Professional Documents
Culture Documents
Artists:
Executive summary:
This event is a grand opening of the sole smart city in India which Is Amravati, this event will include
all the tradition forms from all over the world which will be a unique traditional festival which is
going to be celebrated first time ever in India. This is going to be a three days event which will
include artists all over the world and also guests will be invited to come and grace the event. Also
there will be performances by celebrities from all over the world.
Every culture will be portrayed, all the three days funfilled parades will be performed which will
project every county’s tradition.
After that exciting form, let’s take our feet to match the acrobatic rhythms and sounds of Capoeira! An indigenous form of dance,
originated in Brazil and is a combination of martial arts, acrobatics and music traditional to its African roots. The fast paced kicks, quick
yet complex moves use immense strength and leverage to further incorporate spins and other acrobatic techniques. The music is usually
accompanied by male vocals, traditional African drums and side percussions like Reco-Reco, Berimbaus a wind instrument and
pandeiros. Music is an integral part of Capoeira as it decides the mood of the performance.
From the classic and lilting to the downright brash and brazen, we shall now match our steps to the sound of Cossack, also known as the
Hopak dance that is native to the quaint and beautiful Ukraine. Derived from the Ukraininan word meaning ‘jump’ Hopak or Cossack is
a dance rooted in the boyish charms of the performers. Usually, the dance is performed as a solitary concert dance and is characterized
by enthusiastic hops, jumps and well-coordinated group movements that are delight to watch because of their youthful charm and upbeat
rhythms! Not the one to be tied down by specified rhythm structures, the dance in its boisterous nature change tempos at any point. The
dance and the performers both exude a predominant sense of manliness, heroism, speed and strength!
In the hills of Uttarakhand, the rhythms and dance reflect the rich martial traditions of the land as well as their mixed and yet prosperous
heritage. Chholiya is one such dance that demonstrates the bravado of the warriors, who are the main performers of this dance form.
Traditionally, it is performed at Kumaoni weddings and can trace its roots back to the belief that bad spirits follow a happy occasion and
must be warded off. The beat of the Chholiya is given by the customary brass instruments such as Bagpipes, Dhol, Damaun and the
nine-holed flute. The warriors’ dance is backed by enthusiastic and upbeat music designed to pump up their spirits and the act also
consists of mock fights that they mime with swords in order to scare off the bad omens.
She steps on to the stage and the crowd is mesmerized by her charm, grace, appeal and yet the purity that she exudes prompts you to
guard her from every evil and anything bad that can touch her. You are under the spell of the ‘Apsara’ or the beautiful maiden from the
heavens above, she holds you with her charm and grace as she performs a dance that is ethereal and hence called the ‘Celestial Dance’.
Dancing to gently swaying rhythms and tunes, the dancers are a delight to behold in all their grace and their beautifully intricate
costumes that are topped off with beautiful golden crown. Their slow, graceful and measured movements can cast a spell on anybody!
Stalls for food and beverages will be put. There will be stalls from all over the world so every one can
enjoy the tinge of every country’s flavours.
Artists, guests and celebrities food and drinks along with stay will be sponsored. Free drinking water
facility for all.
There will be a force to look after the cleanliness of the city and also sanitation will be the best and
will be looked upon very seriously all three days.
Ambulance and medical facility will be the highest concern for us.
The entire city will be under highest security and police surveillance.
Fleasability of the project:
SWOT Analysis:
Strength:
WEAKNESS
OPPORTUNITIES
THREATS
Competitor Analysis:
USP: first ever cultural carnival in India where all the world can participate without any restriction &
is more specious & eco friendly way to experience the world culture
STP:
Marketing budget:
Launch :10cr
Social media: 2 lakh
Print advertisement: 10 cr
Personal Invites: 5lakh
Tie-ups with airlines 6cr
TLC advertisement : 2.3cr
MTV advertisement: 1.1cr
Challenges:
4ps/7ps:
Implementation strategies:
Raising of funds
Securities
Legal Requirements
Traffic
Phonographic police
Performance
Limited) permission
Licence
Loud
speaker
.
Emergancy . .
services
Circulation of tickets
Schedule
HUMAN RESOURCE
BUDGET (Rs.55,80, 00,000/-)
Approx 3 Cr will be paid to each team and there will be also few teams participating from
India
CREW TEAM
We have now decided to tie up with Few B-Schools And two Events management companies
to outsource people for the crew.
Tie up with B-Schools because we will be providing them with certificates, medals and free
food which is very cost effective
Tie up with 2 event management companies to outsource us with crew; each company will be
paid approx 13 lakh. So totally it will be 26 lakh
COMPENSATION
In the event, if any person gets injured while performing some activity our company will
provide complete compensation.
HR Policies:
Occupation and Health Policies: all the crew members will be provided with clean work
environment. If any person falls sick or is injured while performing any activity they will be
compensated for the same.
Alcohol or drug policy: Crew members of any company once they sign the contract for
being a part of this 3 days cultural festival will not consume any alcohol or drugs during the
work premises.
Grievance complaints policy: one of the main policy of our organization is that all the
grievances regarding the event will be addressed quickly with the support of proof.
Policy for wrongdoing: If there is any violation of policies or wrong things done by any
person in the work premises, strict action will be taken by us.