Lovely Professional University, Punjab

Course Code Course Title Course Planner Lectures Tutorials Practicals Credits
MGN600 CORPORATE STRATEGY AND DECISION 14271::Hitesh Jhanji 2 2 0 4
SIMULATION
Course Weightage ATT: 5 CA: 45 ETT: 50 Exam Category: X3: Mid Term Exam: Not Applicable End Term Exam:
MCQ + Subjective
Course Orientation COMPETITIVE EXAMINATION (Higher Education), KNOWLEDGE ENHANCEMENT, PLACEMENT EXAMINATION

TextBooks ( T )
Sr No Title Author Publisher Name
T-1 STRATEGIC MANAGEMENT JOHN PEARCE II, MCGRAW HILL EDUCATION
RICHARD B ROBINSON,
AMITA MITAL
Reference Books ( R )
Sr No Title Author Publisher Name
R-1 STRATEGIC MANAGEMENT HITT, IRELAND, CENGAGE LEARNING
HOSKISSON,
MANIKUTTY
Other Reading ( OR )

Sr No Journals articles as Compulsary reading (specific articles, complete reference)

OR-1 Procter and Gamble's Diversification Strategy P-151, Strategic Management by Duane Irelancd, Robert Hoskisson, Micheal Hitt, Vijay Kumar ,
OR-2 Shanghai Automotive Industry Corporation: Reaching for Global Markets P-203, Strategic Management by Duane Irelancd, Robert Hoskisson, Micheal Hitt, Vijay
Kumar ,
OR-3 Business definition, Business models, goals and objectives from Strategic management and business policy by Azhar Kazmi, Mc Graw Hill Education, Third
Edition ,
OR-4 The Raja of Steel P-127, Strategic Management by John A Pearce II, RICHARD B ROBINSON, AMITA MITAL ,
OR-5 DHL American Advantage P-283, Strategic Management by John A Pearce II, RICHARD B ROBINSON, AMITA MITAL ,
OR-6 Toyota Implements a Low- Cost Strategy P-343, Strategic Management by John A Pearce II, RICHARD B ROBINSON, AMITA MITAL ,
OR-7 Building An Idea Factory P-461, Strategic Management by John A Pearce II, RICHARD B ROBINSON, AMITA MITAL ,

Relevant Websites ( RW )
Sr No (Web address) (only if relevant to the course) Salient Features
RW-1 http://guides.wsj.com/management/strategy/what-is-strategy/ What is "Strategy"?

RW-2 http://www.business-standard.com/article/management/from-penny-stock-to- This article discusses about Turnaround Strategy.

investorsdelight-symphony-s-turnaround-story-115110201473_1.html

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
 RW-3 http://www.business-standard.com/article/specials/sivakasi-crackerindustry-looks-for- SWOT analysis of Firework Industry of Sivakasi.
asparkle-113101700447_1.html
RW-4 http://www.financialexpress.com/news/yamaha-to-challenge-hero-with- Cost leadership strategy - Yamaha to challenge Hero Motocorp numero
worldscheapestbike/1099948 uno position
RW-5 http://www.adlittle.com/downloads/tx_adlprism/1995_q2_08-12.pdf Parenting Approach : The key to Corporate Level Strategy

RW-6 http://www.businessnewsdaily.com/5446-porters-five-forces.html How to use five forces model

RW-7 http://www.business-standard.com/article/companies/delhi-bengaluru-to-get- Focus Niche Strategy : An Introduction

byinvitation-only-milk-from-happy-cows-115031700750_1.html
RW-8 http://www.bbc.com/news/technology-18982474 Benchmarking outside the industry - What a Hospital Learned From F1

RW-9 http://www.inc.com/guides/small-business-growth-strategies.html How to Develop a Business Growth Strategy

RW-10 http://sloanreview.mit.edu/article/managing-technology-as-a-business-strategy/ Managing Technology as a Business Strategy

RW-11 http://stage-gate.net/downloads/wp/wp_39.pdf Developing a Product Innovation and Technology Strategy for Your
Business
RW-12 http://smallbusiness.chron.com/core-principles-good-corporate-governance-72364.html Core Principles of Good Corporate Governance

RW-13 http://smallbusiness.chron.com/corporate-governance-strategic-management- What Is Corporate Governance in Strategic Management?

