Professional Documents
Culture Documents
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Student signature: G. Marshall Date: 29/04/2016
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Gloria Marshall Student ID: F1501041
Name
Signature: G. Marshall Date : 29/04/2016
McDonaldss is a leading global food service retailer, with more than 36,000 local
restaurants serving approximately 69 million people, in more than 100 countries each day.
In the UK McDonalds has over 1,250 restaurants, serving more than 3.5 million customers
every day. McDonaldss UK has introduced a new development programme designed to
build performance consulting skills across the business. This is complemented by a Learning
and development skills framework which focuses on the need to build relationships and
work strategically (CIPD, 2015).
Briefly compare the four main learning styles in human resource development theory that
McDonalds can apply across its workforce.(1.1)
Explain (i) the role of the learning curve in McDonalds and the (ii) importance of transferring
learning to the workplace.(1.2)
Assess the contribution of both learning styles and learning theories when planning and
designing a learning event in McDonalds.(1.3)
Guidelines
In order to complete the above task, you will need:
Briefly compare the learning styles (for example, Kolb, Myers Briggs, Vark, Honey and
Mumford).
Describe and illustrate the learning curve
Explain the role of the learning curve
Explain the importance of transferring learning to the workplace
Critically analyse (positively and negatively) how both learning theories and styles can
contribute the planning and designing of learning events in McDonalds.
Distinction One
Based on your answer provided in 1.1, critically evaluate the two most appropriate learning
styles that would help McDonalds in designing their training according to their business needs.
Guidelines
In order to complete the above task, learners will have to select two learning styles from
their answer provided in Question 1 and justify their choice.
Use appropriate Harvard Referencing technique and reliable academic source to answer
this criterion.
Compare the training needs for the restaurant manager, shift floor manager, and customer
service assistant of McDonalds.(2.1)
Assess the advantages and disadvantages of using different training methods in McDonalds.(2.2)
Using a systematic approach, plan the training and development for the restaurant manager, shift
floor manager, and customer service assistant of McDonalds.(2.3)
Guidelines
In order to complete the above task, you should write a report using the appropriate
headings:
Describe and compare the training needs of the three stated employees at different levels
(Top, Middle and Lower) of McDonalds.
Evaluate the advantages and disadvantages of different types of training using reliable
source and appropriate Harvard referencing techniques.
Prepare a brief plan with heading and actions. (ii)Describe the major steps in the
systematic approach to training in your plan (i.e. identify training needs, define the learning
required, set objectives, plan and implement training, evaluate training). (iii)Describe some
of the key planning issues that you may face when designing the training plan (e.g. number
of trainees, location, content, internal/external trainers, administration; training budget,
training costs).
Based on your analysis provided in 2.2, critically evaluate the most appropriate training method
and techniques that would help McDonalds provide the best customer service in the next five
years. Your answer needs to be presented using a PowerPoint presentation.
Prepare and carry out an evaluation for the training of the staff identified in the video using
suitable techniques. Review the success of the evaluation methods used in conducting the
above training event (3.1,3.2 and 3.3)
Guidelines
In order to complete the task 3.1 and 3.2 you should describe:
MERIT TWO
Select and evaluate three most appropriate formal and informal evaluation techniques that
McDonalds can use to improve its training program globally.
Guidelines
In order to complete the above task, you should:
Identify and analyse three most appropriate formal and informal evaluation techniques used
during a training event.
DISTINCTION TWO
In your reflective report, critically evaluate two models of evaluation that McDonalds could
use for its training programmes across its franchises.
Guidelines
Explain the role of the UK government in training, development and lifelong learning for the
under 25s sector. (4.1)
Explain how the development of the competency movement has impacted on both the public
and private sectors of the UK economy after the recession. (4.2)
Guidelines
In order to complete the above task, you should:
Explain the actions that the government is actually taking to encourage training,
development and lifelong learning for the under 25s sector.(4.1)
Define the competency movement and explain its impact on both the public and
private sectors. (4.2)
Assess the contemporary training initiatives such as Learning and skills council, Train
to gain, Apprenticeships, University for Industry and National skills Academics and
show how they contribute to HRD for SMEs.(4.3)
DISTINCTION 3
Critically evaluate how McDonalds is helping to bridge the skills gap of its restaurant
managers in the UK.
Guidelines
In order to complete the above task, you should:
Demonstrate online research on the degree course in business management that
McDonalds is offering for its restaurant managers in the UK in order to fulfil the skills
gap and provide better customer service.
BPP Learning Media, Business Essentials : Human Resource Development and Employee
Relations, 2010, BPP Learning Media Ltd
Other references*
Taylor, S., & Hall, L. (2008). Human Resource Management, Pearson Education UK
Online Resources
www.cipd.co.uk
www.newdeal.co.uk
www.dfes.gov.uk
www.iipuk.co.uk
Answer sheet
TASK 1 Understand learning theories and learning styles
AC1.1
Briefly comparing different learning styles
Introduction:
There are four diverse adult learning styles, these are the VARK (Visual, Auditory, Read/Write,
Kinaesthetic) learning styles, Kolb learning styles, Myers Briggs learning styles, and Honey and
Mumford learning styles.
Visual:
A visual learner is someone whom tends to notice things, pictures, demonstrations, films, in order
to improve their level of knowledge
Characteristics
Most adults tend to work best in environments allowing them to absorb information both visually,
and in a written language format with the use of overhead projectors, creating a virtual learning
environment. Written hand-outs are the best way to assist students in understanding, processing,
and retaining information.
Visual:
Visual: In the event that you are a Visual/Non-Verbal learner, you will demonstrate an inclination
to work best when data is exhibited to you outwardly in a photo or visual computerization design.
