Job description and person specification

1. Summary Information

Job Title: Data and Insights Architect

Department: Corporate Services, Technology Solutions

Contract Type: Permanent appointment

Pay Band: Technical and Professional 4

Salary: Up to £40,000 per annum plus benefits

Location: South Kensington, London

Hours: 41 hours per week (including a 1 hour paid lunch break)

Application closing date: 9am on Monday 14 March 2016

2. Role Summary

The Natural History Museum is part way through an ambitious digital series of changes to support a
step-change in self-generated revenue. These involve major improvements to audience engagement
approaches, and a transformation of the understanding of information to increase data-driven
customer insights, ROI and lifetime value. This includes radically improving the reporting and insight
capabilities, and strengthening the underlying data structures and integrations.

The role will work within the Technology Solutions department to architect and oversee delivery of a
coherent data mart service containing cross-channel customer information, working closely with the
Head of Marketing and key stakeholders in the Commercial Development team to serve the Customer
Activation Strategy and other key objectives, and providing insight to the wider organisation.

The role advises business areas as they develop business reports, and will act as a data architectural
authority for the organisation’s Customer Relationship Management (CRM) data (sourced initially
mostly from Microsoft Dynamics), and for further sources of information as and when they are drawn
in.

The role will be expected to focus initially on designing and architecting a customer CRM Data Mart
service, before implementing and setting-up the service, and moving into ongoing management,
continuous improvement and extensions to the service provision.

1) Architecting
This stage will involve a thorough understanding of business objectives, and using data design and
architecture expertise at multiple levels to specify the long term solution including the tools to be used
by the Audience Development, Marketing and Commercial Development departments to generate
insights. The role with work with a number of business and technology staff to develop and articulate
the solution.
2) Building
This role is expected to play a hands-on role to build the defined solutions in all aspects of the
database design and security modelling, and many aspects of its technical construction. This will
involve working closely with all Data Asset Owners particularly the CRM Manager, with some support
from Database Administrators and Technical Integrators. Quick wins should be developed alongside
the main solution.

3) Extensions and continuous improvement

The initial environment, established in parallel with the CRM platform, will need to be rapidly expanded
to include further customer data sources, of both internal and external information, to bring in other
poorly served sources of information reporting from across the organisation.

This role demands an experienced technology professional with strong business, commercial,
stakeholder management skills, as well as deep analytical and data modelling abilities.

3. Role Competences (requirements)

Applicants must demonstrate evidence of the detailed competence outlined below to be considered for
the post. Please address each competence in the ‘Other Information’ section in the online form.

1. Considerable relevant work experience in the Data Architecture, Business Intelligence and
Database Technology fields, ideally with an information oriented degree.
2. A clear understanding of business issues in a commercial and consumer environment, and the
ability to analyse data to deliver business strategy and improvements.
3. Active involvement defining and delivering at least one Data Mart from scratch, including modelling
data structures at both logical and physical levels, abstracting general principles from specifics.
4. Deep experience in the follow technology areas: CRM (B2C), Relational DBMS, Business
Intelligence Tools. Familiarity with NoSQL, Hadoop, MapReduce, Finance Applications and
Web/App architectures beneficial.
5. Intimate knowledge of Data Warehouse, Data Mart and Data Lake concepts, as well as other
current Big Data concepts and trends, and data quality and data cleansing strategies.
6. Experience setting up appropriate reporting regimes for departments and business boards to
enable operations to be tracked effectively, and for senior management to target issues of
strategic concern.
7. Knowledge and experience of structured service and project management methods to deliver
robust services and change, and developing business cases based on financial, risk and strategic
alignment measures.
8. Proven abilities to build and maintain good working relationships with stakeholders across all
levels of the organisation and beyond. A strong team player and influencer.
9. Highly numerate and analytical, with the ability to present technical subjects with clarity and
persuasion to business and technical audiences at all levels
10. Track record of strategically focused technology evaluations and implementations.
11. Strong ambassadorial, influencing and negotiation skills, gained in complex organisations with a
broad range of business deliverables.

4. Main tasks and responsibilities (job description)

 Delivering the vision and architecture for a Data Mart to support the Customer Activation Strategy
and technical delivery thereof
 Overseeing the continuous improvement and extensions of the data mart including data
architectural authority of all changes
 Establish a trusted relationship with Head of Marketing, CRM Manager, Commercial and Technical
Functions, and develop and deliver clear and achievable plans
 Establish effective working relationship with key staff including the Research and Insights
Executive, and Digital Media Analyst
 Hands on technical development where appropriate, including participation in data quality and
optimisation of data interrogation tools
 Communicating the value of solutions by working in partnership with Audience Development staff
and agile development of quick wins and prototypes
 Working with TS departmental management to ensure solutions are secure, robust, supportable,
optimised and reliable
 Working with analysts to identify external sources of information that can be mashed to provide
insights beyond core data
 Delivering the business intelligence and big data insights into the museum’s Technology Watch
processes to ensure the museum invests in new advances appropriately

5. Diversity and disability

At the Natural History Museum we value the diversity of our staff and volunteers and the benefits they
bring to our organisation. We welcome applications from candidates with disabilities.

6. Health and Safety

All employees are required to understand and comply with the Museum Health and Safety
Management Policy, including taking reasonable care for their own health and safety and that of
others who may be affected by their acts or omissions whilst at work.

7. Application method

Please send your CV to c.wrigley@nhm.ac.uk to ensure you have the opportunity to interview for the
role. You are not required to complete the online application process.

8. Selection and appointment

Selection decisions are based on merit with candidates assessed against clear, objective competence
at each stage of the recruitment and selection process. All offers of employment made are conditional
and subject to satisfactory completion of all pre-employment checks.

9. Salary Information

Salary for the successful candidate will be up to £40,000 per annum plus benefits.

For a list of museum employee benefits please visit http://www.nhm.ac.uk/about-us/jobs-volunteering-

internships/museum-benefits/index.html Different rules for pay on promotion may apply to internal
candidates. Please refer to the Pay Chapter of the Staff Handbook or contact HR for advice

10. Contact for general enquiries

HR general enquiries: Chris Wrigley – c.wrigley@nhm.ac.uk