CITY OF CARMEL-BY-THE-SEA

Planning Commission Report

December 13, 2017

To: Chair Goodhue and Planning Commissioners

From: Marc Wiener, AICP, Community Planning and Building Director

Submitted by: Catherine Tarone, Assistant Planner

Subject: Consideration of Use Permit (UP 17-442) application to establish a new

wine tasting room (Holman Ranch) in a space in the Service Commercial
(SC) Zoning District.

Application: UP 17-264 APN: 010-145-001

Block: 91 Lot: 3
Location: SW corner of 7th Ave. and San Carlos St.
Applicants: Liz Bolar (Holman Ranch Estates Tasting Room)
Property Owner: Robert H. Burgess

Executive Summary: The applicant, Liz Bolar of Holman Ranch Estate Tasting Room, is
requesting a use permit to establish a new wine tasting room. Staff is recommending denial
because the proposed location is south of Ocean Avenue, which is discouraged by the Citys
Wine Tasting Policy. The proposed tasting area also exceeds the Policy recommendation of
30% of the floor space.

Recommendation:
Deny the Use Permit (UP 17-442) application subject to the attached findings.

Background and Project Description:

The applicant, Holman Ranch Estate, has applied to establish a new wine tasting room in a
commercial business space located at the southwest corner of 7th Avenue and San Carlos
Street in Hampton Court. The proposed tasting room would feature wines exclusively from
Holman Ranch Estates, which grows its grapes and produces its wine in Monterey County at the
northeastern tip of Carmel Valley. Holman Ranch Estate Vineyard and Winery currently has one
Type 02 Alcohol and Beverage Control (ABC) license as well as one Type 02 Duplicate license
for the off-site sales of wine. Holman Ranch closed a wine tasting room in May 2017 located at
19 E. Carmel Valley Road Suite #C and would transfer this duplicate Type 02 license to the

112
UP 17-442 (Holman Ranch)
December 13, 2017
Staff Report
Page 2

proposed wine tasting space in Carmel. Background information on Holman Ranch is included in
the applicants project description letter (Attachment E). A floor plan depicting the percentage
of floor area devoted to wine tasting as compared to the floor area devoted to retail is included
in Attachment A. The applicant is proposing a total of 22 seats; including a bar with 4 seats, and
table and bench seating with a total of 18 seats.

Staff is recommending denial of the application because the proposed location is south of
Ocean Avenue and violates the Citys Wine Tasting Policy. The applicant was notified of this
issue, but chose to proceed with the application. Because the proposal is inconsistent with a
policy guideline, and not a Municipal Code requirement, the applicant is still permitted to apply.

Staff analysis:

Use Permit: CMC 17.14.030 requires that a Use Permit to be obtained for the establishment of
a wine tasting shop. A wine tasting shop is defined as (CMC 17.68.030): Establishments
primarily engaged in the retail sale of wine for off-site consumption and as an ancillary use
includes the service of wine for on-site consumption.

Revised Wine Tasting Policy: The City Council adopted a Wine Tasting Policy on March 3, 2015,
which is included as Attachment B. Below is a summary of the key components of the adopted
wine tasting policy followed by an analysis of the proposals compliance with the policy.

Wines originating from Monterey County Vineyards and Wineries and locating their off-
site tasting rooms in Carmel are desired and strongly encouraged. The tasting room
should have a Duplicate Type 02 ABC license of a primary Type 02 ABC licensed winery
located within Monterey County. All wines stored, displayed, and offered for sale and
tasting should have been produced in a Type 02 Bonded Winery located in Monterey
County with the vast majority (i.e. 75% or more) from grapes grown in Monterey County.

Analysis: The Citys Wine Tasting Policy encourages the Type 02 license because it promotes
local wineries rather than general wine brokers. Holman Ranch Estate Vineyard and Winery is
based in Carmel Valley and is licensed and bonded as a Type 02 winery. The applicant is
proposing to offer only Holman Ranch Estate-grown wines for sale and tasting. Holman Ranch
would transfer an existing Duplicate Type 02 ABC license from a previous wine tasting room
that had closed to the proposed new tasting room in Carmel.

113
UP 17-442 (Holman Ranch)
December 13, 2017
Staff Report
Page 3

No more than three wine tasting Use Permits for new locations shall be issued within any
12-month period. To encourage diversity in the Commercial District, retail wine tasting
shops located north of Ocean Avenue are strongly encouraged.

Analysis: Within the last 12 months, the City issued two new use permits for the relocation of
two existing wine tasting rooms: one for the relocation of the Blair Vineyard tasting room and
the other for the relocation of the Albatross Ridge tasting room. The proposed tasting room
would be the first use permit issued for a new wine tasting room within the past 12 months.

