Professional Documents
Culture Documents
When you name something, you give it power. C-COR focuses on two brand name areas to
support our "power" in the marketplace: the corporate identity and the individual product/
service brand names. The corporate identity is found in the C-COR name, logo, tag line,
and other associated messages, and signals the overall attractiveness, value, position, and
personality of the company to our key constituencies-customers, employees, investors,
partners, and the community-at-large. Product and service brand names, such as FlexNet,
naviCOR, lumaCOR, DV6000, ISM-Integrated Service Management solutions, and Worldbridge,
are used to distinguish our products and services from our competitors and evoke user
recognition and loyalty.
Corporate Marketing is responsible for cultivating the C-COR corporate identity and
product/service brand image as follows:
• Corporate Marketing develops and implements corporate identity and product/service brand
standards and practices across all C-COR divisions, internal departments, and facilities.
• With the support of the cross-corporate C-COR Branding Team, Corporate Marketing assists
in the development of product and/or service names to support the C-COR brand identity.
• Corporate Marketing assists in the development of corporate messages and assists C-COR
divisions and internal departments in message development that supports corporate
themes.
The Corporate Identity and Branding Standards Manual produced and distributed by
Corporate Marketing is designed as an important employee tool to ensure that a consistent
corporate image is projected in building recognition, trust, credibility, and loyalty among all
our constituencies. We all play a role in representing C-COR. Ensuring that the company
sounds like the same company — always and everywhere — is, therefore, everyone's job.
When we at C-COR speak with one voice, our constituencies are more likely to hear what we
have to say.
Questions regarding the corporate standards defined in the sections that follow should be directed to:
Sally Thiel, Director of Corporate Marketing.
MAY 2003 1
corporate
standards
2.0 Corporate Standards Guidelines
2.0 C O R P O R AT E S TA N D A R D S G U I D E L I N E S
2.1 Corporate Name Usage
C-COR.net Corp. is the legal, trademarked name for the company and is to be
used only on legal documents when the full corporate name is required (in
either handwritten or typed form).
The swoosh and C-COR comprise the company logo, which is a customized
piece of artwork used to establish and maintain consistent and compelling
awareness in the marketplace.
MAY 2003 3
2.2 Corporate SIC and NAICS Codes
The North American Industry Classification System (NAICS) has replaced the U.S. Standard Industrial
Classification (SIC) System. NAICS and SIC codes applicable to C-COR are listed below.
SIC 1623 (Water, Sewer, Pipeline, and Communications and Power Line Construction)
4 MAY 2003
2.3 Primary Color Palette
Red 032 PMS 659 Reflex Blue PMS 130 PMS Black
T O T A L LY I N T E G R A T E D N E T W O R K S O L U T I O N S
MAY 2003 5
2.4 Corporate Logo
The swoosh symbolizes, on a high level, communications and networks, and, on a more specific
level, the convergence of voice, video, and data. For today’s C-COR, the swoosh also represents the
company’s three divisions — BCP, BMS, and BNS — working together for the common objective of
network integrity. The varied weight of the swoosh provides a feel of movement.
The color red represents energy and emotion and thus a strong, personal relationship with our
customers. The colors also allow the corporate symbol to stand out in comparison to our competitors.
The color blue represents cool, calm, composed, and controlled and relates to a high-tech and crisp
corporate feel.
The clean, customized font supports the characteristics of being unique, supportive, and sensible,
while reinforcing integrity.
2.4.2 Usage
Logo Availability
To ensure that proper logos are consistently applied, thus preserving the integrity of the C-COR
corporate identity, always use the electronic logo files provided by Corporate Marketing. Electronic
versions of the C-COR logo (with and without the corporate tagline) are available on CDs.
Alternatively, logo files and download instructions for the files are also available on the Corporate
Marketing Intranet Site (under the site's menu option, "Corporate Standards").
• The C-COR logo shall be treated as one unit whose individual elements shall not be separated.
• The color arrangements of the logo shall not be switched, manipulated, or changed in any way
from the files provided.
• The proportions of the "swoosh" in relation to the "name" shall remain as illustrated and as
provided in the electronic version of the logo distributed by Corporate Marketing.
• The “swoosh” may be used as a separate graphic element only if the full logo appears
on the same page. (An exception is Second Page Letterhead, Section 2.7)
• Corporate-approved product, services, and technology marks can be used in order to differentiate
offerings to customers and specific markets. Marks and color palettes will be determined within the
framework of the corporate branding architecture established by the cross-divisional, cross-
functional branding team.
