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Source: U.S. Census Bureau, Bloomberg, Strategy& analysis Source: GlobalData Retail estimates and analysis 3
Company Overview
Business Overview
• Ticker – NYSE: WMT
• Groceries, fashion, technology
• Low costs to low-income customers
• Convenience to high-income customers
Performance CEO
Doug McMillon • Bachelor’s
Degree at
University of
Arkansas
• MBA at
University of
Tulsa
Walmart uses everyday-low pricing strategies to attract customers from the consumer market to purchase a
variety of products, including household supplies, groceries and clothes.
Competitive Advantages
• Low, competitive prices compared to other businesses
• Wide distribution system
• Significant barriers to entry
• Highly effective inventory management system to meet consumer demands
• Great bargaining power over its suppliers
• Attracts consumers from both sides of income spectrum
Recommendation: Buy Current Price: $99.62 (USD) Price Target: $ 120.73 (21% upside)
Catalysts
Key Risks
• Based on Thomson Reuters consensus revenue projections for 2018 and 2019
• Assumes constant 2% revenue growth in three years beyond 2019
Risks & Mitigation
Internal Risks Mitigations
• Thin profit margins do not justify higher wages • E-commerce growth reduce SG&A costs in long-run
• Lack of customer loyalty • Investments in better customer service
• Rise of mobile app Walmart Pay
• Enrolls tens of thousands of customers daily
External Risks
• Unchallenged as world’s largest physical retailer
• Competition: Amazon in e-commerce • Target market prioritizes cost and convenience
• Gradual decline in traditional retail sales • Straight-to-fridge food delivery network
• EDLP strategy protects Walmart
Implied upside of 21%
Investment Rationale
• Company misperception
Current Price: Implied Price:
• Inelastic demand
$99.62 $120.73 • Positioned to take advantage of other retailers
• Recession-proof business
• Staple of American consumer market
• Increased focus on customer service and loyalty
Catalysts