You handle data best when there are visual guides like film and maps to help you. On
chalkboard, understudies who learn best by visual/non-verbal means can profit by the gathering
exchange discussions and the web visit sessions pre-organized by members through the virtual
learning environment
Read/Write:
Kinaesthetic:
Kinaesthetic learners learn best by moving their bodies, activating their muscles as they
learn. These are the "hands-on learners" or the "doers" who actually concentrate better
and learn more easily when movement is involved.
Visual:
As a Visual learner, you will demonstrate an inclination to work best when data is exhibited
to you outwardly in a photo or visual computerization design. You handle data best when
there are visual guides like film and maps to help you. On chalkboard, students who learn
best by visual means can profit by the gathering exchanged discussions and the on-line
web sessions pre-organized by trainers through the virtual learning environment
Auditory/Verbal:
Read/Write
Myers-Briggs
The Myers-Briggs Style Indicator (MBSI) is based on a psychometric evaluation of personality
which is based on Jungs theory of psychological type. It groups subjects in sixteen carefully
defined types based on four dichotomies of characteristics.
Extroversion/introversion
A preference for the external environment of behavior and people, or the internal environment of
concepts and thinking.
Sensing/Intuition:
A predilection for conscious, or unconscious insight of the world
Thinking/Feeling:
Preferring logical and reasoned learning processes, or other internal processes, including
emotion-based reactions.
Judgement/Perception:
Preferring to base decision making on perception and instinct.
Kolb (1984) documented that people have a tendency to incline towards a certain stage of the
experiential learning cycle, which he determined to be a favored learning style.
Honey and Mumford (1992) also discerned that people differ not only in their learning skills but
also in their learning styles. Why otherwise might two people, matched for age, intellect and
necessity, participating in the same learning, have a contrasting reaction? Honey and Mumford
devised a widely-favored categorization of learning styles in terms of the attitude that set a
persons favored method of learning.
Learning styles developed by Peter Honey and Alan Mumford:
Activists Activists learn best when they have the challenge of new experiences. They
are by temperament risk-takers and thrive on exploring new ways of working
and being given new experiences in the workplace. They get a buzz out of
discovery by exposure to new situations, doing things in new ways and
generating new ideas, but their down side can be that they dont have the
staying power to see through new ideas. They get bored and cant stay the
course for the long term as they want to get on to the next new thing.
Reflectors Reflectors are very analytical people and they learn best when things are
presented to them in a logical and analytical way. They are cautious about
accepting new ideas and even in learning would need to weigh up the pros
and cons of any new ideas before deciding whether it is useful or not.
Because they are so analytical they can take a long time in coming to
decisions about acceptance or rejection of new ideas presented in learning.
Theorists Theorists love theories and have strong abilities in getting to grips with
complex information and theorising. In learning, they will be content to spend
all of their time exploring theories. They are usually weak on application as it
is the theorising that motivates them.
The Cognitive Learning Theory explains why the brain is the most incredible network of
information processing and interpretation in the body as we learn things.
The ability of the brain is such that anybody can learn anything at any stage of life.
Cognitive learning is based on mental processes by which the learners take in, interpret, store
and retrieve information
Informal learning
Informal learning is learning that takes place outside a dedicated learning environment and which
arises from the activities and interests of individuals and groups, but which may not be
recognized as learning.
Learning opportunities in the workplace:
Gloria Marshall F1501041
Fairfield School Of Business
Continuous learning
Continuous learning is about the constant expansion of skills and skill-sets through learning and
increasing knowledge. As life changes the need to adapt both professionally and personally is as
real as the changes themselves.
Conclusion
By examining all four learning styles, it is clear that there are strong similarities between Honey
and Mumfords learning style and the Kolb learning styles. Honey and Mumford adapted Kolbs
learning style, but used a different way to interpret the learning styles. As an example, factors
Kolb states amount to a concrete experience, Honey and Mumford will assert are activist, and
both terms mean to do. The VARK model is also essentially a blend of the learning styles listed
above, because it addresses different methods by which different people like to learn. As an
example; the kinaesthetic style, learning through practicing. The kinaesthetic learning style also
pertains to Kolb and Honey and Mumford, while Myers Briggs modelling is founded on
personality factors and how people arrive at particular decisions (BPP, 2013).
AC 1.2 Explain the role of the learning curve and the importance of
transferring learning to the workplace
By studying the learning curve diagram, a higher curve shows that faster and easier learning is
occurring. However, a flatter, shorter curve shows that slower, and more difficult learning is taking
place.
It is essential for learners to understand the goals within an organisation for them to be motivated
to complete tasks delegated to them. Managers should ensure that tasks given to employees are
instructed in steps, with clear objectives and outcomes listed.
The learning curve is very useful to the workplace in hiring and training new employees and
managers. It also raises the efficiency of production levels and in forecasting and budgeting
costs. By participants transferring what they have learnt into the workplace it helps with
investments of organizations resources. Feedback provided to learners is important as it allows
them to measure their own progress (BPP, 2013).
McDonalds can use the learning curve in its training evaluation processes.
Transfer of Learning
Transfer of learning means the transfer of learning from one context to another.
Transfer is a core concept in learning and relates to both process and outcome.
It helps McDonalds learn by facilitating the storage, processing, remembering, and retrieving of
information.
Learning and training is a costly commitment for McDonalds, and where McDonalds do not
derive the benefits of investments of learning and training they have provided for their employees
in the actual workplace, this represents a squandering of both financial and other resources.
It is estimated by various studies that only a small percentage of learning and training
provided to employees of organisations and businesses alike is ultimately to the work
place. Therefore the vast majority of learning and training programs within these
organisations is futile. This has serious implications for commercial marketing, competitive
advantage and the overall objectives of the organisations and the businesses providing it.