6 MAY 2003
2.4 Corporate Logo
For single color printing on dark backgrounds, the logo MUST BE REVERSED TO WHITE.
MAY 2003 7
2.4 Corporate Logo
Logo Samples
Tagline & Website = PMS Reflex Blue Tagline, Website, & 800 Number = PMS Reflex Blue
Tagline & Website = 50% screen PMS Reflex Blue Tagline, Website, & 800 Number = 50% screen PMS Reflex Blue
8 MAY 2003
2.4 Corporate Logo
Tagline & Website = Black Tagline, Website, & 800 Number = Black
Tagline & Website = 40% screen Black Tagline, Website, & 800 Number = 40% screen Black
MAY 2003 9
2.4 Corporate Logo
The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.
No titles or headlines should be within close proximity of the C-COR logo, except the corporate
tagline, and specialized stationery (Section 2.7), shipping (Section 2.12.1), and collateral
applications (where the C-COR web address and 800-number may be added).
10 MAY 2003
2.4 Corporate Logo
A minimum amount of clear space should surround the C-COR logo with tagline, separating it from other
elements such as headlines, text, imagery, or the outside edge of the document or other application.
This area of noninterference preserves the legibility and visual impact of the logo and tagline.
The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.
No titles or headlines can be used in close proximity to the C-COR logo with tagline, except for
certain collateral applications where two approved variations of the logo with tagline may be used:
MAY 2003 11
2.5 50th Anniversary Logo
C-COR has developed a one-time 50th Anniversary Logo for use only during the 2003 anniversary year.
The 50th Anniversary Logo shall be used in place of the standard corporate logo on the C-COR website
and on items to be imprinted during the year, including advertising, online promotions, mailers, CDs,
catalogs, trade show graphics, and collateral and premiums specific to the anniversary celebration.
2.5.2 Usage
Logo Availability
To ensure that proper logos are consistently applied, thus preserving the integrity of the C-COR
corporate identity, always use the electronic logo files provided by Corporate Marketing. Electronic
versions of the C-COR 50th Anniversary Logo (with and without the corporate tagline) are available on
CDs. Alternatively, logo files and download instructions for the files are also available on the
Corporate Marketing Intranet Site (under the site's menu option, "Corporate Standards").
12 MAY 2003
2.5 50th Anniversary Logo
For single color printing on black, the logo MUST BE REVERSED TO WHITE
with the “50th” & “1953-2003” as a 35% screen of Black.
MAY 2003 13
2.5 50th Anniversary Logo
Logo Samples
Tagline & Website = PMS Reflex Blue Tagline, Website, & 800 Number = PMS Reflex Blue
Tagline & Website = White Tagline, Website, & 800 Number = White
14 MAY 2003
2.5 50th Anniversary Logo
Tagline & Website = Black Tagline, Website, & 800 Number = Black
Tagline & Website = White Tagline, Website, & 800 Number = White
MAY 2003 15
2.5 50th Anniversary Logo
The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.
No titles or headlines should be within close proximity of the C-COR 50th Anniversary Logo, except
the corporate tagline and collateral applications (where the C-COR web address and 800-number may
be added).
16 MAY 2003
2.5 50th Anniversary Logo
A minimum amount of clear space should surround the C-COR 50th Anniversary Logo with tagline,
separating it from other elements such as headlines, text, imagery, or the outside edge of the
document or other application. This area of noninterference preserves the legibility and visual impact
of the logo and tagline.
The primary area of noninterference for text should be no less than the width of the “O” in “C-COR”,
as shown below.
No titles or headlines can be used in close proximity to the C-COR 50th Anniversary Logo with tagline,
except for certain collateral applications where two approved variations of the logo with tagline may
be used:
MAY 2003 17
2.6 Registered Trademarks
A trademark is a brand or part of a brand that is given legal protection because it is capable of
exclusive appropriation. A trademark protects the owner's exclusive rights to use the brand name or
brand mark.
The following table presents how C-COR product/service brand names should be currently written in
terms of trademark protection:
Abandoned or
Registered Marks (® Symbol) Pending Marks (TM symbol) In Process of Abandoning
C-COR C-COR.net CNM
FlexNet lumaCOR DataSelect
I-Flex Star of Integrity LinkNet
naviCOR Optiworx Pelorus
DV6000 Worldbridge Argosy
MobileForce Sprouter C-COR Champ
Liteamp Uniworx COR.Call
SMART-NETT ISM* (Integrated Services Management) COR.Launch
FlexNode NSM* (Network Service Manager) COR.NOC
SystemSelect MWM* (Mobile Workforce Manager) COR-Connect
Mobilesched NCM* (Network Configuration Manager) COR-ISMS
Arte II COR-HMS
Argo II COR-Convergence
Nvision
Under rules of trademark usage, the ® and TM symbol must follow the name the first time it appears
in a document. Thereafter, the symbol is not needed.
