Professional Documents
Culture Documents
5 Business Unit 1
communication 1. Concept of communication
2. Channels and objective of communication.
3. Method and modes of communication.
Sr no Subject Topic
1. Banking in financial system
Ch. 1 introduction to financial system
Ch. 2 introduction to banking system
Ch. 3 commercial banks
Ch. 4 innovation in banking technology
02 PRINCIPLE OF INTRODUCTION TO
MANAGEMENT MARKETING
MARKETING
ENVIRONMENT
03 ACCOUNTS OF RECEIVABLE
MANAGERIAL DECISION MANAGEMENT
WORKING CAPITAL
MANAGEMENT
04 OB AND HRM INTRODUCTION TO
ORGANISATIONAL
BEHAVIOUR
05 FINANCIAL LEVERAGES
MANAGEMENT III CAPITAL STRUCTURE
SR NO SUBJECT TOPICS
1 BRAND BUILDING INTRODUCTION TO BRANDING,
BRAND IDENTITY,
BRAND PERSONALITY,
BRAND LEVERAGING,
BRAND POSITIONING,
BRAND EQUITY.
2 ADVERTISING DESIGN SCRAP BOOK
3 CONSUMER BEHAVIOUR STUDY OF MARKET
SEGMENTATION , PERSONALITY
MOTIVATION, ADOPTION AND
DIFFUSION
4. MEDIA PLANNING AND INTRODUCTION TO MEDIA,
BUYING SOURCES OF MEDIA RESEARCH
CRITERIA OF SELECTING MEDIA
MIX ( IMC)
5. COPY WRITING INTRODUCTION TO COPY WRITING
PRINCIPLE OF COPY WRITING
CREATIVE THINKING ATTITUDE
6. ADVERTISING IN INTERNET ADVERTISING
CONTEMPORARY ADVERTISING AND SOCIETY
SOCIETY
SYLLABUS: TYBMS – 1ST INTERNAL EXAM, SEPTEMBER 2016.
Sr.no Subject Chapter /Topic