CPX Interactive and Pixelpark’s Yellow Tomato Announce Strategic

Partnership

Global online ad network and German-based performance agency team up to deliver full service
online advertising solution to German market

New York, NY, September 02, 2010 --(PR.com)-- In a move that continues the global online network's
'boots on the ground' European growth strategy, CPX Interactive has partnered with German-based
performance agency, Yellow Tomato to deliver new levels of scalability to a market hungry for its next
evolution. CPX Interactive is also excited to have Yellow Tomato's Managing Partner, Harald R.
Fortmann, serve as Managing Director for the initiative, which will function as a new German office for
the ad network. Fortmann is certainly one of the most recognized Digital Market Leaders in Germany and
serves as the Vice President of the German Association for Digital Economy (BVDW e.V.).

Fortmann, who built up the German business for 24/7 Real Media, later moved to head up
Advertising.com's German operations and merged it with AOL's German business, prior to founding the
Performance Agency Yellow Tomato, together with Pixelpark AG. With his background, CPX is
confident that Fortmann remains in a unique position to understand what a global distribution platform
can deliver to the German marketplace.

On what this new partnership can offer both Yellow Tomato and the German marketplace, Fortmann
explains, "Within such a complex landscape, CPX Interactive has succeeded in providing a technology
solution to simplify the fragmented world of online advertising. With the German market still being in an
evolution with regard to Ad Networks, there could not be a better moment for the market entry of CPX
Interactive."

The strategic partnership also represents a slightly new twist in expansion strategy for CPX Interactive in
Europe. For its Milan and Madrid offices, the ad network opened its own doors in introducing itself to the
market. In this new model, partnering with an established agency provides the company immediate
credibility and access to a market that may be unfamiliar with the ad network model.

CPX President & COO explains, “Growing into new markets is difficult business. Forming a partnership
with an established and respected players like Pixelpark and Yellow Tomato should send a strong signal
to the German market on what the future of CPX is all about. We are excited to add true global reach and
cutting-edge optimization to the world class strategy and creative that our new partners are already
supplying. We think this union will make people re-consider what internet marketing, done properly,
should look like.”

The companies will launch the partnership with a combined presence at this year's upcoming dmexco -
digital marketing exposition & conference - in Cologne in September (dmexco Hall 8, Boulevard A018).

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About CPX Interactive

As a global online ad network with a state of the art proprietary ad management platform, CPX
Interactive allows clients access to unlimited pools of online inventory while integrating customized
suites of data points and strategies and providing total insight into both process and results.

About Yellow Tomato

Yellow Tomato GmbH is a performance manufacturer for the successful conception, execution and
analysis of online marketing campaigns. The company's main focus lies in Search Engine Marketing
(SEA & SEO) and Banner Campaigns.

About Pixelpark AG

Pixelpark has been a pioneer in the German Internet sector since 1991. With headquarters in Berlin,
Pixelpark AG groups together a number of agencies based in Germany (Hamburg, Berlin, Cologne,
Munich and Bielefeld) but also in Switzerland (Zurich) and Spain (Barcelona). Today, it is the largest
network of independent interactive agencies in Germany.

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Contact Information:
CPX Interactive
David Shay, EVP - Marketing
(212) 324-4940
dshay@cpxinteractive.com
http://www.cpxinteractive.com
http://cpxadnetworkblog.com
http://twitter.com/cpxinteractive

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/259621

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