JOURNAL OF APPLIED BUSINESS ADMINISTRATION Article History

Vol. 1, No. 1, 2016, Pg:1-12 Received July 28, 2016

ISSN: {####-####} (online version) Accepted August 1, 2016

Title(time new roman font 14)

Rusda Irawati1), Riri Priatna2)

Applied Business Administration, Batam State Polytechnic

Jl. Ahmad Yani, Batam Centre, Batam 29461, Indonesia

1)
ira@polibatam.ac.id
2)
riripriatna5@gmail.com

Abstract

The purpose of this study to determine the effect of the use of e-learning on the system information E-Learning
on the efektivitas of learning in Politeknik Negeri Batam. This research is explanatory research with
quantitative. Sampel approach in this study is a studentsof business management year 2014 at the Politeknik
Negeri Batam 160 respondents. Used as a technique slovin sampling technique in this study. Descriptive
statistical analysis and inferensial analysis were used to analyze the research hypothesis. The results of the
study reveals that there is significant, so it can be concluded that the use of e-learning can affect the efektivitas
of learning in Politeknik Negeri Batam.

Keywords : E-Learning, System Quality, Information Quality, Service Quality, and efektivitas of
learning

1. INTRODUCTION and others. Therefore to overcome the decrease in

1.1 Background
until later developed into the largest retail
companies which work on the market souvenirs typical
of Batam. The main products produced are Kek
Bananas and Cake Bingke. KekPisang Villa has many
variants flavors include Original Villa,
Blackforest, Blueberry Villa, Villa choconut, Villa
Pandan Cheese, Villa Brownies, Fruit Dragon Villa,
Villa bingka Original Pandan and so on. In addition to
the main product, KekPisang Villa also sell a
consignment of products such as spinach Edan,
Crackers Ijo, and so forth. KekPisang Villa also sell
chocolates, candies, and shapes other snacks to the
tourists who come to Batam.
The rapid growth of the business, KekPisang
Villa have many competitors include Kek Dragon Fruit,
Nay @ dam, Kek Durian Felicia, Cakes bingka Bakar
consumer buying interest on souvenirs typical of
Batam, especially KekPisang Villa, companies need to
consider the factors that are considered by consumers
to buy the product that is factor of price, quality,
packaging, and brand. So PT. Indonesia Villajaya more
Villa
prepared to face competition in the future.
Based on these descriptions, the authors are
interested in the theme, by selecting the heading
"Analysis of Factors Considered Consumer Purchase
Decision Product KekPisang Villa in Batam."
1.2 Formulation of the problem
Based the background issues that stated earlier, the
main problems that will be discussed are as follows:
1. What factors are considered by consumers in
product purchasing decisions
KekPisangVilla.
 2. Of the factors formed, which factor most
dominant consumers consider the product
purchasing decisions KekPisang Villa.
1.3 Research purposes
Based on the formulation of the problem above,
the purpose to be achieved in this study are as follows:
1. To identify what factors are considered by
consumers in product purchasing decisions
KekPisang Villa.
2. To identify which factor most dominant
consumers consider the product purchasing
decisions KekPisang Villa.
1.4 Benefits of research
While the benefits of this research include:
1. Benefits Practical, for the company as input
and consideration of the company regarding
the factors taken into consideration consumer
purchasing decisions KekPisang Villa.
2. Benefits Theoretical
a. For the reader, as an additional reference
for the reader and the reference in the
same study period to come.
b. For the author, can improve their
knowledge and writing skills in thinking
scientifically, especially with regard to
the factors that consumers consider the
purchase decision KekPisang Villa.
2. LITERATURE REVIEW
2.1 Theoritical review
1. (PostPurchaseBehavior)
2.2 Research Accomplished
1. Sudrajad1& Andriani2 (2015), examines Effect
Product Attribute Decision Against Consumer
Product Purchase Shredded Mushroom
InAilanifood Company Malang, East Java. The
4. RESULTS AND DISCUSSION
4.1 Validity and Reliability
Test instrument study using analysis of reliability and validity.
Validity test used in this study is the construct validity. Hacylrxycompared with rtableproduct moment with =
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results of this study showed that the four attributes
of the products analyzed significantly influence
consumer purchasing decisions on products
shredded mushrooms ailani, except the attributes
of the brand.
2. Marisca (2014), examined the Factor Analysis For
Visitor Satisfaction Level Yogyakarta State
University Library. The results showed that the
indicators that affect the level of visitor
satisfaction library Yogyakarta State University is
a factor responsiveness, security, reliability,
tangibles, competence, credibility, courtesy,
access, understanding the customer, and
communication.
3. Jayakusumah (2011), examined the Factor
3. RESEARCH METHODS
3.1 Population and Sample
3.2 Types and Sources of Data
The types and sources of data used in this study
primary and secondary data
3.3 Data Collection Technique
Data collection techniques by the author are:
a. Questionnaire
Data collection techniques is done by providing a
list of statements to be filled by the respondents
and asked to give an opinion or statement filed
answers. To measure the respondents' answers,
then used approach Likert scale by using four
categories: Strongly Agree (4), Agree (3) Disagree
(2) and Strongly Disagree (1).
b. Documentation
Represents the data obtained from each section
related to research such as company profile,
history of the business, organizational structure,
product sales data, the data outlet, a data
classification products.
5%, ifrxy >rtabel so gauge declared valid.
been eligible to be used in subsequent analysis.

Abdullah, Prof.Dr.,&Tantri, Dr. (2012).

ManajemenPemasaran. Jakarta: PT
RajagrafindoPersada.
Aneja, N.Dr. (2014). Specific Factors and Their
Degree of Influence in Cosmetic Product.Sai
Om Journal of Commerce & Management, 1 (3),
1-6.

Figure 1. Results Scree Plot relationship Eigenvalue

with Factor

Figure 1 shows a vertical line eigenvalues,

5. CONCLUSIONS & RECOMMENDATIONS

5.1 Conclusions
Based on the analysis and discussion of the results
of the study

5.2 Recommendations
Based on the above conclusions, the suggestions
to be used as input to the company
5.3 Limitations

ACKNOWLEDGEMENTS
We thank Allah SWT who has given a favor,
health, patience and His gift to writers. The preparation
of this thesis can not be separated from the guidance
and help of various parties. On this occasion, the author
would like to thank:

REFERENCES

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