Staff notes that the tasting room is proposed to be located at the southwest corner of 7th
Avenue and San Carlos Street, which does not comply with the Wine Tasting Policy regarding
wine tasting room location. The intent of this policy is to encourage an even distribution of
wine tasting rooms. Dawn's Dream Wine Tasting Room and Sylvestri Vineyards Tasting Room
are located on the north side of 7th Avenue, across the street from the project site, and Scheid
Vineyards Tasting Room is located across the street at the southeast corner of 7th Avenue and
San Carlos Street. At present, there are 14 wine tasting rooms south of Ocean Avenue and only
5 wine tasting rooms north of Ocean Avenue. A list and map of existing wine tasting rooms in
the City is included as Attachment C.

A wine tasting room may be permitted a limited number of special events specified
through the Use Permit for the purpose of marketing and educating current and
potential customers on wine.

Analysis: On August 10, 2016, the Planning Commission adopted an addendum to the Citys
Wine Tasting Policy addressing wine tasting room events. As a Routine Event tasting rooms
are allowed a maximum of 2 events per month. These events generally do not involve a large
number of attendees, live music, or any activities outside of the building, and are strictly for the
purpose of promoting wine sales.

As a Special Event tasting rooms are permitted live music and can be held for general social
functions that may or may not be for the purpose of promoting wine sales. Pursuant to
Municipal Code Section 9.16.030, the business is allowed a maximum of 4 special events per
year, subject to written authorization from the Community Planning and Building Director upon
review of each specific request.

114
UP 17-442 (Holman Ranch)
December 13, 2017
Staff Report
Page 4

In order to avoid the appearance of a bar, the wine tasting service and seating area
should generally be limited to no more than 30% of the floor area of the retail space. The
remaining area should primarily consist of wine-related retail display.
In general, the size of the retail and wine tasting area combined (office and storage
excluded) should be no larger than 1,000 square feet.

Analysis: The primary intent of the above referenced guidelines is to ensure that tasting rooms
are not operating as a bar or taking on such an appearance. The applicant is proposing 22 total
seats including 4 seats at a bar and 18 seats composed of table and bench seating. Staff's
primary issue is the amount of floor area that will be occupied by the tasting room seating. The
policy requires that the wine tasting area (including the tasting counter) shall occupy no more
than 30% of area of the retail space and not the entire building. The applicant states that the
tasting room will occupy 29.8% of the entire building. Additionally, the applicant has included
the wine tasting counter in the wine-related retail display rather than in the wine tasting service
and seating area. The square footage amounts provided by the applicant do not appear to be
accurate; however, in staff's estimation, after deducting the tasting counter from the retail area
and adding it to the tasting room floor area, the tasting room would constitute approximately
70% of the total combined retail and wine tasting area (excluding office and storage) (See Floor
Plan in Attachment E.)

Since the wine tasting and seating area exceeds the 30% allowed by the wine tasting policy, this
business does not comply with the limits set by the City's wine tasting policy. The majority of
the retail floor area is proposed to be occupied by the tasting room and large tasting counter
while only a small area will be devoted to the sale of wine-related retail. While wine tasting
rooms often do not need large display areas, as the wine is often stored in a climate sensitive
environment, and marketing occurs via tasting, staff cautions against allowing the use of
unoccupied retail area for seating as this would create the appearance of a bar. If the
Commission supports approving the business at the subject location, it should require a
reduction in the number of seats and/or tasting area.

Tasting should only involve traditional wine based products such as still wines, sparkling
wines or Port-type products, no other alcoholic beverages should be permitted to be
tasted or purchased.
The maximum serving size should be 2 ounces per serving. Customers should not be
permitted to drink bottles of purchased wine in the store and no wine tasting should take
place on public property.

115
UP 17-442 (Holman Ranch)
December 13, 2017
Staff Report
Page 5

Light snacks such as cheese, crackers, and bread may be served; however, meals are not
permitted.

Analysis: The applicant has not indicated if they will comply with the maximum serving amount
or whether they will serve light snacks. If the Commission decides it can support a tasting room
in this location, the Use Permit can be conditioned so that all activities would be conducted in
compliance with the adopted Wine Tasting Policy.

In order to encourage diversity and maintain a balanced mix of uses, no more than five
establishments offering tasting should be permitted within any standard two-block area.

Analysis: There is one other wine tasting room in the subject two-block area: Scheid Vinyards,
which is located at the southeast corner of San Carlos and 7th Avenue.

Night time hours should generally be limited to no later than 9:00 p.m.

Analysis: The applicant is proposing hours of operation from 12:00 pm to 7:00 pm daily. The
proposed hours comply with the city's wine tasting ordinance.

Environmental Review: The application qualifies for a Class 3 Categorical Exemption from the
provisions of the California Environmental Quality Act (CEQA) pursuant to Section 15303 of the
State CEQA Guidelines. Class 3 exemptions include projects involving limited new construction
projects and conversion of small structures. The proposed project does not present any unusual
circumstances that would result in a potential significant environmental impact.

ATTACHMENTS:

Attachment A Site Photograph

Attachment B Wine Policy
Attachment C Wine Tasting Room List/Map
Attachment D Findings for Denial
Attachment E Applicants Project Description
Attachment F Project Plans

116
 ATTACHMENT A SITE PHOTOGRAPHS/FLOOR PLAN

San Carlos St.

7th Ave.

Project Site Facing South on 7th Ave.

117
118
Attachment B - Wine Tasting Policy

City of Carmel-by-the-Sea
Wine Tasting Policy
(3/3/2015)
Purpose

To establish guidelines for the review and approval of wine tasting facilities in the Central
Commercial and Service Commercials Districts in the downtown.

Policy

The General Plan encourages a balanced mix of uses that serve the needs of both local and non-
local populations. The Planning Commission recognizes the demand for establishing wine
tasting facilities but also recognizes that their proliferation could impact the balanced mix of uses
that the General Plan encourages.

Definition

A wine tasting room is a stand-alone establishment with a Duplicate Type 02 ABC license, in
which the primary purpose to encourage patrons to purchase wine for off-site consumption.
Establishments should not operate as a wine bar, where the primary purpose would be for patrons
to consume wine on premise other than for the purpose of wine tasting. It is recognized that
tasting rooms host occasional promotions and special events to encourage sales and marketing of
wine for the education and development of current and potential customers.

The following standards are recommended and shall be considered by the Planning Commission
in its review of wine tasting permits:

1. Wines originating from Monterey County Vineyards and Wineries and locating their off-
site tasting rooms in Carmel are desired and strongly encouraged. The tasting room
should have a Duplicate Type 02 ABC license of a primary Type 02 ABC licensed
winery located within Monterey County. All wines stored, displayed, and offered for sale
and tasting should have been produced in a Type 02 Bonded Winery located in Monterey
County with the vast majority (i.e. 75% or more) from grapes grown in Monterey
County.
2. No more than three wine tasting Use Permits for new locations shall be issued within any
12-month period. To encourage diversity in the Commercial District, retail wine tasting
shops located north of Ocean Avenue are strongly encouraged.
3. A wine tasting room may be permitted a limited number of special events specified
through the Use Permit for the purpose of marketing and educating current and potential
customers on wine.
4. In order to avoid the appearance of a bar, the wine tasting service and seating area should
generally be limited to no more than 30% of the floor area of the retail space. The
remaining area should primarily consist of wine-related retail display.
5. In general, the size of the retail and wine tasting area combined (office and storage
excluded) should be no larger than 1,000 square feet.

119
 6. Tasting should only involve traditional wine based products such as still wines, sparkling
wines or Port-type products, no other alcoholic beverages should be permitted to be
tasted or purchased.
7. The maximum serving size should be 2 ounces per serving. Customers should not be
permitted to drink bottles of purchased wine in the store and no wine tasting should take
place on public property.
8. Light snacks such as cheese, crackers, and bread may be served; however, meals are not
permitted.
9. In order to encourage diversity and maintain a balanced mix of uses, no more than five
establishments offering tasting should be permitted within any standard two-block area as
depicted in Figure 1.* For smaller blocks including Blocks 70, 71, 72, and 73; or for
other blocks in which these boundaries do not apply, the Planning Commission shall
consider proposals on a case by case basis that meet the intent of this density limitation.
10. Night time hours should generally be limited to no later than 9:00 p.m.
11. Wine tasting associated with other uses such as retail food, art galleries, clothing stores,
and the like is discouraged.

*For the purposes of this policy a standard two-block area would include all commercial spaces on both sides of a
street located between the next two cross streets. The cross streets at the end of the blocks are also included up to
the mid-point of each block.

Figure 1: Example of Standard Two-block Area (max 5 wine tasting establishments)

Ocean Ave

7th Ave

Dolores Street

120
 Addendum (8/10/16)

Wine Tasting Room Events

Routine Events: These are normal business activities that are strictly for the purpose of
promoting wines sales. These events generally do not involve a large number of attendees, live
music, or any activities outside of the building. Wine tasting rooms are allowed e a maximum of
2 routine events per month and a total of 24 routine events per year. Routine events include
activities such as wine club events, library tastings, and pairing functions, such as wine and
chocolate, wine and cheese, or pairings with other food products that are not classified as full
meals.

Special Events: Special events are permitted live music and can be held for general social
functions that may or may not be for the purpose of promoting wine sales. Pursuant to
Municipal Code Section 9.16.030, the business is allowed a maximum of 4 special events per
year, subject to written authorization from the Community Planning and Building Director upon
review of each specific request.

