Professional Documents
Culture Documents
Credit : 3 Units
Course Description: This course give students an overview of the M.I.C.E. (Meetings, Incentive Tours, Conventions and Events/Exhibitions)
sector of the tourism industry and to appreciate the various career opportunities in this sector.
General Objectives: 1. To provide a historical perspective of the Meetings, Incentives, Conventions, and Events/Exhibitions (MICE) market.
2. To explain how the MICE market fits into the tourism industry and let the students learn and appreciate the
importance of MICE in the tourism industry.
3. To define MICE and to enhance knowledge and skills in the management of MICE.
4. To identify the growth factors influencing MICE;
5. To explain the economic impact of MICE on the host city;
6. To update students on the latest industry issues and trends affecting MICE;
7. To give students a hands on experience in organizing an event.
Session No. 1 • Introduction and overview 1. To have an overview of the course. • “Getting-to- • Recitation
(3.0 hours) of the course 2. To define basic terms and concepts in know Activity” • Class
MICE. • Assignment Participation
of topics for reports
Session No.3 • The Role of MICE in the To know and enumerate the factors and Lecture • Recitation
(3.0 hours) Tourism industry contributions of M.I.C.E sector to the
tourism industry - economic, political,
social, cultural, etc.
Session No. 4 • MICE Industry Situationer 1. To know the different scenarios of Lecture • Quiz
(3.0 hours) M.I.C.E – global scenario, Philippines • Recitation
scenario.
2. To discuss M.I.C.E. statistics, trends,
perfomances, prospects, etc., in both local
Session No. 5-6 MICE Destinations / Facilities 1. To know the world’s top MICE destinations Lecture • Recitation
(6.0 hours) and Stakeholders and major international industry Reporting • Group
associations in the global scenario. Presentations
2. To know the ten best MICE destinations in
the Philippines and the local industry
players.
Session No. 7 Types of Events To define terms and terminologies. Lecture • Recitation
(3.0 hours) To know the different types of events. Discussion • Class
Participation
Session No. 14 Marketing of MICE To know the different MICE campaigns, MICE Lecture • Recitation
(3.0 hours) Marketing Activities, Venues for MICE • Individual
Promotion and MICE Collaterals Reporting Presentation
Session No. 15 IMPLEMENTATION OF Any event agreed from the • Group Activity
(3.0 hours) CLASS PROJECT start of the semester
Session No. 16 Financial Management To train students how to do budgeting Lecture • Quiz
(3.0 hours) In organizing event and know the sources of • Recitation
funds.
Session No. 17 • Ethics in the MICE 1. To learn the Ethical Behavior / Lecture • Recitation
(3.0 hours) Industry Practices in the MICE Industry. • Individual
• MICE Technology 2. To familiarize students with SI Reporting Presentation
• Careers in the MICE and other equipment.
Industry