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This ebook unveils the 11 most effective templates that will help you
collect your receivables faster. The ebook is a culmination of our
work with credit and collection experts over more than 400 credit
and A/R transformation projects across the world.
11 Collections Email Templates to Double Productivity of Operations e–book
Contents
1. The State of Collections Management ............................................................................................ 3
1.1 Overview ................................................................................................................................................................ 3
1.2 The Standard Collections Process.......................................................................................................................... 4
1.3Major Bottlenecks of the Collections Process ........................................................................................................ 6
1.4 Solutions to Common Collection Challenges ....................................................................................................... 10
1.5 Summary .............................................................................................................................................................. 11
2. A Strategic Look at Collections Correspondence .......................................................................... 12
2.1 The Correspondence Approach – Before vs. Today ............................................................................................ 12
2.2 Correspondence Automation .............................................................................................................................. 14
2.3 Three Pillars of Customer Correspondence......................................................................................................... 15
3. The 11 Unbeatable Collection Templates ..................................................................................... 17
3.1 Pro-active payment reminders ............................................................................................................................ 17
3.2 Early-payment discount reminders ..................................................................................................................... 18
3.3 First past-due reminders ..................................................................................................................................... 19
3.4 Second past-due reminder .................................................................................................................................. 20
3.5 Third past-due reminder...................................................................................................................................... 21
3.6 Suspension of credit ............................................................................................................................................ 22
3.7 Default on payment commitment ....................................................................................................................... 23
3.8 Escalation notice .................................................................................................................................................. 24
3.9 Collecting from key accounts .............................................................................................................................. 25
3.10 Collecting from Slow-paying customers ............................................................................................................ 26
3.11 Collecting from Fast-paying customers ............................................................................................................. 27
4. The Role of Technology in Collections .......................................................................................... 28
5. About HighRadius .......................................................................................................................... 30
HighRadius’ Integrated Receivables Platform ........................................................................................................... 30
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1.1 Overview
Most industries, apart from those that deal with consumers, work on a trade credit model. Suppliers and
buyers enter into an agreement that refer to “payment terms” which dictate the conditions under which a
seller will complete a sale. Depending on the industry, payment terms may vary widely from ‘payment in
advance’ to payment ‘90 days after invoice date.’
In an ideal world, suppliers wouldn’t need collections teams as buyers would pay ‘in full and on time,’ every
time. However, a survey revealed that 48% of customers do not pay on time and businesses lose 52% of the
value of receivables for invoices which are more than 90 days past-due. In an effort to keep close tabs on the
health of their receivables, finance departments have relied on a key metric - DSO.
A higher DSO implies lower cash on hand, therefore requiring companies to rely on borrowings to fund
operations and keep business running. Collections teams are therefore necessary to maintain a low DSO, as
they help convert receivables into cash and assist the finance team to reduce borrowing costs.
However, as most readers would agree, credit collection is no mean feat. Despite all the advances in
technology, collections continue to heavily rely on old-fashioned dunning correspondence to remind
customers and creditors about invoices which are due, or already past-due. Growth in businesses, through
organic and inorganic expansion, has only meant more demand. This has led directly to more transactions
with an ever-rising number of customers. The collections challenge is clearly not going away.
A great deal of insight into the future of collections management could be gained by looking at how
collection processes have evolved over the years. The rest of this chapter takes a closer look.
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Collections Process
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4. Performance Analysis
To monitor the performance of the collections management process, it is imperative to regularly analyze the
deliverables of the team. It helps to identify the strategies working best and driving positive outcomes as
well as to weed out all possible poor performing tactics from the collections process.
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While the collections team deal with several kinds of customers depending on the industry in which they
operate, there are a few common collections challenges that occur across all industries:
This is the most common problem faced by collections teams worldwide. Most collection managers find
their teams overstretched. However, even adding more resources is not necessarily a perpetually scalable
1solution. With growing businesses and receivables volume, the number of overdue receivables also keeps
on increasing across various geographies. While initial positive impact in terms of DSO reduction may be
visible with the onset, the costs of a constantly growing team will soon be unable to justify the results.
Organizations will not be able to afford adding resources to dig into the mounting receivables volume.
• Items with Open ‘Promise To Pay’: If there are items with an open promise to pay, or items with a
future payment promised on a date, these items should ideally be excluded from the ‘To Be
Collected’ accounts list (invoices on collector’s worklist henceforth referred as accounts), unless a
dunning activity is planned very close to the ‘pay-by’ date.
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• Dispute Cases: All open dispute cases, which have not yet been resolved or identified as ‘invalid,’
requires dunning should also be excluded from the ‘To Be Collected’ accounts when preparing the list
of open customers based on outstanding accounts.
• Items with a current dunning notice: Repeatedly including items which have been dunned recently
leads to a lot of redundant collections activity. Moreover, it also impacts the customer relationship. If
the customer has been recently communicated to, it is best to leave them out of the collections list
for a pre-determined interval of time.
• Items arranged for payment: All amounts that are:
o collected with a debit memo procedure
o has an account statement balance containing a payment notification from the bank should be
excluded from the ‘To Be Collected’ accounts, when preparing a collection list.
