Department of Management

School of Business and Economics

MBA/EMBA Program

Course Name: Strategic Planning

Course Code & Section MGT 670
No:
Semester: Fall 2017

INSTRUCTOR & DEPARTMENT INFORMATION

1. Instructor Name: Md. Tabarak Hossain Bhuiyan

Managing Director & CEO, Prime Bank Investment Ltd.
Articling Lawyer and member, Law Society of Upper Canada

2. Instructor Office NAC 601

3.Office Hours Saturday: 7:00 p.m.-10:30 p.m.
4. Office Phone 01769555577
5 Email Address tabarak@primebank.com.bd
6. Department Management, School of Business and Economics

COURSE & SECTION INFORMATION

Class Time & Location Saturday: 7:00 p.m.-10:30 p.m. Room: NAC 601
Course Prerequisite(s) 3.00
Course Description In the competitive financial market in Bangladesh today, it is essential for a
every organization to have its game plan for growing the business, staking out
a market position, attracting and pleasing customers, competing successfully,
conducting operations and achieving targeted objectives. An organization must
be able to craft its strategy to indicate the choices its managers have made
about how to attract and please customers, how to respond to changing market
conditions, how to compete, grow and manage its businesses.

Managers face mainly three questions: (1) Where are they now? (ii) Where do
they want to go? (iii) How will they get there? Strategic planning course
teaches the managers to find answers to all these questions.

Against this backdrop, this course is designed to train the managers to enable
them to devise the strategic plan of an organization.
Course Objectives 1. To understand the growing role of strategic planning in a rapidly

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 changing global business environment.
2. To learn methodologies, tools, and techniques for successful strategy
formulation for effective execution.
3. To postulate contemporary issues exerting influence on strategic
planning.
4. To improve conceptual skills for conducting environmental analysis
and improving decision making ability.
5. To demonstrate examples of strategic planning practices by leading
business entities.

Students Learning Upon completion of this course, students will be able to:
Outcomes  Develop conceptual and analytical skills for strategic thinking.
 Understand the micro and macro premise of strategic planning.
 Conduct environmental analysis by gaining an understanding of
necessary tools and techniques.
 Recognize the various types of strategic choices and understand the
inherent pre-requisites for successful implementation of strategic plan.
 Recognize possible ways of harnessing strategic fit between a firm and
its environment.

LEARNING RESOURCES AND TEXTBOOK (S)

Text Book (s)

Author Title Edition Publisher ISBN

& Year
Arthur A Thompson Jr Crafting and Executing 14th The 9780070600898
A J Strickland III Strategy edition McGraw-
John E Gamble The quest for competitive Hill
Arun K Jain advantage Companies
Concepts & Cases
Vaughan Evans Essential Guides First Pearson 9781292002613
Developing A Business edition
Strategy (2013)
How to use strategic planning
to start up or grow your
business
Charles Abraham Strategic Planning A 2nd Cengage 9781780525204
Practical Guide for edition South-
Competitive Success (2012) Western

TEACHING STRATEGY

Class room teaching will be followed by case studies and individual as well as group
assignments. Students are encouraged to participate in the class discussion. Finally they will be
required to make a formal presentation of their group assignments.

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ASSESSMENT STRATEGY AND GRADING SCHEME
Item Percentage
Class Attendance and Participation 10
Exam Midterm 1 and 2 15x2=30
Term Project Report & Presentation 20
Quizzes, Assignments 10
Final Exam 30
Total 100

Please Refer to the NSU Student Handbook, Section: “Grading Policy”

CLASSROOM RULES OF CONDUCT

1. Use of cell phones is not permitted during the class.

2. Students are advised to follow the student code of conduct of the North South University.
3. Academic Integrity Policy:
A zero tolerance policy relating to any academic dishonesty will be strictly followed.
Plagiarism falls within the ambit of academic dishonesty as well.

LATE ASSIGNMENT POLICY

Late submission of any assignments will be penalized.

Students will receive instructions from the faculty.

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GROUP ASSIGNMENT

EXAMS AND MAKE UP POLICY

Students are to submit their assignments and sit for their exams on due date. No make-up exam
will be taken unless there is a situation beyond control of a student. Evidence of such situation
will be required to grant permission for a make-up exam.

ATTENDANCE POLICY

Students are required and expected to attend all the classes and participate in class discussions.
The North South University mandates to fail students who are absent in 25% or more of their
classes, even if such absences are excusable.

COMMUNICATION POLICY
Please Refer to the NSU Student Handbook, Section: “Study Principles and Policies”

All communication should take place using the instructor’s email. However, in case of any
urgency, students may contact over phone as well.

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STUDENTS COMLPAINTS POLICY
Students at the North South University have the right to pursue complaints related to faculty,
staff, and other students. The nature of the complaints may be either academic or non-academic.
For more information about the policy and process related to this policy, you may refer to the
students’ handbook.

COURSE CONTENTS & SCHEDULE

A Strategic Analytical Model

Class- 1
Introductory
1. What is strategy?
2. What is Vision Statement and Mission Statement?
3. Why strategy?
4. What is the output?
5. What is the outcome?
6. What is a strategic plan?
7. What is strategic planning?
8. Strategic management vs strategic plan.
9. Business vs corporate strategy.
10. Other key strategic terms.

Class- 2

Strategic Thinking
1. How to Be Different
2. Being Entrepreneurial
3. How to Find More Opportunity
4. Being Future Oriented
5. Whether to Be Collaborative
6. Manifestation of Strategic Think

The Strategic-Planning Process

Class-3

Analyzing the External Environment

1. Industry Analysis
2. Competitive Analysis
3. Market Analysis
4. Environmental Trend Analysis

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 Class- 4
Assessing the Company Itself
1. Financial analysis
2. SWOT Analysis
3. Core Competence and Competitive Advantage
4. Other Analytical Tools
5. Corporate Culture
6. Management and Leadership Capabilities
7. Organizational Values
Class- 5

Creating Strategic Alternatives and Choosing the Best One

1. Identifying Key Strategic Issues
2. Creating Strategic Alternatives
3. Creating Strategic Alternative Bundles
4. Recommending the Best One
Class- 6

Proposing Recommendations
1. Setting Objectives
2. Identifying major Programs
3. Contingency Planning
4. Crafting Mission and Vision Statements
Doing Strategic Planning
Class- 7

Managing the Strategic -Planning Process

1. Setting up the Process
2. A Suggested Strategic Planning Process
3. Questions for Improving the Process

Class- 8

4. Strategic planning in a multi-business corporation

5. Strategic planning in a medium-sized enterprise
6. Strategic planning in a small company
7. Strategic planning for a start-up

Class 9
Operational Planning and Implementation
1. Identifying Strategic Programs
2. Six Pointers for Smoother Implementation

Class- 10

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Benefits of Effective Strategic Planning
1. Think
2. Plan
3. Act
Class- 11

Strategic Plan
a. Strategy + Business Plan=Strategic Plan
b. Contents of a strategic plan
c. Reviewing the plan

Class- 12

Final Test

Note: The instructor reserves the right to make changes to the syllabus if necessary.