, kick-offs, company
events bring in money and you get your business exposed to more people. The
positive thing with a sport hall is that it is easy to create an event thorough sport.

Material - basic assortment should include at least the basic things to exercise
the sport, this include bats, balls, clothing and footwear etc. In addition to core
assortment, there can also be value-added products such as bottles, bags,
bandages, protection, hats and towels. It is also possible to include underpants,
ordinary T-shirts etc. especially if the club starts to become a popular "brand".
To have your Club brand or at least your own logo (and not just adidas, nike or
other commercial brand) increases the exclusiveness both towards the customer
but also for the club that will be able to build its brand. It also gives the materials
uniqueness in relation to what otherwise can be bought in any sports warehouse.

Food - The regulatory authorities will demand high standards for hot food of the
kitchen so that the food is safe and hygiene. Also, if you serve bad hot food it will
create a bad reputation (if any of your customers wood get sick from the food for
example). Therefore, if you are not planning a proper restaurant, target your
sales to sport drinks, sport bars and small snacks. Remember that the more you
focus on food sales, the more resource intensive it will be. In Helsingborg, we
offer "snacks" and try to focus on having "useful/salutary" options, juices,
coconut drinks, qualitative sports drinks in addition to the more common
products. Fruit and coffee is very popular and also costs very little to maintain,

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therefore we have in our business in Helsingborg allowed coffee and fruit to be
free.

Rent rackets This should be something that the club can provide. There are
many people who only play occasionally, or who just want to try to play that do
not have rackets or balls. Our experience in Helsingborg is that the "spontaneous
games" would probably disappear if we did not provide rental rackets. Moreover
the rental rackets have very good revenue. It may be the basis to finance a desk
operation.

Sponsorships
The most obvious places where you can sell advertisement are your windows
and nets on the courts. If you have a center court, you should also differentiate
between prices. You can even sell space on the website, but remember that it
then immediately begin to compete with the attention that you are trying to
convey your self. Remember that if you use your clothes, balls, bats and other
materials for advert it brings money but you miss in the same time to advert
your own club. You can also advertise on the building, before you go into the hall,
entrances etc. In terms of window-dressing it is just your taste and imagination
that stops you. For advertising sponsorship, you should have contracts to ensure
that both parties know what is expected and what the conditions are.

Added value for customers
To those customers who have gold cards or groups who ask for many company
activities or purchase multiple subscriptions and therefore choose to have long-
term economic relations with the club, you can compensate them with extra
services. An additional training with coaches, balls to their game (or grips) and
extra court time. It is difficult to regulate added values through contract. This is
something you will have to evaluate and offer depending on each different
occasion. But be sure to keep your promises.

Sponsorship Agreements are attached in separate files on the webpage.

6. Marketing

Our operation in Helsingborg has been marketed with two objectives; to be seen
and to reach out with information. Generally there have been no economic
possibility to market the club commercially, therefor almost all marketing have
been in connection to local events. But most importantly existing customers
recommendations have been the most effective way to reach out. It has also had
a much greater significance to the expansion of our customer base than the
occasional advertisement in any media. Since the sport is new, there has been a
certain novelty value for the local news station, which meant that we got to be in
the news a few times, but this is not something you can count on.

Because of the small opportunities of marketing exposure it becomes very
important that all flyers, invitations, newsletters carry the club's logo large and

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clear. Never forget, every little leaflet will be your own and the club's chance to
be seen.

Homepage - one of your most important mediums. The homepage will be seen
and used by the majority of your customers. Therefore, your website should be
as well organized and clear as possible. You want to present information in the
most simple and accessible way. Important things to consider are:

1. Font - be sure to choose a common font that people are used to, it makes it
easier for the person to take in the content instead of thinking about the text
itself.
2. Layout - try to be consistent, you have a club symbol with certain colors, use
the same colors on the website. If there are certain symbols or characters the
club or business attempts to market, use those logos. The background should not
be too strong to ease the reading.
3. Logical structure - Be sure that headings, subheadings and content really
match and has a flow. If not headlines and content match in a natural way the
reader will quickly feel confused and think that the website is "messy".
4. Critical Information - There are some obvious things that the website should
contain. There should for example be the necessary information to be able to use
the hall, such as; prices, opening hours, how to start a game and how to book.
Information about the rules, how to rent balls, rackets and shoes. Also,
information on how to find a partner to play with is good to have. Regularly
update the information about the trainings, coaches, teams, weekly activities and
calendar.

Mailings - mailings are good to use for upcoming activities and news. Try not to
write too much and take only what you think is the most important things, or
that you think customers will benefit from the most. This increases the chance
that people will read it. Otherwise the risk is, if you try to get everything that
happens and mix great with little information the recipient does not see the
relevance and lose interest in reading.

Data - For all the upcoming activities you should have a notice board in the hall.
Write in capital letters and legibly. Include only the information necessary for
knowing; where, when, price and how you should proceed if you wish to attend.
Be sure to always use your logo and put a picture to make the poster more
interesting!

Events - Events that others create you may want to attend but usually they are
resource intensive (some one have to be there and represent the club) and it is
not certain that the club gets enough attention in relation to how much energy is
put in. Often, your participation might work as a general interest promotion for
the sport but maybe not for you club. The participants of the event might live in
other cities or far away from your club, so the overall positive effects for your
business might be marginal. Try to always carry banners, street jockey, rollup,
the flag or the like on big events, otherwise it will be difficult to be seen among
others.

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However, events in your own hall could be really successful. Children's parties,
corporate party, private party, etc. causes people to get to know the hall, the club
and you get the opportunity to be seen as a business. Chances are that the people
who participate in the event live reasonably close to the hall and might be
interested to try the sport out after they have been there.

7. Terms and agreements

For those who choose to buy individual hours, our recommendation is not to do
any contracts. But the bigger the performance and counterclaims that may be the
more relevant it will be to reflect on, if the relationship needs to be made subject
to the terms of a contract.

A. Customers

Having lots of different agreements for all kinds of services can in our experience
be difficult to follow up and makes the relationship with our customers become
stiff and impersonal. Often the same people meet each other every day in the
club so you will get to know many of your customers well. Without agreements
the owner and the club, however, runs the risk that people do not pay, and it
becomes hard to claim the money back. However, this can average out in the long
run, when those who do not pay will obviously not be welcomed back for a
second semester of The Latter or lessons. To avoid unpaid invoices, payment
slips are sent at the beginning of a training period and not at the end. It also
tends to ensure that most people pay.

Helsingborgs Racket Club do not make contracts for The Latter, junior- senior
lessons or individual lessons. The only agreement we have chosen to develop is
towards those who wish to have "gold card". The gold card gives you the right to
play for free a whole year. Therefore, it is important for both the business and
the customer to follow certain rules because it concerns considerable revenue
for both the club and cost for the customer.

Terms for Gold Card is attached in a separate document on the webpage

B. Suppliers (racquet brands)

For the business to get good purchase prices the supplier demands a type of
exclusivity in the amount of sales. The more of one vendor's materials you
choose to use, the better the total price should be that you get. It is important to
establish a good relationships and price pictures with suppliers when the club's
own sales and rentals can be an important part of the revenue. As a business, you
also might want to give your members things like 20% discount on the materials,

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and for that to be possible, on the basis that you might not want your "regular"
price to be too high, you need to make smart vendor business.

You should also decide on what should be your first, second and third "brand.
This has to do with signage and what brand that will be most visible. If you also
allow a supplier to dress all your coaches you should have samples for free and
reduced prices on most purchases. It is an important basic rule, the more
advertising you're willing to do for a supplier, the more the supplier should do
for you, otherwise you should change supplier.

Terms for suppliers are attached in a separate document on the webpage.

8. Reception services

Even though we in Helsingborg, have had a IT- system that manages reservations
the reception we borrow from the gym located next to the hall, have been vital.
People are often in need of help, clients do not understand how they log in, they
need someone on site to be able to by game keys, they need to be able to rent
rackets etc. Sales and the expansion of our club would not have been possible
without the reception in the gym. The reception has also several times, when a
technical problem occurred, been able to go out to the hall and reboot the system
to get them working again.

A reception is not only for sales. The reception is needed for all parts of the
business. If there is system failure, if someone needs help with the rules, if
someone can not start the game, if they want to register for a tournament. People
have frequent issues. Most important is to have a reception during prime time,
afternoons/nights and weekends. A good solution is finding someone who is
interested in the game and is willing to work hours. For example, trainers,
students or retired people usually have more time and possibility to work nights
and weekends.

Terms and conditions for reception are attached in a separate document on the
webpage.

9. Location

For those of you who want to start a new business, there is a great risk that you
do not get occupancy of the hall if you do not understand the importance of
localization. The sport is completely new in Sweden, which means that the
number of players and the total segment of players for padel in general are small.
You will have a few squash players and tennis players that will convert in the
beginning. There is almost noone in Europe who "has played paddle 10 years
ago" who might come and try your hall. If you decide to build the courts in a
warehouse a bit far from the city, you have very little natural help to promote the

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place. Most people do not know the sport and might not be curious. Be prepared
to either spend a lot of money on marketing or acquire a vast network that you
can invite. Tell people about the place and be generous in the beginning with try
out days. Something that new owners quickly will realize is that, the
opportunity cost to advertise through commercial channels is extremely
expensive. Therefore you have to find other ways to market yourself such as by
your network, recommendation or events.

It's very difficult to create publicity for yourself, so you should try to get help
when you can. One simple tip is to tell the local newspaper and the media when
something new is happening for example the inauguration of the hall or when
you start the first junior lessons etc. But more important than marketing is to try
and have a good location or at least good possibilities for both public and private
transport.

Our hall is located in one of the areas that have expanded most during the last
years in Helsingborg. Moreover, with changes in the road infrastructure there
are now great roads that lead directly to our club. The new roads have made the
club more accessible and thus made the club come closer to the city. We are also
able to attract many people who live near the hall. When you plan for parking,
you should plan with margin, especially if the hall is a bit outside the city and
most people drive. The worst thing that could happen is that people do not find
parking, and for that reason stop playing with you because it becomes too
uncomfortable.

Besides this, we in Helsingborg have had good help from the gym located next
door. The gym with its large number of customers has really made the place
livelier. There are almost always people in the area during the opening hours. To
have other activities in the vicinity of your own business is incredibly important.
Consider, therefore, if you yourself or some one else wants to integrate more
activities close by or in connection to the padel club. Our hall for example has
both squash and padel courts, which creates movement in the hall almost at all
times. Many who like to gym try padel and many playing padel think it is easy
and comfortable to be in the gym. The businesses help and lift one another and
increase the total activity.

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