59959.html
RW-14 http://www.forbes.com/sites/patrickmoorhead/2016/04/28/intels-new-strategy-is-the- Intel's New Strategy Is The Right One For The Company
right-one-for-the-company/#14f6c88d4231
RW-15 http://mark-mortensen.wiki.uml.edu/file/view/M02_WHEE7358_12_SE_CH0B.pdf strategic issues in entrepreneurial ventures and Small Businesses

RW-16 https://www.unilever.com/sustainable-living/the-sustainable-living-plan/our-strategy/ The Unilever Sustainable Living Plan

RW-17 https://www.greenbiz.com/blog/2010/03/15/4-keys-successful-sustainability-strategy 4 Keys to a Successful Sustainability Strategy

RW-18 http://learnbiz.s3-website-ap-southeast-1.amazonaws.com/static/downloads/Manual Learnbiz game manual

%20The%20Boardroom.pdf

LTP week distribution: (LTP Weeks)

Weeks before MTE 8
Weeks After MTE 7
Spill Over (Lecture) 4

Detailed Plan For Lectures

Week Lecture Broad Topic(Sub Topic) Chapters/Sections of Other Readings, Lecture Description Learning Outcomes Pedagogical Tool Live Examples
Number Number Text/reference Relevant Websites, Demonstration/
books Audio Visual Aids, Case Study /
software and Virtual Images /
Labs animation / ppt
etc. Planned
An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 1 Strategic management T-1 RW-1 L L Discussion
(strategic decisions) RW-18 1 - Zero lecture and it 1 - Students will
will involve know
building up an the Importance of
orientation to the course Studying this Course
discussing its nature, and its application in
dimensions, risks and actual business
rewards. The lecture world. L2 - Student
will be used to discuss: should
a) L T P Credits and text be
book of the course. able to define
b) Course assessment strategy.
model i.e marks Student should be
breakup, proposed CA able to appreciate the
model dimensions, benefits
etc. and risks involved.
c) Relevant resources
which could be used for
better understanding of
the course.
d) A brief about the
objectives and course
contents L2 - Explain
about
dimensions, levels,
nature and benefits of
strategic manageme

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 1 Strategic management T-1 RW-1 L L Discussion
(strategy) 1 - Zero lecture and it 1 - Students will
will involve know
building up an the Importance of
orientation to the course Studying this Course
discussing its nature, and its application in
dimensions, risks and actual business
rewards. The lecture world. L2 - Student
will be used to discuss: should
a) L T P Credits and text be
book of the course. able to define
b) Course assessment strategy.
model i.e marks Student should be
breakup, proposed CA able to appreciate the
model dimensions, benefits
etc. and risks involved.
c) Relevant resources
which could be used for
better understanding of
the course.
d) A brief about the
objectives and course
contents L2 - Explain
about
dimensions, levels,
nature and benefits of
strategic manageme

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 2 Strategic management T-1 RW-1 L L Discussion
(strategic decisions) RW-18 1 - Zero lecture and it 1 - Students will
will involve know
building up an the Importance of
orientation to the course Studying this Course
discussing its nature, and its application in
dimensions, risks and actual business
rewards. The lecture world. L2 - Student
will be used to discuss: should
a) L T P Credits and text be
book of the course. able to define
b) Course assessment strategy.
model i.e marks Student should be
breakup, proposed CA able to appreciate the
model dimensions, benefits
etc. and risks involved.
c) Relevant resources
which could be used for
better understanding of
the course.
d) A brief about the
objectives and course
contents L2 - Explain
about
dimensions, levels,
nature and benefits of
strategic manageme

