Running Head: UPS CASE ANALYSIS

The University of the West Indies, Mona

Mona School of Business and Management

Master in Business Management- Cohort 6

This assignment is presented in partial fulfillment of the requirements needed for Business
Policy & Strategy - SBCO6200

Presented by:

620086240

607005445

620018232

620053114

620031463

Facilitator: Dr. Tolu Bewaji

Date Presented:

22nd June 2016

UPS CASE ANALYSIS
1

Contents
Executive Summary .................................................................................................................................. 3
Mission and Vision ................................................................................................................................... 4
United Parcel Service (UPS) Existing Vision Statement ...................................................................... 4
United Parcel Service (UPS) Existing Mission Statement .................................................................... 4
United Parcel Service (UPS) Objectives ............................................................................................... 4
United Parcel Service (UPS) Strategies ................................................................................................ 5
Improved Vision Statement for UPS .................................................................................................... 6
Improved Mission Statements for UPS ................................................................................................. 6
Internal Assessment .................................................................................................................................. 8
UPSs Present Organizational Chart ..................................................................................................... 8
UPSs Improved Organizational Chart ................................................................................................. 8
Marketing Strategy of UPS versus Competitors ................................................................................... 9
Map Locating UPS Operations and Market Positon ........................................................................... 10
Value Chain Analysis Chart ................................................................................................................ 14
Value Chain Analysis of United Parcel Service ................................................................................. 14
UPSs Website and Facebook Page .................................................................................................... 16
UPSs Internal Strengths and Weaknesses.......................................................................................... 16
UPS Internal Factor Evaluation (IFE) Matrix ..................................................................................... 19
External Assessment ............................................................................................................................... 24
Major Competitors .............................................................................................................................. 24
Competitive Profile Matrix (CPM) ..................................................................................................... 27
Key Industry Trends............................................................................................................................ 28
Key External Trends ........................................................................................................................... 28
UPSs External Opportunities and Threats ......................................................................................... 30
Opportunities....................................................................................................................................... 31
UPS External Factor Evaluation (EFE) Matrix................................................................................... 34
Strategy Formulation............................................................................................................................... 40
Strategic Position and action Evaluation (SPACE) Matrix................................................................. 40
Boston Consulting Group (BCG) Matrix ............................................................................................ 42
Internal to External Matrix (IE) for United Parcel Service (UPS) ...................................................... 44
Strategy Implementation ......................................................................................................................... 45
Financial Ratios .................................................................................................................................. 45
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