Unless organisations and businesses takes steps to ensure that learning and training is
transferred to the work place they will suffer diminished viability.
Learning events are learning, training, or development activities that can be accomplished by
attending a workspace, course, seminar, or mentoring session, the duration of which would need
to be a minimum of two hours for it to be of any significance.
Experimentation
Coaching
Discussion groups
Exploration
Imitation
D1
Critically evaluate the two most appropriate learning styles that would help
McDonalds in designing their training according to their business needs
With respect to appropriate learning styles for McDonalds staff, the Kolb and Honey and
Mumford styles are perhaps best suited to facilitate McDonalds business purposes.
Kolbs model was designed to be used whilst the subject is in a new experience by consciously
going through the steps of experiencing, reflecting, conceptualising, and doing. This is entirely
suitable for McDonalds training requirements, as it permits the direct acquisition of the skills
needed to operate much of McDonalds strategies and practices in-store.
Honey and Mumfords Learning Style Questionnaire has been proposed as an alternative to
Kolbs Experiential Learning Style Model (ELM), and a later version (LSI-1985) (Duff & Duffy,
2002). The Learning Style Questionnaire is designed to probe the relative strengths of four
different learning styles (Honey & Mumford, 1992):
Activist
Honey and Mumfords intention was that learners should become proficient in all four
stages of the learning cycle.
The Honey and Mumford activist learning style is, again, the most appropriate for
incorporation into McDonalds business model, relying as it does on employees able to
apply the McDonalds procedures and methods they have been taught in practical
situations.
AC 2.1
Compare the training needs for the restaurant manager, shift floor manager,
and customer service assistant of McDonalds
To: Chief Executive
Subject: Comparing the training needs for the restaurant manager, shift floor
manager, and customer service assistant of McDonalds
Date: 28 April 2016
The training needs for the restaurant manager, shift floor manager, and customer service
assistant of McDonalds have common factors, such as understanding of and familiarity with
McDonalds general modes of operation and requirements of its staff, and also factors peculiar to
each role. All three positions require training in health and safety aspects, for instance.
Using SMART goals means setting out objectives that are clearly SPECIFIED, that can be
measured against credible standards capable of being evaluated (such as, the goal of a
salesman to achieve three sales within three days), that are capable of actual accomplishment
(achievable), that have a likely prospect of success in the circumstances prevailing (realistic), and
can be achieved within a timescale that maintains the value of the objective. For example, there
would be no use in achieving the objective of earning the money to pay the rent on Friday if the
landlord will evict you on Monday. These are the principles of the SMART goals.
The training needs for these three positions differ in several key respects, as shown in the table:
Strategic planning,
business needs, and
the goals of the
organisations.
Shift floor manager Shift Floor Managers work to The training needs of
ensure McDonalds customers McDonalds Shift Floor
are served hot fresh food, in a Managers are that they must
clean and friendly restaurant, be equipped with the skills to:
giving customers a great
experience on each visit, at Supervise, inspect,
every time. and evaluate the
performance of junior
It is their job to manage shifts staff.
consistently deliver the highest
standards of quality, service Communicate
and cleanliness, reinforcing the McDonalds restaurant
McDonald's brand. policies
Checking whether an
employee is
performing at desired
level or not (under-
performing).
Communicating
McDonalds restaurant
policies to the
Gloria Marshall F1501041
Fairfield School Of Business
workers, scheduling
shifts, and calling in
workers when there
are gaps in shift
coverage.
Ensuring customers
have a clean and
welcoming dining
environment.
Serving customers.
Operating till
machines.
Ensuring that
customers visits to
McDonalds are
Looking after
customers in the
dining areas.
Maintaining good
customer service
skills.
AC 2.2
On-the-job training, also called OJT, is teaching skills, knowledge, and competencies to
employees to perform a specific job within a workplace. It uses regular or existing workplace
tools, machines, documents, equipment, knowledge, and skills required for an employee to do
their job effectively.
It takes place in the normal working environment employees experience on the job. It can take
place as the employee does actual work, or it can happen elsewhere within the workplace using
training areas, training workrooms, or training equipment.
1. Mentoring
Mentoring relationships are a win-win for all parties: the employee who needs
a mentor, the mentor, and organizations that employ them. Mentoring is also a
powerful type of job training and can enthuse experience, skills, and
knowledge to an employee to enchance and expand employee development.
Advantages
Acclimatisation:
An advantage of mentoring is that it helps to acclimate a new worker to the job and
organization. By having a "go to" person to ask questions, discuss scenarios and
generally learn the nuances of the company, the mentee can become a productive
member much more quickly and never feel that he has nowhere to turn for help. If the
mentor serves in a supervisory capacity or needs to depend on the performance of the
mentee to reach certain objectives, he can be sure the mentee is trained properly.
Disadvantages
Personality clash:
A possible disadvantage is that if the mentor-mentee relationship is forced, such as when
a supervisor assigns an experienced employee to tutor a new hire, it is possible that the
two may not hit it off, or that the mentor may feel he doesn't have the time to fulfil the role
while still carrying out his normal job duties. The strained relationship can be
counterproductive and even make the mentee feel he is not a welcome addition to the
company.
2. Coaching
With coaching, trainees are assigned a particular senior member of staff to instruct them in the
functions they will need to be able to execute to perform their jobs. Senior executives, managers,
and others interested in employee development turn increasingly to business coaches, whether
internal or external, for a uniquely-tailored development process for themselves or junior
Gloria Marshall F1501041
Fairfield School Of Business
employees.
