Professional Documents
Culture Documents
Industry/External Analysis-
▪ Analyze the joint replacement market for composition, size and
structure. Also collect some info on 3-D based customized joint
replacements and cosmetic jaw / nose restructuring, and collate some
numbers from Indian medical association and other published sources
etc. Interactions with orthopaedics and hospitals to collect information.
Internal Analysis-
▪ Connect fortnightly with J&J mentor, marketing and R&D teams to
know their views on the products suggested by us. Analyze the
current distribution channels and respective margins of different
stakeholders . Establish channels of communication with suggested
distributors of competitor products to do a comparative study.
Alternate sources of Revenue/Profit drivers
▪ Promotion: Analyze current promotion & PR spend with J&J team and
explore ways of maximizing outreach while minimizing costs. Focus on
social media for new cosmetic procedures.
▪ Organizing Industry Seminars: Conduct paid seminars for medical
students in India on latest developments in orthopedics sciences &
innovations in collaboration with medical colleges. Create a demand
through social media for the same. Other sources such as holding
sessions in old-age homes and sports centers where the probability of
orthopedic equipment is higher could be explored.
▪ Monetization model: Devise a monetization model for the products
including the details for the investments needed and the revenues that
are targeted.
Profiles of Participants (Team Coalesce)