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  • Subaru History - Drive Magazine Winter 2017

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    Greg Johnson
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    - In 1968, childhood friends Malcolm Bricklin and Harvey Lamm incorporated Subaru of America despite having no auto experience, originally planning to sell motor scooters. Bricklin was introduced to the 360 while visiting Japan, and Subaru began selling the inexpensive, distinctive economy car in the US. - In 1975, Subaru launched the first 4WD passenger car sold in the US, the Subaru 4WD wagon, establishing the company as a leading 4WD niche marketer. - In 1995, Subaru introduced the Outback, the world's first sport utility wagon, expanding their lineup beyond economy cars.

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    Subaru History - Drive Magazine Winter 2017

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    - In 1968, childhood friends Malcolm Bricklin and Harvey Lamm incorporated Subaru of America despite having no auto experience, originally planning to sell motor scooters. Bricklin was introduced to the 360 while visiting Japan, and Subaru began selling the inexpensive, distinctive economy car in the US. - In 1975, Subaru launched the first 4WD passenger car sold in the US, the Subaru 4WD wagon, establishing the company as a leading 4WD niche marketer. - In 1995, Subaru introduced the Outback, the world's first sport utility wagon, expanding their lineup beyond economy cars.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    145 views2 pages

    Subaru History - Drive Magazine Winter 2017

    Uploaded by

    Greg Johnson
    - In 1968, childhood friends Malcolm Bricklin and Harvey Lamm incorporated Subaru of America despite having no auto experience, originally planning to sell motor scooters. Bricklin was introduced to the 360 while visiting Japan, and Subaru began selling the inexpensive, distinctive economy car in the US. - In 1975, Subaru launched the first 4WD passenger car sold in the US, the Subaru 4WD wagon, establishing the company as a leading 4WD niche marketer. - In 1995, Subaru introduced the Outback, the world's first sport utility wagon, expanding their lineup beyond economy cars.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    1968 On February 15,

    childhood friends Malcolm


    Bricklin and Harvey Lamm,
    despite their lack of auto
    experience, incorporate
    Subaru of America. Their
    original plan is to sell
    only motor scooters, but
    Bricklin, while on a trip
    } a to Japan, is introduced to 36
    .JLML. the 360. 1 9 6 8 Subaru introduces
    \ , 3} the 360, an inexpensive,
    :L _ distinctive economy car
    powered by a two-stroke
    engine. it claimed 66.3
    mpg and sold for $1,297.

    OFFIClAL CAR [IF THE


    U.S. SKI TEAM 4WD
    1916 Subaru and the 1975 Subaru launches
    U S . Ski Team begin a m the Subaru 4-wheel
    'FteCreational Allterrain partnership, and the team drive (4WD) wagon, the
    Transporter), a small adopts the Subaru 4WD first 4WD passenger car
    dual-range 4WD vehicle. wagon as its official car. sold in the US The
    vehicle establishes the
    company as the leading
    4WD niche marketer. /

    SUBARU TECNICA 3 VI
    WORLD RALLY
    INTERNATIONAL ESTABLISHEB LEGAEY
    CHAMPlUNSHlP
    1 9 8 8 This division manages 1989 The Legacy model, a
    1980 A Subaru team
    motorsports activities, clear move upscale for the
    appears for the first
    including the FlA WHO, and brand is introduced.
    time in the World Rally
    the development and sales
    Championship (WRC).
    of specially designed sports

    The Subaru badge takes


    on a new look with a
    fourth-generation design
    that evolves into the
    current badge.
    OUTBACK
    1995 Subaru introduces
    the Outback, the worlds
    first sport utility wagon. |MPRIZA SVX
    199 bar-9 introduce?- 1 19911"Subaru ,IntrOdUC
    _ FORESTER , _ , , the'lm eza,a\(;ai1able '1_ its first;perrqifilancei
    1998 Subaru introduces as an economy compact coupe, the quirky and
    the Forester, a sport utility sedan or sport wagon. sporty 1992 SVX with a
    vehicle (SUV), smaller than 3.3-Iiter, 6-cylinder engine.
    the Outback but bigger
    than the Impreza.

    in

    WRX ZERU-LANDFILL FACILITY CRUSSTREK


    m
    .
    2 0 0 1 Subaru unveils the I 1 a; 2004 Subaru of Indiana Photofbffibe kaMI 2012,8ubaru introduces
    Impreza WRX Sedan and Automotive, Inc. (SIA) >the Grosstrek}
    L Sport Wagon. becomes the first
    ' automotive manufacturing
    BAJA plant in the U S . to reach BRZ
    zero-landfill status.
    2002 Subaru introduces 2012 Subaru unveils the 2013
    the Baja crossover vehicle. BRZ, the first rear-wheel drive
    Subaru in decades.

    ASCENT NATIONAL PARKS ZERU SUBARU


    2018 The 3-row Ascent LANDFILL INITIATIVE LUVE PROMISE
    will be launched. 2015 Subaru announces it 2014 Subaru and its retailers ,_
    will share its knowledge of I pledge to positively. impact
    zero-landfill practices with . the World bypartnering With
    the National Park ServiCe organizations that suppOrt
    to reduce landfill waste the earth, health and wellness,
    from the parks. education, community and
    id those they care for who have defined Subaru animal welfare.
    _. a'As always. we would like to thank you for being
    part ofthe ubaru family. and here's to the next 50years!

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