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 1 Lecture 2 Strategic management T-1 RW-1 L L Discussion
(strategy) 1 - Zero lecture and it 1 - Students will
will involve know
building up an the Importance of
orientation to the course Studying this Course
discussing its nature, and its application in
dimensions, risks and actual business
rewards. The lecture world. L2 - Student
will be used to discuss: should
a) L T P Credits and text be
book of the course. able to define
b) Course assessment strategy.
model i.e marks Student should be
breakup, proposed CA able to appreciate the
model dimensions, benefits
etc. and risks involved.
c) Relevant resources
which could be used for
better understanding of
the course.
d) A brief about the
objectives and course
contents L2 - Explain
about
dimensions, levels,
nature and benefits of
strategic manageme
Week 2 Lecture 3 Strategic management T-1 Explain about strategic Student will be Class discussion
(strategic management management model able to appreciate the
process) dimensions of
strategy with the help
of given model.
Lecture 4 Strategic intent(mission) T-1 Learning about a Student will be able Class discussion Example of
company's Mision and to critically analyse mission
Vision, give examples the Mission statements of
of some good Mission and Vision statement best companies -
Statements of for a given https://www.mis
companies, Steps to company sionstatements.c
developing Vision and om/fortune_500
Mission Statement, _mission_statem
Benefits of Vision and ents.html
Mission Statements

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 2 Lecture 4 Strategic intent(vision) T-1 Learning about a Student will be able Class discussion Example of
company's Mision and to critically analyse mission
Vision, give examples the Mission statements of
of some good Mission and Vision statement best companies -
Statements of for a given https://www.mis
companies, Steps to company sionstatements.c
developing Vision and om/fortune_500
Mission Statement, _mission_statem
Benefits of Vision and ents.html
Mission Statements
Week 3 Lecture 5 Strategic intent(business OR-3 Explain about the Students will be able Class discussion
definition) business definition and to analyse the
business models, goals business models,
and objectives of firm goals and objectives
of firm
Strategic intent(business R-1 OR-3 Explain about the Students will be able Class discussion
models) business definition and to analyse the
business models, goals business models,
and objectives of firm goals and objectives
of firm
Strategic intent(goals and OR-3 Explain about the Students will be able Class discussion
objectives) business definition and to analyse the
business models, goals business models,
and objectives of firm goals and objectives
of firm
Lecture 6 External analysis(remote T-1 OR-4 Explain about the Students will be able Class discussion Maggi sales hit
environment) external environments to describe the three in India
which affect the tiers of http://timesofind
organisation environmental factors ia.indiatimes.co
that affect the m/city/mumbai/
performance of a firm Maggi-
salesplummet-
acrossIndia/artic
lesho
w/47507699
.cms

Week 4 Lecture 7 External analysis(industry T-1 RW-6 Explain about the Student will be able Article discussion
environment) industry and operating to analyse any
environments which industry based on
affect the organisation five forces model

External analysis(operating T-1 RW-6 Explain about the Student will be able Article discussion
environment) industry and operating to analyse any
environments which industry based on
affect the organisation five forces model

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 4 Lecture 8 Internal analysis(SWOT T-1 RW-3 Explain the Student should able Article discussion Starbucks As An
analysis) SWOTanalysis and to perform SWOT Example Of The
value chain analysis of analysis and Value Value Chain
firm chain analysis of firm Model
http://www.inve
stopedia.com/art
icles/investing/
103114
/starbucksexamp
le-valuechain-
model.asp
Internal analysis(value chain T-1 RW-3 Explain the Student should able Article discussion Starbucks As An
analysis) SWOTanalysis and to perform SWOT Example Of The
value chain analysis of analysis and Value Value Chain
firm chain analysis of firm Model
http://www.inve
stopedia.com/art
icles/investing/
103114
/starbucksexamp
le-valuechain-
model.asp
Week 5 Lecture 9 Internal analysis(resource- T-1 RW-8 Explanation about the Students should be Article discussion
based view of the firm) three basic resources of able to analyse the
firm, Benchmakring and reasons which makes
possibility of the resource valuable
Benchmarking from and are able to
outside the industry comprehend
benchmark practice
of a company (in any
functional area like
marketing, employee
turnover etc)
Internal analysis T-1 RW-8 Explanation about the Students should be Article discussion
(benchmarking) three basic resources of able to analyse the
firm, Benchmakring and reasons which makes
possibility of the resource valuable
Benchmarking from and are able to
outside the industry comprehend
benchmark practice
of a company (in any
functional area like
marketing, employee
turnover etc)
Lecture 10 Corporate level strategies T-1 RW-9 Explain about the Student will be able Article discussion Growth
(growth strategy) growth and cooperative to comprehend the strategies
strategy growth and adopted by the
cooperative strategies Patanjali firm
of firm