18 MAY 2003
2.7 Corporate and Divisional Stationery
It is important that all company stationery have a consistent look and feel. The following are approved
C-COR guidelines for company stationery. Questions regarding the printing and ordering of letterhead,
envelopes, mailing labels, and/or business cards should be addressed to the administrative offices of
the individual corporate divisions or to the Corporate Marketing Department. C-COR offers an online
business card request system through the company's Intranet site. Access to this online system is
through the Employee Pit Stop under Purchasing.
.75"
|-----------------------------------8.5"----------------------------------|
|-----------------------------------------------11"----------------------------------------------|
.687"
Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
10.125" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
1.125" to rule
60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
The second page has the same format as the first page of
the Corporate Letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of address text. C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
.75" 1.429"
|-----------------------------------7.25"----------------------------------|
|-----------------------------------------------10.5"----------------------------------------------|
.687"
Background Logo:
w 12.158" x h 9.2"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
9.625" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
9.875" toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net
1.125" to rule
1.25" to text
MAY 2003 21
2.7 Corporate and Divisional Stationery
Rule: .5 pt
e College, Address Text:
.875" high 67 | fax Upper and lower case;
PMS Red 032 7.75 pt, leading 12 pt,
Divider Lines: track amount 0,
Double space after text, PMS Reflex Blue
“shift \”, double space
PMS 032 Red
The second page has the same format as the first page of
the Corporate Monarch Letterhead with these differences:
• The C-COR logo, name, and title are removed from the C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net
C-COR | 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461
toll free: +1 800 233-2267 | fax: +1 814 238-4065 | www.c-cor.net
|----------------------------------3.5"---------------------------------|
|------------------2"-----------------|
.276"
Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; 60 Decibel Road | State College, Pennsylvania 16801
bleeds .159" top, phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | e-mail@c-cor.net | www.c-cor.net
.303" bottom
.365" 1"
C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title
Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue
MAY 2003 23
CORPORATE BUSINESS CARD SAMPLES
Standard Option:
Name
Title
Name
Title
24 MAY 2003
2.7 Corporate and Divisional Stationery
C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" 60 Decibel Road | State College, Pennsylvania 16801
PMS Reflex Blue
Logo and address
locations are the
same regardless of
envelope size. ad | St
C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" 60 Decibel Road | State College, Pennsylvania 16801
same regardless of
envelope size.
d | St
MAY 2003 25
2.7 Corporate and Divisional Stationery
.75"
|-----------------------------------8.5"----------------------------------|
|-----------------------------------------------11"----------------------------------------------|
.687"
Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
10.375" 300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net
1.125" to rule
1.25" to text
26 MAY 2003
2.7 Corporate and Divisional Stationery
The second page has the same format as the first page of
divisional letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of text. C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net
C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228 | phone: +1 303 980-8058 | www.c-cor.net
.75" 1.429"
|-----------------------------------7.25"----------------------------------|
|-----------------------------------------------10.5"----------------------------------------------|
.687"
Background Logo:
w 12.158" x h 9.2"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
1.125" to rule
1.25" to text
28 MAY 2003
2.7 Corporate and Divisional Stationery
NETW
Rule: .5 pt Address Text:
.875" high
ard | Su Upper and lower case;
PMS Red 032 0-8058 7.75 pt, leading 12 pt,
Divider Lines: track amount 0,
Double space after text, PMS Reflex Blue
“shift \”, double space
PMS 032 Red
The second page has the same format as the first page of
the Corporate Monarch Letterhead with these differences:
• The C-COR logo, name, and title are removed from the C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | www.c-cor.net
C-COR | B R O A D B A N D N E T W O R K S E R V I C E S , I N C .
