ABOUT US

We help brands to communicate, engage and build relationships

with their customers through digital world.

Marmelads is a team of passionate creative designers, developers

& digital marketers striving to deliver outstanding and profound
experiences in everything that comes from our lab.

Creation of unique and valuable product is a combination of

groundbreaking technology and genuine design principles. We’re
devoted to craft astonishing and efficient product experiences by
putting enormous amount of attention into every detail.
 SOCIAL MEDIA SERVICES
SEM SERVICES
GOOGLE ANALYTICS SERVICES
CONSULTING SERVICES
TRAINING SERVICES
GRAPHIC DESIGN SERVICES
WEB DESIGN & DEVELOPMENT SERVICES
SOCIAL MEDIA SERVICES
SOCIAL MEDIA ADVERTISING
SOCIAL MEDIA STRATEGY - Facebook ads service
- Community analysis & engagement planning - Campaign Strategy (based on goals: Page Likes, Post
- Social media presence planning Engagement, Website Traffic
- Campaign strategy - Campaign Management (planning, execution and monitoring)
- Channel strategy - Conversion Pixel Code setup
- Content strategy - Custom Audiences setup
- Users Analysis by Audiences
- Remarketing
SOCIAL MEDIA ANALYTICS - Instagram Ads setup & management
- Campaign analytics - Campaign Performance Analysis & Analytics
- Channel analytics - Audit
- Advertising Performance analysis - Twitter ad platform
- Content analysis - LinkedIn ad platform
- Application analysis
- Social media sentiment monitoring & analysis
CONTENT CREATION AND MANAGEMENT
- Copy Writing
COMPETITIVE ANALYSIS - Content Design Creation
- Social media channel analysis - Planning & Scheduling
- Content analysis - Feedback Analysis

