Professional Documents
Culture Documents
Semester : Second
Semester : Third
Semester : Fourth
Semester – 1st
Credits Hr.-3(3+0+0)
UNIT-1
History of Communication, Definitions, Elements of Communication and Communication
process ‐ Sender, Message, Channel, Receiver, Effects, Feed Back and Basics models of
communication.
Credits Hr.-3(3+0+0)
Credits Hr.-3(3+0+0)
History of Communication, Definitions, Elements of Communication and Communication
process ‐ Sender, Message, Channel, Receiver, Effects, Feed Back and Basics models of
communication.
Credits Hr.-3(3+0+0)
Unit-1
Concept of Valuation
Unit-2
Theories of Capitalisation
Capital Budgeting
Unit-3
Unit-4
Unit-5
Job costing
Process costing
Managerial costing
Standard costing
Budgetary control
Credits Hr.-3(3+0+0)
Unit‐1 Constitutional framework
Press Council – Working Journalists Act, Industrial Dispute Act .The Indian Penal
Code, Indian Evidence Act, The Press Registration of Books Act 1867, Copy Right
Act – Periodical Changes, Official Secrets Act of 1923. Defamation, Contempt of the
Court.
Rights and Liabilities of the Editor, Printer and Publisher – Editorial autonomy and
Independence – Govt. Information Services and their controls – PIB.
Credits Hr.-3(2+1+0)
Meaning, Assumptions, Need, Elements of Communication, Role of Communication with
special reference to Business, Formal and Informal Communication.
Unit-1
Unit-2
Cost Concepts
Unit-3
Unit-5
Pricing Policies
Input-Output Analysis
Trade Cycles
Credits Hr.-3(2+0+1)
Windows Explorer).
2.4 : Document editing and formatting, Mail Merge and other tools.
Unit 3: Office Automation Tools: Ms Excel And Ms Powerpoint
Presentations.
4.1 : Brief history and services of Internet (E-mail, Video Conferencing, Internet
Telephony,
Credits Hr.-3(2+1+0)
Unit-1
Unit-2
Unit-3
Unit-4
Unit-5
Credits Hr.-3(0+0+0)
UNIT-1 Communication & Basic Models
Definitions , Elements of Communication, Communication act, Sender , Message
,Channel , Receiver , Effects , Feed Back , Communication process , Basics models of
communication
UNIT-2 Types Of Communication
Credits Hr.-3(2+1+0)
Unit-1
Unit-3
Unit-4
Unit-5
Brand positioning,
Brand and Firm
Brand Relationship
Credits Hr.-3(2+1+0)
Unit-1
Unit-2
Group dynamics & Organizational Behavior
Conflict Resolution & Intercrop Behavior
Motivation
Leadership
Unit-3
Management of change
Organizational Development Process
Stress Management
Organizational Climate & Culture
Unit-1
Unit-2
Unit-3
Unit-4
The Decision-Making Process
System Concepts
Information and Knowledge Work System.
Artificial Intelligence
Unit-5
Planning & Control Concepts
Controlling Information System .
Office Automation.
Advertising Management(S.F.M.C 726)
Credits Hr.-3(3+0+0)
Unit-1
Unit-2
Unit-3
Unit-4
Unit-5
Media planning & promotion - Environment analysis media object, Media strategy
& media planning modes, Indoor media, out door media, Measuring Advertisement
Performances, Current developments in advertising. Media mix-print, broad cast
(T.V. & Radio), Cinema, Outdoor, Direct Mail advertising, and Internet. Defining
media planning-From marketing plan to media plan, challenges in media planning.
Credits Hr.-3(2+1+0)
Unit-1
Unit-2
Data Base: Discussion on primary data and secondary data, tools and techniques of
collecting data. Methods of collecting data. Sampling design and sampling
procedures. Tabulation of data and general rules of tabulation. Questionnaire and
schedule of questions.
Unit-3
Unit-4
Semester – 3rd
Credits Hr.-3(2+1+0)
Unit-1:
Unit-2:
Unit-3:
Unit-4:
Principles of Visual and other Sensory Perceptions. Color psychology and theory
Definition, Optical / Visual Illusions etc various stages of design process- problem
identification, search for solution refinement, analysis, decision making,
implementation.
Unit-5:
Unit-1
Unit -2
Unit-3
Unit -4
Recall testing, recognition testing, awareness & attitude tracking, behavior based
evaluation, commercial post test services, a final thought on message testing.
Credits-3(2+1+0)
Unit 1
Unit 2
Unit 3
Unit 4
The Printed world, The Broadcast Media, Film as a Media, Web as a Prominent
Media
Unit 3 Workshop
Unit 4 Planning
Unit 5
Unit-1
Unit-2
SWOT analysis
Marketing research
Unit-3
Customer satisfaction
Market segments
Unit-4
Semester – 4th
1. Events and Event Management : What are events, Types of event & Event
Management
a. The Nature of Planning, Project Planning, Planning the Setting, Location and Site
b. The Operations Plan, The Business Plan, Developing the Strategic Plan
Personal Management
Starting of a Newspaper: Newspaper Organization and Management, Principles of
Unit-3:
Problems and Prospects of Newspaper Industry in India, Small newspaper and their
Problems, News Agencies, Global competition on Indian Media, Status of Radio and
Television in India
Unit-4:
Employee/Employer relationship
Unit-5: