Envio

Glitter

AMY HUANG
17 YEARS OLD
SENIOR, LINCOLN HS
Glitter is.
- fun
- crafty
-Beautiful
So what's the PROBLEM?
[ENVIRONMENTAL PROBLEMS]

plastic
&
metal
= glitter?!?!?
 [Solution]
Biodegradable
glitter!
[Mission Statement]
To MAKE PRODUCTS THAT NOT
ONLY RESPECT THE ENVIRONMENT
BUT ARE EFFICIENT FOR THE
CONSUMER. WE WANT EVERYONE
TO INDULGE IN THE WONDERS OF
GLITTER GUILT FREE.

-envioglitter
 [Social Impact]
- Envioglitter will contribute to
making the earth more green
- biodegradable glitter will replace
traditional plastic glitter
- reduce microplastic pollution in
oceans
[Description of Product]
FEATURES: biodegradable, & non-toxic
INGREDIENTS: mica flake and pigments.
PACKAGING: 11 OZ GLASS BOTTLES W/CORKS
VARIETIES: gold, silver,copper, blue,
red, green, pink, purple, yellow, and
teal.
 [Business Model]
Definition of One Unit Description of Expenses
One 11oz bottle of glitter Variable Material Expenses Total: $2.54

Economics of One Unit 11 ounce glass bottle $0.07

Selling Price $7.00
MICA FLAKES $1.75
Cost of var. materials exp. $2.54
Cost of labor $0.26 mica pigment $0.72
cost of shipping $1.00 Fixed Expenses Total: $180.00
Total COGS/ COSS $3.80 Advertisment $100.00
Contribution Margin $3.20
UTILITIES $20
insurance $20
Monthly Break Even Units
$180.00 Rent $20
= 56.25 57 units
$3.20 Salary $20
 [Market Analysis]
Market Statistics
Industry Name: Arts and Crafts Industry Annual Industry Sales: $4 billion

Description of Target Consumer Target Market Size

Demographics Geographics Total Population
- 18-40 years old -urban communities 300,000,000
- parents
Target Market
- females
Population

Psychographics Buying Patterns 50,000,000

Market Size
- eco conscious - eco-friendly products (based on
- likes arts and crafts - high quality products survey)
- Artistic and creative - hand made products
1,000,000
- Arts and crafts materials
- products from local and
small businesses
[Marketing and Sales]
 [Competition]
Envioglitter Martha Stewarts PACON Sulyn

PRODUCTION ASSEMBLED BY MACHINE MACHINE machine

HAND ASSEMBLED ASSEMBLED assembled

colors 10 48+ 17 100+

quantity 7 oz 0.37, 1.5 oz 0.6, 2, 4, 8, 16 0.25, 0.75, 4,

oz 8, 16 oz

Your Competitive Advantages

1. biodegradable formula for environmental and child safety
2. dissolvable in water
3. recyclable and reusable packaging
 [Qualifications]
organized and detailed oriented
financially literate
basic chemistry knowledge
highly passionate about glitter
creative and artistic
positive and optimistic
 [Sales Projections]
Total Units: Gross Revenue: Net Profit:
[3,745] $[26,215] $[8,520.7]
 [Start-Up Funds]
Item Why Needed Cost
MICA FLAKES material $45.00
MICA PIGMENTS material $29.50
GLASS BOTTLES W/CORKS packaging $20.08
FUNNELS Assembly $1.00
mixing containers ASSembly $1.00
UTENSILS clean up $1.00
Total Start-Up Expenditures $93.98

Emergency Fund $46.99

Reserve for Fixed Expenses $540.00

Total Startup Investment $680.97

ROI: Return on Investment
$8,520.7
= [32.5%] $[0.32]
$680.97
ROS: Return on Sales
$8,520.7
= [125%] $[1.25]
$680.97
 [Future Plans]
plans for growth:
- new types of glitter
- personal retailer
- new feature: Dissolvable
- mass production
- international shipping
- products carried by:
 [Future Plans]
philanthropy:
envio glitter will donate 5% of annual profits
to environmental causes and host an annual
recycling event in the community