* A Live Music Use Permit is required for regular live music (CMC 9.16)

121
Attachment C - Wine Tasting List-Map

Approved Wine Tasting Shops in Operation

# Name UP# Hours of ABC Year

Operation License Approved
1 Hahn Winery 15-188 11 a.m.-9 Type 02 2015
p.m.
2 Silvestri 13-4 10 a.m.-10 Type 02 2013
Vineyards p.m.
3 Dawns Dream 13-15 12 p.m. Type 02 2013
7 p.m.
4 Figge Cellars 11-1 8 a.m.- Type 02 2011
(Winefield 10 p.m.
Gallery)
5 Trio 11-21 Not Type 20 2012
specified and 42
6 Caraccioli Cellars 10-13 10 a.m.-10 Type 02 2010
p.m.
7 Galante 03-39 9 a.m.- Type 02 2003
Vineyards 8 p.m.
8 Manzoni Cellars 09-03 10 a.m.-10 Type 02 2009
p.m.
9 Blair Vineyards 17-140 9 a.m.- Type 02 2017
8 p.m.
10 Shale Canyon 12-11 8 a.m.- Type 02 2012
10 p.m.
11 Nielsens Market Not Not Not Not
specified specified specified specified
12 Scheid Vineyard 11-11 8 a.m.- Type 02 2011
10 p.m.
13 Albatross Ridge 17-264 9 a.m.- Type 02 2017
9 p.m.
14 Wrath Wines 10-22 10 a.m.- Type 02 2010
10 p.m.
15 Windy Oaks 14-09 11 a.m.- Type 02 2013
7 p.m.
16 Carmel Road 04-03 9 a.m.- Type 42 2004
8 p.m.
17 De Tierra 12-17 10 a.m.- Type 02 2012
Vineyard 8 p.m.
18 Surf N Sand 07-10 Not Type 21 2008
specified and 42

Updated 12/6/17
122
 17

15
18

16
13

6 1
7 5
8 10 20
4 9 14

2 3 11
200 ft N
123

Proposed New 12
Attachment D Findings for Denial

CITY OF CARMEL-BY-THE-SEA

DEPARTMENT OF COMMUNITY PLANNING AND BUILDING

FINDINGS FOR DENIAL

UP 17-442
Liz Bolar, Applicant Representative
Holman Ranch Estate Vineyard and Winery
SW corner of San Carlos and 7th Avenue
Block 91, Lot 3
APN: 010-145-001

CONSIDERATION:
Consideration of findings for the denial of Use Permit (UP 17-442) to establish a new wine
tasting room in a commercial space located in the Service Commercial (SC) Zoning District

RECITALS:

1. The commercial space is located within Hampton Court on 7th Avenue at the southwest
corner of San Carlos Street and 7th Avenue.

2. The proposed uses are classified as follows according to the North American Industrial
Classification System (NAICS):

Primary Use
Wine Tasting 73% of the floor area of the retail space
Retail Sales 27% (wine, wine related merchandise)

Ancillary Use

3. Carmel Municipal Code (CMC) Section 17.14.040 requires a Use Permit issued by the
Planning Commission for the establishment of all wine tasting rooms.

4. The applicant, Holman Ranch Estate Vineyard, applied for a Use Permit for a wine
tasting business on November 16, 2017.

5. Holman Ranch Estate Vineyard is a Type 02 bonded winery based in Monterey County.

6. The City Council adopted a revised Wine Tasting Policy on March 3, 2015. The revised
policy strongly discourages new wine tasting establishments south of Ocean Avenue.

124
UP 17-442 (Holman Ranch)
December 13, 2017
Findings for Denial
Page 2

FINDINGS FOR DECISION

1. Finding: The proposed wine tasting room is inconsistent with Standard #2 of the Wine
Tasting Policy, which states:

To encourage diversity in the Commercial District, retail wine tasting shops located north
of Ocean Avenue are strongly encouraged.

Evidence: The proposed location of the wine tasting room is south of Ocean Avenue
and is thus inconsistent with this policy.

2. Finding: The proposed wine tasting room is inconsistent with Standards #4 and #5 of
the Wine Tasting Policy, which states:

In order to avoid the appearance of a bar, the wine tasting service and seating area
should generally be limited to no more than 30% of the floor area of the retail space. The
remaining area should primarily consist of wine-related retail display.

Evidence: The proposed wine tasting service and seating area constitutes
approximately 70% of the total 733 sq. ft. retail floor area. The proposed floor area
would, in staff's opinion, present the appearance of a bar and would not comply with
the requirement limiting the percentage of floor area devoted to wine tasting.

125
Attachment E - Applicant Letter

NOV 1 6 2017
City o~ Carmel-by-the-Sea
Planning & Building Dept.

HOLMAN RANCH ESTATE

VINEYARD & WINERY

7th and San Carlos Holman Ranch Tasting Room

Project Description

Nearly twelve years ago, Tom and Jarman Lowder purchased the historic Holman Ranch in Carmel
Valley. As long-time residents of Cannel-by-the-Sea, they saw an opportunity to not only restore and
honor the storied ranch, but to also fulfill one of their lifelong dreams, producing their very own
estate-grown wine.

After purchasing the ranch, Tom and Jarman spent two years refurbishing the property and planting the
vineyards. In 2009, the Lowders produced their very first vintage~ While it should have been a joyous
time for the Lowder family, sadly it was not. Jarman had been diagnosed with early onset alzheimer's
and the family was dealing with the heartbreak.

