Professional Documents
Culture Documents
Glomac Bhd. is an investment holding company, which engages in the business of property development.
It operates through the following segments: Property Development, Construction, and Property
Investment. The Property Development segment includes the development of residential and commercial
properties for sale; and sale of land. The Construction segment refers to construction of buildings. The
Property Investment segment invests on land and buildings which are held for investment potential and
rental income. The company was founded by Mohamed Mansor bin Fateh Din and Loong Tuck Fong on
November 23, 1983 and is headquartered in Kuala Lumpur, Malaysia.
Glomac traces its corporate history back to 1988, when the two entrepreneurs and founders of the Group,
Tan Sri Dato' FD Mansor, Group Executive Chairman and Datuk Richard Fong, Group Executive Vice
Chairman, joined forces to start Glomac.
The company is currently helmed by Datuk Seri FD Iskandar, Group Managing Director/ Chief Executive
Officer. Today, Glomac Berhad comprises more than 55 subsidiaries with involvement in every facet of
the real estate business encompassing property development, property investment, construction,
property management and car park management.
Glomac Berhad was listed on the Main Board of Bursa Malaysia Securities Berhad on 13 June 2000.
Property development remains the core focus of the Group since its inception. With this, it continues to
affirm the Group's reputation as a responsible and visionary property developer with its solid record of
developing townships, residential, commercial and mixed development properties.
To-date, the Group has completed more than a total sales value over RM8.5 billion. Moving forward,
Glomac is entering into a new phase of growth as it is in the midst of launching more than RM658 million
worth of property.
As a long term player committed to escalating our presence in the real estate market particularly focusing
in the prime area of the Greater KL, where the Group is well established. Glomac is continuously planning
and designing new projects for our existing landbank, and evaluating new landbank opportunities and
looking out for new opportunities in the country.
Vision
Our vision is to help improve the quality of life by providing a better place to live or work in. By carrying
out this vision, we want to be recognised by our customers, shareholders and employees as a world-class
property developer.
Mission
Our mission as a caring and reliable property developer is to deliver outstanding service, quality products
and value for money for our customers. Through dedication, innovation and passion, we are confident
about our ability to achieve these goals.
5-YEAR FINANCIAL HIGHLIGHTS
Cpm
Threats
1. economic headwinds
in the local market
2. property market in
low occupancy rate
3. oversupply of
working office building
5. burden of new
generation buyers
THE INTERNAL FACTOR EVALUATION (IFE) MATRIX
Strengths
1. township
development focus
strategy
2. strong gross
development value
(gdv) as supporting for
sales revenue
3. glomacs market
capitalism grow from
rm 300 million to rm
600 million
4. strong brand
building in kuala
lumpur area
5. strong innovative
concept
Key internal factor weight rating Weighted score
weaknesses
1. stable income
stream, but lack of
income
4. development and
projects coverage not
big enough
5. weak in marketing
and sales
Strengths S Weaknesses W
1. Economic headwinds in the 1. Turning the economical 1. Turn the focus to township
local market concern into more development, or fewer
2. Property market in low development projects projects, yet profitable
occupancy rate 2. Turning the oversupply 2. Acquisition of the other
3. Oversupply of working office situation by providing more property companies that
building new buildings with slightly competes on the same
4. The increase of the price of higher price region, as well as purchasing
property did not seem to 3. Moving away from the more buildings in Klang
slow down intensified market by using Valley
5. Burden of new generation the financial power as 3. Offering affordable housing
buyers supporting factor development, with slight
4. An allocation portion of the average pricing
project, to build 20-25% 4. Acquisition of other property,
property in affordable prices, should be able to slower
to tap new generation buyers down the competition, hence
also slow down the price
increases while increase
number of buyers
SPACE MATRIX
defensive competitive
Conclusion and recommendations
In conclusion, the company has a great growth potential in various area. This statement
can be viewed from different perspective using analysis from SWOT matrix, SPACE matrix, BCG
Glomac shall focus on its development on the township project, on the high residential
market to show its lakeside residences and other township projects to the public, to convince the
customers that they are developing. Besides, Economics Transformations Programme is a good
pathway to follow as there will be the future market in Malaysia. Increasing in option and coverage
of the properties to include condominiums should be considered as the best choice. However
Glomac should continue growth in the sustainable property development and contribute in green
environment property. This will indirectly boost up the image rating of the company and provide
better future.