Project 3: Run a Facebook Campaign

Part One

Created by Students ID - C84456-subhashish

 Campaign Approach
Challenge Clients Assets/ Inventory Target Persona Campaign Platform
Udacity wants to market
Digital Marketing Nano Lading Page Attached the target persona slide NEXT. Person in the age We will choose Facebook as our
Degree Program Client has created Ebook group of 21-36 years interested in Marketing, married etc., campaign platform. We have
Facebook Page selected Facebook reason our target
Objective Budget & Expected Reveune
Campaign Location Demographic & Duration

Objective of the campaign is Udacity Budget for the project is Location we have selected USA, INDIA & Brazil These 3 We have targeted the person who
to collect email address of the $125.00 countries have max internet penetration and our target is interested in Digital Marketing,
future students. persona are living. Marketing, Social media or
For the purpose of the projects, Content marketing. We will run
assume costs of $0 for the eBook and a this campaign for 4 days. Here
conversion value (revenue) of $15 per are the snapshots of our
collected email address. Campaign

Target Persona
The target audience for this ad is very specific. My client's (Udacity's) landing pages speak about the content of this ebook and why the book is for and who has developed
this book. This has helped me to design the content of the text. " A comprehensive overview of the leading social media advertising platforms Facebook, Instagram, Twitter,
Pinterest, LinkedIn, and Snapchat and learn how to target specific audiences, budget and schedule your campaigns, and measure the success of your ads" . My objective
was to match the content of the Landing page with my ad. Which I have demonstrated by creating the body/text. Now let me explain why this headline? My intention was
to create the headline which will attract my target audience. - i)Action- Download free ebook ii) What the book is for and iii) I have mentioned a target end date to
download the book.
 Target Persona
Background & Demographics Needs
Target Persona
1. Male, 21-36 years,
Name & Image
1. A quality digital marketing course
content
2. Working as a Marketing Manager. Mark Harris 2. Provide a comprehesnive information
3. Live in Redondo Beach, LA about the course
4. Married, 3. Industry ready & Project oriented
5. HHI - $76-$85K, flexible course

Hobbies Goals Barriers

Barriers
1. Facebook 1. Want to master the Art of Digital 1.
1. Lack
Lack of
of motivation
motivation and
and time
time
Marketing 2.
2. Not
Not sure about the quality of
sure about the quality of the
the course
course
2. Instagram
2. Want to start own digital marketing content;
content;
3. LinkedIn 3. Lack
4. Twitter business 3. Lack of
of information
information about
about the
the course
course
3. Want to work with Startups in Southern
5. YouTube
California
Marketing Objective
My objective is to collect at least 10 email addresses of potential students, who could be
interested in taking this course.
KPI
The KPI would be the ROI and here the ROI will be number of email address collected by
end of Campaign on Dec 7 2017 . Email addresses would be our future lead, we will track
email addresses.
Campaign Screenshots
Campaign & Ad Set :
Location: United States, India, Brazil
Age: 21 - 36
People Who Match: Interests: Digital marketing, Marketing, Social
media or Content marketing
Ad Summary:
Ad Copy Creative
Ad Images: