Professional Documents
Culture Documents
Fee paid
RESULT
Competent
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Assessment Task
Instructions to Student:
You have been provided with the appropriate Strategic Plan and your task is to: -
2. Form a group(s) based on a common selected country to which you would like to
market Qld or NSW tourism.
3. In your group, from the list of individual ideas, identify two (2) distinct marketing or
promotional activities that you would like to run in your selected country.
4. Develop a Marketing plan, including costings, suitability and viability for these events
which should also address ethical, legal and safety issues.
5. Discuss with your trainer your progress to date and seek advice on future directions.
9. At various times during the presentation your trainer will engage with your group and
complete the observation checklistto fulfil specific requirements. The Observation
Checklist, located at the front of this assessment document, list the tasks the trainer
will be observing during the presentation.
10. Each group member will need to lodge a copy of the report, the presentation, the
evaluation tool and the observation checklist individually.
For this assignment you will need to work in groups and address either the NSW or QLD
governments tourism marketing strategy out to the year 2020
Once you have accessed the marketing plan specific to your selected international target market,
you will need to seek clarification about the marketing plan prior to commencing other activities.
(Trainer will use observation checklist)
2. Identify and document a minimum of 6 marketing activities for the target market.
3. From this analysis, select the 2 most appropriate marketing activities for the product/service
for the specific region. Seek assistance and approval from your trainer in selecting the most
appropriate marketing activities.
4. Document the selected marketing activities with costs and rationale. Explain how your choice of
marketing activities meets the marketing objectives, cultural, ethical and legal considerations,
viability and cost requirements.
Now that appropriate marketing activities for a specific region have been selected, its time to
create an action plan for implementing the two (2) selected marketing activities.
3. Identify all legal, ethical, cultural and safety requirements that must be observed for
implementing the marketing activities.
4. Determine and document who will be involved in the marketing activities and what roles
and responsibilities they will have to ensure a successful self-managed team.
5. Document an Activity Brief you would give people involved in the marketing activities.
6. Create an action plan on how your team will implemented the established promotional
activities in accordance with marketing objectives and budgetary requirements.
7. Create a tool (survey/ questionnaire) that will monitor and evaluate the effectiveness of
the marketing activities.
Step 4 - Monitor and review marketing performance (Trainer to provide some thoughts and
suggestions on how the events were conducted so that this feedback can be incorporated into
the report and presentation)
2. Identify and record any over-performance against targets. List any trends the over-
performance might indicate. Recommend new marketing targets.
3. From your research, analyse and identify any potential new business opportunities.
It is not a requirement to produce new information. Summarizing the main the points of the
report and showing a clear understanding of the unit. Each member of the group needs to
contribute to the presentation.
General
http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-
mix-strategies-and-tactics
http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-
plan-template
https://www.business.gov.au/info/plan-and-start/templates-and-tools/marketing-plan-template-and-guide
http://cultbranding.com/ceo/52-types-of-marketing-strategies/
http://www.destinationnsw.com.au/tourism/facts-and-figures/international-markets/international-market-
factsheets
Queensland
http://teq.queensland.com/research-and-insights/source-market-research/international-market-snapshots
Nestled between Moreton Bay Island and the beautiful Glasshouse Mountains, is offered
an exclusive landing area on the northern beaches of Brisbane city, with amazing ocean views
year round. Tandem skydive from up to 14,000ft, and experience the ultimate thrill of freefall at
over 200km/hr for up to an insane 60 seconds. Then, float under canopy for 5-7 minutes soaking
up the spectacular views from above.
Skydive in Brisbane with the
best: best views, best locations, best
customer service and the best
instructors. You're in safe skies with the
Skydive Australia crew, so step outside
your comfort zone and push personal
boundaries with a skydive experience
youll remember forever.
Founded in 1999 by a pair of optimistic young mates, Skydive Australia has grown from
the small beachfront operation of Skydive the Beach Sydney in Wollongong NSW, using a single
six-seater Cessna 206 to a company with eighteen premium drop zones Australia wide and
more planned.
Sharing skydiving awesomeness with
people from all over the world has been our
mission for many years. Its been a rollicking
ride, packed with hilarious characters, heart-
stopping moments and adrenalin-pumping
stories. And every day is still as exhilarating as
day one.
