QUESTIONNAIRE FOR Brand Repositioning of

Uncle Chips

Name :

Age :

Qualification :

Gender :

instructions : Please tick the number next to answer of your choice or write in the
space provided as the case may be.

1. Do you prefer chips.

1) Yes
2) No

2. Which chips do you prefer.

1) Uncle chips
2) Bingo
3) Lays
4) Any other

3. What do you love the most about uncle chips.

1) Taste and Flavor

2) packaging
3) Price
 4) Any other

4. How would you rate uncle chips as a product.

1) Excellent
2) Good
3) Average
4) Poor

5. How often do you consume it .

1) Very often
2) Often
3) Sometimes
4) Rarely
5) Never

6. Do you think uncle chips is famous in market.

1) Yes
2) No
3) Can’t say

7. Who among your family members is most fond of uncle chips.

1) Children
2) Adolescent
3) Middle aged
4) Elders

8. Would you suggest other person to buy uncle chips.

1) Yes
2) No
3) Can’t say

9. Do you think uncle chips should introduce new flavors.

 1) Yes which flavor : _______________
2) No

10. Should uncle chips spend on TV advertisements.

1) Yes
2) no

11. uncle chips come in junk food. Do you think it is healthy to consume it.

1) Yes
2) No

Thank You for filling up the form and giving your valuable time to us.