Professional Documents
Culture Documents
7 Conclusion
8 Bibliography
Rural India
69% - Indias Population.
86% - earns less than $2/day.
0.33% - reached graduation level (0.29% men & 0.04%
women).
50% - economy contributes nearly half of the countrys
GDP
50% - the sales FMCG and Durable companies come from
the rural areas.
2% - had to travel > 30 minutes (whereas 13% in 2010).
24% - dont have a bank account today (of below poverty
line and reasons like poor access or usage).
The McKinsey report on the rise on consumer market in India predicts that in
twenty years the rural Indian market will be larger than the total consumer
markets in countries such as South Korea or Canada today
What Is Rural Banking???
14,475 rural banks in the country of which 2126 (91%) are located
in remote rural areas.
Loans Savings
Risk
Mitigation Pensions
Products
Remittance
Financial
Counseling
Credit Insurance
Cards
TERM OF RURAL FINANCE
Funds needed by Indian farmers can be categorized into three types:
Traders Commission
Agents
Co-operative Commercial
RBBs
Objectives Of Banking Services
In Rural Areas
Regulation Distribution
Banks
Focus on non farm rural business.
Reach out to the needy through micro credit/SHGs(Self Help Group).
Easy and affordable financial services through the best use of technology.
Expand reach through alternate channels.
exclusive focused attention to the financial Inclusion of unbanked rural
area.
To extend banking services at the customers convenience.
Improvement in service levels in Rural Areas.
Market Opportunity
Money lender and informal financing are always synonymous.
Informal markets are less significant now than before, and have to face
competition or at least accept benchmarking of formal credit.
The transaction costs vary with type of credit agency involved, the type of
borrower and farm-size.
State Bank of India and its Associates 14310 14673 15846 16878 18114
Nationalised Banks $ 35858 37431 39234 40854 43187
Source : Master Office File (latest updated) on commercial banks, Department of Statistics and Information Managemenr, RBI
GROUP-WISE DISTRIBUTION OF OFFICES
OF COMMERCIAL BANKS - 2010
20000
15000
10000
5000
0
Northern North Eastern Central Western Southern
Region Eastern Region Region Region Region
8000
7000
6000
5000
4000
3000
2000
1000
0
2006 2007 2008 2009 2010
Rural 227 258 303 365 424
Urban 1867 2341 2926 3572 6788
BANK GROUP-WISE DEPOSITS
(Rs.in 000 crores)
1500
1000
500
0
Northern North Eastern Central Western Southern
Region Eastern Region Region Region Region
This ultra low cost ATM costs just 1/10 th that of the
traditional ATM used in cities.
Establishment of SIDBI
Foundation of Micro-credit 2000
Conclusion
There are 185 million bankable adults in rural India who are
unbanked because of access and usage issues. This presents a
significant opportunity for commercial banks.