Universiti Malaysia Perlis

School of Business Innovaton and Technopreneurship

Syllabus

Course: BFT104/3 e-Business

No. of units: 3 unit/ 3 units
Course type: Elective
Prerequisite: Nil

Lecturer: Mohd Sufino Zuhaily bin Mohd Sufian

Mohd Juraij bin Abd Rani

Course synopsis
This course is a comprehensive guide to deploying e-business and e-commerce within an
organization. The course introduces key concepts in e-business and e-commerce, the
infrastructure and applications of e-business.

Course outcomes
CO 1: Apply key concepts in information systems, e-business and e-commerce
CO 2: Analyse management of e-business application infrastructure
CO 3: Analyse applications in e-business

Programme learning outcomes

PO 1: Ability to apply business knowledge.
PO 2: Ability to demonstrate an in-depth understanding of entrepreneurship, innovation
and sustainable development.
PO 3: Ability to apply business operation practices and principles used in the current
business environment.

Soft skills
1. Critical thinking and problem solving
2. Entrepreneurial skills
3. Communication skills

Basic ground rules

Students are expected to:
1. maintain proper conduct
2. attend all class sessions
3. take their own notes
4. submit original work and on time
5. avoid cheating and/or copying
6. comply to all course requirements including reading and class discussions, group
assignments, quizzes, test and exam

Teaching plan
Study Week Course Content
Introduction
 Concepts of e-business and information systems
1–2  The relationship between e-business and e-commerce
 Risks and barriers of business and consumer adoption
 The future of e-business

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 Study Week Course Content
Fundamentals of e-Commerce
 Types of e-commerce
3–4
 E-marketplaces
 Business models for e-commerce
E-Business Infrastructure
 Internet technology
5–7  Web technology
 Managing e-business applications infrastructure
 Database
Supply Chain Management
8  Supply chain management model
 Using e-business to restructure the supply chain
e-Procurement
 The e-procurement process
9  Drivers of e-procurement
 Barriers and risks of e-procurement

Digital Marketing
 E-marketing plan
10 – 11
 New-media marketing communications
 Digital Marketing Tactics
Customer Relationship Management
 Concept of e-CRM
 Conversion marketing
12 – 14  The online buying process
 Customer acquisition management
 Customer retention management
 Customer extension

Delivery mode
Lecture; Problem solving; Questioning; Discussion; Supplemental reading; Study session;
Assignment; Presentation; Report

Level of complexity

Cognitive Domain
Arrange, define, duplicate, label, list, memorize, name, order,
C1 Knowledge
recognize, relate, recall, repeat or/and reproduce state
Classify, describe, discuss, explain, express, identify, indicate,
C2 Comprehension
locate, recognize, report, restate, review, select or/and translate
Apply, choose, demonstrate, dramatize, employ, illustrate,
C3 Application interpret, operate, practice, schedule, sketch, solve, use or/and
write
Analyze, calculate, categorize, compare, contrast, criticize,
C4 Analysis differentiate, discriminate, distinguish, examine, experiment,
question or/and test, derive
Arrange, assemble, collect, compose, construct, create, design,
C5 Synthesis develop, formulate, manage, organize, plan, prepare, propose,
set up or/and write
Appraise, argue, assess, attach, choose compare, defend
C6 Evaluation
estimate, judge, predict, rate, core, select, support, value or/and

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 evaluate
Affective Domain
Receiving
A1 Describe, follow, name ,select, reply, use
Phenomena
Responding to
A2 Read, answer, discuss, perform, practice, recite
Phenomena
A3 Valuing Justify, differentiate, study, explain, demonstrate, initiate

A4 Organizing Values Organize, identify, formulate, integrate, arrange, synthesize

A5 Internalizing Values Solve, modify, discriminate, practice, propose, revises

Assessment
(i) Examination: 60%
Mid Semester Exam = 20%
Final Examination = 40%

(ii) Course work: 40%

Quizzes & Assignments = 30%

Grading System
Grade
Grade Marks Status
Value
A 80 – 100 4.00
Excellent
A- 75 – 79 3.75
B+ 70 – 74 3.50
B 65 – 69 3.00 Good
B- 60 – 64 2.75
C+ 55 – 59 2.50
Average
C 50 – 54 2.00
C- 45 – 49 1.75
Below Average
D+ 40 – 44 1.50
D 35 – 39 1.00
D- 30 – 34 0.75 Fail
F 0 – 29 0.00

Text Books And References

1. Chaffey, D. (2015). Digital Business and E-Commerce Management: Strategy,
Implementation and Practice (6th Edition). Harlow: Pearson Education Limited.
2. Laudon, K.C. & Traver, C.G. (2015). E-Commerce 2015: Business, Technology, Society
(Global 11th Edition). New Jersey: Pearson Prentice Hall.
3. Valacich, J. and Schneider, C. (2015). Information Systems Today: Managing in a
Digital World (Global, 7th Edition). Harlow: Pearson Education Limited.
4. Bocij, P., Greasley, A. and Hickie, S. (2015). Business Information Systems: Technology,
Development and Management for the E-Business (5th Edition). Pearson Education
Limited.
5. Strauss, J. And Frost, R. (2014). E-Marketing (7th Edition). Harlow: Pearson Education
Limited.

Study tips
www.studygs.net

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(Source: http://www.studygs.net/activelearn.htm)

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 BFT104 – Student Information Form
Name: _______________________________________ Semester-Session:______________
IC No: __________________________ Matric No: ____________________ Group: ______
E-mail address: ________________________________ Tel No: ______________________
Address: ___________________________________________________________________
___________________________________________________________________________Age: ______
Native Language: _________________ Other languages (read/spoken/written):
___________________________________________________________________________
Assessment of English language:
a) writing skills: poor fair average good excellent
b) speaking skills: poor fair average good excellent
Presentation/Speaking Experience: ______________________________________________
__________________________________________________________________________________________
__________________________________________________________________________________________
_____________________________________________
Courses completed: __________________________________________________________
__________________________________________________________________________________________
____________________________________________________________
__________________________________________________________________________________________
_____________________________________________ CGPA: _________
Courses currently enrolled: _____________________________________________________
__________________________________________________________________________________________
____________________________________________________________
Learning style: ___________________________________________________________________________
Extra-curricular activities: ________________________________________________________________
___________________________________________________________________________
RPS: _____________________________________

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