SOCIAL MEDIA MANAGEMENT FACEBOOK APPS DEVELOPMENT

- Community management & moderation
- Social identity management
- Crisis communication & reputation management
- Content creation & management
- Campaign execution
- Channel management
- Developing objective driven Facebook applications for those
businesses who care about their customer relationships
SOCIAL MEDIA AUDIT
- Social media channels analysis
- Content analysis
- How marketing goals are achieved
- Findings and recommendations
CLIENTS
O’LALA SOCIAL MEDIA MANAGEMENT
Company
Olala is a shop where you can find premium class
brands for babies and toddlers. In its four branches
are available full assortment of goods, from small
bodies to big furniture for children. Main idea of
the shop is special care and detailed supervision of
products, including safety, quality and emotion of
every item in the shop. Slogan of the company is “…
and the life begins”, thus Olala is growing together
with your baby from the first moments of life, keeping
the aura warm and lovely.
Examples
Task
The most desirable goal of social media content was
establishing proper communication with people,
especially with parents with middle and high income.
Sharing the feedback of the target group was of
high importance. Values which were crucial to
demonstrate during this communication were trust,
friendship, care and quality. Together with common
marketing objectives it was decisive not only to sell
a product, but to get the customers linked with the
brand and became a trustful friend to them.
Decision
Regarding the task we decided to combine various
functions and include all of them in the brand
characteristic. Hence the outcome: Olala established
itself as a caring and trustful advisor in the matters
of parenting, innovative specialist in the process of
research of baby products, useful helper and loving
member of the family. High quality and premium
class of the goods went hand in hand with emotional
outline of the content. The goal was achieved through
caring tone of voice, detailed information about every
product, emotional personal stories and effective
visuals.
VISMINO SOCIAL MEDIA MANAGEMENT
Company
Vismino is an innovative brand of GWS - top
wine maker company in Georgia. Besides of
high standards and delicious taste, Vismino is
outstanding because of its packaging. The main idea
is that Vismino associates itself with art, namely with
classical music. According to various theories every
sound of music is linked with a concrete colour and
this was the method with which the label of Vismino
was created. The winemakers also believe that if you
let the music play in vineyards and thus create there
a fine atmosphere, the final outcome will be more
tasteful
Examples
Task
Vismino is an experimental brand and the role of
PR and marketing in the promotion of the product
was crucial. The launch campaign was successful
and maintaining it with effective digital strategy was
at must. Target audience were young, open minded
people, with good taste of wine and arts. Underlying
the high quality of the product and innovative way
of packaging was of high importance. The basis of
the content should be focused on a product, that
tells a great modern story, relevant and attractive
to younger audience, and not “the same old” story
about Georgian wine.
Decision
We decided to mix human emotions, tasteful wine
and art in our content. Each category of the content
was hitting the whole set of marketing objectives
from different sides. Every post had a positie effect
on loyalty, awareness, trust and passionate link
towards the brand. Emotional human stories of
GWS wine factory employees, educational content
about wine and winemaking, beautiful panoramas
and cozy situations, experimental posts under the
hashtag drink responsibly. With all these typesof
content we established very strong standpoint from
which Vismino was positioning as young, free, stylish,
modern, progressive, cool, but still having Georgian
temper, with it’s history and oldest winemaking
traditions.
RESTAURANT MUNICH SOCIAL MEDIA MANAGEMENT
Company
Restaurant ‘Munich’ is located in one of the oldest
and most beautiful districts in Batumi. It is exceptional
because of cozy atmosphere, outstanding interior
and German-Georgian cuisine. Usual guests of the
venue are people with middle and high income, as
well as visitors of top events in the city (Batumi Jazz
Fest, Movie Festival etc.)
Examples
Task
Our task was to carry on an effective campaign in
social media during most hot season in Batumi.
Main goal of the campaign was to establish positive
communication with potential customers and increase
awareness of the restaurant. Target audience were
Georgians and foreign guests of the city.
Decision
For direct and effective communication we divided
social media platforms in two categories; For
Georgian users the main communicative channel
was Facebook, where the main topic of the content
was menu of the restaurant and seaside holidays. For
English speaking guests we actively used touristic
media channels i.e. Tripadvisor and Foursquare,
where we placed special offers of the day and ads for
smartphones in 10 km radius coverage. Interesting
reviews and comments from these channels were
reposted in Facebook as well, thus the high quality
of the restaurant was underlined not only from us, but
from customers too.
RESTAURANT WARSTEINER SOCIAL MEDIA MANAGEMENT
Company
New beer restaurant Warsteiner with German and
Georgian cuisine, as well as the best steak in the
Tbilisi. Common customers of the restaurant are
people with middle and high income, who enjoy
premium beer, delicious food and sports. The venue
permanently offers TV broadcast of main sports
events
Examples
Task
During 2015 beer restaurant Warsteiner was
official partner of Georgian Rugby Union and was
broadcasting matches of rugby world cup. The