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 6 Lecture 11 Corporate level strategies T-1 OR-1 Explain about the Student will be able Class discussion ITC
(diversification strategy) related and unrelated to appreciate the diversification
diversification diversification http://www.itcp
strategies taken by a ortal.com/media
firm -
centre/pressrepo
rtscontent.aspx?
id=1020
&type=C&news
=ITCdiversifica
tionstrategy-
paysoff
Lecture 12 Corporate level strategies T-1 Explain the Horizontal, Students will be able Class discussion Few examples
(integration strategy) Vertical Integration to comprehend the of integration
strategies integration strategies http://smallbusin
as a whole ess.chron.com/e
xamplesbackwar
dverticalintegrat
ionstrategies-
14703 .html
Week 7 Lecture 13 Corporate level strategies RW-10 Explain about the Student will be able Article discussion Why Amazon Is
(technology strategy) RW-11 technology strategies to comprehend the The Best
RW-14 adopted by the firm integration strategy Strategic Player
and technology In Tech
as a whole http://www.forb
es.com/sites/ven
kateshrao/
2011/12/14/the-
amazon-
playbook/
#3318451f3378
Lecture 14 Corporate level strategies T-1 RW-2 Explain the Student will be able Class discussion
(turnaround strategy) retrenchment, to analyze the
divestiture and defensive and
liquidation strategy turnaround strategies
for a firm
Week 8 Lecture 15 Corporate level strategies T-1 Explain the Student will be able Class discussion
(defensive strategy) retrenchment, to analyze the
divestiture and defensive and
liquidation strategy turnaround strategies
for a firm

SPILL OVER
Week 8 Lecture 16 Spill Over

MID-TERM

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 9 Lecture 17 International strategy T-1 OR-2 Explain about Student should able Class discussion
(globalization of firms) importance of local to appreciate the
influence for global importance of
strategy planning, following local
especially in Indian strategy for an MNC
context
Lecture 18 International strategy(global T-1 Explain about the Student will be able Brain storming Danone bets on
strategic planning) importance of a to analyze the major question "Think 'dahi' to crack
companys decision to issues in global global Act local" Indian market
globalize strategic planning. http://www.live
mint.com/Comp
anies/VFGmQ
9
MzjSlIayoaRV
0
KfM/Danonebet
s-on-dahi-
tocrack-
Indianmarket.ht
ml

International strategy T-1 Explain about the Student will be able Brain storming
(competitive strategies for importance of a to analyze the major question "Think
firms in foreign markets) company decision to issues in global global Act local"
globalize strategic planning.

Week 10 Lecture 19 Business level strategy T-1 RW-4 L19 Explain the L19 Student will be Class discussion L19 - How
(evaluating and choosing RW-7 Cost leadership, able to analyse the Micromax made
business strategies: cost Differentiation and cost leaderhip it big in India
leadership) Focus strategy. strategy by a http://www.live
L20 Explain the company mint.com/Indust
Cost leadership L20 Student will be ry/HAdRsdSfeX
Differentiation and able to analyse the c5D3vuX6
Focus strategy differentiation ojvO/HowMicro
strategy by a maxmade-it-big-
company inIndia.html L20
- Ferrari
Tractors to eye
Indian Market
http://articles.ec
onomictimes.ind
iatimes.com/
2013-09-
16/news/
42114407_1
_tractors-
ferrarikubota

