Professional Documents
Culture Documents
INDEX
Sr. No Particulars PAGE NO.
1-2
1.1 SYNOPSIS
1.2 Executive summary
1.3 Objectives of study
1.4 Review
1.5 Hypothesis
1.6 Methodology
3-14
2.1 INTRODUCTION AND OBJCTIVES
2.2 Introduction on ICICI and HDFC Bank
2.3 History
2.4 Objectives, features, functions and goals
2.5 Organizational structure
SWOT analysis of ICICI and HDFC
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3.1 SERVICES PROVIDED BY ICICI & HDFC
3.2 Accounts & deposits
3.3 Loans
3.4 Cards
3.5 Insurance
3.6 Demat A/C
QUESTIONNAIRE 51-60
5.1 Questionnaire
5.2 Findings
5.3 Recommendation
5.4 Conclusion
5.5 Webilography
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HDFC and ICICI are major financial and banking service organizations in
India. HDFC stands for Housing Development Finance Corporation and
ICICI is Industrial Credit and Investment Corporation of India. It was in
1990s that the Government of India decided upon a policy of liberalization
under the leadership of Narsimha Rao. This policy allowed private banks
to become established in India although small in number. The first among
these banks was Global Trust Bank after which various others like Axis
Bank, HDFC Bank, and ICICI Bank emerged. This gave a boost to the
banking sector in India.
ICICI Bank was basically setup with the objective of providing middle and
long term financing to business in India. Some Indian industries,
government of India and World Bank took advantage of this initiative.
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1.4 HYPOTHESIS
1.5 METHODOLOGY
The study was conducted by the means of personal interview with
respondents and the information given by them were directly recorded on
questionnaire.
For the purpose of analyzing the data it is necessary to collect the vital
information. There are two types of data, this are-
Primary Data
Secondary data
PRIMARY DATA:-
Primary data is fresh data. This data is collected from books, internet and
direct questionnaire. The data is collected from questionnaire. The
questionnaire is filled from customer through direct interviewing them.
SECONDARY DATA:-
Secondary data is collected from magazines, newspaper, etc.
Eg; social networking sites, books, newspaper, etc.
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ICICI
ICICI Bank is one of the Big Four banks of India, along with State Bank
of India, Punjab National Bank and HDFC Bankits main competitors.
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HDFC
HISTORY
ICICI
In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total
branches to more than 1,000. The amalgamated bank emerged with a base
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of about Rs. 1,22,000 crore and net advances of about Rs.89,000 crore. The
balance sheet size of the combined entity is more than Rs. 1,63,000 crore.
ICICI-
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HDFC-
The ideal way to connect with the core of any company is to understand its
background and objectives. We at HDFC aspire to provide our customers
with unique home loan solutions and make home ownership as easy and
simple as unlocking a door with a key. The strategies are to Increase the
return on equity each year by 1 percentage point in order to maximise
shareholder value, Maintain gross Non-Performing Assets (NPAs) below
1%; Consistently grow the loan book; improve operational efficiency by
consistently bringing down the cost to income ratio.
Business Objective
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GOALS
ORGANISATIONAL STRUCTURE
ICICI BANK
ICICI Banks organization structure is designed to be flexible and customer-
focused, while seeking to ensure effective control and supervision and
consistency in standards across the organization and align all are as of
operations to overall organizational objectives. The organization structure
is divided into six principal groups ..
1. Retail Banking-The Retail Banking Group is responsible for products
and services for retail customers and small
enterprises including various credit products, liability products, distri
bution of third party investment and
insurance products and transaction banking services.
2. Wholesale Banking-The Wholesale Banking Group is responsible for
products and services for large and medium-sized corporate clients,
including credit and treasury products, investment banking, project
finance, structured finance and transaction banking services.
3. International Banking-The International Banking Group is
responsible for its international operations, including operations
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ICICI BANK
STRENGTH:
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WEAKNESS:
1) Very huge premiums of policies, compared to other insurance sector.
2) Minimum premium is 19000.(Except tax saving policy only 10,000)
3) Target upper class people only.
4) Policy charges are very high.
5) Problematic to advisors also.
