Management Sciences Department

at the
National University of Modern Languages and Sciences
at
Islamabad, Pakistan

Group Leader. AZHAR ABBAS.

MEMBERS. HASSAN AZIZ
M.WAQAS AHMED
USMAN ALI
SAGHEER AHMED
ANAM TARIQ

Course. MBA
Class 3RD
Section “C”
Shift Evening.

Lecturer ADNAN IFTIKHAR

Date. February 22, 2010

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 Deceleration.
We declare the following.
1. That the material contained in this business plan is the painstaking effort of our
group, and the due acknowledgement is given.

2. The word count of this business plan is ( )

3. I agree that our business plan can be judged by the management team in order to a
plagiarism detection, where it will be checked and compared against work
submitted from this university or any other university or online business plan.

4. In the event of the management team detecting a high degree of similarity

between content within the service, this will be reported back to my lecturer, who
may decide to undertake further investigation that may ultimately lead to
disciplinary action, should instances of plagiarism be detected.

Name Signature
1. Azhar Abbas

2. Hassan Aziz

3. M.Waqas Ahmed

4. Usman Ali

5. Sagheer Ahmed

6. Anam Tariq

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 Acknowledgment.
With the help of Almighty ALLAH, who gave us strength, courage, better
understanding, and ability to complete this task so tremendously.
We are so thankful to our respected teacher who guided us for this activity and
motivated us to implement our theoretical concept in real market situation to observe
and learn the critical paths of entrepreneurship. The entire group members
participated actively in team discussion and provided creative feed back to produce
such a unique work of art.If you find any erroneously mistake, We will feel proud and
accept heatedly creative feed back from your side.

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 Executive Summary.
Food industry is the most attractive business in the current era, today people are more
conscious about their health and standard, they like to spend their leisure time on
public spots with their family for outing and enjoyment.

This is the convenient prospect, which attracted us to enter in this sector for grasping
the everlasting fruitful experience within the limited activity time.

We six group members will work on “UNI FOODZ” plate form with impressive
menu containing 10 delicious and healthy products, we are much confident that will
learn more than required and it will be helpful for us in setting up our real life
dimensions.

We will invest Rs.20,000/- on basic level and will remain in market for 3days,
although time span can be enhanced on result and choices base, our expected sales on
daily bases ranges from 130/units to 170/units with the help of which we will
cultivate the revenue from Rs. 5150/- to Rs.7150/- respectively, including profit of
Rs. 5/- to Rs.7/- on each sold unit. With the help of attractive marketing tactics, we
will meet our targets with in the limited time duration.

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Table of Contents

1. Introduction ……………………………………………….
1.1 Goals and objectives
1.2 Strategy
1.3 Slogan
1.4 Potential Problem & their Solution
1.5 Structure
1.6 Financial & Funds
1.7 Time & Duration
2. Business Description ……………………………………….
2.1 Business Concept
2.2 Organizational Structure
2.3 Products Detail
2.4 Suppliers
3. Financial Features……………………………………………
3.1 Investment
3.2 Cost of Material
3.3 Pricing
3.4 Expenses on Asset
3.5 Misc Expenses
3.6 Projected Sales and Profit
3.7 Sales Ratio
3.8 Profit Ratio
4. Marketing Strategy …………………………………………..
4.1 Marketing Research
4.2 Target Marketing
4.3 Market Penetration
4.4 Advertisement
4.4.1 Banners
4.4.2 Pamphlets
4.4.3 Individual to individual
4.4.4 Display Setup
4.4.5 Special Offer
5. Recommendations ……………………………………………..
6. Conclusion …………………………………………………….

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 Introduction.

Goals and Objectives.

Main goal is to provide maximum satisfaction and to be unique in taste and
standard.
Although the objective of this activity is to learn that how a business can be launched in
real market, and what are the main factors, which actually can be required to initiate a
new business and how to penetrate in a dazzling compatibility. And to meet the market
requirements to cultivate at least minimum profit to meet the break-even.

Strategy.
1. Maximum output with minimum input.
2. To attract the customers with unique display and setup.
3. To focus on that areas which actually our competitors are lacking.
4. To provide better atmosphere, with good communication skills and dealing
tactics.

Slogan
“Feel Proud to be served”

Potential Problems and their solutions.

Our focus is to choose any public gathering place where we serve most of the
people, but the problem that is hurdling in this concern is to get permission from CDA,
RDA, authorities. In this regard we will need an authority or permission letter from
university, which would be helpful for us.
And next problem is to get display setup, because no one offering these services on rent,
so we may have to buy or arrange some other alternatives.

