ECONOMICS PROJECT REPORT

PROGRESSIVE STUDY OF AN EDUCATIONAL

INSTITUTE

MARKET STRUCTURE AND DEMAND

FORECASTING

UNDER THE GUIDANCE OF

Prof. Sangeeta D. Mishra

Submitted by:
Kedar Joshi FPM9004
Nikhil Bansal ABM05015
Pradipta Dasgupta ABM05016
Saini Das FPM9009
Tapas Mohapatra PGP24299
YESSVSDPK Kumar FPM9014

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 ACKNOWLEDGEMENT

We express our sincere gratitude to our mentor Dr. S D

Mishra for her guidance, patience and encouragement throughout
the development of the report. We are indebted to her for the
motivation and freedom enjoyed throughout.
We would also like to thank Mr. Satyam Sahai, Director
Career Launcher, Lucknow for his cooperation and providing us with
the required data to complete our analysis.

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 TABLE OF CONTENTS

1. Background and Introduction

4
2. Objectives 6
3. Importance of study 7
4. Data Collection 8
5. Analysis and Interpretation of results
9
a. Table showing number of students
9
b. Table showing fees and revenues
9
c. Graph for Market Share in Sales (Students)
10
d. Graph for Revenue Share 11
e. Price vs. Demand Curve for institutes
12
f. Production stage for CL
14
g. Regression graphs 20
6. Summary/Conclusions 25
7. Limitations 26
8. Suggestions 26
9. References 26
10. Questionnaire 27

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BACKGROUND

A lot has happened in India in the short span of twenty to twenty

five years. With more and more of privatization there has begun a
sudden onslaught of various employment opportunities. More and
more of students are now opting to obtain a degree or diploma in
MBA and pick a lucrative job. It is an extremely booming sector as
this degree is one of India’s most respectable and thus most sought
after. Thus jobs for MBAs in India have now become quite a trend to
follow. It is indeed a yardstick to find out about managerial
capabilities and a green signal to more money spinning jobs in India
as well as abroad.

The very fact that there has been a tremendous increase in the
number of colleges and private institutes teaching MBA shows that
there is a profitable job market for the aspirants for this subject
including jobs for new MBA graduates. The number of applicants for
institutes like IIMs has also increased a lot. If one gets admission in
any one of the premier MBA institutes in India, it is an inevitable fact
that they land up getting good jobs and of course bigger pay
cheques. Thus it is a perfect opportunity of development for
students hailing from a middle class background. MBA jobs in India
provide gigantic challenges for the generation next as they will not
only be the jobs of the future, they will be the most perfect and
money-spinning jobs of the future.

The major institutes in India which have created their own brand in
the coaching industry are T.I.M.E, Career Launcher, IMS, PT, Career
Forum and Cliff High. These institutes started as local players and
then slowly started creating impact in the market. They have now
become national players, though they are strong in the region from
where they have started. They are now franchising all across India.
T.I.M.E has more than 60 centres all across India. Similarly, Career
Launcher has close to 60 centres. IMS has 45 centres across India.
PT is having close to 40 centres.

This has led to the rapid growth in the number of students

interested in the preparation of various entrance examinations.
Expected No. of Students appeared for CAT in 2008 300000
Students appeared for CAT in 2007 250,000
Students appeared for CAT in 2006 190,000

Despite such slim chances, industry players believe more students

will try to crack CAT as the job situation is not at its best. The
increase in the number of students taking the CAT exam this year
will be around 20 per cent over last year when an estimated
250,000 students appeared for the exam.

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 “We believe more students will appear for CAT this year considering
the slowdown and the fact that job will be at a premium. We had
seen a similar situation in 2001, when there was an almost 100 per
cent jump in the number of students appearing for CAT,” said Shiv
Kumar, director, Career Launcher, an MBA test-preparing institute.”
--- Career Launcher

Our focus is on the practices followed at Career Launcher (CL),

Lucknow which is a franchisee centre of CL, India Ltd. Our analysis
will include market structure, demand analysis and forecasting and
theory of production for various coaching institutes at Lucknow.

So, we will first look at practices followed at CL, India and then more
specifically at our topic of study CL, Lucknow.

Career Launcher India Limited (CL)

Career Launcher India Limited (CL) is Asia’s leading education

service provider with presence in over 130 locations across India,
Middle East and the United States. CL provides test-prep education
to enable school and college students gain admission to professional
courses. It is also actively involved in the field of mainstream
education, mainly through its growing network of play schools and
secondary schools.

