What is your radio station called and who are the presenters?

In terms what our radio station will be titled is Entertainment Empire, this will be hosted
on BBC Radio 1, the presenter for our radio station Lewis Martin, Simular Products that
already exist within the Radio Universe are Metro Radio, The Bridge and Smooth, the
content of our show will circulate around the latest films released in cinemas, The latest
album release, and new TV Dramas (Spoiler Plot Lines). The Jingle will be formatted by
a number of celebrity guest stars. Youre listening to Entertainment Empire, for
example Mark Hamill saying This is Mark Hamill, and your listing to the force of the
Entertainment Empire. The locality of where the show will be broadcast from is the NE
(North East) of the United Kingdom.

Due to constraint, Lewis will you his natural accent, The show will be broadcast Mon-Fri
6:00am-10:00am, this is due to the demographic that our station is targeting will be
listening or be using the device which our station will be streamed on, The station will
follow all the current trades of the entertainment culture of the UK, Many Interviews that
we have with individual stars will then be streamed on to our social media page, etc.
Due to their being a wide interest for the elements we intend to incorporate into our
station. Research was gathered by our group creating a list of questions to ask our
fellow peers externally. This allowed for us to gather who are likely gender wise who are
likely to listen to our station and orientate our station.

What similar products exist?

In terms of Similar products that already exist, there is no currently dedicate sole radio
station that exists but programs that could/or have the same bases for the way in which
there station is based could be Metro Radio, The Bridge, Smooth. They focus on the
predominant new trends of entertainment a revolve around the latest elements within
the entertainment world, The Bridge plays a variety of modern music for a variety of
artist so these types of station are following national demographic audience trends (New
Movies,Music Etc) this is what their audience wants to know about, the way in which are
show differs is we intend to cover all segments of the entertainment spectrum this gives
a single but multi dedicated station that ultimately follows all the trends that the
demographic is looking for. So the products exist but not to an extent that covers all
segments of entertainment within one show (Radio Broadcaster).
What is the content and focus of the extract?
The content of what we plan having in our station is a variety of audience participation
and also having sudden news flashes about the latest film/music/TV news as this would
keep the audience actively and passively involved.

Also we could have a variety of gender split for audience therefore our station is not
gender segregating any given audience member to be involved within our be part of our
program (extract), also the intention of using content such as competitions may help to
interpolate, as the target demographic are competitive and are within the age range
16-30 this helps to establish what type of competition our could revolve around.
So anything from tickets to see and artist live, signed new albums, to an evening with a
favorite pop star of the given audience member

How the show will interpolate the audience (content and presenters)
Because our group is targeting quite an active demographic, they way in which we
would interpolate our audience is via the methods to which audience may interact and
feature the own involvement to the station, streaming the radio station via the app
(Entertainment Empire), also having a variety of audience participation and also having
sudden news flashes about the latest film/music/TV news as this would keep the
audience actively and passively involved.

Also we could have a variety of gender split for audience therefore our station is not
gender segregating any given audience member to be involved within our be part of our
program (extract), also the intention of using content such as competitions may help to
interpolate, as the target demographic are competitive and are within the age range
16-30 this helps to establish what type of competition our could revolve around.
So anything from tickets to see and artist live, signed new albums, to an evening with a
favorite pop star of the given audience member who may participate the show, so via
our method of streaming we can revolve around our choice of who are audience
interpolates our station this gives our audience more interactivity with our station.

How does your radio show follow or reject current trends in UK radio?
They focus on the predominant new trends of entertainment a revolve around the latest
elements within the entertainment world, The Bridge plays a variety of modern music for
a variety of artist so these types of station are following national demographic audience
trends (New Movies,Music Etc) this is what their audience wants to know about, the way
in which are show differs is we intend to cover all segments of the entertainment
spectrum this gives a single but multi dedicated station that ultimately follows all the
trends that the demographic is looking for. So the products exist but not to an extent
that covers all segments of entertainment within one show (Radio Broadcaster). Ours
will be fully new info every segment so the show is everyday new so it follows a trend
the UK audience they revolve around social media so targeting our station via internet
streaming and having the content focused on this platform of tech etc it gets or involves
the trends of our new demographic our looking for (Fast, New, Entertaining, and
exciting).

How did the research inform your product? (Compare examples to the broadcast
you will make;)

The type of station which would host something like this is Radio X as it already plays
this type of thing but on a smaller scale. However they way the show would be
broadcasted would be hosted via an app called (Entertainment Empire) this would allow
for interactive features and you would be able to listen to the station while on the move,
and also get the latest updates on your favorite movies, TV Shows, Music. The follow
the basic trends of our radio show so this will follow to the types of specific elements we
intend to include.

In terms of Demographics in relation to what "Entertainment Empire" it intends to

entertain and engage a broad range of young listeners, with a distinctive mix of
contemporary music and audio (speech/chat). Its predominant target audience (Primary
Audience) is between 16-45 years old, as this is the predominant age range for people
who are most likely to attend Cinema events, but also who are likely to be updated with
all ready current trends (Star Wars; The Last Jedi) that follow within the current
demographic trends of the audience.

The mode of which we intend to interact with our audience is via colloquial language
with many words slanged or shorted Identify to the populous of radio target
demographic the way in which this helps is due to the locality of where our station is
going to be broadcast from this makes more identifiable as tone the tones and elements
we intend to incorporate into our show.

Firstly dialect/voice due to our locality of broadcast and restriction to have a variety of
external national broadcasters (Presenters) the narration or guidance of voice will be
Lincolnshire (South Humberside) region. Secondary, pitch of voice due to the pitching
either being too high or loud its impeccable that we have survey different radio stations
with similar elements as then we can identify what pitch/tone would best suit to our
audience
The features I intended to to use would be E.g Jingles, Idents, Call-Ins and
competitions, so Jingles, I would likely use this as a placeholder for a transition between
presenter to the beginning of the news. Secondly, Idents this will help identify to my
consumer who they are listening to and I can use this periodically throughout the show
to give the audience notice to the the station they are listening to, and finally Call-Ins
and Competitions this keeps the audience actively involved within the show but also
keeps a variety of elements that spread equal distribution to features that attract
different participants to the show. My competitions would focus around predominantly
winning cinema tickets, signed posters, as this is what I would expect my audience to
want to be involved with.

What regulations will you need to consider? (Think about the role of OFCOM in
radio regulation)
Copyright: In terms of Copyright any materials that I have not created/made myself are
therefore most likely to be under copyright protection, after researching I have found
that when a select artist dies the copyright expires after a specific duration after their
death so in terms of copyright any unsolicited material that belongs to others I must
firstly source their permission to use their material if it is helping to make profit or is
under the regulations set out. So after looking at my bulletin/broadcast my music will be
a predominant focus for copyright material.

Offensive material: In terms of Offensive Material that could exist within our stations
broadcast is the use of explicit language,as I am dealing with a younger demographic
so accidentally the could cause them to use explicit language which may cause offense
to the other consumers listening to the radio station, so beforehand make accurate
check to ensure a calm environment for all parties. Also anything
Homophobic/Racist,etc will be met with instant off air dismals, any comments made that
are including one or more parties must have an expanded explanation to their point of
view and their must be a balance of for and against to direct to the audience on a
accurate and balanced view of these subjects.

PRS: In terms of the regulatory issue that I will need to consist to ensure all terms of
ruling are followed I will need to attain a PRS Licence (Performing Rights Society
Licence) for any unsolicited music that our station plays, the collect and benefit (profit)
we gain as a radio station they then redistribute money (Profit/on behalf of the station)
onto the artist/song writer. Composers and music publishers for use for their musical
compositions and lyrics (wording within their songs).