task was to increase the awareness and focus on
advantages of the new restaurant. For communication
with customers were chosen only the means of social
media.
Decision
While forming the image of the company we
concentrated on those unique characteristics and
advantages, which made Warsteiner distinctive from
other beer restaurants: premium quality beer, loyalty
card for devoted customers, excellent interior, lotteries
and mini games during TV broadcasts, variety of
delicious food, lunch menus for businessmen etc. As
a main target group we took two categories of people
a) who enjoy sports b) who lives or works near the
restaurant. For the first group, we created content
based on sports events, to the second group we
offered lunch menus on specific daytimes
BEELINE SOCIAL MEDIA MANAGEMENT
Company
Beeline is a part of group of companies of Veon.
Veon is the leading international provider of telecom-
munication services in 14 countries with its head
office located in Amsterdam. The company provides
voice and data transmission services using a whole
array of traditional and broadband mobile and fixed
technologies. Beeline represents a dynamically
developing high-technology company which serves
the goal to open the road to digital world to its
customers. Currently "Mobitel" LLC (Beeline Trade-
mark) provides wireless services at GSM - 900/1800
standards. According to the present data the number
of Beeline subscribers has reached more than 1 800
000 people.
Examples
Task
Our world is changing constantly so Beeline tries to
be a driving force towards better changes! Beeline
was the first company in Georgia to test the oppor-
tunities of 4G LTE communication networks. In the
second half of 2014 the company invested hundreds
of millions of USD for introduction of 4G Internet in
Georgia. This is the largest social investment to be
enjoyed by the Georgian population. The company
continues to extend its network to make services
available everywhere, throughout the country. Our
task was to increase awareness of this fact in whole
Georgia and thus entice more subscribers to
Beeline.
Decision
We decided to focus on two main advantages of the
product, namely speed and coverage. Target
audience was defined as people who appreciate
advanced technologies and are mediate or heavy
users of internet. Platform of communication was
Facebook and Instagram. Social media content must
have been educational and fun. It had to increase
loyalty towards brand and deliver information about
benefits of 4G LTE to the audience in an amusing
way. Main message of the campaign was, that 4G
LTE internet is the next step towards more comfort,
opportunities and quality. Coverage expansion on
the whole Georgia was also highly maintained, to
create the feeling, that Beeline’s 4G LTE internet is
always and everywhere at hand.
AGROSPHERE SOCIAL MEDIA MANAGEMENT
Company
Agrosphere is an agricultural company, which
provides whole set of high standard agrarian produc-
tion, including machineries, technical equipment,
mechanical and manual tools, seeds, fertilizers,
chemicals, irrigation systems and other. Company
actively cooperates with internationally recognized
brands, such as Bayer (Germany), Nunhems (Nether-
lands), Yara (Norway), CLAAS (Germany), Felco
(Switzerland), Irritec & Siplast (Italy) and many more.
Besides of providing agrarian goods, Agrosphere
offers trainings and consultations for farmers about
maintenance of technologies, plants protection and
farming in general.
Examples
Task
Main task of the campaign was to increase aware-
ness about company and its services. It was
important to deliver detailed information about
agrarian goods provided by Agrosphere to the target
audience. Increasing the brand loyalty of the existing
customers was crucial. The target group of the
campaign was clearly defined: Male farmers in rural
areas of Georgia.
Decision
According to the main task we decided to focus on
informative content about products, including
effective photo, video and text material. In order to
increase brand loyalty we created a series of content
named “Farmer’s stories”, where we included
personal experiences and judgements of Georgian
farmers, who already were customers of Agrosphere.
Their feedback served as an excellent promotion of
the services and products of the company.
GAMARJOBA SOCIAL MEDIA MANAGEMENT
Company
Gamarjoba is a mobile application to assist tourists
and migrants in Georgia. The app provides helpful
information about state services such as visa and
residency, housing, transportation, getting around,
things to do, emergency contacts, other useful
mobile applications, etc. It also offers online services
including free legal aid. Tourists and migrants can
also search and become friends with other users of
the app to share experiences or discover Georgia
together.
Examples
Task
Our task was to prepare the online basis for launch
campaign of the application and support the product
via social media channels. The most important
challenge was to reach 5000 installs in less than five
days. Since Gamarjoba is constantly updated
application, permanent increase of awareness was
at must. In general, we had to create a friendly and
caring atmosphere for foreign guests and draw their
attention to install the application.
Decision
In order to achieve assigned aims, we divided the
strategy of campaign in two parts. At the start we
focused on launch day and created an effective,
short graphic video ad, with strong and clear
messages. Besides we designed printed brochures,
badges and flyers for launch day.
On the other hand, we generated fun, attractive and
useful content for social media, thus maintaining the
big boom of the launch day. Therefore, we estab-
lished a strong link between actual customers and
application through social media and continue to
draw more people towards it.
Video