With its focus on the students’ needs, its foundation firmly set on its
Core Values, and technology as a key driver, CL strives to enable
people to realize their potential and make their dreams come true.

Today over 400+ academicians and professionals around the world

work with CL to counsel and groom over 50,000+ students across
130 locations in India, Middle East and the US.

Academic Philosophy

The academic philosophy at CL revolves around its students.

Students come to CL with a dream to achieve an academic goal. The
dedicated counsellors and faculty at CL only help them realize their
strengths and weaknesses and chart out a path accordingly to reach
their objective. The goal-setting process forms the core of academic
delivery in any CL program. The faculty at CL work as facilitator
rather than a teacher. They mentor, guide and assist learning. The
central research and development team designs and validates each
program with a pilot batch of students before the program is
launched in CL.

The study material is prepared and continually updated in-house at

the Phi Lab applying Instructional Design theories. In a typical
academic year, highly qualified subject experts put in over 30,000

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hours of work, refer to over 1000 books and more than 70,000
pages of content and create distinct copyrighted content for the
various programs of CL.

CL Lucknow

Mr. Satyam Sahai, director Career Launcher, Lucknow started this

institute in 2002 with 60 students. He is also an alumnus of MDI,
Gurgaon. CL Lucknow now caters to about 1800 students. It has
won the best Business partner centre for the last three years. Also it
has won the best academic centre for getting 10% of its students
into top 15 b schools. He is leading a team of more than ten
academicians apart from the administration and the marketing staff.
Mentoring is a process integral to the existence of CL. Experienced
mentors counsel the students at CL, help them set goals, review and
track progress and guide them accordingly. The mentors at CL are
reachable round the clock and are ever ready to help their students
in every aspect.
At CL the mentors believe that students succeed singularly because
of their own efforts. CL only mentors its students and provides them
with a learning environment to bring out the winner in them. The
inputs from CL remaining the same for each student, success
depends on the aspiration, tenacity and perseverance at the
individual level.
Each of the mentors is an enthusiastic contributor towards our core
purpose — help students realize their potential and make their
dreams come true. So, all CL-ites are encouraged to be inside the
classroom — to mentor, interact and understand our students. Over-
achievers in their respective fields, CL-ites are selected following a
stringent procedure. Once a part of the ‘CL family’, you can expect
to face a new challenge everyday and have complete freedom to
make your own choice while pursuing this dream called education.

Our expert mentors and faculty are qualified engineers, eminent

professors, PhDs and management graduates from prestigious
institutes such as IITs, IIMs, NITs and other top-notch universities.
They continue to go through rigorous training, brainstorming and
analysis sessions at our training school - the Inner Circle, CP, New
Delhi.

OBJECTIVE OF OUR STUDY

This project aims at analyzing the functioning of CL, Lucknow in past

and present vis-à-vis to its desired functioning in future.
We have tried to achieve following objectives through our study:
1. The brief history of CL, India and more specifically CL,
Lucknow.
2. The practices being followed at CL, Lucknow

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 3. Changed scenario due to the emergence of new local
competitors
4. Micro-economic analysis of CL and suggested future courses of
action.

Methodology adopted:

To achieve objective 1 and objective 2, we took help of informal

interviews besides the information gathered from various sources
such as internet, newspaper, articles etc. It also involves the growth
of CL, Lucknow with respect to its competitors. This will also involve
a thorough study of the impact of CL, Lucknow in the arena of
management entrance examination sector in Lucknow. This will
present the past and current standing of CL.

To achieve objective 3, we will collect the data of the other players

in the market and study it in the overall perspective. The next step
involves trying to explain the data collected and collate on the basis
of the various parameters like customer base, customer satisfaction,
economic indicators, geographical distribution .The data collected
will be analyzed using various micro-economic tools like
Advertisement Elasticity of demand of CL with respect to the
industry and other players. We would also try to explain what are
the most important variables affecting the performance of CL with
the help of Co-efficient of determination. We will try to explain this
using the indifference curve.

To achieve objective 4, we will use the methods pertaining to

forecasting. This will be done using the past performance of the
organization.

IMPORTANCE OF OUR STUDY

The Market size is growing at a decent rate but at the same time it
also becomes price sensitive. Awareness in the rural belt has also
grown up. The major push in the growth is provided by the
inclination of the neighbourhood rural belt. The large chunk of
students have realised that CAT is above their level and hence they
are keen for the preparation for MAT. MAT segment has seen a huge
growth in the recent past. MAT segment is likely to grow in future as
the difficulty level of CAT is increasing.