Coaching by a boss or other manager is always useful on the job training. Coaching also uses a
different delivery system for training, since training, especially with long-term managers and
people who are further along in their careers, is not the same as working. The coach works with
managers to tailor job training programs in those areas of skill that the organisation requires.
Advantages
The coaching technique is on the job and involves; guidance, advice, correction,
and feedback. This is all given with a view which will be on the improving of
improvement in specific areas of skill.
The coaching method is invariably placed in the content of learning that will suit
the training needs and the training analysis.
Disadvantages
Instruction given to trainees can be limited to the abilities of the coach (BPP,
2013).
The trainee may pick up bad habits the coach exhibits.
Sitting Next To Nellie is where a trainee is shadowed by a more experienced member of staff who
is able to perform and demonstrate particular tasks that the trainee can observe and imitate.
Advantages
Trainee works with the actual materials and equipment that are involved in the
job.
Instant feedback is usually taken and applied to any adjustments that need to be
made.
Learning is in the context of the actual work, which means there is a high
transfer of learning rate (BPP, 2013).
Disadvantages
Off the job training trains employees in performing functions required in their jobs, and takes
Gloria Marshall F1501041
Fairfield School Of Business
place at locations external to the workplace.
Role play:
Role play is where trainees act out the performance of the tasks they would perform on the job.
Advantages:
Disadvantages:
Participants can sometimes overreact in the role play and show off to the
observers which mean that observers are unable to observe well or take
notes of the trainee (BPP, 2013).
Outdoor Development:
Trainees are involved in physical tasks and activities in environments that are challenging, this
can be useful for team bonding and management development. Outdoor development is centred
on real outdoor/adventure experiences, with the aim of accomplishing goals and achieved by
working co-operatively with others in a team students will develop
Motivation
Leadership Skills
Group dynamics
Advantages:
Personal and social communication skills are enhanced simply because there is
a huge amount of communication going on all around you (BPP, 2013).
Identifying ways of transference to work situations and action planning for
workplace transference of learning.
Experiential learning principles are often integrated in outdoor development
Learn to work under pressure
All Outdoor Development training are held under the supervision of outdoor
experts.
Disadvantages:
Distant learning
Employees receive training by accessing instruction assisted technology where-ever it suits them
best. By using; training manuals, workbooks, videos (BPP, 2013).
(BPP, 2013).
Advantages:
Employers are able to ensure that trainees in different locations all receive
exactly the same training and monitor the results. It can be useful for
introductory of new skills, procedures etc (BPP, 2013).
Disadvantages:
Introduction
Electronic tools are used today to facilitate the learning curve. The three electronic tools identified
are; Internet, Television and E-books.
Internet: a means of connecting a computer to anyone other computer anywhere in the world via
dedicated routers and servers (Business Dictionary, n.d).
More resources
The internet is a limitless supply of knowledge form the younger to the older generation. By
individuals using the internet to learning, it can improve the learning experience and the use of
internet is beneficial to them as it can introduce them to new things without them having to leave
E-Books: An electronic printed book that can be read on a computer or it can also be read on a
specifically designed hand held device (BPP, 2013).
E-Books are accessible anywhere at any time, so you can learn on transport and it is small
enough to carry around. So it also allows learning to take place at any time.
E-Books allow learners to download books when you need them, and is extremely beneficial if a
book you want is out of stock. And the design is small and compact, which means it can be
carried in your hand bag so learning is always taking place at all times (BPP, 2013).
However, there are limitations in using the E-Books as a learning tool:
E-Books are simple documents mainly consisting of text. And because of the size of the
reader device, the formatting of the E-Book changes if the book downloaded is very
detailed (BPP, 2013).
To: HR Manager
From: Gloria Marshall
Date 2 March 2016
Subject: Evaluation of the value of on the job and off the job training on retention
strategies
Introduction
The organisation that I have chosen to evaluate the value of on the job and off the job
training on retention strategies is McDonalds.
Gloria Marshall F1501041
Fairfield School Of Business
Main
Strategic Level: Off the job training is best applied for people at the strategic level and this is
because off the job training is a wider range of both skills or qualifications that can be obtained,
and it can also be learnt from outside work hours which is extremely beneficial for people at CEO
level as they are usually always busy during work hours and they play a big role in the company
by directing all employees of the company (BPP, 2014).
However, on the job training will not be beneficial for top level simply because, it involves direct
instruction training including observational training coaching etc. And staffs at the top level are
expected to be extremely experienced, based on the level, off the job training is best for retention
of staff (BPP, 2014).
Middle level (Finance manager)
Off the job training is best suitable for a finance manager at middle level in McDonalds for
example;
Finance managers in McDonalds are in high positions because they have to instruct staff that are
in that department and also train them. And on the job training is best applied for staff whom are
new to the work, needing instruction and demonstrations. At middle level, finance managers
should have high knowledge of leadership skills, communication skills for the ability to take
charge and manage co workers. And they are required to have a certain level of experience
and qualification to have a manager role in McDonalds (BPP, 2013).
So off the job training will be best applied for finance managers at middle level like for example;
Programmed learning: A structure learning by which a trainee, working at his or her own pace,
works through a carefully ordered sequence of units or operations, each with objectives,
instructions, testing and consolidation which allows the trainee to master one unit before
progressing to the next. Finance managers are able to widen their computer based skills by using
training programmes, where they can also learn new skills and techniques. Modern technology is
changing rapidly which means there will always be something new to learn about computers.
Computers are used a lot in the finance department for things like cash flows, budgeting, revenue
etc. As the finance department deals with all the money sides for the company (BPP, 2013).