6) Poor distribution: since it is in English language only.
OPPORTUNITIES:
THREATS:
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HDFC BANK
STRENGTH
WEAKNESS:
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OPPORTUNITIES:
THREATS:
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Debit-cum-ATM Card - With ICICI Bank Savings Account you will get
a debit card that you can use to withdraw cash from any ATM. One
may also use your debit card to directly make purchases through a
Visa/MasterCard POS (Point of Sale) machine available at most
stores!
Money Multiplier Facility - Allow us to take care of your idle money
by moving it into high interest savings account earning.
Internet Banking - Banking could not have been more convenient.
Just log in with your user ID and password and make banking a
hassle-free routine.
Customer Care - 24-hour Customer Care is always available to
answer any query or take your instructions. For Customer Care
numbers,
Mobile Banking - Transferring funds or getting to know your balance
is as easy as sending an SMS. For details on Mobile Banking, Standing
Instructions - ICICI Bank accepts and supports Standing Instructions.
FEATURES -
Wide network of branches and over 7300 ATMs to meet all your
banking needs, no matter where you are located.
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SALARY ACCOUNT
ICICI BANK-
With ICICI Bank Salary Accounts your employees will enjoy the
convenience of ---:
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All one would require to do is to send ICICI Bank an advice (in form of a
cheque/debit instruction, etc) for the total salary amount along with the
salary details of the designated employees in a soft and hard copy format
and we will credit the respective employees' accounts as per your
statement of advice.
Besides all of the above, employees will automatically become ICICI Bank
account holders with special benefits and privileges of 8-8 banking,
Investment advisory and much more. ICICI Bank also has a special offering:
Defense Banking Services designed exclusively for the armed forces.
HDFC BANK-
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Icici dream for individual, for families, friends and relatives and for society
at large too. Some of dreams are need based, while some inspirational. The
dreams that are close to us; they mean everything.. they all want to nurture
them and if possible secure them so that we can accomplish them under all
odds. So be it our childs education, daughters marriage, owning a home,
driving our car or planning our retirement, it is imperative that we secure
them at all costs. To secure them, you need to plan your finances prudently,
based on your needs and aspirations at different points in time. A plan that
gives you the flexibility in terms of choices that suit your needs and an
assurance of a return that is safe and secure.
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BENEFITS;
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3.2 LOANS
Building your own home is special. As one of the leading home loan
providers, ICICI Bank Home Loans is here to help you lay the foundation for
your dream home. With the experience of sharing the dream of millions of
the customers, they offer most convenient home loan plans to suit your
needs.
ADVANTAGES
Simple documentation
Over 900 Bank Branches pan India for servicing of your loans
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Car Loans from ICICI Bank are extremely convenient, flexible and quick.
With more than 604 channel partners in over 1000 locations, we reach out
to millions of customers and help them realise their dream of possessing a
car.
The minimum loan amount for taking a new car loan is Rs. 1,00,000. The
maximum loan amount will depend upon the price of the car, model
variant, profile of the customer, etc.
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Car Loans
Repayment tenure ranges from 1 year to 5 years for new car loans. You may
change the tenure of the loan before the loan is disbursed. The interest rate &
EMI would change accordingly. The repayment due dates for the loan are 1st
and 15thof every month and would depend on the date of disbursement.
Payment due dates cannot be changed. One can make the Payments through
post-dated cheques (PDCs). Repayment option through Direct Debit Mandates
is also available for all ICICI Bank account holders. Option of repaying through
ECS is also available in select cities. Payments through cash or credit cards are
not accepted. one may change the PDC's in case your Bank Account is changed
. However, we would require verification of signatures by new banker. A
nominal fee of Rs.500/- (Swap Charges) would be charged for exchange of
cheques. A full pre-payment of the loan is accepted. Part pre-payment is not
allowed.
CAR LOAN IN HDFC BANK-
The vehicle age at the end of Car N Cash Loans tenure should not exceed:
FEATURES
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Key Benefits
Loan up to Rs. 10 Lakhs
No security/guarantor required
Faster processing.