In 2011, Jarman passed away. With her memory at the heart of all our operations, Holman Ranch has
continued to grow and produce outstanding estate-grown wine and olive oil. Ten years after the first
harvest, Holman Ranch is now producing 150 barrels per year. The ranch also hosts numerous weddings
and events each year, helping to boost the region's popularity and economy.

To honor Jarman's dream of sharing Holman Ranch's estate wine with as many people as possible, we
hope to open a tasting room in Carmel-by-the-Sea. Our Tasting Room design concept was created to
honor and reflect the historical Carmel-by-the-Sea style; with terracotta inspired tile flooring, rich
wooden bam doors and zinc countertops. We have no plans to change the existing exterior of the
building, other than to hang a modest sign in front of our space.

Many of our employees live in Cannel-by-the-Sea and we all enjoy the unique nature of the town and all
it has to offer. We would take great pride in joining the many beloved business already there. In
bringing our tasting room to Carmel-by-the-Sea, we hope to share with the public our elegant estate
wines, along with the iconic story of Holman Ranch. Most importantly we hope to be a part of a
community we are proud to call home.

126
 HOLMAN RANCH
ESTATE
VINEYARD & WINERY

7th and San Carlos Holman Ranch Tasting Room

Licensing Information:

Holman Ranch LLC DBA Holman Ranch is currently licensed and bonded by Monterey
County as a Type 02 winery. Holman Ranch closed its doors at 19 E. Carmel Valley Road
Suite #C, in May 2017, and is in the process of transferring that duplicate 02 license to
the 7th and San Carlos location in Carmel-by-the-Sea. Holman Ranch currently operates
a duplicate 02 license at the Tasting Patio located at 18 W. Cannel Valley Road, that
location would close once the Cannel-by-the-Sea location is open.

127
strike
&teCliel
ALCOHOLIC BEVERAGE LAW

RECEIVf:D

NOV 2 8 2017
City of Carmel-by-the-Sea
November 27, 2017 Planning & Building Dept.

To whom it may concern,

Our firm has been engaged by Holman Ranch, LLC to move their current tasting room location
from 19 E Carmel Valley Rd Suite #C, Carmel Valley CA 93924, to the location described in the
attached letter of intent, at 7th Ave and San Carlos Street, SW corner, in Carmel-by-the-Sea. We
are currently preparing the necessary forms for filing for our client.

Please do not hesitate to contact me if you have any questions.

Kate Hardy
Partner

666 Commercial Street San Francisco, CA 94111 t 416.226.1400 f 416.970.6090 www.alcohol.law

128
. -

129
 STATE OF CALIFORNIA
DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL
ALCOHOLIC BEVERAGE LICENSE
WINEGROWER

VALID FROM EXPIRES

HOLMAN RANCH LLC
Jul01,2017 PO BOX 149 Jun 30,2018
CARMEL VALLEY, CA 93924

TYPE NUMBER DUP

02 519012
AREA CODE RENEwAL
2700 26
BUSINESS ADDRESS DBA: HOLMAN RANCH LLC
(IF DIFFERENT) 60 HOLMAN RD
CARMEL VALLEY, CA 93924-9620

CONDmONS
OWNERS: HOLMAN RANCH LLC

IMPORTANT INFORMATION
':.F FECTIVE PERIOD: This license is effective only for the operating period shown above. A new license will be sent 4 to 6 weeks ~
.!Y a!lon date on your license if payment Is tmefy. Your license status will remain in good standing for 60 days after the expiration date if~
n;:-r ~~1 payment was received timely. To check the status of your license, vfsit http://www.abc.ca.gov/datportllQSMenu.html.
E 'EWAJ.. NOTICES: Renewal notices are sent to premises address unless a specific maifing address is requested. If a notice is not received 30
~ . ~ before
expiration date shown above, contad the nearest ABC office. To assure receipt of notle&s, advise your local ABC o1flce of any cha~e in
ik.:'43S.

- - wAL DATES: It is the Hcensees responsibility to pay the reaulred renewal fee by ttJe exolratlon date shown aboye
~ ~i)'<>tzy is charged for late renewal and the license can be automatically revoked for faUura to pay.

'": E:lr'\ 'AJ.. PAYMENTS: Renewal payments can be made in pe111on by visiting your local office or sent by mail to ABC Headquarters, 3927 Lennane
;, Suite 100, Sacramento, CA 95834. If you do not have your renewal notice, your license number and the reason for payment (ex. renewal")
, be dearly indicated on the check. You can contad your local ABC office tor your renewal fee amount.

~ .:.S .. .. '\ L UCENSES: It js the ljcensee's responsjbilitV to pav the reguinpd renewal fee prior to tbe next ope@tina oertod
:..::7" ,.:: Cover this license with glass or other transparent material and post it on premises In a conspicuous place.
: I ~- S: A copy of all applicable conditions must be kept on premises.
- :.::'i~SE:: NAME: Only 10 names will be printed on each license. If there are more names associated with the license, they w~l be Indicated by
: XX OTHERS". An names are on file and available upon request from your local ABC office.
~ ) ~ change your business name please notify your local ABC office.
_ i .:; .!!any questions regarding this license, contact your local ABC office. You can find the contact Information tor each disttict office at
.abc.ca.gov/distmap.html.