In Lucknow, the main competitors are Time, IMS, & ICC. There are
some new faces which have come up like AMS, P.T. and CF. So, the
market is facing fierce price versus quality war. On one hand
branded institute like IMS have reduced their standard price by
approximately 40% and got the good number of students and on the
other hand institute like Career Launcher are still increasing price
and even they got the good number of students. The local and small

7
players in the market like P.T. and C.F. are also pushing the market
price down. Here, the difference of branding is very evident as
Career Launcher managed to increase the number of students with
the highest Fees in the market.

In the recent months the noticeable change is in the rise of students

keen to write MAT (Management Aptitude Test). The students now
realises that CAT is not for mediocre. Hence the students are shifting
towards MAT as more feasible option taking into consideration their
intellectual level. Though the demand for the CAT is also increasing
but not at such a high pace. Anyways, this is not going to affect the
institutes preparing the students for various exams, since the
student will be enrolled in one course or the other.

By doing a regression analysis on the inputs of CL we will suggest

changes in the inputs so as to increase the profit by any desirable
amount. We will suggest the proper stage of production through
which CL is going and thus advise proper steps to be taken in order
to maximize the profit. We will also show the position of CL vis-à-vis
its competitors so that steps can be taken to sustain in the market.

DATA COLLECTION TECHNIQUES

The details of data collection are summarised below:
1. Survey conducted
We have done a survey of around 100 students based on
some questions which determine various factors affecting the
demand of CL and reasons for continuous increase in its
revenue despite the price war in the market. The survey was
conducted through a set of questionnaire with following
objectives:
a) Understand the consumer preferences
b) Understand how to forecast demand while minimising
the costs.
The questionnaire is appended in the appendix.

2. Visited various competitors of CL

We visited various competitors of CL and collected the data
regarding the fees and the number of students.

3. Interviewing the Director of CL, Lucknow

We interviewed him to know his feedback of the market and
his opinion about the low pricing practices followed by some of
its branded competitors. We also got to know that the market
is expanding through the increase in the number of students
coming from the rural belt near the city.

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 MICROECONOMIC ANALYSIS OF DATA
Data of various coaching institutes in Lucknow for CAT
preparation:
Table showing the number of students and the volume
market share of the big firms in the last three years.
Number of Students
2006 2007 2008
Number % Number % Number %
volume volume volume
CL 800 24.62 1200 25.81 1400 24.56
TIME 1000 30.77 1200 25.81 1300 22.81
IMS 350 10.77 900 19.35 1800 31.58
ICC 600 18.46 400 8.60 350 6.14
AMS 300 9.23 350 7.53 300 5.26
CF 200 6.15 250 5.38 200 3.51
PT 0.00 350 7.53 350 6.14
Total 3250 100.00 4650 100.00 5700 100.00
Revenue
2006 2007 2008
Revenue % Revenue % Revenue %
CL 16,000,0 30.36 25,200,0 35.34 33,600,0 39.39
00 00 00
TIME 18,000,0 34.16 24,000,0 33.66 22,100,0 25.91
00 00 00
IMS 5,600,00 10.63 7,200,00 10.10 16,200,0 18.99
0 0 00
ICC 8,400,00 15.94 5,200,00 7.29 4,200,00 4.92
0 0 0
AMS 3,300,00 6.26 3,500,00 4.91 2,700,00 3.17
0 0 0
CF 1,400,00 2.66 2,000,00 2.81 1,600,00 1.88
0 0 0
PT 0.00 4,200,00 5.89 4,900,00 5.74
0 0
Total 52,700,0 100.00 71,300,0 100.00 85,300,0 100.00
00 00 00
Table showing the revenue and the revenue market share of
the big firms in the last three years.

Data for fees and number of students for CL for the last
three years
Fees Number of Students
2006 2007 2008 2006 2007 2008
CL 20000 21000 24000 800 1200 1400
TIME 18000 20000 17000 1000 1200 1300
IMS 16000 8000 9000 350 900 1800
ICC 14000 13000 12000 600 400 350
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AMS 11000 10000 9000 300 350 300
CF 7000 8000 8000 200 250 200
PT 12000 14000 350 350

10
Market share in number of students in last three years:

11
Market share in sales revenue in the last three years:

12
Price Vs Demand(Demand in X-Axis and Price in Y-Axis):

From the graph it’s evident that CL is having an increasing demand

curve which suggests that with even increased price the demand for
its product is increasing. This is due to the fact that CL has been a
player in this market since long and has employed a good
advertising strategy to attract the customers. This shows a direct
correlation between CL’s advertising strategy and its revenue. Also
from the survey data it seems that the students studying there are
happy with the infrastructure and the faculty. So this can be one of
the reasons why CL is having an increasing demand with even
increased price.