Bottom level (delivery driver)
Off the job training and on the job training can be both applied to delivery drivers at Tesco. Staffs
at the bottom level are new to the organisation. They are in the learning process, which means
both on the job and of the job methods can be used to train staff at the bottom level for example;
Sitting with Nellie training can be best applied ... With this type of training, the trainee is seated
beside experienced workers and can learn from them by observing and imitating their operations
and methods under close supervision. This can help delivery drivers with their communication
skills. It also a high transfer of learning, immediate feedback, and adjustment is given. It also
Gloria Marshall F1501041
Fairfield School Of Business
helps establishes working relationships as well as skills (BPP, 2013).
Also role-play training can be given to delivery drivers, this type of training is beneficial to workers
at the bottom level; at Mc Donalds as it will help enhance skills such as;
Customer service skills: Delivery drivers need to ensure that they have excellent customer
service skills as they are communicating with customers on regular bases and they are
continuously representing the Mc Donalds Company (BPP, 2013).
Conclusion:
In conclusion, as mentioned above, I feel that off the job training is best applied for workers at
both top and middle level simply because they should be at advanced level at the stage they are
in and should not need any close monitoring hands on training, also because they are always
busy, off the job training is best as they will be out of work. Whereas both on the job and off the
job training is best applied for those at bottom level simply because they are at learning stage
and all training methods that suit their needs should be addressed (BPP, 2013).
AC 2.3
Using a systematic approach, plan the training and development for the
restaurant manager, shift floor manager, and customer service assistant of
McDonalds
The global success of McDonald's is built on the very highest standards of quality, service, and
clean dining environments for customers in each of its restaurants. Recruiting and training crew
members and managers to a high calibre are the first steps to achieving these standards.
It is McDonald's policy to offer career opportunities allowing employees to fulfil their potential.
This includes comprehensive training programmes for crew and operations managers, and
career advancement that enables 'first job' employees to develop their careers through to senior
managerial positions via promotion on merit.
All McDonald's staff require training to high standards, and the training programmes for crew
members, Shift Floor Managers, and Restaurant Managers is relevant to their respective
responsibilities:
Restauran The Restaurant Managers role focuses on the strategic planning, business
t Manager needs, and the goals of McDonalds:
Shift Floor The floor manager checks if employee are performing at the
Manager required level or not (under-performing).
The initial stages of training are called Welcome Meetings. These induct trainees on the
company's standards and expectations. This stage is followed by a planned development
programme that gives learners training in all areas relevant to their roles. Crew trainers work
closely with trainees as they are taught the skills required to run the eleven workstations in
McDonalds restaurants, from front counters to the grill areas. All employees trained in operating
high-technology food service equipment, acquiring extensive knowledge of McDonald's operating
procedures and processes. The training is primarily floor-based, or "on-the-job" training statistics
show that people tend to learn more and are much more likely to retain information when they are
able to practice as they learn. Every new McDonald's employees undergoes an initial training
period, where they are instructed in the basics and encouraged to develop their skills to the level
that they are sufficiently competent in all areas of the restaurant. The time scale for this will be
dependent on their status i.e. full or part-time. Trainees also attend classroom-based training
sessions where completion of workbooks for quality, service and cleanliness are assessed.
Management Development:
The McDonald's Management Development Curriculum guides new recruits from trainee
manager status to Restaurant Manager. This comprises on-the-job training and open learning
development modules, supported by courses and seminars at McDonald's National and Regional
Training Centres. The Management Development Curriculum is aimed at people aged 21 or over,
whether graduates or individuals with previous experience in management. It offers a direct
pathway into restaurant management, with an intensive and structured training programme, and
is divided into four key programmes:
Shift Management:
Developing trainee managers in the skills and techniques required to become effective in all
aspects of running a shift.
Systems Management:
Targeting second assistant and newly promoted first assistant managers. This programme covers
all areas of McDonald's systems, increasing the manager's business knowledge. It also develops
individual techniques.
Restaurant Leadership:
Introducing managers to the key skills needed to become effective restaurant leaders e.g. team-
building, communication, decision-making.
Business Leadership:
Focusing restaurant/general managers on the need to develop a business strategy that
encompasses both internal and external factors.
The training method and technique that would help McDonalds provide the best customer
service in the next five years:
Evaluating training programmes can help organisations meet different objectives during the
lifespan of training programmes. Evaluation of training programme has two basic aims:
To assess whether the training and development objectives are being met
To assess whether the training and development programme justifies the cost.
To decide who (number and type of potential participants) should participate in future
programme.
To assess which participants gained the most or the least from specific programmes.
To gain practical insight in order to design, develop and deliver more effective future
programmes.
To assess the extent of transfer of learning i.e. the extent to which a trainees applies to
his/her job.
To determine if the training programme maps to the needs the trainees. Bramley and
Newby (1984) identify four main purposes of evaluation.
Feedback: Linking learning outcomes to objectives and providing a form of quality control
Control: Making links from training to organisational activities and to consider cost
effectiveness
Research: Determining the relationship among learning, training and transfer of training to
the job
Intervention: The results of the evaluation influence the context in which it occurs
There are various models to assess training, but training evaluation is the most under-resourced
and most under-developed aspect of training.
Research reveals that the main reasons for failure of evaluations are:
Inadequate planning
lack of objectivity
Evaluation errors of some sort
Improper interpretation and inappropriate use of results
Kirkpatrick Model:
The Kirkpatrick Model introduced in 1959 by Donald Kirkpatrick, is a popular model focused on
measuring four kinds of outcomes - outcomes in four levels that should result from highly
effective training programmes.
Reaction
Learning
Behaviour
Results
Reaction evaluates how trainees feel about the programmes they attend. The evaluation would
assess the degree to which the trainees took in the information and acquired the skills, the
behavioural assessment would evaluate the extent to which their job behaviour changed as a
result of the training. The results assessment would evaluate the extent to which the results have
been affected by the training.