- n: CONTACT YOUR LOCAL ABC OFFICE IF YOUR UCENSEO PREMISES WILL BE TEMPORARILY CLOSED FOR MORE THAN 15 DAYS
WILL BE PERMANENTLY CLOSED.
http://wwiN.abc.ca.gov
r:J @ca_abc IJ CalifomlaABC
Ucense Serial# 1467170

130
 STATE OF CALIFORNIA
DEPARTMENT OF ALCOHOLIC BEVERAGE CONTROL
ALCOHOLIC BEVERAGE LICENSE
WINEGROWER

YALID FROM
HOLMAN RANCH LLC
Jul 05,2017 PO BOX 149 Jun 30,2018
CARMEL VALLEY, CA 93924

TYPE NUMBER DUP

02 577783 1
AREA CODE DOR

2700 26
BUSINESS ADDRESS DBA: HOLMA.N RANCH
(IF DIFFERENT) 18 W CARMEL VALLEY RD
CARMEL W\LLEY, CA 93924

CONDITIONS
OWNERS: HOLMAN RANCH LLC
7

IMPORTANT INFORMATION
EffECTiVE PERiOD: Trlis license is effective only for the operating period shown above. A new license wHI be sent 4 to 6 vreeks after the
~ date on your license if payment is timely. Your license status will remain In goOd standing for 60 days after the expiration date If the
renewal payment was received timely. To check the status of your license, visit http://www.abc.ca.gov/datportflQSMenu.html.
RENEWAL NOTICES: Renewal notices are sent to premises address unless a specific mailing address Is requested. If a notice is not received 30
days before expiration date shown above, contact the nearest ABC office. To assure receipt of notices, advise your local ABC office of any change in
address.

RENEWAL DATES: It Is the licensee's responsibltitv to pay the reauire<l renewal fee by the expiration date shown above.
A Penalty is charged for late renewal and the license can be automatically revoked for failure to pay.
RENEWAL PAYMENTS: Renewal payments can be made In person by visiting your local office or sent by mail to ABC Headquarters, 3927 Lenrtane
Olive, Suite J 00, Sacramento, CA 95834. If you do not have your renewal notice, your license number and the reason for payment (ex. "renewal")
must be clearly indicated on the cheek. You can contact your local ABC office for your renewal fee amount.

SEASONAL LICENSES: lt js the licensee's res 0 onsibmtv to pay the reaujred renewal fee prjor to the next opecatina pedod.
POSTING: Cover this license with glass or other transparent material and post it on premises in a conspicuous place.
CONDITIONS: A copy of ali applicable conditions must be kept on premises.
LICENSEE NAME: Only 10 names will be printed on each license. If there are more names associated with the license, they wih be indicated by
"AND XX OTHERS". All names are on file and available upon request from your local ABC office.
OEA: 'I f you change your business name please notify your local ABC office.
If you have any questions regarding this license, contact your local ABC office. You can find the contact information for each distlict office at
http://www.abc.ca.gov/distmap.htm!.

NOTE: CONTACT YOUR LOCAL ABC OFFICE IF YOUR LICENSED PREMISES WIU BE TEMPORARILY CLOSED FOR MORE THAN 15 DAYS
OR WILL BE PERMANENTLY CLOSED.
httpJ/www.abc.ca.gov
t:J @ca_abc DCalifomiaABC
Page 1 License Serial# 1475111

131
 Department of Alcoholic Beverage Control State of California
Edmund G. Brown Jr.. Governor
SUPPlEMENTAL DIAGRAM
Instructions to Applicant:
Draw a sketch of the area on which the licensed premises is or will be located Show adjacent structures and nearest cross
streets. if this is an event for a dai ~v license, catering authorization or miscellaneous use, show the area where sales and
consumption ofalcoholic beverages will occur. Post a copy of this diagram with Daily License. Catering Authorization or
Et1ent Authorization where the event is held. Sales and consumption of alcoholic beverages must be confined to the area
designated in the diagram and supervised to prevent violations of the Alcoholic Beverage Control Act.
1. APPLICANT NAME (last. first. middle) 2. LICENSE TYPE

HOLMAN RANCH, LLC I OUP 02

3. PREMISES ADDRESS (Street number and name. city. zip code)

18 W CARMEL VALLEY RD, CARMEL VALLEY, CA 93924

I' NEAREST CROSS STREET
PURTON LN

DIAGRAM

-
I have read the above instructions and I declare under penalty of perjury that the above diagram is true and correct.