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 19 Business level strategy T-1 RW-4 L19 Explain the L19 Student will be Class discussion L19 - How
(differentiation and focus) RW-7 Cost leadership, able to analyse the Micromax made
Differentiation and cost leaderhip it big in India
Focus strategy. strategy by a http://www.live
L20 Explain the company mint.com/Indust
Cost leadership L20 Student will be ry/HAdRsdSfeX
Differentiation and able to analyse the c5D3vuX6
Focus strategy differentiation ojvO/HowMicro
strategy by a maxmade-it-big-
company inIndia.html
L20 - Ferrari
Tractors to eye
Indian Market
http://articles.ec
onomictimes.ind
iatimes.com/
2013-09-
16/news/
42114407_1
_tractors-
ferrarikubota
Lecture 20 Business level strategy T-1 RW-4 L19 Explain the L19 Student will be Class discussion L19 - How
(evaluating and choosing RW-7 Cost leadership, able to analyse the Micromax made
business strategies: cost Differentiation and cost leaderhip it big in India
leadership) Focus strategy. strategy by a http://www.live
L20 Explain the company mint.com/Indust
Cost leadership L20 Student will be ry/HAdRsdSfeX
Differentiation and able to analyse the c5D3vuX6
Focus strategy differentiation ojvO/HowMicro
strategy by a maxmade-it-big-
company inIndia.html L20
- Ferrari
Tractors to eye
Indian Market
http://articles.ec
onomictimes.ind
iatimes.com/
2013-09-
16/news/
42114407_1
_tractors-
ferrarikubota

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 10 Lecture 20 Business level strategy T-1 RW-4 L19 Explain the L19 Student will be Class discussion L19 - How
(differentiation and focus) RW-7 Cost leadership, able to analyse the Micromax made
Differentiation and cost leaderhip it big in India
Focus strategy. strategy by a http://www.live
L20 Explain the company mint.com/Indust
Cost leadership L20 Student will be ry/HAdRsdSfeX
Differentiation and able to analyse the c5D3vuX6
Focus strategy differentiation ojvO/HowMicro
strategy by a maxmade-it-big-
company inIndia.html
L20 - Ferrari
Tractors to eye
Indian Market
http://articles.ec
onomictimes.ind
iatimes.com/
2013-09-
16/news/
42114407_1
_tractors-
ferrarikubota
Week 11 Lecture 21 Business level strategy T-1 OR-5 Explain the Students will be able Discussion
(dominant product/service requirements for to comprehend the
businesses) business success at different strategies at
different stages of different stages
industry evolution
Lecture 22 Multibusiness strategy T-1 Explain about the Student will be able Class discussion
(portfolio approach) portfolio approach and to prepare
BCG BCG matrix
matrix can be used for for a assigned
devising a strategy company
Multibusiness strategy(BCG T-1 Explain about the Student will be able Class discussion
growth-share matrix) portfolio approach and to prepare
BCG BCG matrix
matrix can be used for for a assigned
devising a strategy company
Week 12 Lecture 23 Multibusiness strategy T-1 RW-5 Explain about the Student should be Article discussion
(synergy approach) synergy, parenting and able
patching approach to appreciate the role
which of
is directly linked with the corporate
the headquarters as a
multi business approach parent
of its various
businesses

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 12 Lecture 23 Multibusiness strategy T-1 RW-5 Explain about the Student should be Article discussion
(parenting framework) synergy, parenting and able
patching approach to appreciate the role
which of
is directly linked with the corporate
the headquarters as a
multi business approach parent
of its various
businesses

Multibusiness strategy T-1 RW-5 Explain about the Student should be Article discussion
(patching approach) synergy, parenting and able
patching approach to appreciate the role
which of
is directly linked with the corporate
the headquarters as a
multi business approach parent
of its various
businesses

Lecture 24 Strategy implementation T-1 OR-6 Explain the Student should be Class discussion
(functional tactics) functional tactics, role able to analyze the
of policies and marketing, financial,
organization structure HR etc perspective
of
strategy
implementation