Staffed by an energetic young team, passionate about delivering the perfect skydiving
adventure, spending their days jumping over amazing locations all around Australia. The
Skydive in Brisbane sales and marketing strategy has been formulated with a clear objective:
Quality founded upon a total commitment to innovation and , best locations, best customer
service and the best instructors. The Skydive in Brisbane has enhanced the beachside RedCliffe
region with a development of such quality that it will satisfy the most critical sports enthusiast.
Skydive in Brisbane has focused its marketing efforts on South America. The high Australian
dollar has impeded export growth; however exports remain the primary source of growth for
those who look for skydiving activities.
The main goal is get to be a well-known brand and to demonstrate to de target public that the
Skydive in Brisbane has the capacity to deliver the best quality and they can trust the company, as
in Brazil it is an important point to be considered.
According to a recent study, the number of foreigners visiting Brazil in order to get in
touch with the environment and try new sport adventures increased by 3% in a year, rising from
12.8% in 2014 to 15.7% in 2015.
Brazil is currently seeking new domestic and international private investment to stimulate
this sector and to create new nature reserves (including marine ones) able to attract lovers of
trekking and hiking. The Minister of Tourism Alberto Alves said he will try to establish a
partnership between the private and public sectors for the sustainable exploitation of local
treasures such as the Amazon Rainforest, the Pantanal, the Cerrado and the Atlantic Forest, in
addition to the more than 8000 kilometers of coastline and the river basin.
It is clear how the visits to protected areas rose in the last 10 years: only in national parks,
visitors increased by 238%, from 1,900,000 in 2007 to 7,140,000 in 2015. And in the first half of
2016 two Brazilian institutions have been awarded for activities in the adventure tourism
industry.
Advertisements
Media Announcements
Web pages
Merchandising
Tourism Events
Public Relations
Banner Online - institutional site will be created flash site for home. Can be toggled with the
campaign that is sparkling in the air.
Folder exclusive brand: There will be a mini folder (approximately 8x11cm) unique to
publicize the product.
Promotional Email Marketing: Is created promotional marketing e-mail about the product.
Spot (recorded on the radio) + Merchandising: will 30'' spot created for airing on Australian
radio. Day 12/02 will be held merchandising action with live announcers at will send a bottle
for each speaker.
Newsletter online: This will create a unique online newsletter addressing the issue
Sparkling. Their harmonies, consumption, unlike him to sparkle.
E-mail marketing for sales representatives: will create e-mail marketing on the product to
be released to the business representatives.
Environmental Issues
Legislation
Could not
reach the right
target market
Cost Over Over $5 million Around $1,000 Minimum
$3,000/month set up and then $60,000
maintain and
update
Legal Issues Ad time is Access over 18 Prohibited Need to check
restricted by years old exaggerated ID to proof age
law advertisement over 18
Socio-cultural Majority of Likely people Majority of People always
population get interested population like free
issues
watch TV about try wine using internet sample
Advertisement and merchandising will be priority marketing active. Public Relations will
set up after the media promotion.
Public Relations
Mailing to target public
Email marketing
Team responsible for the creation
Newsletter
Newsletter
Marcus Retail Responsible for the Public Relations
Prospector Mailing
Public Relation
For effectiveness of marketing activities, team will obtain feedback by survey and interviews in
the website and telephone. And the team will analyse problem and improve it for next ativity. The
internet will be one of primary feedback source.
Skydive in Brisbanes steam has monitored marketing progress through periodic surveys and
analysis. About the progress, we found that our brand has become more popular and review sales
are made once a fortnightly to check if they have increased.
Feasibility Analysis
After completing the financial feasibility analysis, we thought about our personal income
and financial needs. For example, we need at least $130,000 annually to keep our crew and will
the new venture be able to provide us with at least $130,000 of profit in the first year? Even the
best business ideas often require several years to take off and reach a desired profit. It may be
best for you to allow time to work while starting your business or put off the start-up until
sufficient resources are on hand to give us a regular source of income.
Evaluate Management Expertise the ability of the entrepreneur and management team.
Designate Responsibilities determine whether the responsibilities are too great or too
small for the entrepreneur. Do any of the duties need to be outsourced?