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
phone: +1 303 980-8058 | www.c-cor.net
NETWO
“C-COR | ” added to Address Text:
first line of address text
15 | La Upper and lower case;
www.c-co 7.75 pt, leading 12 pt,
Rule: .5 pt Divider Lines: track amount 0,
.875" high Double space after text, PMS Reflex Blue
PMS Reflex Blue “shift \”, double space
PMS 032 Red
MAY 2003 29
2.7 Corporate and Divisional Stationery
|----------------------------------3.5"---------------------------------|
|------------------2"-----------------|
.276"
Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; DIVISION
bleeds .159" top, Address | Suite | City, State Zip
phone: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net
.303" bottom
.365" 1"
C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title
DIVISION
Address | Suite | City, State Zip
phone: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net
Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
Division: All Caps; 7 pt, leading 11 pt, track amount +25, PMS Reflex Blue
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue
30 MAY 2003
DIVISIONAL BUSINESS CARD SAMPLES
Standard Option:
John O. Caezza
President
B R O A D B A N D C O M M U N I C AT I O N S P R O D U C T S
999 Research Parkway | Meriden, Connecticut 06450
phone: +1 203 630-5700 | fax: +1 203 630-5701
e-mail@c-cor.net | www.c-cor.net
Douglas W. Engerman
President
John O. Caezza
President
B R O A D B A N D C O M M U N I C AT I O N S P R O D U C T S
999 Research Parkway | Meriden, Connecticut 06450
phone: +1 203 630-5700 | fax: +1 203 630-5701
cell: +1 000 000-0000 | e-mail@c-cor.net | www.c-cor.net
Paul E. Janson
President
MAY 2003 31
2.7 Corporate and Divisional Stationery
C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" BROADBAND NETWORK SERVICES, INC.
PMS Reflex Blue
300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
Logo and address
locations are the
same regardless of NET Division Title:
All Caps; 8 pt, leading 12 pt,
envelope size. rd | Su track amount +50,
PMS Reflex Blue
60 Decibel Road | State College, Pennsylvania 16801
C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" BROADBAND NETWORK SERVICES, INC.
same regardless of 300 Union Boulevard | Suite 515 | Lakewood, Colorado 80228
envelope size.
32 MAY 2003
2.7 Corporate and Divisional Stationery
|----------------------------------5"---------------------------------|
|--------------------------4"-------------------------|
.25"
C-COR Logo:
w 1.643" x h .513" .765" 60 Decibel Road | State College, Pennsylvania 16801
2 Spot Colors:
PMS Red 032,
PMS Reflex Blue
d | St
Divider Lines:
Background Logo: double space after text,
w 6.155" x h 4.658" “shift \”, double space
8% screen PMS Reflex Blue PMS 032 Red
Position: .25" to right;
bleeds 0.189" top,
.469" bottom
Text:
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032
Divisional
Same specifications as above.
Text:
Division Title: All Caps; 8 pt, leading 12 pt, track amount +50, PMS Reflex Blue
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032
MAY 2003 33
2.7 Corporate and Divisional Stationery
.75" 1.429"
|-----------------------------------8.5"----------------------------------|
|-----------------------------------------------11"----------------------------------------------|
.687"
C-COR Logo:
1.271" PRESS RELEASE
Follow guidelines
for Section 2.7.1,
Corporate Letterhead.
Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
10.125" 60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
1.125" to rule
1.25" to text
Text:
Follow guidelines in Section 2.7.1, Corporate Letterhead, with the addition of the words
“PRESS RELEASE” below logo, All Caps; 12 pt, track amount +50, PMS Reflex Blue
34 MAY 2003
2.8 International Stationery
.75"
|------------------------------------8.268" (210mm)-----------------------------------|
|-------------------------------------------------------11.693” (297mm)------------------------------------------------------|
.687"
Background Logo:
w 12.592" x h 9.529"
8% screen PMS Reflex Blue
Position: Bleeds .25" left,
.125" bottom, excess
bleeds to right
10.818" C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
1.125" to rule
1.25" to text
MAY 2003 35
2.8 International Stationery
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net
The second page has the same format as the first page of
divisional letterhead with these differences:
• The C-COR logo is removed from the upper left corner.
• The text “C-COR” is added to the first line of text if the
facility name does not already include C-COR.