Minimum documentation
Attractive rates of interest
Flexible repayment option of 12-48 months
ICICI Bank may, at its sole discretion, utilise the services of external service
provider/s or agent/s and on such terms as required or necessary, in relation
to its products.Avail of an ICICI Bank Personal Loan if you have an ICICI Bank
salary account and if you meet the following criteria:
Criteria* Salaried
Years in current
1 Year
residence
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Products including funding for new vehicles, finance on used vehicles and top
up on existing loans.
Preferred financier status with all leading manufacturers.
Simple documentation processes.
Quick turn around time.
Flexible financing solutions to meet individual requirements.
FEATURES
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You dont have to sell your securities. All you have to do is pledge your
securities in favour of ICICI Bank. They will then grant you an overdraft
facility up to a value determined on the basis of the securities pledged by
you. A current account will be opened and you can withdraw money as and
when you require. Interest will be charged only on the amount withdrawn
and for the time span utilized.
Demat Shares
Mutual Funds Units
Fixed Maturity Plans (FMP)
Exchange Traded Funds (ETF)
Insurance Policies
Savings Bonds
NSC/KVP (Demat form)
Benefits
The securities that you may decide to pledge must be one of the
following:
Equity Shares.
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Mutual Funds (Equity, Debt, FMPs) upto 50% of NAV (Net Asset
Value).
Gold ETF
Gold Deposit Certificates (GDC)
RBI Bonds - 8% Savings Bonds 2003 (Taxable)
Life Insurance Policies issued by LIC and select Private Insurance
Companies.
National Savings Certificates (NSC)
Kisan Vikas Patra (KVP)
NABARD's Bhavishya Nirman Bonds
Non Convertible Debentures
3.3 CARDS
The ICICI bank debit card is available to all account holders of ICICI bank.
ICICI bank debit card comes to the account holder with the welcome
package received by the customer. It is used by the account holders at all
ICICI ATMs and all other ATMs which have a tie up with ICICI bank.
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Features
1) ICICI bank debit card is used by the customer for the purpose of
withdrawal of money.
2) The customer can check for the balance in the account.
3) The customer can also use it for the purpose of withdrawing a mini
statement.
4) The debit card is very convenient to use these days at merchant
establishments for the purpose of dining, shopping and also for the
purpose of paying petrol bills or at multiplexes.
5) Online shopping is another facility available with the debit cards. Airline
tickets, movie tickets, and bill payments are at the customer
convenience as it can be done from home or from office through the
debit card. To ensure that all payments are safe the customer has to
enter the internet banking id and password for the completion of the
transaction.
6) There is a very high acceptance of the ICICI debit card due to very high
customer base. The ICICI debit card is accepted at 3.5 lakh merchant
establishments and 3000 ATMs all over India.
There are seven kinds of ICICI Bank Debit Card.
a. ICICI Bank Signature Debit Card
b. ICICI Bank Platinum Debit Card
c. ICICI Bank Titanium Debit Card
d. ICICI Bank Woman's Debit Card
e. ICICI Bank Smart Shopper Gold Debit Card
f. ICICI Bank Smart Shopper Silver Debit Card
g. ICICI Bank HPCL Debit Card
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In case of loss of card the ICICI bank provides protection from any
purchases made on lost card after the intimation has been given to the
bank. The bank provides a 24 hour helpline number to help customers in
case of need.
There are seven HDFC debit cards afloat in the market right now.
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ICICI credit cards are rated as a top most credit card providing company
among all over India. The ICICI bank offers a plethora of credit cards
complying with the varied requirements and needs of the diverse segment
of audiences in India. The bank at present encompasses largest
international balance-sheet among other Indian banks with widespread
horizons in the foreign market. The bank, at present holds fully owned
branches, representative offices and subsidiaries in almost 18 countries.
The Bank provides more than 50 ICICI credit card option all over India,
which include:
Platinum Card: ICICI platinum card offers various top most facilities to
its cardholders, which comprise high cash or credit limit and up to Rs. 1
crore insurance for air accidents, to name a few.
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Titanium Credit Card: This ICICI bank credit card offers international
lifestyle, around 25 percent discount in the major citys best restaurants
and entrance to the Oberoi lounges transversely various international or
domestic airports.