• A small and medium business customer who tends to pay just by receiving email reminders should
ideally be sent only email reminders.
• Key large accounts require a qualitative approach that emphasizes building a relationship with the
customer and working out mutually beneficial solutions to issues.
Collections analysts therefore are always challenged by their single biggest responsibility of reaching out to
customers. In fact, studies show that collections teams have struggled with customer correspondence and
close to 70% of collections calls go to customers who would have paid even without dunning notices or
telephonic reminders.
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Timely access to accurate data could greatly improve the effectiveness of collections operations. However,
siloed systems and poor collaboration have meant that collections teams continue to lack the necessary
means to improve efficiency.
Most collections analysts spend at least 30% of their time catering to such ad-hoc requests given that the
requested information is scattered all over the place. For example, downloading a proof of delivery
document requires analysts to go to the carrier website, enter tracking numbers and then download the
required materials. Declining ad-hoc requests from customers is not a solution, as it is only likely to delay
payments. The solution has to be sought that brings all the necessary information to a single place for
collections analysts to access and serve.
• Which mode of communication works best for which segment of their customer base?
• How do we conduct comparative analysis of collections analysts on the effectiveness and outcomes
of their activities?
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Summary of Challenges
While some teams and companies innovate with new processes and systems, others fail and falter as they
continue plying old solutions to very new and unique problems and challenges. Due to the sweeping changes
over the last few years, many teams are unable to deliver the results to which their previous finance teams
were accustomed hence calling for a change.
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While companies are diving in to employ the latest collections management software, it is important to
obtain a very clear understanding of the different types of collections management solution available.
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automating manual work involved in creating correspondence, selecting accounts and contacts and then
sending out emails or dunning notices.
1.5 Summary
Collections Management is indeed one of the most complicated of the accounts receivable processes.
Further, leaders in the Collections Management field are faced with multiple challenges – both internal and
external. However, most collections leaders identify correspondence management and correspondence
automation as the lowest hanging fruit towards effectively transforming receivables operations.
The next chapters focuses on correspondence automation and explain how the approach towards customer
correspondence requires a drastic overhaul.
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Like most processes in back-office finance, collections has traditionally been viewed as a linear operation.
The single-minded objective of getting customers to ‘pay up’ led to a single-dimensional approach to
collections management. Some of the trademarks of the collections teams which continue to operate with a
traditional approach are outlined below.
A Reactive Approach
Typically, collections as a process was activated only when a customer had defaulted, and in some cases,
only for a large default value. Such an approach does not see prior follow-ups and intimations as a norm,
even for large amounts pending with risky customers. The limited team sizes combined with the overly
simplified priority of collecting from larger customers meant that the teams could never reach out to 100%
of the open accounts within the valid payment terms.
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Today, however the tactics have changed to a more strategic prioritization and correspondence to
customers focusing more on maintain the customer relationship instead of ‘just getting paid.’
A Proactive Approach
Today, collections management stresses on understanding customer payment habits to create a win-win. In
the proactive approach, collections teams are increasingly analyzing past data to weed out strategies and
tactics which are no longer delivering results, and modifying them to align with the goal of collecting more
and reducing the average collection period. This has been a major turnaround since collection teams no
longer wait for invoices to be due, but are able to determine the right time for reaching out to each
customer.
• Emailing the customers whose due dates are approaching; payment reminders often proves to be
more effective.
• From a scalability point-of-view, emails take less time, which means that more customers could be
reached in a shorter time.
• Emails are less intrusive and usually very well-received in a business context as a polite way to
remind customers who otherwise have a decent payment record.
• Emails are also a good way to share invoices, Proof of Deliveries (PODs), deal sheets and other
requirement documents.
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• Emails also make it easy to keep a track of all correspondence and communication with the
customer.
Therefore, using a mix of emails and phone calls on an as-needed basis is the most effective way to
approach customers.
• Connect seamlessly with all the data-streams available to SAP Collections Management
• Use the data from different data-streams to create letter templates as well as complete packages
which send different documents as attachments with the correspondence
• Use the different variables available within SAP Collections Management as well as additional
variables to define the rules for correspondence
• Create advanced strategies for correspondence by combining multiple rules
• Assign user-created packages for execution based on defined strategies and rules
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THREE PILLARS OF
CUSTOMER CORRESPONDENCE
While deciphering the best strategies to select the mode and style of correspondence that would suit a
particular customer during the collections process, it is imperative to analyze the following three points to
choose the most effective solution:
Context
Before sending an email/fax/mail or calling the customer, the collectors should ask themselves once why are
they sending or what they are going to ask about on the call. It is necessary to understand the major
objective behind any correspondence activity. Is it about pro-actively reminding customers for upcoming
payments or about solving any ad hoc queries of the customer, the collection analyst need to have a clear
picture before initiating the correspondence activity. Based on this context, the analyst might need to
change their tone/style of communication.