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | www.c-cor.net
|----------------------------------3.5"---------------------------------|
|------------------2"-----------------|
.276"
Background Logo:
w 3.257" x h 2.462" .904" Name
8% screen PMS Reflex Blue Title
Position: 1" to right; C - C O R S I N G A P O R E P T E . LT D .
bleeds .159" top, 91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084
.303" bottom
fax: (65) 63344152 | e-mail@c-cor.net | www.c-cor.net
.365" 1"
C-COR Logo:
w 1.13" x h .353"
2 Spot Colors: PMS Red 032,
PMS Reflex Blue Name
Title
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084 | fax: (65) 63344152
cell: (00) 00000000 | e-mail@c-cor.net | www.c-cor.net
Text:
Name: Upper and lower case; 9 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Title: Upper and lower case; 7.5 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Space: Leading 5 pt
International Office: All Caps; 7 pt, leading 11 pt, track amount +25, PMS Reflex Blue
Address Lines: Upper and lower case; 7 pt, leading 11 pt, track amount 0, PMS Reflex Blue
Divider Lines: PMS Reflex Blue
MAY 2003 37
INTERNATIONAL BUSINESS CARD SAMPLES
Standard Option:
Name
Title
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084
fax: (65) 63344152 | e-mail@c-cor.net | www.c-cor.net
Name
Title
C - C O R S I N G A P O R E P T E . LT D .
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza
Singapore 189652 | phone: (65) 63344084 | fax: (65) 63344152
cell: (00) 00000000 | e-mail@c-cor.net | www.c-cor.net
38 MAY 2003
2.8 International Stationery
C-COR Logo:
w 1.643" x h .513" .375"
2 Spot Colors:
PMS Red 032,
.896" C - C O R S I N G A P O R E P T E . LT D .
PMS Reflex Blue
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652
C - C O R S I N G A P O R E P T E . LT D .
C-COR Logo:
w 1.643" x h .513"
.5"
1 Spot Color: Black
Logo and address
locations are the 1.021" C - C O R S I N G A P O R E P T E . LT D .
same regardless of 91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652
envelope size.
International Office Name:
C - C O R S I N G A P O R E P T E . LT D .
MAY 2003 39
2.8 International Stationery
|----------------------------------5"---------------------------------|
|--------------------------4"-------------------------|
.25"
C-COR Logo:
w 1.643" x h .513" .765" C - C O R S I N G A P O R E P T E . LT D .
2 Spot Colors:
91 Bencoolen Street #10-01 & 10-02 | Sunshine Plaza | Singapore 189652
PMS Red 032,
PMS Reflex Blue
E . LT
02 | Su
Divider Lines:
Background Logo: double space after text,
w 6.155" x h 4.658" “shift \”, double space
8% screen PMS Reflex Blue PMS 032 Red
Position: .25" to right;
bleeds 0.189" top,
.469" bottom
Text:
International Office Name: All Caps; 8 pt, leading 12 pt, track amount +50, PMS Reflex Blue
Address Line: Upper and lower case; 7.75 pt, track amount 0, PMS Reflex Blue
Divider Line: PMS Red 032
40 MAY 2003
2.9 Forms and Documents
The C-COR corporate identity shall be applied consistently across all standard forms and documents
used widely across the company, such as e-mails, electronic letterheads, interoffice memos, faxes, and
customer/vendor interface forms.
2.9.1 E-Mail
Company e-mails shall be in plain text format only. Html-based formatting, graphics, or colors shall
not be embedded in the body of the e-mail. Our goal is to provide easy and quick access to e-mail
information regardless of the receiver's computer capabilities, Internet service, or location.
The footer of all company e-mails shall, at minimum, provide the following standard information:
Name
Title
C-COR
"The One Solution for Network Integrity"
Division/Department Name
Address
Office Telephone
Fax Number
E-Mail Address
www.c-cor.net
To create a new e-mail footer or edit an existing footer, click on "Tools" under Microsoft Outlook. Then
click sequentially on "Options," "E-mail Options," "Mail Format," and "Signature Picker." Select "New" or
"Edit" and proceed to add, change, or delete the footer information. Click on "OK" to save.
MAY 2003 41
2.9 Forms and Documents
Electronic letterhead should only be used as an attachment to an e-mail. The electronic letterhead
should not be printed and used in lieu of standard stationery for postal mail delivery.
60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
42 MAY 2003
2.9 Forms and Documents
INTEROFFICE MEMO
To: Date:
From:
Re:
INTEROFFICE MEMO
To: Date:
From:
Re:
60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
MAY 2003 43
2.9 Forms and Documents
FACSIMILE TRANSMITTAL
Date:
To: Fax:
CC:
Date:
Re: Pages:
CC:
Confidentiality Notice: This page and any accompanying documents contain confidential information intended for a specific individual
and purpose. This information is private and protected by law. If you are not the intended recipient, you are hereby notified that any
disclosure, copying, or distribution, or taking of any action based on the contents of this information is strictly prohibited.