I.
1.(

ABC USE ONLY

hNSPECTION DATE

1 J'' 11 n
132
 Department of Alcoholic Beverage Control State of Califomia
Edmund G. B'"?wn Jr. ~ovemor
LICENSED PREMISES DIAGRAM (NON-RETAIL)

1. APPUCANT NAME (Last, llrSt, middle) 2. UCENSE TYPE

HOLMAN RANCH. LLC DUP02
3. PREMISES ADDRESS (Street number and name, city, zip code) ... NEAREST CROSS STREET

18 W CARMEL VALLEY RD. CARMEL VALLEY, CA 93924 PURTON LN

The diagram below is a true and correct description of the entrances, exits, interior walls an extenor boundaries of
the premises to be licensed, including dimensions .
DIAGRAM

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It is hereby declared that the above-described boundaries, entrances and planned operation as indicated on the reverse
side, will not be changed without ftrst notifying and securing prior written approval of the Department of Alcoholic
Beverage Control. I declare under penalty of perjury that the foregoing is true and correct.

FOR ABC USE ONLY

133
 Department of Alcoho.lic Beverage Control

PLANNEO OPERATION (NON-RETAIL)

1. APPliCANT NAME(S) (last, first. middle)

HOLMAN RANCH .LLC
3. PREMISES ADDRESS (Street number and name, City, zip code)
18 W CARMEL VALLEY RD. CARMEL VALLEY, CA 93924
4. PREMISES (Check all that apply)
Ooflice Owarehouse 0 Production Facility 0 Alternating Proprietorship 0Tasting Room [2)Joint Tasting Room
0 Restaurant on Premises
5. MANUFACTURE IMPORT WHOLESALE (Distribute)
.U Beer 0Wine 0Distilled Spirits OBeer QWine O Distilled Spirits QBeer QWine QDistilled Spirits
6. SELL TO
llJ Retailers 1lJ Wholesalers IZJ Consumers [{] Export out of California
7. OPERATING HOURS

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Opening Time 11:00am 11:00 am ~1:00am 11:00 am 11:00 am 11:00 am 11:00 am

Closing Time 6:00pm 6:00pm 6:00pm 6:00pm 6:00pm 6:00pm 6:00pm

8. LIST ANY BRAND NAME(S) AND TYPE($) OF ALCOHOL PRODUCT YOU WILL MANUFACTUREIIMPORTIOISTRIBUTE
-
HOLMAN RANCH (wine)

9. IF CONTRACTING WITH A MANUFACTURER TO MAKE A CUSTOM PRODUCT TO BE SOLO UNDER YOUR BRAND NAME UST NAME AND LICENSE NUMBER OF MANUFACTURER.
N/A

10. UST NAME(S) AND ADDRESS(ES) OF ALL SUPPLIERS OF ALCOHOLIC BEVEBAGES (Street number and name, city, state, zip code)

HOLMAN RANCH LLC- LICENSE# 519012@ 60 HOLMAN RD, CARMEL VALLEY. CA 93924

11. ALCOHOLIC BEVERAGES WILL BE SHIPPED TO MY CUSTOMERS FROM (STREET NUMBER AND NAME, CITY, STATE, ZIP CODE)

llJ Applied-for premises

0Type 14 (Public Warehouse) ABC License Number Address
flJOther (E.G.Ouplicate 02) ABC License Number 02-519012 Address 60 HOLMAN RD, CARMEL VALLEY, CA 93924
12. AlCOHOLIC BEVERAGES WILl BE .STOREDAT (Siieet number and name, city, stale, zip code) 13. BUSINESS RECORDS Wlli. BE MAINTAINED AT (Street number and name,dty, state, zip code
60 HOLMAN RD, CARMEL VALLEY, CA 93924 18 W CARMEL VALLEY RO, CARMEL VALLEY, CA 93924
14. FEDERAL BASIC PERMIT REQUIRED FROM ALCOHOL AND TOBACCO TAX AND TRADE BUREAU (TIS)?
DYes [{JNo APPLICATION DATE
15. IF APPLYING FOR TYPE 02 WINEGROWER LICENSE OR TYPE 22 WINEBLENDER LICENSE, UST BONDED WINERY PERMIT NUMBER ISSUED BY na (REQUIRED)
BONDED WINERY PERMIT NUMBER
16. REGISTRATION REQUIRED FROM STATE BOARD OF EQUALIZATION?
~Yes QNc 0REG!STR~TION DATE
FOR ABC USE ONLY
INFORMATION PROVIDED PROVIDED BY (Name) DATE PROVIDED
OABC-578 Instructions to Beer SuppHers & Out of State Beer Vendors
OABC-413 Instructions to Distilled Spirits Shipper
OABC-414 Distilled Spirits Shipper Agreement
COMMENTS/ADDITIONAL INFORMATION

ABC-257-NR (REVERSE) (03/14)

134
 ESTATE RECEIVED

NOV 16 2017
VINEVARD & WINERV City o~ Carmel-by-the-Sea
Plannmg & Building Dept

HUNT BROTHERS CONSTRUCTION SUZANNE HUMPHRIES DESIGN

135
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

AZ WINE_ Wine Retail Display RALPH LAUREN_ Tasting Table and Chairs HOLMAN RANCH HACIENDA_ Materials

PROJECT INSPIRATION 2
136
 HOLMAN RANCH ESTATE TASTING ROOM
~-7A't~I~- UMPHRIES DESIGN
_ _) .

