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Product lines:
office furniture
Household furniture
Computer table
Hospital furniture
Decorate items
Kitchen cabinet
Special built items
Work station various engineering production
Interrior projection
Product features:
Multiple colour
Elegant design
After sales service
Competitive price
Knock down system
Direct competitors:
Navana furniture
Partex furniture
Studio 45
Hatil furniture
Tanin
Legacy furniture
Akther furniture
Indirect competitor:
PoP:
1. Necessary office
2. Custom furniture
3. Wooden furniture
4. Flat pack furniture
5. Laminated board
PoD:
The usp of otobi is its high quality. Advertising should give a consumer a compelling reason
to buy a product that competitors could not match. So designing ads was placed on
communicating a distinctive unique.
OTOBI Economy :
This may be a trivial sacrifice to compete more efficiently with its competitors abd capture
longer share in the market.
SWOT Analysis :
Strength:
Weakness:
Opportunities:
OTOBI is a preferred lifestyle solution brand because of its best customers experience,
constant innovation, advanced technology, manufacturing capacity in the widest range of
distinction network and time tasted after sales support with creative reinvention through
the entire organization. OTOBI has integrated the entire furniture solution platform in home,
office, insdustry and interior design through its operat. The marketing strategt of OTOBI
stands on three dimensions of value discipline which are customer intimacy, product
leadership and operational excellence.
Differentiated:
We can differentiate OTOBI from the other companies beacuse each and every product has a
different finishing, service and purpose will be more customers oriented.
Quality:
OTOBI don't compromise with their qualeof the product. The quality of OTOBI is much better
than its competitors as they use wood-tex for their products. Other companies normally use
jute-tex in their products. More than 100 man powers are working for maintaining the
quality of the product.
Job responsibility:
- Inspiration
- Innovations
- Stimulation of senses
- Recreation
- Special activities
The marketing strategy that a company adopt can have a major impact upon the efficiency
and costs structure of an enterprise.
OTOBI goes for a large volume of production together. For this purpose they do not leave
out the small orders also.
it a little bit higher pay is also required they are ready to pay but it always try to hold up
their experienced and old employee.
moreover OTOBI produces its production in smaller size, thats why even it defective
products are produced their number remain smaller which also decrease wastage.
::
the era of internet OTOBI can open own website to assist its customers to know about the
company, its products and services. A website can also promote onlin selling. In addition,
OTOBI can send emails about their new products and offers to customers as a remain of
promotional activities.
For promotion of products OTOBI can sponsor different events. This would help the
company to expand its image to the outsiders.
To gain high recognition among the mass OTOBI can increase the number of commercias
program on television, advertisement on billboards, newspaper and magazines.
........ price is one of the companies main weakness. OTOBI can counter this by openig a nrw
brand like...........