13
Initially TIME also had an increasing demand curve which suggests
that with even increased price the demand for its product increased
and this could be due to its business strategy. However, later with
increase in price the demand for its product decreased which
suggests that the competition due to other players increased and
they either decreased there prices or provided better quality
products. This shows that consumer is price sensitive as far the
product of TIME is concerned.

From the graph it’s evident that ICC is having an increasing demand
curve but the demand is increasing at a decreasing rate. So it can
be inferred that if ICC continues to increase its price the demand
may start decreasing. So ICC should try to increase the quality of its
product as well to sustain in the market.

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Production Stage for CL:

Each firm goes through three different stages of production. First

stage is of increasing returns where the profits increase at an
increasing rate with addition of inputs. At the second stage the
profits increase but at a decreasing rate which is called the stage of
decreasing returns. In the final stage the profits decrease with
increase in the inputs which is called the stage of negative returns.
After analyzing the data we have drawn the conclusion that CL is
going through the stage of increasing returns of production. It’s
increasing the inputs in the form of faculty and infrastructure and at
the same time the revenue and profits are also increasing. So it will
be advisable for CL to continue increasing the inputs as it will lead to
increase in profit.

Market Structures Analysis:

A Brief description about the various market structures:

The different types of market structures are:
i) Perfect competition

ii) Monopoly

iii) Imperfect competition

a. Monopolistic competition

b. Oligopoly

Key Features of each market structure:

Perfect competition:

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 - Many firms – Lots of firms are competing for consumer
purchases

- Homogenous products

- Low-entry barrier

- High information availability for both consumers and

producers.

Monopoly:
- No close substitutes of products

- Firms are price makers

Monopolistic competition:

- Many producers and many consumers in the given market

- Consumers perceive that there are non-price differences

among the competitor’s product.

- There are few barriers to entry or exit

- Producers have a degree of control over price.

Oligopoly:

- Small number of sellers

- Each firm is aware of the action of the other

- The decisions of one firm influence and are influenced by

the decision of the others.

The market in which Career Launcher, Lucknow operates:

The CAT coaching market is a fast growing market. This has been a
manifestation of the huge hype associated with MBA as a career.
The popularity of the exam has sky-rocketed with each year seeing
a jump in the number of candidates appearing for the exam by
around 65 percent. This has resulted in increased demand for the
coaching centres for CAT.

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The market in Lucknow for the coaching centre itself has seen a
significant rise in the number of students enrolling for the courses.

Number of players in the market: The total number of players in the

market is approximately twelve. The main competitors in the market
are:

- IMS

- Time

- ICC

- AMS

- CF

- PT

*the total student enrolled include students enrolling only to the 6

institutes.

The total enrolment in courses saw a jump of around 31 percent

from 2006-2007.

The pie chart below shows the chunk of market Career Launcher,
Lucknow enjoys in 2007.

17
The price structure of the market in the last three years can be
obtained from the table below:

Fees
2006 2007 2008
CL 20000 21000 24000
TIME 18000 20000 17000
IMS 16000 8000 9000
ICC 14000 13000 12000
AMS 11000 10000 9000
CF 7000 8000 8000
PT 12000 14000

Market Structure from the Economics point of view:

The market structure for CAT coaching centres in Lucknow can be

classified as monopolistic competition on the borders of oligopoly.

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The features of the market which categorize the market as
monopolistic competition are as follows:

1) Large number of firms and large number of buyers: The

CAT tuition market has shown tremendous growth in the last
decade. There are lot of players in the market and the
consumer base is also increasing. As a result we can consider
it to be a monopolistic competition market.

2) Consumer perceives there are non price differences

among the competitor’s products:

This can be inferred from the data available in the table 1 and
table 2 (below). The tables clearly depicts that even though
there is quite a significant amount of difference between the
fees charged by the various players in the market the demand
for there products have not diminished and there is sustained
demand.