Strategy implementation T-1 Explain the Student should be Class discussion

(role of policies) functional tactics, role able to analyze the
of policies and marketing, financial,
organization structure HR etc perspective
of
strategy
implementation

Strategy implementation T-1 Explain the Student should be Class discussion

(organization structure and functional tactics, role able to analyze the
strategy) of policies and marketing, financial,
organization structure HR etc perspective
of
strategy
implementation

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 13 Lecture 25 Strategy implementation T-1 Explain the value of Student will be able Brainstorming
(strategic leadership) passion and selection of to analyse the relation question "Should
new leaders in shaping between strategy and strategy follow
an organisations culture organisational structure or the
structure organisation
structure follow
strategy?
Strategy implementation T-1 Explain the value of Student will be able Brainstorming
(organization culture) passion and selection of to analyse the relation question "Should
new leaders in shaping between strategy and strategy follow
an organisations culture organisational structure or the
structure organisation
structure follow
strategy?
Lecture 26 Evaluation and control T-1 Explain the Student should be Class discussion
(strategic control) importance of able to comprehend
strategic control and the
evaluation characteristics of an
system along with effective evaluation
importance of system and should be
contingency planning able to appreciate the
and measures of rising importance of
corporate performance: contingency planning
financial analysis or plan B
Evaluation and control T-1 Explain the Student should be Class discussion
(measures of corporate importance of able to comprehend
performance: financial strategic control and the
analysis) evaluation characteristics of an
system along with effective evaluation
importance of system and should be
contingency planning able to appreciate the
and measures of rising importance of
corporate performance: contingency planning
financial analysis or plan B
Week 14 Lecture 27 Evaluation and control T-1 Explain the Balanced Student will be able Discussion
(balanced scorecard) Scorecard and bench to make a
marking for strategic Balanced
control Scorecard with all the
objectives mentioned,
for an assigned
company
Evaluation and control T-1 Explain the Balanced Student will be able Discussion
(benchmarking) Scorecard and bench to make a
marking for strategic Balanced
control Scorecard with all the
objectives mentioned,
for an assigned
company

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Week 14 Lecture 28 Strategic issues(corporate T-1 RW-12 Explain about the Student will be able Class discussion
governance) R-1 RW-13 corporate governance to comprehend the
and entrepreneurial concept of corporate
ventures and small governance and
business innovation in
entrepreneurial
ventures
Strategic issues OR-7 Explain about the Student will be able Class discussion
(entrepreneurial ventures & RW-15 corporate governance to comprehend the
small businesses) and entrepreneurial concept of corporate
ventures and small governance and
business innovation in
entrepreneurial
ventures
Week 15 Lecture 29 Strategic issues RW-16 Explain about the Students will be able Class discussion
(sustainability aspect of RW-17 sustainability aspect of to comprehend the
strategy) strategy sustainability aspect
of strategy

SPILL OVER
Week 15 Lecture 30 Spill Over
Week 16 Lecture 31 Spill Over
Lecture 32 Spill Over

Scheme for CA:

CA Category of this Course Code is:A0202 (2 out of 2)

Component Weightage (%)

Assignment - Simulation based 87.5
Presentation - Individual 12.5

Details of Academic Task(s)

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Academic Task Objective Detail of Academic Task Nature of Academic Academic Task Marks Allottment /
Task Mode submission
(group/individuals) Week
Assignment - To evaluate the Group of 4-5 students will be working on the business simulation Individual Offline 40 1 / 14
Simulation based learning of students game. There will be ten rollovers under the supervision of faculty
from the business member. 20 marks are allocated for the presentations. First
simulation game presentation will be of 10 marks after 5th rollover. Second
Presentation will be of 10 marks after 10th rollover. The parameters
for evaluation of presentation are content covered 3 marks, in depth
analysis of reports for decision making 4 marks and presentation
skills 3 marks. The group with the highest shareholder value will
get 20 marks and other groups will get marks by comparing their
shareholder value to the highest shareholder value. The first
evaluation of 10 marks based on shareholder value will be done
after 5th rollover and second evaluation of 10 marks based on
shareholder value will be done after 10th rollover.
Presentation - To provide a Each student will make 05 minutes presentation on a current topic. Individual Offline 15 1 / 12
Individual platform to every The topic of presentation must be related to the
student for strategy course. Student will be randomly chosen for the
developing presentation, so every student must come prepared in every
communication skill, class/tutorial for the presentation. If the student is not prepared for
confidence and an the presentation, he/she will be awarded zero marks out of five and
analytical bent of no second opportunity will be provided. It is suggested that students
mind should regularly read the
newspaper/news articles and prepare at least a two page document
to capture the essence of the issue. There will be 5 marks for
communication, 5 marks for content and 5 marks for confidence

