I.

Introduction

In this advertisement, it aims to communicate that whatever the circumstances Mom find
herself in, there are things that remain constant her unconditional love for her child and her desire
to protect him in any possible way she can. This expressed in various ways through her bilins
(reminders), people she trust and in her choice of milk.

But, how about moms unconditional love for her husband that should also remain
constant?

For stories such as this, it is important to make a back story so well know how the
characters will react to the situation. Like for this one, the couples separation is very recent and
fresh. And this is the first time that theyll see each other again.

So, it is clear that the motivation when the Mom reacts to the doorbell, the discomfort is
there in the situation. Yes, they are right infront seeing each other but theyre just talking to the
kid and avoiding eye contact.

A very so called compromise here in the commercial is the little boys pained please for
the mom to join his dad and him kind of hinting to make a go of being together again.

We like the flow of emotions effected by the creative team in the commercial where it
begins with a good projection of the boys excitement, dramatizing his expectation of dinosaurs
and the like while his mom enumerates what he should be careful about.

The sound of the doorbell signals Dads arrival to pick up the child good casting here,
where you have a good looking family with similar features, good acting too, where Mom and
Dads discomfort is masked by functional reminders. The revelation of the problem is met
headlong with the solution that protects the child from all harm good entry of Nido Protectus
carried in Dads bag, casually calling attention to the importance of the product as part and parcel
of the mothers good bye.
II. Distinguishing the Roles of the Characters

2.1
Characters Gender Role
Mother (F) Feminine
Father (M) Masculine
Child (M) Masculine

2.2
Mother In this advertisement, it shown that the female character
gives the need of her child which is the number one role
of a mother. She gives good values, she reminds on what
the right thing to do, and she gives the right of the father
to their child even they are separated.
Father Even though they are separated with his wife, he always
make sure that he has a quality time to his son.
Child He is the center of their family. He gives strength to his
parents, even they do not have perfect family.
III. Conclusion

In the definition of terms, a family compose of a father, mother, and children. But
nowadays, most of the families face or encounter many problems and it leads to them in separated
ways but it doesnt mean they have separate obligation. Even they are not unified in one home,
they were have full obligation to the children as shown in the advertisement.

In this advertisement shows love, and affection to their child. And it purposes an eye
opener to the audiences or viewers that whatever the needs of our children we must fulfill it.

So, whatever kind of family we have we must build a foundation of love even its not called
a perfect family. No matter what happens, even it is positive or negative, family is always a family.
 RESEARCH
IN
SOCIAL DIMENSION
(Gender Equality in an Advertisement)

SUBMITTED BY:

Kristel Jane Ocampo

Karen kaye Cabilangan

Marie Clare Ventura

SUBMITTED TO:

Prof. Janice Sistoza