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CARAT MEDIA WEEKLY NEWSLETTER

No. 922

Media Report

Content Team


(Jean Baudrillard)

9

AI

/ Advertisingweek
6
2015-202053%

(Cisco)

(exabyte)
(1%, 2%)

1 2020
75%2015
(8%, 6%)
//VoIP(36%, 17%)
(55%, 75%)

55%

ComScore
15-24
Y


...InstagramSnapchatFacebook


BuzzFeedRichard Alan Reid

/Google




24
()

OTT


75%

GoogleVogon


/ TransBiz(2017.11) Advertisingweek(2017.11)Think with Google(2017.06)Google
+

pre-test
32
Renee Plato / Nielsen






2250 Richard Alan Reid /
BuzzFeed

Story-telling

( Story-making )
Raja Rajamannar /
Mastercard
Maureen Traynor /
Spotify Creative Solutions

/ Advertisingweek(2017.09)
MastercardSpotify
(Mastercard) Priceless
2017Priceless Cities

2014Priceless Surprises
Justin Timberlake
iPhone APPMIYAMO
iTunes
IDIDID

Spotify
Spotify
Timing
2017
1.42017

/ Advertisingweek(2017.09)Digiday(2014.01)Spotify
AI
AI
AI (Artificial Intelligence)

3 AI

AI

AI

AI

AI




LBS

/ Advertisingweek(2017.09) (2017.11)Google
Chef WatsonCampbell
(Campbells) IBM WatsonWatson Ads


Watson Ads

AI

Google Alexa Siri IBM


WatsonAI
IBM Watson

(Personality Insights)
(written text)


4520

/ Advertisingweek(2017.09)MarTech Today(2016.10)EET Taiwan(2017.11)Google


++


Data + Creative



Data Strategy / Data Roadmap

Data + Media



Buying people in real time

/ Advertisingweek(2017.09)Google


AI



AI


XX

carat.weekly@carat.com

(02) 2717-5238 ext.9282