Time
Time is of extreme essence in collections domain. It is essential to note the time at which the
correspondence is happening. Is it before the due date or after the due date? The language and the content
of the message will definitely change based on this constraint. For example, if the collection analyst is
sending an email as gentle reminder for upcoming open invoices then, the tone of the conversation can be
direct but light without pressurizing the customer to make a payment whereas if the collection analyst is
sending an email for third-past due reminder then, the tone of the email should be strict and direct
emphasizing on the impact of any further negligence on credit utilization or previous orders.
Account Type
With the change in the correspondence approach over the years from ‘just-getting-paid-focused’ to
‘customer-relationship-focused’, the line of communication for different value accounts has also changed.
For key account large customers, the style of communication is quite polite and thankful. Also, a little lenient
as compared to that for other accounts. For fast-paying customers, the language of emails is polite yet direct
whereas for slow-paying customers, it is demanding with stricter implications in case of failure to pay.
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Moreover, the frequency of emails also differs. Where for fast-paying customers it is about 7-15-20 days
whereas for slow-paying customers, it is about 5-10-14 days.
Based on these 3 pillars of customer correspondence, effective email templates can be created to deliver the
best results i.e. adding dollars to the bottom-line faster without hampering the customer relationship in the
long run.
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• Be polite – remember that this is just a pro-active reminder; do not assume that the customer will
default
• Clearly specify the invoices and the due-dates
• Urge them to make a payment with their earliest A/P run
• Share options for easy payment methods through an EIPP portal
Provide an easy
method for payment
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Call-to-action
Provide an easy
method for payment
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• Clarify whether the customer has received any previous invoice copies
• Call out the invoices for which payment has been delayed – specify the actual date
• Ask the customer to reach out to customer serivce in case of any issues
• Offer convenient payment options
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Specify the
past due date
Provide an easy
method for payment Provide alternate options
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Stipulate the outcome of any further negligence on the first line itself
Provide an easy
method for payment Provide alternate options
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Specify the action that has been taken and the reason for it
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• Clearly specify that this is an extra-ordinary circumstance in which the recipient is being reached out
to
• Highlight all the information they need to help process the payment
• Offer convenient payment options
• Attach the original invoices to avoid further to and fro in requesting invoice information
• Use this template sparingly to avoid diluting its impact and value
Provide an easy
method for payment
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Most of the technology deployed for collections management is focused on solving at least one of the
functional areas of the collections management process.
Collections
Management Automated and Dynamic Customer Prioritization
process
In this section we discuss some of the technologies which are already helping collections teams perform
better.
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By creating ready-to-use templates out of the most commonly used communication across customer
accounts, it is possible to significantly reduce the amount of time taken to correspond with customers. Such
systems make it possible for an analyst to select a group of ten customers in a batch, for example, and send
an email to them via a single template which collects information relevant to each in their individual
correspondences A major load could be removed from collections analysts by enabling these systems to
respond to the ad hoc information requests from customers. Copies of due-invoices and other necessary
documentation are automatically attached to the main correspondence.
Collections management technology is creating a huge impact on how collections teams work today. Most
teams adopting new technologies deliver better collections outcomes with fewer resource while addressing
the overall agenda of their organizations to maintain positive customer experiences without impacting cash
flow and working capital.
To learn more about technology solutions used by leading companies for credit and collections
management, visit www.highradius.com
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5. About HighRadius
HighRadius is a Fintech enterprise Software-as-a-Service (SaaS) company. The HighRadius™ Integrated
Receivables platform optimizes cash flow through automation of receivables and payments processes across
credit, collections, cash application, deductions, electronic billing and payment processing.
Powered by Rivana™ Artificial Intelligence Engine and Freda™ Virtual Assistant for Credit-to-Cash,
HighRadius Integrated Receivables enables teams to leverage machine learning for accurate decision making
and future outcomes. The radiusOne™ B2B payment network allows suppliers to digitally connect with
buyers, closing the loop from supplier receivable processes to buyer payable processes.
HighRadius solutions have a proven track record of optimizing cash flow, reducing days sales outstanding
(DSO) and bad debt, and increasing operational efficiency so that companies may achieve strong ROI in just a
few months. To learn more, please visit https://www.highradius.com/.
Integrated Receivables is a solution to optimize accounts receivable operations by integrating all receivable and
payment modules to work as a unified business process. At the core of the Integrated Receivables platform are
solutions for credit, collections, deductions, cash application, electronic billing and payment processing –
covering the entire gamut from credit-to-cash. The HighRadiusTM Integrated Receivables platform is a stand-out
as it enables every credit and A/R operation to execute real-time from a unified platform with an end goal of
lower DSO, reduced bad-debt, faster dispute resolution and improved efficiency, accuracy for cash application,
billing and payment processing.
HighRadiusTM Integrated Receivables leverages RivanaTM Artificial Intelligence for Accounts Receivable to convert
receivables faster and more effectively using machine learning for accurate decision making across credit and
receivable processes. The Integrated Receivables platform also enables suppliers to digitally connect with buyers
via the radiusOneTM network, closing the loop from the supplier A/R process to the buyer A/P process.
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(281) 968-4473
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