Corporate Social Responsibility

Made by-
Ketan Verma
Kanav Bhatia
Milli Malhotra
Mahek Sangwan
Lakshit Swami
Index
Sr no Particulars

1. Definition of Corporate Social Responsibility

2. Corporate Social Responsibility of business

3. Corporate Social Responsibility Pyramid

4. Spectrum of CSR

5. History of ITC

6. CSR Diversities

7. Awards & Achievements

Corporate Social Responsibility?
 2.DEFINITION of CSR

Millen Baker:
“A way companies manage the business processes to
produce an overall positive impact on society.”

Alias Names for CSR:

Corporate social responsibility also known as
* Corporate Responsibility
* Corporate Citizenship
* Responsible Business
* Sustainable Business
Corporate Social Responsibility
of Business
Corporate Social Responsibility
Pyramid
Spectrum of CSR

Poo Cs Goo CS
r•No employment
R •Taking caredof workers
R

•No concern for indirect •Low dependence on

effect
non
(land, water, air)
lan renewable resources
•Destruction of
d
agricultural •High awareness about
CSR initiatives
•compensat
Not willing to listen to
•Land compensation
ed
other stakeholders

•Appropriate of land •Increased

not being monitoring
system
HISTORY

1910 ITC was incorporated under the
name of 'Imperial Tobacco

Company of India Limited‘
1925 ITC's Packaging & Printing Business Division was set

up
1970 The name of the Company was changed from the
Imperial Tobacco Co. of India Ltd., to India Tobacco Co.
 Ltd.
1975 ITC launched its Hotels business

 1979 ITC entered the Paperboards business

 1985 ITC set up Surya Tobacco Co. in Nepal

 1990 ITC set up the International Business Division (IBD)
9
HISTORY
 2000 ITC’s e-Choupal initiative began

 2000 ITC also entered the Lifestyle Retailing business

 2000 ITC Infotech India Limited was set up

 2001 Name changed to ITC Limited

 2001 ITC made its entry into the branded & packaged Foods
business

 2002 Safety Matches initiative

 2003 ITC's foray into the marketing of Agarbattis

 2005 ITC has acquired Wimco Ltd

10
CSR Diversities.......

1.E-Choupal
2.Social & Farm Forestry
3.Watershed Development
4.Agricultural Productivity
5.Women's Empowerment
6.Livestock Development
7.Primary Education
E-Choupal

E-Choupals information centres equipped with a computer

connected to the Internet, located in rural farming villages.

E-Choupals serve both as a social gathering place for

exchange of information (choupal means traditional
village gathering place in Hindi) and an e-commerce hub.
Socila & farm Forestry

 ITC's social forestry programme simultaneously addresses the

livelihood problems of marginal farmers and the ecological
imperative of regenerating biomass and nurturing depleted
soils.
In an innovative move ,linking these farmers' need for income to
the wood fibre needs of its paperboards business, ITC has enabled
them to convert their wastelands to pulpwood plantation-a
commercially viable land use alternative that can end their
marginalisation.
Watershed Development
ITC's watershed initiatives have led to an improvement in soil and moisture
regimes-there is more land under irrigation, water tables have risen and farmers
can harvest more than one crop, making it possible to live off the land round the
year.

Women's Empowerment
The confidence and skills generated among women by forming credit groups and
managing businesses become assets to their communities
Livestock Development
The milk marketing co-operatives represents exemplary
change in rural enterprise, away from dependence on
agriculture and local markets
(d)Agricultural Productivity
ITC offers
Primary Education
School going becomes an
empowering process for the child
and the community. The awareness
of entitlements like education and
health grows, along with a sense of
the community's responsibility.
Statistics
E-Choupal- 4millions farmers empowered,6,500 e-choupal
centers installed.

Socila & farm Forestry- 95,961hectares greened, generating 43 million

person-day of employment.

Watershed Development- approx 46,200 hectares brought under soil

and moisture conversation.

Women's Empowerment- approx 18,221 women members.1312 self-

help groups formed.

Livestock Development- 123 cattle development centre's 2592 village

covered annually.

Primary Education- 193,571 children covered through 1885

supplementary learning centre's
CSR programs by some companies.

Dr. Reddy’s foundation for health education

Save the tigers by Britannia

Reebok renewal.

Infosys foundation. ITC (lets put India first)

Tata steel(tsrds)
 Awards & Achievements

1. Quality Improvement (QIMPRO) Benchmark Awards for 1997

and 1998 – ITC’s Packaging Business.
2. The Golden Peacock Innovation Award 2004 for e-Choupal.
3. The 'Golden Peacock Global Award for Corporate Social

4.
Responsibility (CSR) in Emerging
Economies for 2005'.
ITC Maratha at Mumbai was declared to be the Best Luxury
5. Hotel of the Year 2002, by the Federation of Hotel and
Restaurant Associations of India.
The National Tourism Award 2004-05 to WelcomHotel, Delhi
under the category - Best Eco-Friendly Hotel.
  Awards & Achievements

6. Bengaluru, Munger & Kolkata have won the prestigious

Greentech Environment Excellence Gold Award for the year
2006.
7. LRB has won several Images Fashion Awards over the years:
2001 : The Most Admired Brand Launch of the Year - Wills
Sport. The Most Admired Exclusive Brand Retail Chain of the
Year - Wills Lifestyle,
2002 : Most Admired Women's Wear Brand of the Year -
Wills
Sport
2003: Most Admired Exclusive Brand Retail Chain of the Year -
Wills Lifestyle
2004: Rising Star Brand of the Year - John Players
2005: Most Admired Shirt Brand of the Year - John Players
2007: Most Admired Fashion Campaign – John Players.
  Awards & Achievements
8. Capexil's Top Export Award 2005-06, 2004-5 and 2003-04 for the 5th
consecutive year in recognition of highest exports in value terms, in the
Paper and Paperboard category.
9. The "Best Supply Chain Practices Award 2006" for time-effective and
cost-efficient Logistics management in Organized Retail.
10. Five Star rating from the British Safety Council to Tribeni Unit in 2006
for excellent performance in Health & Safety management.
11. The Greentech Safety Gold Award to Munger Unit for the year 2006 –
ITC’s Packaging Business.
12. Achieved 5 star Health and Safety Rating from the British Safety Council
for its cigarette factories at Bengaluru, Munger, Kolkata and Saharanpur
and the "Sword of Honour" for Bengaluru & Sharanpur for 2006-07 .
  Awards & Achievements
8. Capexil's Top Export Award 2005-06, 2004-5 and 2003-04 for the 5th
consecutive year in recognition of highest exports in value terms, in the
Paper and Paperboard category.
9. The "Best Supply Chain Practices Award 2006" for time-effective and
cost-efficient Logistics management in Organized Retail.
10. Five Star rating from the British Safety Council to Tribeni Unit in 2006 for
excellent performance in Health & Safety management.
11.
The Greentech Safety Gold Award to Munger Unit for the year 2006 –
ITC’s Packaging Business.
Achieved 5 star Health and Safety Rating from the British Safety Council
12. for its cigarette factories at Bengaluru, Munger, Kolkata and Saharanpur

and the "Sword of Honour" for Bengaluru & Sharanpur for 2006-07 .