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)
Tutorial No. Lecture Topic Type of pedagogical tool(s) planned
(case analysis,problem solving test,role play,business game etc)

Tutorial1 Robin Hood (Case of New York University) Case Analysis

Tutorial2 Google in China (Case of duke university) Case Analysis
Tutorial3 Discussion on The Boardroom Simulation game and formation of Business Game
teams.
Tutorial4 Introduction to The Boardroom Simulation Game Manual. Business Game
Tutorial5 Discussion on desription of game decisions of The Boardroom Business Game
Simulation game.
Tutorial6 Practical training session of The Boardroom Simulation game. Business Game
Tutorial7 Practical training session of The Boardroom Simulation game. Business Game

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Tutorial8 Students will take decision for the first rollover and the teams will Business Game
compete in their world
Tutorial9 Students will take decision for the first rollover and the teams will Business Game
compete in their world
Tutorial10 First rollover of the game and discussion on the learning outcomes Business Game
from the rollover 1
Tutorial11 Students will take decision for the second rollover and the teams Business Game
will compete in their world
Tutorial12 Second rollover of the game and discussion on the learning Business Game
outcomes from the rollover 2
Tutorial13 Students will take decision for the third rollover and the teams will Business Game
compete in their world
Tutorial14 Third rollover of the game and discussion on the learning Business Game
outcomes from the rollover 3
Tutorial15 Students will take decision for the fourth rollover and the teams will Business Game
compete in their world
Tutorial16 Fourth rollover of the game and discussion on the learning Business Game
outcomes from the rollover 4
After Mid-Term
Tutorial17 Students will take decision for the fifth rollover and the teams will Business Game
compete in their world
Tutorial18 Fifth rollover of the game and the presentations of the fifth rollover Business Game
Tutorial19 Students will take decision for the sixth rollover and the teams will Business Game
compete in their world
Tutorial20 Sixth rollover of the game and discussion on the learning outcomes Business Game
from the rollover 6
Tutorial21 Students will take decision for the seventh rollover and the teams Business Game
will compete in their world
Tutorial22 Seventh rollover of the game and discussion on the learning Business Game
outcomes from the rollover 7
Tutorial23 Students will take decision for the eigth rollover and the teams will Business Game
compete in their world
Tutorial24 Eigth rollover of the game and the learning outcomes from the Business Game
rollover 8
Tutorial25 Students will take decision for the ninth rollover and the teams will Business Game
compete in their world
Tutorial26 Ninth rollover of the game and discussion on the learning outcomes Business Game
from the rollover 9
Tutorial27 Students will take decision for the tenth rollover and the teams will Business Game
compete in their world
Tutorial28 Tenth rollover of the game and the presentations of the tenth Business Game
rollover

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.
Tutorial29 Archies vs. Vintage- Are we in Business of Greetings? (Case from Case Analysis
text book)
Tutorial30 The Procter & Gamble (P&G)- Gillette Merger (case from text book) Case Analysis

An instruction plan is only a tentative plan. The teacher may make some changes in his/her teaching plan. The students are advised to use syllabus for preparation of all examinations. The students are expected to keep themselves
updated on the contemporary issues related to the course. Upto 20% of the questions in any examination/Academic tasks can be asked from such issues even if not explicitly mentioned in the instruction plan.