Structure.
Business title is “UNI FOODZ” offering different kinds of food combinations,
and whole group is having 6 members, responsibilities and duties have been assigned to
each individual.

Finance and funds.

This activity is group based and all group members will equally contribute, and
profit/loss will also be distributed equally and according to contribution.

Time and Duration.

Officially this activity is required minimum three days, but this choice has been
given that if market situation is favorable it can be enhanced up to twenty days.

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 Business Description:

Business Concept;
We were having a bundle of options to select a business, but after conducting proper
research, group discussion on research gather data, focusing on competitive advantages,
market share, items availability, profitability and feasibility. We reached at that point that
food industry can be beneficial for us to get maximum knowledge and experience.

Organizational Structure.
This activity is a group or on partnership based, our group is having 6members,
each of them will participate physically as well as financially. And all of us has been
given tasks according to our own choice and capability, because democratic decision
system prevails in our group, and all of us are having equally rights on concern issues.
After discussing every aspect we decided the following duties and roles for each
individual.
• Group Leader, (Azhar Abbas)
Mr. Azhar abbas will work as a group leader and will perform all management
related duties, as to arrange for raw material, decide quantity of items to purchase,
deal with CDA, RDA authorities, and critically focus on each concerned issue and
problem.

• Front Face/ Customer Dealing (Hassan Aziz) (Anam Tariq)

Both of the persons will perform customer dealings directly, and will work as
sales men to deliver demanded products of customers.

• Cash/Treasury Manager (M. Waqas Ahmed)

He will handle the billing process and will be responsible for cash and liquidity
concerns.

• Operation management (Usman Ali) (Sagheer Ahmed)

Both of them will perform behind the Curtin duties, as to prepare raw material for
finished combinations, and will directly linked to the front desk that there should
not be any shortage of finished items.

Products detail,
According to market and customer requirements we have variety of fast food
products which includes,
1- Russian Salad.
2- Apple peanut salad.
3- Macaronis.
4- Pine Apple Salad.
5- Spaghettis

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 6- Fruit Chat.
7- Channa, lobiya chat.
8- Dehi bhally.
9- Potato Chips
10- Cold Drinks.

Suppliers.
Although we do not have formal distribution channel, so we personally will
manage the food items from nearest wholesale market, because our most of the finished
item’s ingredients contain fruits and vegetables

Financial Features;
Investment:
Basically this type of industry requires low investment at initial stage and there are fewer
chances of defaulters. Most of the chances lies that what ever you are investing will be
recovered, because there is always need and demand of fast foods on visiting places.
So according to these factors we are going to invest approximately Rs.20,000/- which
could be increased according to market situation and requirements. Our each member
will contribute Rs.3300/-.

.
Cost of Material;
According to rough idea our each item contains following ingredients cost:

S. No Finished Food Items Cost (Small) Cost (Medium)

1 Russian Salad 27 to 30 45 to 50
2 Apple peanut salad 27 to 30 45 to 50
3 Macaronis 27 to 30 45 to 50
4 Pine Apple Salad 27 to 30 45 to 50
5 Spaghettis 27 to 30 45 to 50
6 Fruit Chat. 27 to 30 45 to 50
7 Channa, lobiya chat 27 to 30 45 to 50
8 Dehi bhally 27 to 30 45 to 50
9 Potato Chips 9 to 10 19 to 20
10 Cold Drinks 30 to 33 70 to 73

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Pricing;
There are various food items in our menu, and there prices are as follows:

S.No Food Items Small Medium

1 Russian Salad 35 55
2 Apple peanut salad 35 55
3 Macaronis 35 55
4 Pine Apple Salad 35 55
5 Spaghettis 35 55
6 Fruit Chat. 35 55
7 Channa, lobiya chat 35 55
8 Dehi bhally 35 55
9 Potato Chips 13 23
10 Cold Drinks 35 75

Expenses on Assets.
As there is no any company or firm which is providing display setup on rent, so
we personally deal with a concern person who will provide us the relevant display setup
on daily charges. So the following asset we have to manage on daily charges.