If we take the example of CL, then it is seen that even if fees

increased from Rs/-20000 to Rs/-21000 in year 2007. The
number of students also increased. And CL maintained almost
the same market share in both the years. CL creates product
differentiation by adding other value adds to the main product
like:

 Career Guidance provided to students enrolling

for the courses

 Online assistance provided by CL for doubts

clearance on various topics covered in class.

However, given the inherent nature of the monopolistic

market, the other players and the new entrants are picking up
the differentiating factors and this will in long term reduce the
advantage that players like CL enjoys due to product
difference and will eventually lead to reduction in price and
profit.

Number of Students
2006 2007 2008
CL 800 1200 1400

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TIME 1000 1200 1300
IMS 350 900 1800
ICC 600 400 350
AMS 300 350 300
CF 200 250 200
PT 350 350

3) There are few barriers to entry: The entry barriers are

quite low. As we can also see that PT which entered the
market in 2007, got share of the market pie and is able to hold
up to the share in the next year. Apart from this there is a
proliferation of CAT institute in the city.

4) Producers have a degree of control over price: This is

perhaps the most significant factor which classifies CAT
couching market in Lucknow as a monopolistic competition.
The price control by the firms is clearly evident from the tables
provided.

Monopolistic Competition on the Border lines of Oligopoly:

The features described above categorize the market as

monopolistic competition; however from market analysis and
survey it is also evident that we cannot categorize the market as
purely monopolistic competition as it shows properties which are
similar to Oligopoly. We can say that the market evolved from
being a oligopoly initially when there used to be only few firms in
the market to a structure where there are multiple firms
operating. The market can be more appropriately categorized as
an overlap of Oligopoly and monopolistic competition.

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The features which tend to categorize the market as Oligopoly
are:

1) Small number of firms: All though there is an increasing

number of firms which are entering the market at a fast pace.
And the CAT coaching market has seen exponential growth
but the market is predominantly dominated by a few big
brands. If we consider the market as only consisting of these
big brands we can see trends of oligopoly market in the CAT
tuition market.

2) Each firm is aware of the action of the other: This is

again true in the CAT tuition market as the different institutes
have high awareness about the actions of other institutes. This
is mainly true if we consider the market as composing of the
major institutes only. The major brands in the market like CL,
IMS, Time etc. are generally aware of the action taken by
other major brands. However, if we consider the small players
then this no longer hold true. Since there is a lack of
awareness about the small firms to the big players.

3) The decision of one firms do impact the decisions of other

firms in quite a significant way. Let say for example the fees
reduction of one firm does effect the decision of the hiking or
not hiking the fees of the other industry. This is mainly true for
the big brands in the market.

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Regression Analysis of CL’s student data:

On doing regression analysis based on the number of students and

faculty we tried to co-relate the change the number of students
enrolling to the institute to the number of faculty staff involved. We
tried to treat faculty as a parameter which would affect the student
inflow to the institute.

We wanted to forecast the number of students based on the number

of faculty that we are planning to employ.
On trend analysis we found it fits the following equation best:

Y=-10.28x2 + 277.7x – 328.5

Y represents the number of students for a particular year.

N represents the number of students enrolled.

The R2 value that we got for this is 0.965 which is a very high value
and represents a good match.

So, in the above case we saw that the the polynomial function in two
degree best fitted the trend. However on further analysis we also
found that the power function also comes out to be a very good fit
for predicting the number of students based on the increase in
number of faculty.

The forecasted value for the number of students based on the above
approximation and function is 1523. We have taken the number of
faculty for the year 2009 as 12.

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We have used the following data points for the above analysis.

Studen
Year Faculty ts
2004 3 450
2005 5 700
2006 5 800
2007 7 1200
2008 10 1400
2009 12 1523

We also found that the above function for the number of student can
also be approximated in a good way by using the power function.
The trend analysis of the same gave us the following power function
approximation.

Y= 154.8x0.988
Where y represents number of students and x represents number of
faculty included to boost the demand. The data points used and the
forecasted value for the number of students for the year 2009 is
given below. We have considered the number of faculty for the year
2009 as 12.

Studen
Year Faculty ts
2004 3 450
2005 5 700
2006 5 800
2007 7 1200
2008 10 1400
2009 12 1800

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 The following graph shows the curve fit for a power function:

RESULTS ON DEMAND FORECATING

The number of students forecasted for year 2009 is higher for the
power function although the best fit equation seems to be the
polynomial function based on the R2 value.

24
Consumer Behaviour Analysis:
The table below shows the data for the survey done to sense the
consumer behaviour. The survey mainly included students from CL.