~..:::::: ~ ~
@

fE
~----------------------------~~

RETAIL
405.5 sq ft

I
OFFICE
'--------' 19 7 s q ft

TA STING
- COUNTER

- I I

STORAGE SERVICE CLOSET

120 sq ft

FLOOR PLAN scale: 3/16= 1-o" 3 137

 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

FURNITURE SCHEDULE
TBLl Existing Verellen Tasting Table
TB L2 Alias Adjustable Bistro 24" Round Table
TB LS Existing Chest of Drawers
RETAIL TB L6 Existing Zinc Coffee Table
TB L8 Existing Zinc Side Table
UNIT Bl +B2 Existing Tasting Bar, see attached for
bar and retail counter detail
NIT 81 UNIT A RIGHT+ LEFT Existing Tasting Bar,
l...l..llol.... TASTING ROOM see attached for bar and retail counter detail

u IT
82
TASTING BAR BACK Existing Tasting Bar Back, see attached
CH2 for detail
COUNTER BAR ~~~
SINK Existing in Space
DW Glass washer, HR to provide spec
SHLV1
CHl RH Upholstered Armchair w Slipcover
CH2 Office Desk Chair TBD
STORAGE SERVICE CLOSET CH4 RH Upholstered Barstool w Nailheads
CHS Existing Verellen Banquette
RGl Existing Cow Hide
RG2 Existing Kings House Patchwork Kelim Rug
WCl Wine Cooler
FURNITURE PLAN DSKl Office Desk TBD
scale: 1/8"= 1'0" november 13, 2018 DSK2 Office Desk TBD 4
138
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

CH 4 Restoration Hardware Upholstered Barstool CHl Restoration Hardware Slipcovered Armchair

TB Ll Existing Verellen Tasting Table RG2 Existing Kings House Patchwork Kelim Rug
5
FURNITURE SPECIFICATIONS 139
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

CHS Existing Verellen Banquettes TB L2 Restoration Hardware Bistro Table

TB L6 Dixon Rye Zinc Coffee Table TB L8 Dixon Rye Zinc Side Table

FURNITURE SPECIFICATIONS 6
140
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

I LIGHTING SCHEDULE
a
ltE F1 Pl Robinson Small Pendant in Bronze
~------------------------------~~~
--
Rl Existing Recessed Can Light
Cl Existing Arte De Mexico Chandelier
bd S118" Cabinet Maker's Light in Bronze
OB.l
n RETAIL
o P1 oEl_
Ll Pair of Lamps TBD
L2 Existing Wine Jug Lamp
Fl Heron 52" Ceiling Fan in Bronze with Oak
..... Blades
OFFICE
Fl
c CJ
I l~IJ
I

I
J

SERVICE CLOSET

REFLECTED CEILING PLAN

scale: 1/8" = 1'0" november 13, 2018 7
141
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

L2 Existing Wine Jug Lamp

Cl Existing Arte De Mexico Chandelier

Pl Robinson Small Pendant in Bronze Sl18" Cabinet Maker's Light in Bronze L2 Existing Wine Jug Lamp

LIGHTING SPECIFICATIONS 8
142
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

FINISH SCHEDULE
Pl Sherwin Williams White Duck Semi-Gloss
Tl Armstrong LVT Aztec Trail in Terra Cotta 16" sq
Wl Reclaimed Oak, Skip Planed and Stained to
match existing
D 1 Existing Wooden Barn Doors
MTl Existing Zinc Bar Top

FINISH PLAN
scale: 1/8" = 1'0" november 13, 2018 9
143
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

Pl Sherwin Wil- Tl Armstrong Wl Reclaimed Dl Existing MTl Existing

Iiams White Duck LVT Aztec Trail in Oak, Skip Planed Wooden Barn Zinc Bartop
Semi Gloss Terra Cotta 16" sq and Stained to Doors
match existing

FINISH SPECIFICATIONS 10
144
 HOLMAN RANCH ESTATE TASTING ROOM
SUZANNE HUMPHRIES DESIGN

t'

'-l
2'-9 i" 4'-0" 4'-0" 2'-9

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I
r r r ~-- I
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TOP~NG

1 13'-6 t' l
..

LI NE OF TOP
-----------------------------------------------------------
---.+---------......--..!----------

FRONT OF BAR
ALL EXTERIORSUFRACES

ALL EXTERIORSUFRACES OVERLAP

ADJOINING
CORNER BLK UNIT
TYPICAL
4 VINYL BASE
11

EXISTING INTERIOR BAR ELEVATION A, PLAN DETAIL, AND SECTION

scale: 1I 4" = 1'0" november 13, 2018 11
145