Alterations to Syllabus Indicative Content

Unit Title: Travel, Tourism and Hospitality Unit Code: 5TTH

N.B. This document only shows the specific parts of the syllabus that have been altered. Any learning outcomes/assessment criteria/indicative contents not
shown in this table remain unchanged. The grey rows show the syllabus content as it was until December 2013. The white rows show the changed
syllabus content as of June 2014, with the actual amendments shown in red.

Please also refer to the full revised syllabus/lecture guide which is available online. Log in to the Members Area and click on Tuition Resources > QCF
Resources > QCF Syllabuses / QCF Lecture Guides.

Learning
Assessment Criteria Indicative Content
Outcome

1.1.1 Identify a range of historical forms of tourism from the Middle Ages (pilgrimage), the eighteenth century (Grand
Tours, spa visiting), the nineteenth century (seaside/coastal tourism, Thomas Cooks innovations) and the twentieth
century (mass tourism; urban, rural, cultural, event and heritage tourism).
1.1 Identify a range of historical
forms of tourism.
1.2.1 Explain the relationship between tourism and changes in work/leisure balance, increased personal wealth,
developments in transport technology, new attitudes concerning status and fashion.
1. 1.2 Explain the principal factors that
have influenced the historical
1.2.2 Explain, in outline, the continued evolution of tourism to the present day in terms of greater internationalisation,
development of tourism up to the
changes in technology, the impact of political and economic events, the rise of a consumer society, changing TTH
present day.
products, the development of marketing, research and information.

1.2.3 Explain and illustrate Butlers destination lifecycle models, and others.

1.1 Examine a range of historical
forms of tourism.
1.2 Discuss the principal factors
that have influenced the historical
development of tourism up to the
present day.
1.
1.3 Analyse the development of
new forms of tourism (urban, rural
and coastal).
1.4 Analyse the importance of
event tourism in developing tourism
1.1.1 Examine a range of historical forms of tourism from the Middle Ages (pilgrimage), the eighteenth century
(Grand Tours, spa visiting), the nineteenth century (seaside/coastal tourism, Thomas Cooks innovations) and the
twentieth century (mass tourism).
1.2.1 Examine the relationship between tourism and changes in work/leisure balance, increased personal wealth,
developments in transport technology, new attitudes concerning status and fashion.
1.2.2 Discuss the continued evolution of tourism to the present day in terms of greater internationalisation, changes
in technology, the impact of political and economic events, the rise of a consumer society, changing TTH products,
the development of marketing, research and information.
1.2.3 Examine the usefulness of Butlers destination lifecycle model, and comment on its strengths and limitations.
1.3.1 Examine the significance of towns and cities as tourism destinations, the multifunctional nature of tourism in
 markets.
2.1 Identify and explain different
types of tourism demand.
2.2 Identify and explain factors
influencing demand in the tourist-
generating area.
2.3 Identify and explain factors
2.
influencing demand in the tourist
destination area.
2.4 Review theories and models
relevant to tourist motivation.
2.5 Assess the factors influencing
tourist motivation.
2.1 Distinguish between different
types of tourism demand.
2.2 Analyse factors influencing
demand in the tourist-generating
area.
2.3 Analyse factors influencing
2.
demand in the tourist destination
area.
2.4 Apply theories and models
relevant to tourist motivation.
2.5 Analyse the factors influencing
tourist motivation.
cities and the role of tourism in urban regeneration.
1.3.2 Examine the special features of tourism in the countryside and discuss the characteristics of the rural tourism
experience.
1.3.3 Examine the special features of coastal tourism and discuss the characteristics of the coastal tourism
experience.
1.4.1 Examine the special features of event tourism and the role of events in developing tourism destinations.
2.1.1 Explain the term travel propensity and define the different types of tourism demand.
2.2.1 Explain the influence on tourism demand of personal income levels, distribution of incomes, exchange rates,
demographic variables, holiday entitlement, government tax policies and controls on tourist spending.
2.3.1 Explain the influence on demand of price, competition among suppliers, government controls, promotional
efforts, health and safety and security issues, time and cost considerations, and seasonality.
2.4.1 Review the principal theories and models relating to tourist motivation: Maslow, Cohen, Plog.
2.4.2 Explain the segmentation of demand according to tourist characteristics.
2.5.1 Assess the influence on choice exerted by: age; stage in the family life-cycle; gender; disability; ethnicity and
nationality; work/leisure balance; social class; income.
2.1.1 Explain the term travel propensity and compare and contrast the different types of tourism demand.
2.2.1 Examine the influence on tourism demand of personal income levels, distribution of incomes, exchange rates,
demographic variables, holiday entitlement, government tax policies and controls on tourist spending.
2.3.1 Examine the influence on demand of price, competition among suppliers, government controls, promotional
efforts, health and safety and security issues, time and cost considerations, and seasonality.
2.4.1 Explain the usefulness of the principal theories and models relating to tourist motivation: Maslow, Cohen, Plog.
2.4.2 Explain the usefulness of segmenting demand according to tourist characteristics.
2.5.1 Examine the influence on choice exerted by: age; stage in the family lifecycle; gender; disability; ethnicity and
nationality; work/leisure balance; social class; income.
3. Understand
3.1.1 Identify key components of tourism supply: tour operators, travel agents and other intermediaries;
the concept of
transportation; visitor attractions and activities; tourism accommodation and hospitality services; ancillary facilities
tourism supply
and services; government and public sector agencies.
and understand
how different
3.1.2 Assess the functions of each component of tourism supply in both private and public sectors.
sectors work
together in the
3.2.1 Relate the components of supply to the tourism supply chain and explain how these contribute to the overall
tourism supply
tourist experience.
chain.