https://www.youtube.com/watch?v=aIYkb68Km2Y
SHUMBALAND SOCIAL MEDIA MANAGEMENT
Company
Shumbaland is an amusement park located in the
center of Tbilisi, inside of Vake Park. The park is
equipped with high standard Italian amusement ride
settings (carousels, merry-go-round, roller coaster
and many more). There are also different kind of
playgrounds and activities for children from 2 to 10
years (shooting gallery, Lego playground, drawing
with sand, fishing pool, photo booth). Inside the park
operate three food outlets: main café, sandwich store
and ice-cream hut. Amusement park offers birthday
celebration service, with animators, birthday menu
and group activities for children.
Examples
Task
During the social media campaign all the advantages
of the park must be underlined. Namely high
standard equipment, location of the park i.e.
recreational area in the city center, best place for fun
and tasty food. The name of the park – Shumbaland
– derives from little lion Shumba, which was kids
beloved creature in Tbilisi zoo. Therefore, the
campaign had to link the characters (lion Shumba,
hippo Begi, dog Karakul, kids – Lulu and Dudu) to
the park.
Decision
Target audience of the campaign was children and
their parents. So we decided to build our campaign
on emotional background. We tried to deliver all the
information about the park and increase the aware-
ness through emotional triggers. Three short videos
were made, which made an effect of one day in
Shumbaland, with the eyes of a child. Besides we
made storytelling series about characters at Shum-
baland, underlying the benefits of the park and
making an emotional bond between audience and
the park.
SUPER TOYS SOCIAL MEDIA MANAGEMENT
Company
Super Toys is a toy store, which is a part of the
bigger branch network Super. The company was
founded in 1990 as a super market store, by Leading
financial and business unit in Georgia TBC Group. In
1998 the Company was incorporated as an indepen-
dent financial and legal body and has specialized on
tableware and toys sales.
In 2004 company opened new retail stores and
started operating as a store chain.
Today, operating in 18 Retail Stores, Super is the
biggest retailer/distributor of tableware and toys in
Georgia and is an exclusive representative and
official partner of Leading brands (Arc International,
Brabantia, TVS, Bormioli, Hasbro, Lego, Zapf
Creation, Schleich, Disney etc) in Georgia.
Examples
Task
The campaign had multiple tasks. In short, to
increase awareness of brands and products repre-
sented in Super Toys; Formation of the image in
social media, as a toy store with high quality and
wide variety of brands; Creating a space for target
audience, where they can find useful information
about toys, playing methods and interesting advices
about parenting. Completing these tasks meant to
achieve main objective, namely establishing
emotional bond with customers, based on trust and
confidence.
Decision
Whole target audience of the campaign was divided
into three categories: parents, who regularly buy toys
for their children (age between 22-50), customers,
who regularly buy toys for presents (age between
18-65), teenagers, who choose their toys on their
own (age 13+). In order to effectively reach all of
these groups the content was created in accordance
to their interests, values and liking. Thus we created
a company profile, which was proficient, competent,
trustful and attentive. Every post on social media
highlighted high quality of the product and care for
customers. Each toy was supplemented with fun
and/or informational copy, delivering the main
message: we care about quality and thus about
younger generation. We want our children to be
better, more developed and smarter than us.
Super Toys established itself as a true friend and
good adviser for children and parents.
SUPER SOCIAL MEDIA MANAGEMENT
Company
The company was founded in 1990 as a super
market store, by Leading financial and business unit
in Georgia TBC Group. In 1998 the Company was
incorporated as an independent financial and legal
body and has specialized on tableware and toys
sales.
In 2004 company opened new retail stores and
started operating as a store chain.
Today, operating in 18 Retail Stores, Super is the
biggest retailer/distributor of tableware, household
materials and toys in Georgia and is an exclusive
representative and official partner of Leading brands
(Arc International, Brabantia, TVS, Bormioli, Hasbro,
Lego, Zapf Creation, Schleich, Disney etc) in Georgia.
Examples
Task
The campaign had two main tasks. On the one
hand, increasing awareness of high quality and wide
variety of brands and products represented in Super.
On the other hand, we had to create a space for
target audience, where they could find useful
information and interesting advices about house-
hold. Completing these tasks meant to achieve main
objective, namely establishing emotional bond with
customers, based on trust and confidence.
Decision
Main bulk of the social media content was material
about products. We decided to represent these
material in four different ways and thus achieve both
tasks of the campaign.
1. #Decorate your environment – representing
products for home and indoor décor and giving
advices about decorations in general.
2. #Eat healthy – representing kitchenware, food
containers, cutlery and other equipment, highlighting
the main message, that healthy kitchen means
healthy food.
3. #Make best presents – representing those
products, which are more suitable for gifts and
presents, emphasizing high quality and unique
design.
4. #Take it easy – representing products, which help
to organize every day life and simplify common
routine issues.
FREEVOLUTION SOCIAL MEDIA MANAGEMENT
Product
Today, in the era of advanced technologoies, it is
important that basic means of communication must
be free and available for everyone. For that reason,