Highly Agre Neutr Disagr Highly Tot

Questions Agree e al ee Disagree al
Are you satisfied with
the duration of the
course? 15 57 13 6 3 94
Do you think the fee
charged is worth the
course? 3 28 49 10 4 94
Do you feel career
launcher is number 1
for CAT preparation? 17 52 21 3 1 94
Is the course content
relevant and effective? 10 33 40 11 0 94
Would you suggest
Career Launcher to
others? 18 50 18 8 0 94
Do you feel enough
time is being spent on
classes? 16 41 21 12 4 94
Do you feel the number
of mock tests and sim
cats are enough? 10 33 39 8 4 94
Is the course
expensive? 23 32 23 10 6 94
Based on the fee
charged, do you feel
career launcher
provides proper
infrastructure? 6 34 39 10 5 94
If there is a fee hike,
would you still remain
with career launcher? 7 24 43 14 6 94
Do you feel the faculty
is up to the mark and is
worth the fees paid? 6 43 33 11 1 94
Description of the table:
The number under the columns depicts the number of respondent
giving a particular response for a particular question e.g. 15 people
marked “Highly Agreed” on the first question.

25
26
From the above three graphs and from the table given we can see
that although the fees of CL is high as compared to the other
institutes still the students (consumers) feel it is worth it and they
associate high value with the course structure and content.
A high percentage of students also rate CL as the number 1
institute. This places CL in a very good position in the market as it
enjoys a differentiation from the other big players in the market and
thus can keep a price premium without loosing market share.

SUMMARY

From the above analysis it can be said that consumers consider the
investment in CL as an optimal investment. Even when given an
option of a decrease in fees by other institutes consumers are still
eager to invest in CL. Students rate CL very high and differentiate
brand CL as a premium brand.
Hence, we conclude that even with the so called advent of more
competitive price players in the market and existing players
employing different strategies CL is a very important brand to the
consumers because of the non-price differentiators.
The steady increase in the fees and student volume also depicts that
CL has maintained the premium price factor in the market with
multiple players. The monopolistic market place enables CL to set
prices and develop its strategies accordingly.
The key to increase in the productivity and profitability for each
player in the market is due to the “Product Differentiation” which is
a manifestation of monopolistic competition market.

27
LIMITATIONS

1. The data obtained for the survey is limited, we only got data
for the last six years and the data was also not very
comprehensive.
2. The sample size is not very large hence the results obtained
might not conform to the actual results.
3. The actual data for various institutes was not available
because of the privacy policies followed by the institutes. This
was a limitation for the analysis as the data gathered might
not depict the right picture.
4. Only one CAT coaching institute was taken up for the
consumer survey. This might have its own limitation in
revealing the actual consumer pattern as biases can be
involved in this case.
5. A lot of analysis was done based on ceteris paribus. But in real
market scenario there are multiple factors which influence the
final outcome.

SUGGESTIONS
The study mainly aims at understanding the consumer behaviour
and the current market strength of CL. Due to a number of
limitations (as mentioned above) the scope of this is study is limited.
Hence a better understanding of consumer attributes would include
meaningful insight about the customer characteristics of the entire
market rather than students of the same institute.

In order to achieve the abovementioned objectives and expand the

scope of the study in the future, following steps are recommended
1. Expand the scope of the study by taking into account the
income effect on the consumer preferences.
2. Try to identify specific parameters which help CL differentiate
itself as number one player in the market.
3. Increase the sample size for a better picture of the consumer
behaviour.
4. Increase the number of institutes to better understand the
market structure.

REFERENCES

 www.economictimes.com
 http://en.wikipedia.org/
 www.investopedia.com
 Economics book, Lipsey
 Career Launcher, Lucknow

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Extracted portion of Questionnaire:

Highly Agre Neutr Disagr Highly

Questions Agree e al ee Disagree
Are you satisfied with the
duration of the course?
Do you think the fee charged
is worth the course?
Do you feel career launcher is
number 1 for CAT
preparation?
Is the course content relevant
and effective?
Would you suggest Career
Launcher to others?
Do you feel enough time is
being spent on classes?
Do you feel the number of
mock tests and sim cats are
enough?
Is the course expensive?
Based on the fee charged, do
you feel career launcher
provides proper
infrastructure?
If there is a fee hike, would
you still remain with career
launcher?
Do you feel the faculty is up
to the mark and is worth the
fees paid?

29