Visa Signature Credit card: This ICICI credit card basically caters to the
business class people. The features it offers are around Rs 3 crores
insurance for the air accidents and special facilities related to the travel.
Visa Signature Credit Card-A card for the rarest of the rare A card with
unique and exclusive privileges that complement your refinement and
style. Come experience the world of many contended moments.
World MasterCard-HDFC Bank presents India's First
World MasterCard Credit Card - A very premium offering for the truly
elite, a card with tailor-made premium privileges that complement a
discerning lifestyle.
Platinum Plus Credit Card-India's only Platinum Credit Card with
exclusive travel and preferential benefits - a recognition of those who
have "arrived in life". Enjoy a world of exclusive privileges on your
HDFC Bank Platinum Plus Credit Card.
Platinum Plus Chip Credit Card-India's only Platinum Credit Card with
Chip Technology for enhanced security which makes all your Credit
Card transactions more secure, convenient and rewarding!
Titanium Card: A card to match your premium lifestyleTitanium Credit
Card is quite simply the most exclusive Credit card you could ask for
with benefits like zero surcharge on fuel, travel offers and accelerated
two-tier rewards programme.
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Gold Credit Card-A card to match your premium lifestyle with features
like special offers on air and train ticketing and rewards redemption
against air miles.
Woman's Gold Card-the benefits of the best premium card made
specifically for women. Apply for HDFC Bank Woman's Gold credit card.
Corporate Platinum Credit Card-It's Not just a card, It's a designation
Experience the exclusivity of HDFC Bank Corporate Platinum Card
which comes with a unique 24x7 Expense management solution called
SMART DATA ONLINE, powered by Mastercard International.
Corporate Credit Card-It's Not just a card, It's a designation. HDFC
Bank Corporate card comes with a unique 24x7 Expense management
solution called SMART DATA ONLINE, powered by Mastercard
International.
Business Gold Credit Card- Business with HDFC Bank International
Business Gold card, which is designed to add value to your business,
while keeping in mind the conveniences and lifestyle benefits for
business owners and the self-employed community specifically.
Purchase Card-The HDFC Bank Purchase Card is a credit card solution
given to corporates by HDFC Bank to facilitate quick payments for
business expenses for corporates and their employees. It helps the
corporate manage business expenses and makes purchase transactions
smoother by eliminating the hassles of cash and cheque payments.
ICICI Bank:
HDFC Bank
Forex plus card For secure and hassle free travelling experience.
Gift plus card For the freedom to buy the gift of their choice.
Food plus Card- For cumbersome meal vouchers.
Money plus Card For cash disbursements and administrative hassles.
3.4 INVESTMENTS
ICICI
ICICI bank provides ICICI mutual funds. The complete name of the mutual
fund is ICICI Prudential mutual fund. There are various kinds of schemes
available with the ICICI mutual funds and there are certain advantages as
well.
Advantages:
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ICICI Bank's Foreign Exchange Services will help you organise your foreign
exchange in the most hassle free manner with best foreign exchange rates.
Whether its Foreign Currency, Travellers Cheques or Travel Card, ICICI
Bank Foreign Exchange Services is a one-stop solution to your foreign
exchange requirement. Foreign Exchange Services offers a variety of
foreign exchange products like: ICICI Bank Travel ,CardTravellers
Cheques (American Express), Foreign Currencies.
Resident Indians
NRIs
Association of Persons (AOPs)
Hindu Undivided Family (HUFs)
Trusts and Foundations
Co-operative Societies
Firms
Companies
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3.5 INSURANCE
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The total asset that was held over by the company during 30th April 2008
is about Rs. 30000 crore. ICICI Life Insurance was the only private life
insurance company that has received the National Insurer Financial
Strength rate of AAA according to Fitch ratings. This evidently proves that
ICICI Life insurance has the ability to meet its target towards the customers
at the time of Maturity or Claims. This has ranged itself with numerous
products in order to meet the various requirements of an Indian Customer
during his/her life stage.Thus depending on the present life stage and the
requirements regarding the insurance, plans under ICICI life insurance can
be divided in to the following four types. They are
HDFC Standard Life Insurance Company is one among the leading private
insurance companies in India. Wide range of individual as well as group
insurance schemes is offered by this insurance company. This company is a
joint venture of Housing Development Finance Corporation (HDFC)
limited and the Group Company of the standard life in United
Kingdom. HDFC is one of the top housing finance institutions in India. The
percentage of equity held by HDFC stood up to 72.38% as on 31st
December 2007.