3. Understand
the concept of 3.1.1 Identify and assess key components of tourism supply: tour operators, travel agents and other intermediaries;
tourism supply transportation; visitor attractions and activities; tourism accommodation and hospitality services; ancillary facilities
and how and services; government and public sector agencies.
different sectors
work together in 3.2.1 Relate the components of supply to the tourism supply chain and demonstrate how these contribute to the
the tourism overall tourist experience.
supply chain.

4.1.1 Assess the positive and negative economic impacts of tourism on a destination: balance of payments; income;
employment; inflation; opportunity costs; dependency; seasonality; leakage; the tourism multiplier.

4.2.1 Assess the positive and negative socio-cultural impacts of tourism on residents and tourists.

4.2.2. Review factors influencing socio-cultural impacts: the host-guest relationship, community attitudes.

4.2.3 Explain impacts on social and cultural values: the demonstration effect; acculturation; impacts on language and
4. religious/cultural heritage; spatial displacement; Doxeys attitude model (and others); cultural renewal; and
community-controlled development.

4.3.2 Explain the negative impacts on the environment caused by: inappropriate tourism development; loss of
natural habitat and other effects on wildlife; pollution; overcrowding and traffic congestion; specific types of tourist
activities.

4.3.3 Explain the positive impacts on the environment of: conservation measures; enhancement of local
environments; protection of wildlife; improvement of infrastructure; enhanced awareness.

4.1.1 Compare and contrast the positive and negative economic impacts of tourism on a destination: balance of
payments; income; employment; inflation; opportunity costs; dependency; seasonality; leakage; the tourism
multiplier.
4.
4.2.1 Compare and contrast the positive and negative socio-cultural impacts of tourism on residents and tourists.

4.2.2 Examine factors influencing socio-cultural impacts: the host-guest relationship, community attitudes.

5.1 Define the meaning of
sustainable tourism and explain
measures which support its
implementation.
5.
5.2 Show the importance of tourism
planning and explain the tourism
planning process.
5.1 Explain and apply the principles
of sustainable tourism and suggest
measures which support its
implementation.
5. 5.2 Discuss the difficulties in
achieving sustainable tourism.
5.3 Explain the importance of
tourism planning and analyse the
tourism planning process.
6. Understand
the role of
tourism 6.2 Identify and explain key factors
forecasting and affecting tourism trends and the
understand impact of major events on tourism
current and flows.
future trends in
tourism.
4.2.3 Examine impacts on social and cultural values: the demonstration effect; acculturation; impacts on language
and religious/cultural heritage; spatial displacement; Doxeys attitude model (and others); cultural renewal; and
community- controlled development.
4.3.2 Examine the negative impacts on the environment caused by: inappropriate tourism development; loss of
natural habitat and other effects on wildlife; pollution; overcrowding and traffic congestion; specific types of tourist
activities.
4.3.3 Examine the positive impacts on the environment of: conservation measures; enhancement of local
environments; protection of wildlife; improvement of infrastructure; enhanced awareness.
5.1.2 Identify and explain measures to implement sustainable tourism: corporate environmental management;
environmental impact assessment; environmental auditing; environmental policies; Agenda 21; visitor management
techniques; carrying capacity and limits of acceptable change.
5.2.1 Identify stakeholders involved in tourism development at a destination and describe the benefits of tourism
planning.
5.2.2 Show an understanding of the tourism planning process as defined by Inskeep.
5.1.2 Explain the usefulness of measures to implement sustainable tourism: corporate environmental management;
environmental impact assessment; environmental auditing; environmental policies; Agenda 21; visitor management
techniques; carrying capacity and limits of acceptable change.
5.2.1 Discuss the lack of agreement on what sustainable tourism means in practice; the difference between eco-
friendly tourism and sustainability; the place of sustainable tourism in the context of growing tourism demand world-
wide.
5.3.1 Explain the usefulness of the tourism planning process as defined by Inskeep.
5.3.2 Identify stakeholders involved in tourism development at a destination and demonstrate the benefits of tourism
planning.
6.1.2 Describe how tourism statistics are collected and presented at domestic and international levels, showing how
they are used and explaining associated problems of accuracy.
6.2.1 Identify and explain key factors affecting tourism trends: demographic changes; economic changes;
environmental challenges; changing patterns of travel; technological change; changing business practices; global
security and safety.
6.2.2 Explain the potential impact of major planned and unplanned events on tourism flows.
6.2.3 Identify and explain market opportunities and management challenges for the travel, tourism and hospitality
 sector in relation to developing trends and major events.

6.1.2 Examine ways in which tourism statistics are collected, presented and used at domestic and international
levels, and assess associated problems of accuracy.

6.2.1 Examine the consequences for tourist destinations of catastrophic events such as terrorist attacks, natural and
6. Understand 6.2 Discuss the impact of major
public health disasters.
the role of events on tourism flows and
tourism approaches to crisis management
6.2.2 Discuss approaches to crisis and disaster management in tourism.
forecasting and in tourism.
current and
6.3.1 Identify and explain key factors affecting tourism trends: demographic changes; economic changes;
future trends in 6.3 Examine key factors affecting
environmental challenges; changing patterns of travel; technological change; changing business practices; global
tourism. current and future tourism trends.
security and safety.

6.3.2 Identify and explain market opportunities and management challenges for the travel, tourism and hospitality
sector in relation to developing trends and major events.