Qualitative Research in communication

The commitment of communication scholarship: to study human symbolic action in the various contexts
of its performance.

The qualitative: Study the performances and practices of human communication.

Performances: are creative, local, and collaborative interactions of events, e.g., jokes.

Practices: form a coherent action that is indexed by the material of a particular performance, and they
are attributed by social actors as a presumptions of others-motives.