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HEALTH INSURANCE-
The ICICI Lombard Group Health Insurance has certain beneficiary features
such as:
The premiums paid under groups insurance are less than a standard
single personal insurance policy.
The discounts offered on this type of group insurance depend on the size
of the group.
The group insurance is a fast and effective means to extend cover against
risks to a large mass of population.
These types of groups insurance are tools to cross sell the different
products to different members of the group.
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HDFC ERGO, one of the leading general insurance companies in the private
sector has come up with Health Suraksha Policy. This policy has been
designed to offer optimum insurance coverage for medical treatment. This
policy covers all the pre and post hospitalization costs at a premium that is
very affordable.
c. This is one such policy that also offers bonus to the insured for every
claim made in a single year.
d. This policy even offers coverage regarding the cost that is incurred
during health check-up.
e. The policy holders are eligible to avail cashless claim service in the
country in more then 4200 medical centers. This shows that the company
has made a strong network of some renowned hospitals so as to help the
insured to get adequate health care.
f. The holders of HDFC ERGO Health Suraksha policy are eligible to income
tax rebate under section 80D of the Indian Income Tax Act.
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g. All the claim procedures are easy and the documentation job is also very
less in this policy.
ICICI
It also makes the customers avail quality health care through their
collaboration with the United Health Care Group.
The policy duration is that it covers short trips of 7 days to 180 days and
can even be extended.
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The premium of this policy is payable on per day basis but not in slabs.
The EMIs can be paid without any extra charge on ICICI Bank, HDFC bank,
Citibank credit cards.
The HDFC ERGO Travel Insurance renders the customer and his or her
family with medical, financial and other assistance during any emergency
or outward circumstances while going for an international trip. The ravel
insurance is applicable for all like, business traveler; leisure traveler etc.
with this insurance the traveler is safe as it not only takes care of the
traveler but also of the baggage, passport, medical emergency etc.
The policy is available for all ages starting from 3 months age to 70
years age.
The entry ages for the policy are - Single Trip: 6 months to 70 years,
Annual Multi Trip: 18 years to 70 years , Family Floater: 3 months to 60
years and Single Trip Asia Excluding Japan: 6 months to 70 years.
In this policy the travel plan provide to cover the travel trips short of 4
days to a longer one.
To get this policy the applicant will not have to go through any medical
examination.
The travel assistance even on international travels is assured for 24*7.
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A home is a place, which provides you the warmth and peace that one looks
forward to at the end of a hard day's work. However, our home can also be
threatened with burglary, damages caused by natural and man-made
disasters. To secure your home of any threat, it offers you Home Insurance
Policy, which will provide security to the structure and/or contents of your
home against unforeseen calamities.
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FEATURES-
Complete Protection: Avail of protection for both your home and its
contents
Optional cover: Along with extensive coverage, a low cost optional
cover for burglary, including theft and larceny is also offered.
Premium discounts: One can avail of a premium discount 15% for
security features at your home
Minimum Documentations: Minimum & uncomplicated
documentation required for this policy.
(5)MOTOR INSURANCE-
A comprehensive Car Insurance policy for your car that keeps it secure
against damage caused by natural and man-made calamities, including acts
of terrorism. Avail of Own Damage, Personal Accident and Liability cover
all in one policy.
Car Insurance in India is governed by the India Motor Tariff, so the
coverage for your vehicle would be the same no matter which company you
would buy it from. Moreover, Car Insurance is mandatory and needs to be
renewed every year. So choose the best car insurance company in India.
KEY BENEFITS-
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KEY BENEFITS -
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ICICI -
ICICI bank provides demat account for its customers those who are willing
to take part in the Indian stock market by investing there. The bank
features a wide range of demat facilities of which the ICICI demat account is
the initial part. Besides this ICICI demat account also facilitates some other
features like:
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Personal details Clients name and address holders name, account type
and details.
