Did you finDid you fi Did you finDid you fi Did you fi

Consumer1 5 4 2 5 4
Consumer2 3 4 1 4 3
Consumer3 3 4 4 4 4
Consumer4 4 3 3 4 4
Consumer5 4 5 4 5 4
Consumer6 2 4 2 5 5
Consumer7 1 3 3 4 4
Consumer8 1 2 2 4 5
Consumer9 5 4 1 5 4
Consumer10 5 4 2 5 4
MEAN of Consumer Perception 3.3 3.7 2.4 4.5 4.1
Retailer's Perception of Consumers' expectation 5 4 4 5 5
GAP (Row13- Row12) 1.7 0.3 1.6 0.5 0.9
I always fi I always fi I always fi I always prThe retail outlet is having wide assortment in each category other than personal car
4 3 4 3 4
4 1 5 3 4
3 3 4 1 4
3 3 4 3 4
4 4 4 1 3
4 4 4 1 4
4 4 4 5 2
5 5 5 4 3
4 4 4 1 5
3 3 3 1 5
3.8 3.4 4.1 2.3 3.8
4 4 4 2 4
0.2 0.6 -0.1 -0.3 0.2
ategory other than personal care.