S. No Assets Rent Charges (3days)

1 Display Refrigerator. 1800/-
2 Hut 1500/-
3 Furniture 1000/-
4 Land 1500/-
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Mics Expenses.
• Raw Material
• Freight Charges
• Disposable Plats and Spoons
• Marketing Expense (Banners, Pamphlets, Menu Card)
• Operating Expenses (Electricity charges)
• Entertainment (Crew)
• Printing and Stationary

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Projected Sales and Profit.
As our menu contains edible items and prices are comparatively as low as could
be, because on public places it is hard to find these items on as low prices. So we are able
to project our sales and revenues.
According to our valuable gathered information every competitor is selling
approximately 100 to 150 units of finished items on daily bases, so we predict that we
will be able to attract more customers as comparative to our competitors, because we will
enter with new techniques and tactics.
Sales Ratio
Our sales will range from 130 to 170 finished items on daily bases, and according to our
prices, we will be able to generate the revenue as follow.

• If our sale is 130/Units on daily bases out of which 100small and 30medium units
proportionally, we will cultivate.

Items units sold prices/Each Total

Small 100/- Rs.35 3500/-
Medium 30/- Rs.55 1650/-
Total Revenue =5150/-

• If our sale is 170/units on daily bases with the contribution of 110small units and
60medium units, our projected revenue will be.

Items Units Sold Price/Each Total

Small 110/Units Rs.35/- 3850/-
Medium 60/Units Rs.55/- 3300/-
Total Revenue =7150/-
So our probable and projected sales ranges from 130/units to 170/units on daily bases and
total revenue will be from Rs.5150/- to Rs.7150/-

Profit Ratio.
Consumable goods industry does not have so much profit ratio on sold items,
because for earning more profit so many factors and standards lies, as business name,
time duration of business, brand name, marketing capabilities, and so forth. but in our
scenario we are new comers and will remain only for few days in market, and our
focused concern is not to get more profit but to learn those techniques and ethics that how
to lunch a new business in real market, how to grab more market share, how to deliver
standard services, and provide satisfactory and healthy products to the customers.
so according to all above said factors our each unit’s price contains profit of Rs.5/- to
Rs.7/-

Profit on each sold unit Rs.5/-

• If our sale is 130/Uints, our total profit will be = 130 × Rs.5 = Rs.650/ Net Profit
• If our sale is 170/Units, our total profit will be = 170 × Rs.5 = Rs.850/ Net Profit

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Profit on each sold unit Rs.7/-
• If our sale is 130/Uints, our total profit will be = 130 × Rs.7 = Rs.910/ Net Profit
• If our sale is 170/Units, our total profit will be = 170 × Rs.7 = Rs.1190/ Net
Profit

This all was on probability and projection bases and this is not the final and exact
conclusion of sales and profit, it can be vary in both ranges or may go beyond our
projections or may only we be able to meet our break-even. Market situation and our
efforts will present the actual result after this activity. Let the market situation decide.
“We do not sell products but deliver standard and quality”.

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 Marketing Strategy:

2. Marketing Research,
Marketing research has been conducted personally and visited some of the most
prominent public spots. And performed proper survey to find out better
opportunity and suitable place.

3. Target Marketing,
After proper research we came on these findings that there are different levels of
consumers, upper level, middle level, and lower level, but over target is to satisfy
all levels with our product’s uniqueness and our best serving capabilities.

4. Market penetration.
We will enter in market with different and up-to-date display setup, and grab
customers with our good communication skills, attractive dealing tactics, unique
taste and variety of foods, discount packages etc.

5. Advertisement:
• Banner; we will display a written banner on the main entrance of park, on which
our location will be guided and our slogan will be written “feel proud to be
served”

• Pamphlets; handouts will also be given on purchased items.

• Individual-to-Individual; we personally will attract people by telling them about

our this university based activity.

• Display Setup; our display setup will be to attract the youngsters, with songs and
sound system.

• Special offer; special discount will be given on showing the university, college,
or school card.

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 Conclusion
This activity is a practice base activity and the core concern is to learn the techniques that
how to penetrate in a real market situation, so we decided to inter in fast food industry
and the all information has been collected personally.
We projected our sales and profit, and we do hope we will complete our target and will
reap profit as well; we also applied those marketing techniques, which we learnt from
books and in classroom. We hope we have completed our all written work and are ready
to inter in the market to implement our learnt knowledge in real scenario. Let the market
to decide our strength.

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 Recommendations
Fast food industry is having a huge gap to be filled, and lacking those techniques, which
are key factors to earn ransom amount from a minimum investment. We strongly
recommend this business to middle level investors to enter in this sector, which is being
ignored by big giants, but the main focus and efforts should be put on standard, variety,
cleanliness, ethical concerns, and on customer satisfaction. Because this industry does not
require huge investment, but only demands an appropriate strategy and information to
enter in the avenue.

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