60 Decibel Road | State College, Pennsylvania 16801 | phone: +1 814 238-2461 | toll free: +1 800 233-2267
fax: +1 814 238-4065 | www.c-cor.net
Confidentiality Notice: This page and any accompanying documents contain confidential information intended for a specific individual
and purpose. This information is private and protected by law. If you are not the intended recipient, you are hereby notified that any
disclosure, copying, or distribution, or taking of any action based on the contents of this information is strictly prohibited.
44 MAY 2003
2.9 Forms and Documents
Corporate
Customer Customer
Corporate
Meriden
Vendor
MAY 2003 45
2.9 Forms and Documents
Corporate
Customer Customer
Division
Customer
Division
Customer
46 MAY 2003
2.10 Signage
If there are multiple divisions within one facility, only the C-COR logo shall appear on the building sign.
The electronic version of the C-COR logo and the Humanist 777 fontpack for producing external
building signs are available from Corporate Marketing.
Interior
Interior building signs: Standards definition in process.
C-COR Logo
The C-COR logo shall appear in the lower left corner of all signage created for backlit and other
graphical displays developed for trade shows or other events. The logo shall be sized in proportion to
the signage and conform to the logo usage guidelines (see Section 2.4.2).
Graphic Bar
The graphic bar format creates an overall look and consistency throughout the various signage sizes
and applications. All product photography used in the graphic bar should be shot on a white
background to provide flexibility in graphic design. The graphic bar and the small black bar that
identifies the C-COR division shall be sized in proportion to the signage (see samples below).
Signage text shall be placed below the graphic bar. When circumstances require special consideration
not covered by these standards, contact Corporate Marketing.
Graphic Bar
Clipped
Product Photos
Small Bar
C-COR Logo
MAY 2003 47
2.11 Premiums and Incentives
Premiums and incentives include items imprinted with the C-COR logo. These items may vary in size
ranging, for example, from pens and mugs to shirts and carrying cases. In general, the application of
the C-COR logo shall follow the standards established under Section 2.4.2 on Logo Usage, and the
logo shall be in proportion to the size of the premium or incentive item. When circumstances require
special consideration not covered by these standards, contact Corporate Marketing.
48 MAY 2003
2.12 Packaging and Product Labeling
As noted in the sample, the key elements of the front outside cover include:
• Brand title.
• Blue graphic bar.
• Black corporate division identifier bar.
• Content identification.
• C-COR logo with tag line and web site.
CD Label
Labeling of the CD shall follow the guidelines established by the BCP Technical Publication Group and
graphically presented in the following sample:
As noted in the sample, the key elements of the CD disk label include:
• Brand title.
• Blue graphic bar.
• Black corporate division identifier bar.
• Content identification.
• C-COR logo with tag line, web site, and contact telephone.
• Copyright statement.
50 MAY 2003
2.10 Packaging and Product Labeling
As noted in the sample, the key elements of the back outside cover include:
• C-COR logo
• Division name, address, telephone, and fax numbers.
• C-COR's web site.
• Content identification.
To arrange for assistance in developing CD and CD case labels, please contact Sally Thiel,
Director of Corporate Marketing.
MAY 2003 51
2.12 Packaging and Product Labeling
Placement
Locate the logo in the most prominent area of the product without it being obstructive to the
product’s operation. Take into consideration how the product is viewed, used, and serviced. In most
cases, logo placement is obvious. If there is more than one potential location or a location is difficult
to find, the appropriate Product Manager of the Broadband Commmunications Products Division.
Important:
Use only logo files provided by C-COR Corporate Marketing. Do not attempt to recreate the logo.
Proofs must be approved by the appropriate Product Manager of the Broadband Commmunications
Products Division before tool creation and production begins.
Example
52 MAY 2003
2.12 Packaging and Product Labeling
Copyright is a branch of law granting authors the exclusive privilege to reproduce, distribute, perform,
or display their creative works. Copyright law is the legal foundation protecting various types of
works, including computer software and technical manuals supporting software.
To ensure maximum copyright protection for C-COR software applications, (1) a copyright notice must
be displayed on each copy of the software application and included in accompanying manuals, and
(2) a copyright application for the software package must be submitted to the U.S. Copyright Office in
Washington, D.C.
For assistance in copyright processing for C-COR software applications, please contact Sally Thiel,
Director of Corporate Marketing.
MAY 2003 53
2.13 Support Materials
Text and typeface format for company PowerPoint presentations are integrated into the templates
available on the Corporate Marketing Intranet Site. All presentations shall be developed using the
Arial typeface.
54 MAY 2003
2.13 Support Materials
Simple Variation
MAY 2003 55
2.13 Support Materials
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56 MAY 2003