No charges for opening DP required.
HDFC-
The HDFC bank has over eight lakh demat accounts across India. HDFC
Demat offers you convenient and secure services to manage your
investments and securities. The HDFC demat offers you paperless services
as the physical documents may lose or damaged over time. The HDFC
Demat account allows you to make hassle free transactions online. There
are different types of HDFC demat accounts such as Individual demat
account, joint demat account and corporate demat accounts.
Benefits
The HDFC Demat has the following benefits,
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ICICI
HDFC
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The basic product under the new offering for customers includes a net-
based product which will track a portfolio for any amount for an annual fee
of Rs 10,000. The bank has also launched an SMS-based product, which
would not track any portfolio, but offer customers daily market news
related to both equity and debt.They were also entitled to preferential
treatment, with regard to the bank's various products. This was in the form
of better rates for products such as loan against shares or mutual funds.
They were also entitled to better deals on products of HDFC group
companies such as housing loans from HDFC or equity broking services
from HDFC Securities.
COMPARASION
a) HDFC designs its products for a niche market while ICICI markets to all
customers.
b) HDFC has enjoyed the highest growth rate of banks in India at 30% pa
whereas ICICIs growth varies over the years.
c) The PE ratio for HDFC (19%) is higher than that of ICICI (11 %.).
d) ICICI more branches and ATM over the country than does HDFC making
it more accessible to clients.
e) Both banks differ in their selected ways of raising equity.
f) ICICI has an internet banking platform that is by far superior to that of
HDFC.
g) HDFCs NPA is 0.2% while ICICI has NPAs at 2.7% for advances.
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ICICI Bank
ICICI is the largest private sector bank and 2nd largest bank overall in
India. It was formerly known as Industrial Credit
and Investment Corporation of India. The bank has its presence all over
India and even abroad (Present in 18 countries) with more than 2000
branches and over 5000 ATMs. It provides a host of banking services to
both corporate and retail customers apart from being fairly successful in
life insurance (ICICI Prudential), venture capital (ICICI Direct) and asset
management. It is the largest home loan provider in the country. ICICI
ranks number one in providing credit cards in India. ICICI has a strong
presence overseas and has offices in 19 countries. ICICI has been notorious
in employing goons for recovering its loans from defaulters and has been
pulled by different courts and consumer forums in this regard.
As far as differences between the two banks are concerned, both are
equally popular employing cutting edge technologies though ICICI seems to
be ahead in aggressive branding having Amitabh Bachchan as its brand
ambassador.
HDFC was among the first private sector banks set up in India after RBI
allowed their establishment in 1994. It was promoted by Housing
Development Corporation of India, and is still known as HDFC Bank. It was
founded by Bibu Verghese and its headquarters are in Mumbai. As of 2010,
its operating incomes were $958 million and profit stood at $658 million.
Times Bank Limited, and Centurion Bank of Punjab have merged with
HDFC Bank since then, increasing the assets of the Bank. Today HDFC has a
Pan Indian presence with over 1700 branches and over 5000 ATMs.
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Monday to Friday-9:30am-
Business Monday to Friday-9:00am-4:00pm,
4:00pm, Saturday-9:30am-
Hours Saturday-9:00am-1:00pm
12:30pm
Bonds,Equity,Fixed
Bonds,Equity,Fixed Deposit,Flexible
Investment Deposit,Flexible
Deposit,Insurance,Mutual Fund,Stock
Products Deposit,Insurance,Mutual
Invest
Fund,Stock Invest
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ICICI Bank
1) ICICI is Industrial credit and Investment Corporation of India.
2) ICICI bank was setup with an objective of providing middle and long
term financing to businesses in India.
3) ICICI bank is the third largest bank in India.
4) The bank has a network of 2,016 branches (31 March 2010) and
more than five thousand ATM machines in India.
HDFC Bank
1) HDFC stands for Housing development finance Corporation.
2) HDFC Bank was established in 1994 by Indias largest housing
finance company- HDFC Ltd.