Beeline launched a new product – “Freevolution”, in
autumn of 2016. Freevolution is a innovative
approach in telecommunications in Georgia, which
offers high quality means of communication for free.
It includes:
•Very first Freemium offer– 100 minutes all-net, 100
sms and 100 mb absolutely for free
•Cheapest 4G smartphones on Georgian market to
increase LTE penetration and attract digital customer
base
•Freemium offer only available when customer
registers his bank card through myBeeline app
•REVOLUTIONARY OFFER OF FREEMIUM TARIFFS
AND 4G SMARTPHONE ONLY FOR $5/MONTH +
Free mobile service (100 min all net calls, 100 sms
and 100 mb).
Examples
Task
Main task of the campaign was to deliver the news
to the audience.
Key message: FREEVOLUTION - FREE COMMUNI-
CATION IN 4G!
Main target group of the campaign was young,
open-minded people, with mid and low income.
Together with increasing of awareness, it was crucial
to encourage consumers to get the product.
Decision
To achieve the goal, we developed an appropriate
way of communication. Wording, phrases and tone
of voice was very important for the whole campaign.
Concentrated on the main idea of the product we
formulated a catchphrase – Don’t pay for that, what’s
free anyway. The core of the campaign was this very
message.
We decided to encourage our audience to be free,
brave, innovative, creative, funny, open, simple and
feel free. They can do everything if they really want it
to do.
With online social campaign #befree we express
fundamental values for youth, which are related to
the product as well, namely – freedom of choice, fun
and lot of opportunities, despite of financial income.
All the vivid and true emotions, such as excitement,
happiness, joy, love - are free, you can not buy them
and thus you don’t have to pay for expressing them
too. You create your own world, with your emotions
and relationships and this world is totally free.
PEPSI SOCIAL MEDIA MANAGEMENT
Company
Collaboration with one of the biggest beverage
company PepsiCo was very interesting and signifi-
cant. PepsiCo products are enjoyed by consumers
one billion times a day in more than 200 countries
around the world.
Pepsi is always outstanding with interesting market-
ing activities and innovative campaigns. Pepsi
Georgia has active advertising campaign several
times per year.
Summer is a special time of the year for beverage
companies. Thus, Pepsi is also especially active both
in traditional and digital media channels.
Our interesting collaboration lasted more than 3
years.
Examples
Task
In summer 2016 our brief was, Georgia to join global
campaign #Pepsichallenge. This was full digital
campaign with contest elements. Main objective was
to drive as much customer engagement as possible.
Campaign included twelve different, noisy, funny and
creative challenges.
Customers had specific tasks to accomplish, take a
photo or a video of it and publish it on their social
media accounts with different hashtags.
We had to grab the audience attention and motivate
them to participate in this campaign and spread the
campaign through full digital world.
Results from 1 month campaign:
# OF WEBSITE ENTRIES: 233,834
SM REACH:
Reach (Unique Users) - 877,581
Frequency – 26.78
Impressions - 23,501,475
Decision
We decided to create web platform to generate all
results. Best solution was to create a website, with
moderation stage, in order to separate appropriate
content from spam and irrelevant ones. Winners
were also announced on website.
We spread out the campaign through digital world;
On social network channels like Facebook, Insta-
gram, Youtube. We used Google platform for better
performance. Also we placed prerolls on the most
popular Georgian websites (Myvideo.ge,
adjaranet.com, Imovies.cc)
The results were incredible!
ENGAGEMENT RATE – 21.14% (Calculation Formula
–Unique Users Taking Action/Reach (Unique
Users)*%
SNO KIDS SOCIAL MEDIA MANAGEMENT
Company
Aqua Geo was founded in 2009. The Company
leaders set a goal to popularize the unique Georgian
water both in Georgia and abroad. The compliance of
the product with high standards and requirements is
of utmost importance and certainly, it means that
technological processes need to be regularly
updated and improved. Main goal of the company is
to offer the Georgian water with unique natural
features to customers using the high technologies of
production.
Examples
Task
In 2017 Aqua Geo launched a new product. Sno
Kids is bottled water of high quality, made excep-
tionally for children. The design of the bottle is handy
and adjusted for use by children between 2 – 6
years. Besides of high standard of the bottle material
and water itself, in order to attract children’s
attention, were created ten cartoon animal charac-
ters and each bottle is labeled with one of these
characters. Main task of social media campaign was
to establish strong emotional bond between the
product and children and make Sno Kids leader
brand on Georgian market.
Decision
In order to make a big buzz before the launch of the
product we decided to make an animated video
containing all the characters. For this one-minute
dynamic video, in co-operation with children musical
studio, we created an ear-catching song. Short part
of the video (10 seconds) was cut out and published
as pre-roll on different media channels (youtube,
adjaranet, imovies) particularly on the content for the
kids. We wrote ten fictional stories for each of the
cartoon character and integrated them in social
media campaign under the catchphrase ‘water is for
the smallest.’ Besides we designed a webpage
which created magical atmosphere and underlined
high quality of the product. Thus the campaign had a
positive and exciting effect on whole target
audience, i.e. children (age 2-6 years) and their
parents.
Video

https://www.youtube.com/watch?v=aIYkb68Km2Y

Webpage

http://snokids.ge
THANK YOU