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EFFICIENT / UNIQUE / FIT / PROFIT BOOSTERS
STRATEGIC PEKKA LEHTONEN Ph.D.
ENTREPRENEURSHIP Copyright
WINDOW OF OPPORTUNITY IN A START-
UP -CONTEXT
2. OPEN
1. CREATIVITY:
Entrepreneurship equals INNOVATION. According to Hamel,
innovation should be BUSINESS CONCEPT INNOVATION, starting
from seeing the business concept in its entirety, then unpacking the
business concept and finally seeing opportunities for innovation in
all the parts of the business concept
2. MARKET IMITATION
Utilizing the innovators accomplishments through market
information and copying or otherwise utilizing the innovative
solution (e.g. core technology)
Requires market and technology knowledge based on experience
3. PROCESS EFFECTIVENESS
Using the existing resources as effectively as possible
4. OMEGA-ENTREPRENEURSHIP
As a result of bankruptcies, etc., the opportunity costs go down,
creating a cost-effective business opportunity for another
entrepreneur
STRATEGIC PEKKA LEHTONEN Ph.D.
ENTREPRENEURSHIP Copyright
THE TEN COMMANDMENTS OF THE
GREATEST COMPANIES
1. The product has to be competitive: it has to meet
customer needs and expectations.
2. When creating this competitive product, competence,
product development and market knowledge are
needed.
3. The greatest companies focus on their own special
competence area.
4. In order to achieve this, the product range has to be
narrow.
5. When specializing, the company has to go global - local
markets are not enough (especially in a small national
economy).