The Kirkpatrick four level evaluation model is still one of the most commonly used evaluation
frameworks, and its main strength its focus on behavioural outcomes of the learners involved in
the training (Mann & Robertson, 1996).
1. Reaction level:
2. Learning level:
At this level, evaluation seeks to distinguish between what trainees already knew before
training, and what they learned during the training programme.
To put it another way, it can be argued that learning evaluation measures the increase in
knowledge or intellectual ability prior to, and subsequent to, the learning experience. The
results of learning can include acquiring new skills, knowledge, or attitudes.
Some training events stress knowledge, others emphasize skills, others emphasise attitudes,
and others emphasise multiple learning outcomes. The evaluation should centre on
measuring the subjects covered in the training events, (the learning objectives).
As the questions at this level have a pre-test before practicum and a post-test after practicum.
Some of the tools and techniques that can be used for evaluating learning level are:
Assessment
Tests before and after training
Interviews
Observations can be made before or after, but this can be inconsistent and time-consuming.
3. Behaviour level:
Behaviour evaluation measures the extent to which the learning changed the behaviour of
trainees, and induced them to apply it. This can be assessed immediately, or even several
months after training, depending on the circumstances. The behaviour level evaluation seeks
to measure the transfer that has taken place in the learners job behaviour/job performance as
a result of the training programme. This performance testing is intended to measure learners
abilities to apply what they have learned in the classroom. It involves measuring the learners
capacity to perform newly-acquired skills on the job, rather than in the learning environment.
Changes in their job behaviour can be difficult to measure because peoples behaviour
patterns change in diverse ways at different times, and it is also more difficult to quantify and
interpret than reaction and learning evaluation.
Observation and interview over time are required to assess change, the relevance of the
change, and the sustainability of the change in the behaviour of participants. The opinion of
trainees in the form of self-assessment feedback is a useful method of evaluation at this level.
4. Result level:
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Result level evaluation is the impact on the business or environment that results from the
trainees improved performance. Level four outcomes are not limited returns on training
investment (ROI). It can also include other major benefits that contribute to the well-
functioning of an organisation, and includes any outcome that people would reasonably agree
is good for the business.
Outcomes are changes in financial outcomes (such as a positive ROI rate, or increased
profits), or changes to the variables that should have a direct reliability effect on financial
outcomes at the same point in the future. The intention at this level is to evaluate the costs
against the benefits of training programme, such as:
Collecting, organising and analysing level four information can be difficult, time-consuming and
more costly than the other three levels, but the results are often quite worthwhile when viewed in
the full context of its value to the organisation. A process evaluation provides information that can
be used to guide the implementation of programme strategies, procedures and activities as well
as a means to identify successes and failures.
The CIRO model for the evaluation of training was proposed in 1970 (Warr, Bird, and Rackson).
This model was based on the evaluation of four aspects of training:
1. Context
2. Input
3. Reaction
4. Outcomes
According to Tennant, Boonkrong and Roberts (2002), the CIRO model focuses on measurement
both before and after the training has been carried out.
The main strength of the CIRO model is that the objectives (context) and the training equipment
(input) are considered.
Context:
Evaluation focuses on factors such as the correct identification of training needs and the setting
of objectives in relation to the organisations culture and climate.
Input:
Reaction:
Evaluation looks at gaining and using information about the quality of training experiences.
Outcome:
Evaluation focuses on the achievement gained from the activity and is assessed at three levels:
Immediate
Intermediate
Intermediate evaluation refers to the impact of training on the job performance and how
learning is transferred back into the workplace.
Ultimate evaluation
Although the ROI can be expressed in several ways, it is usually presented as a percent or
cost/benefit ratio.
The methods identified that managers can use to evaluate a training event are:
Questionnaires
Questionnaires are a list of researched questions that are designed to ask questions to
respondents to extract specific information?
Questionnaires are used to:
Collect the right appropriate data
Make all data comparable and analysis
Minimize any bias information in formulating and asking questions
To ensure that all questions are engaging and varied (BPP, 2013).
Advantages
Questionnaires are extremely practical.
A lot of information is able to be collected from large amount of people in a
short period of time and is cost effective.
Data that is collected form the questionnaire can be used to compare and
contrast and may also be used to measure change (BPP, 2013).
Disadvantages
It can be difficult to understand some forms of information, i.e. changes of
emotions, feelings, behaviour etc.
It is hard to tell if the respondent is being truthful
There is no way to tell if the respondent has put thought into completing the
questionnaire (Oxford dictionary, n.d).
Advantages
Its a very good way to measuring peoples change in behaviour
It is non instructive on personal responses.
More access to different situations and people in which questionnaires and
interviews are in appropriate to use.
More access to peoples real life experiences and situations (BPP, 2013).
Disadvantages
The process can be very disruptive
It can also be subjective meaning that they may require trained observers
Can influence the behaviour of people (BPP, 2013).
There are benefits to using the Kirkpatrick model within an organisation, and the advantage of
companies who apply the Kirkpatrick model is as follows:
Improved quality of work from staff
Higher productivity for the organisation
Reduction in staff turnover
Higher staff morale (DPG, n.d).
However, there is some limitations involved in applying the Kirk Patrick model and they are:
It can be interpreted as focusing on post-training or summative evaluation, rather than formative
evaluation, for the purpose of programme design and inter-stage adjustments and improvements
(BPP, 2012, p 66).
Many organisations evaluate only at the easiest and least costly level 1: using smiles tests
which are meaning less in terms of justifying trainings contribution (level 4) (BPP, 2012, p 66).