3) In January 1995 it started operating as a scheduled commercial Bank.
4) Revenue of 20,266.99 crore and profit of 3032.92 crore (2010).
5) HDFC Bank has 1,725 branches and more than four thousand ATM
machines installed, in over seven hundred cities in India.
The times have never been more challenging for the top two private sector
banks ICICI Bank and HDFC Bank. Their stocks have underperformed
the Sensex since the start of the market meltdown in January '08. The
recent interest rate hike by the RBI indicates that the going can be much
tougher in the coming quarters. ET Intelligence Group compares the
performance of both banks and evaluates the prospects of investing in
them.
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PERFORMANCE
HDFC Bank reported over 30 per cent y-o-y growth in net profit in the June
'08 quarter. The stability in earnings growth of HDFC Bank is much higher
than that of ICICI Bank. The gap in the profit growth between the two banks
was not high till the March '08 quarter. But ICICI started showing signs of a
slowdown in its retail loan book in the March '08 quarter itself. This was
evident as HDFC Bank posted a growth of 39 per cent in its retail advances
in FY08, while ICICI managed to grow its retail advances by only 15 per
cent (before securitization). This shows that only better expense
management helped ICICI to post high profit growth in the quarter ended
March '08.
5.3 RECOMMENDATION
ICICI Bank and HDFC bank has to improve its brand image, i.e.it has to
position itself in the minds of prospects in a better way in comparisons
to others.
It should provide better career opportunities for the retention of its
potential advisors.
Further it has to provide training to its recruited advisors by good
and efficient training methods, which might be a little bit customized if
needed.
It should more emphasize in advertising, as it is the most powerful tool
to position and brand in the mindsets of customers.
It should provide online training and for those who are in jobs
and want to become advisors ICICI should provide evening training
classes, so that they can join the training after doing their jobs.
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QUESTIONNAIRE
Where
Q do you open a Salary (i) ICICI
account?
1 (ii) Hdfc
. (iii) Others
What
Q is the full form of ICICI? (i) Industrial Credit And Investment Company
4 Of India
. (ii) Industrial Credit And Investment
Corporation Of India
(iii) Investment Credit And Industrial
Corporation Of India
What
Q is the full form of HDFC? (i) Housing development finance company ltd
5 (ii) Housing developing financial corporation
. ltd
(iii) Housing development finance corporation
ltd
Which
Q bank has more (i) Icici
branches
. across the country? (ii) Hdfc
(iii) Others
6
Q7.Are
Q you satisfied with (i) Yes
services
. of bank? (ii) No
7
.
Your
Q open account decisions (i) Oneself
are
8 influenced by (ii) Broker
. (iii) Market Research
(iv) Friends/Relatives
(v) An other
(i) Yes
Q Are you using Mobile (ii) No
1 Banking services offered
2 by HDFC / ICICI Bank?
.
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5.2 FINDINGS
1) It was found from the study that bank believes in quality service
rather than quantity of service.
2) The officials employed are very much enthusiastic about their job.
3) The officials try to make best relation with the customers.
4) There is separate counter for NRI services.
5) The limit of cash vault is Rs. 10, 00,000 for a day.
6) The registers and files are maintained on a daily basis.
7) The registers are maintained in a well organized manner.
8) The marketing strategy of the bank is very attractive.
9) The bank always tries to attract customers with innovative offers
10) The bank is very keen to implement 5's plan in all its branch.
11) ICICI and HDFC credit deposit ratio is on the side though ICICI banks
show a little decreasing trend to the extent of 2.24 % Over mar2007 _
mar 2008.
12) Both the bank investment deposit ratio is on the declining trend
13) Both the banks has shown better utilization of cash portfolio
14) ICICI bank Interest expences to interest earned remains the
same Over 2 Years where as HDFC shows reduction.
15) Other Income ratio remains fluctuation in both the banks.
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5.4 CONCLUSION
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5.5 WEBILOGRAPHY
www.hdfc.com
www.icici.com
www.comparasionbetween.com
www.comparecards.com
www.business-standard.com/.../why-analysts-prefer-hdfc-bank-to-icici-bank-115042
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