The benefits of using the ROI to measure performance are as follows:
It is widely used by businesses today as it is in line with the ROCE which is also frequently
used to assess a businesss overall performance.
It allows and enables comparisons to be made with divisions or companies of all types of
sizes.
However, there are a few limitations to the ROI model and they are:
ROI models that provide organisations with exclusively financial measures, may also fail to
identify and describe the intangible aspects of an opportunity.
If ROI models are not understood, this can cause investors to favour less- attractive
opportunities (Guzman, n. d).
Use of assessment tools and methods help trainers measure the development and progress of
trainees. Assessment methods include the means by which a trainer endeavours to assess
trainees. Tools are the instruments of measurement for each method. Formal methods and tools
include standard tests, and age-related development milestones. Informal methods and tools
include the use of flash cards and anecdotal records.
Learner and trainee evaluation does not need to be conducted by formal means. There are both
formal and informal methods of evaluation assessing learner, trainee, and student progress, and
the three most appropriate techniques that McDonalds can use to improve its training program
globally are:
1. Tests
Tests are methods of assessing student's overall understanding of a subject. Tests can be
either formal or informal. Standard tests, like state assessment program tests, are formal
tools for measuring student progress. Standard tests use specific types of questions to
assess critical thinking and problem solving skills. Informal testing tools include the use of
flash cards, quizzes, and oral question and answer sessions.
2. Observation
Observation is another method for measuring trainees progress. Trainers must plan pro-
actively to use observation and have a rationale for doing so. Observations can be
compared to standard development milestone charts or rating scales they can be
produced in response to formal questionnaires or checklists designed to measure
development. Trainers can use event sampling, or time sampling to discern trainees
behaviour patterns exhibited during any particular event, or at different times of the day.
3. Grades
These assessment techniques are most appropriate for McDonalds to use to improve its training
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programme globally.
NEET
The acronym NEET is used to apply to young people aged 18-24 and stands
for "Not in Employment Education or Training".
Figures for NEET fluctuate. The 16-18 age range NEET rate dropped by 0.6%
to 7.5% from April-June 2015 compared to the same period for the previous
year and is the lowest figure for the April-June since records began in 2000.
The 19-24 NEET age range fell 0.3% to 15.7% during the same period and
the overall 16-24 age range rate fell by 0.4% to 13.1%.
The rationale behind the development of the Youth Contract programme for
16-17 year-olds is to engage those hardest to reach and support them in
getting into education, training, or a job with training. Implementation across
England began in September 2012. The programme culminated at the end of
March 2016, with recruitment to the programme having closed on 31 March
2015.
The Youth Contract offers support to 16-17 year-olds who are not in
education, employment, or training (NEET), and applies to:
The age to which all young people are required to remain in learning has been
raised by the Government. Commencing from 2013, young people completing
Year 11 of school will have to remain in learning for another year, leaving at
17, instead of 16. Those due to finish school in 2015 will have to stay on until
they are 18.
The last decade has witnessed the advance of the competence movement across all spheres
and levels of post-16 education and training, but its influence is deepest in the technical, and
vocational fields. It has gone furthest in areas where education meets vocational preparation,
whether at craft, technical, or professional levels. Thus, competence-based approaches have
been developed for occupations ranging from engineer to medicine.
The civil service in the UK embarked on a competency approach to human resources during the
early 1980s. The election of a Conservative Government led by Margaret Thatcher in 1979,
committed to radically reforming the role and size of the state and the civil service, saw major
reform of government departments. The government proceeded to implement performance
management and measurement to achieve economies, efficiencies, and effectiveness.
The reforms had an emphasis on moving from a concentration on inputs to outputs which called
for new skills with the civil service. Ideas about competencies and competency management
were being promulgated by management literature and promoted by management consultants
influenced by developments in the USA (Farnham & Horton, 2002).
The now defunct Office of Public Service, working with private advisors and government
departments identified the central competencies required for senior civil servants. Profiles of the
personal qualities and skills for each level of the higher civil service were used in the selection of
candidates for each particular position or for entry to the service as trainees. They were also
used for career development and training.
Parallel trends are evident in many other countries. But it is in Britain, however, where
competence has been wedded to a national system of qualifications that the movement has
become most clearly defined, consistent in its manifestations and most deeply embedded.
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The hypothesis behind the competency movement is that competence results from possession of
the right combination of knowledge and skills, on the one hand, and contextual comprehension
on the other.
The term competence as used by the competency movement seems to infer that it is primarily
concerned with competence and Competency Based Learning in a way that other approaches
are not, but little academic attention was paid to the competency movement in its infancy.
According to John Burke (Competency Based Education And Training, 1989), One might have
surmised that Competency Based Learning would have assumed a prominent and important
focus for research and debate in British universities. This is not the case.
Competency frameworks
Competencies have to be structured in a logical way to render them meaningful, and they are
presented in a framework.
Competency framework are structures that set out and define each individual competency (such
as problem-solving or people management) required of individuals working in an organisation or
as part of an organisation.
Use of competency frameworks is now widespread across the British civil service. While there
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are no standardised or common frameworks in government departments and agencies, their
competency frameworks usually comprise a combination of core and specialised competencies.
The first frameworks concentrated on the higher levels of management but eventually covered
other staff. But very few, however, have competency frameworks for their manual staff, but the
majority of clerical, administrative and managerial civil servants are included (Farnham & Horton,
2002).
Competency movement has impacted the movement in the public sector, because there has
been a change in the attitudes to customer satisfaction, leaving the customer at the centre of the
process of the public sector.
For organisations today, delivering stakeholder value, is now the belief of many public sector
companies, which to deliver this they have decided to raise their performance by applying best
practices from the private sector which is another principle which is developed by the
competency movement (Choorumun, 2013).
The benefits that the competency movement has on the private sector have been in greater
creativeness, innovation, and also in response to changes in the market demands and emerging
technologies (Choorumun 2013).
Aware of own strengths, weaknesses Cant see things from other peoples
and motivations perspectives
Applies learning from own and Assumes at the outset different
others experience perspectives need not be taken on
Builds productive relationships with board
people across and outside the Does not listen
organization Sticks to outdated methods
Understands, values and Unwilling to be exposed to risk or
incorporates different perspectives uncertainty
Seeks new or different ideas and
opportunities to learn
Readily shares ideas and information
with others
Encourages experimentation and
tries innovative ways of working
Works with partners to achieve the
best practical outcomes
Adapts quickly and flexibly to change
The government has undertaken a wide variety of initiatives on all categories of training, such as
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apprenticeships, and on the job training. These initiatives are implemented and managed by a
number of different agencies.
SFA is also known as Learning and Skills Council. SFA fund skills training for further education.
They provide more than 4 billion pound funding for establishments such as:
Colleges
Private training
Organisations
Employers
Apprenticeships
Apprenticeships are on the job training which can sometimes coincide with studying. Apprenticeships
are government led schemes for training a new generation of practitioners of professions (Mehta
2015).
The skills gap is a serious problem that McDonald's and many other organisations have to
grapple with. If unaddressed, this issue will inevitably impact on McDonalds future profitability.
McDonalds and other organisations are taking measures to address this deficiency. McDonald's
have introduced its own degree course in business management for its trainee managers in the
UK. Manchester Metropolitan University will provide accreditation for the foundation course,
which marks the company's latest foray into education.
The two-year course in managing business operations shows how seriously McDonald's takes its
staff training. The degree is a modified version of Manchester Metropolitan University's
management development programme. It means that McDonald's staff will be able to earn a
qualification that is nationally recognised without having to leave their jobs.
The course will be a combination of classroom study, e-learning, and workplace training.
McDonald's, which has 85,000 staff in the UK, says they intend to be a corporate leader in
providing education to their employees. The company is set to publish a company education
prospectus, which it believes is the first of its kind. McDonald's was given awarding body status
two years ago, enabling it to develop and award their own qualifications.
The McDonald's Peoples Prospectus says, Everyone who works at McDonalds has the
opportunity to take part in structured training, whether thats in customer service, team work, or
financial management. We believe these skills will serve them well, wherever their career takes
them.
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During the programme each person builds business knowledge and understanding and creates
action plans to improve the restaurants they're running.
The core syllabus is supplemented by additional study, which is completed online, at face-to-face
tutorial workshops and by independent reading/self-study.
Whilst on the course all students build business knowledge and understanding, and develop
action plans to enhance the restaurants they're managing.
McDonald's recruits on qualities, not qualifications, and both graduates, and those with two years
relevant retail management experience are eligible to apply for the Trainee Manager Scheme.
McDonald's accepted over 50 graduates to the Trainee Manager scheme in 2015
The English as a Second Language (ESL) program is provided freely, and gives McDonalds
employees the opportunity to learn essential English phrases they will need to communicate
effectively with colleagues, and most importantly, with McDonalds customers.
College Completion
McDonalds provides a wide range of resources and support to their staff to help eliminate
barriers for eligible employees returning to university. The program assists eligible restaurant
crew and managers identify their most efficient and affordable pathways to earning degrees.
Conclusion
McDonalds believe that education is the true game-changer, and the company says they are
proud to offer developmental opportunities, and world-class training that helps people succeed
and grow, both personally, and professionally.
McDonalds Recruitment and Training at McDonalds document says In working for McDonalds,
employees not only become part of one of the largest global brands, but a constantly evolving
organisation that offers a culture of flexibility, opportunity, equality, and diversity.
McDonalds says they want to use their operational scale to be part of the solution in closing the
skills gap in the UK. Their stated vision is to lead the industry in facilitating workforce education.
As a step to achieving this goal, they created Archways to Opportunity, a comprehensive
education strategy that accommodates people at their current position on their education journey,
whether its learning English, finishing college, or earning a degree.
McDonalds are passionate about helping employees succeed and advance, whether at
McDonalds, or somewhere else. Working in conjunction with education partners, McDonalds
intends to extend the education and training culture throughout the company.
References:
Santos, and M. Stuart, Employees Perceptions and Influence on Training Effectiveness, Human
Resource Management Journal, 13(1), 2003, 27-45.
J. Hashim, Training Evaluation: Clients Roles, Journal of European Industrial Training, 25(7),
2001, 374 397
Matlay, H., 1999, Vocational Education and Training in Britain: A Small Business Perspective,
Education and Training, 1999, 41, 1, pp.6-13
Coughlan, S (2010)
McDonald's to launch own degree
BBC
Available online: http://www.bbc.co.uk/news/education-11810930
Accessed: 24/04/2016
McDonalds (2015)
The McDonald's Peoples Prospectus
Available online: http://www.mcdonalds.co.uk/content/dam/McDonaldsUK/People/Meet-our-
people/mcd_prospectus.pdf
Accessed: 24/04/2016
McDonalds (2015)
McDonalds Education
Available online: http://www5.mcdonalds.com/teachers/home.htm
Accessed: 24/04/2016
McDonalds (2015)
McDonalds questions
Available online:
http://www.mcdonalds.co.uk/ukhome/whatmakesmcdonalds/questions/work-with-
us/qualifications/what-does-a-mcdonalds-foundation-degree-involve.html
Accessed: 24/04/2016
About Money
On the job training
Available online: http://humanresources.about.com/od/educationgeneral/g/on-the-job-
training.htm
Accessed: 25/04/2016