SUMMARY OF INFORMATION ON EACH COURSE/MODULE

1 Name of Course/Module/Subject Business and Entrepreneurship in Malaysia

2 Course/Subject Code MPU3343
3 Status of Subject MPU

4 MQF Level/Stage Bachelor – MQF Level 6

Note :
Certificate – MQF Level 3
Diploma – MQF Level 4
Bachelor – MQF Level 6
Masters – MQF Level 7
Doctoral – MQF Level 8

5 Version Date of Previous Version: May 2013

(state the date of the last and current Senate
approval) Date of Current Version: Nov 2014
6 Pre-Requisite NIL

7 Name(s) of academic/teaching staff Dr. Hasliza Hassan

8 Semester and Year offered

9 Objective of the Course/Module/Subject in the Programme:
This course exposes students to the basic concepts and applications with regards to business
and entrepreneurship in Malaysia.
10 Justification for Including the Subject in the Programme:
Knowledge on business and entrepreneurship in Malaysia is important to all those involved in
business organisations. Such knowledge is even more important to business owners as well as
to entrepreneurs. This subject is offered to non-business/management students because the
knowledge and experiences gained from this subject will give an added advantage for them to
venture into the competitive marketplace. The knowledge of business and entrepreneurship is
not only broaden their perspectives on business, but also gives better insights on the operation of
business organisations. . This understanding will definitely enhance their performance, when
applied to the right situations.
11 Subject Learning Outcomes: Domain Level
LO1 Elaborate on the characteristics of the Cognitive Level 2
contemporary business and entrepreneurial
environment.
LO2 Integrate the concepts of innovation, creativity Cognitive Level 3
and creative thinking processes into
entrepreneurial and business management skills
LO3 Apply the theories learnt into real life examples of Affective Level 2
how entrepreneurs succeed in managing the
fundamentals of their businesses.
LO4 Evaluate the approaches of successful Cognitive Level 5
entrepreneurs towards managing marketing,
operations, personnel and finance of their
businesses.

12 Mapping of Learning Outcomes to Programme Outcomes:

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 Learning Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
LO1
LO2
LO3
LO4
Percentage
13 Assessment Methods and Types:
Method and Type Description/Details Percentage
Assignment Group assignments 70%
Mid Term Test Written Examination 30%
14 Details of Subject
Topics SLT
Lecture Tutorial
Business Environment in Malaysia 3 0
Introduction to business environment in Malaysia, including the types
of business entities, industries, governing bodies, and relevant laws
and regulation.
The Malaysian Economy 3 0
General economic indicators, new economy models, transformation
programmes.
Business Ownership and Small Medium Enterprises in Malaysia 6 0
Forms of Business Ownership in Malaysia, Small-Medium Enterprises,
Government assistance programmes to SMEs, and SME Master plan.
Entrepreneurship and Business Creation and Development 6 0
Entrepreneurs and entrepreneurial values, innovation, funding
business start-up in Malaysia, entrepreneurship and corporate
entrepreneurship in Malaysia.

Business in Global Environment 3 0

The global environment, relevant industries, business approaches,
challenges and opportunities.

Business Plan 3 0
Introduction to business plan and the main components.
Business Management and Organisation 3 0
Basic business management and organisation, including planning,
managing, directing, and motivating.
Understanding Customer and Marketing Strategy 3 0
Types of customers, their expectations and marketing strategies.

Financial Management 3 0
Sources of revenues and expenses, budgets and control, financial
analysis and financial decisions.
Case Studies on Selected Successful Corporations in Malaysia 6 0
A discussion of the corporations' histories, market shares,
opportunities, challenges, and strategies.
Total 39 0
Total Student Learning Time Face to Face Total Guided and Independent
(SLT) Learning

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 Lecture 39 39
Tutorial - -
Assignment 10 20
Mid Term Test 2 10
Final Exam - -
Sub-total 51 69
Total SLT 120
15 Credit Value 3
16 Mapping of Assessment Components to Learning Outcomes
Assessment Component LO1 LO2 LO3 LO4
Assignment 100% 100% 100%
Mid Term Test 100%
Total 100% 100% 100% 100%
17 Reading Materials
Textbook Reference Materials
Khalidah Khalid Ali; Satirenjit Kaur Johl, Lai Fong 1. Bruce R. Barringer, R. Duane Ireland
Woon, Rohani Salleh, Sofiah Molek, Rahayu (2015). Entrepreneurship: Successfully
Abdul Rahman and Ilmiah Ibrahim (2015), Launching New Ventures, 5/E. Pearson-
Business Management: A Malaysian Perspective, Prentice Hall. (ISBN: 9780133797190)
3rd Edition. Oxford University Press. (ISBN:
9789834715229) 2. Scarborough, N. M., Cornwall, J. R.
(2014). Essentials of Entrepreneurship
and Small Business Management. 11/E,
Pearson. (ISBN: 9780133506327)

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Appendix (to be compiled when submitting the complete syllabus for the programme) :

1. Mission and Vision of the University and Faculty

2. Programme Objectives or Programme Educational Objectives
3. Programme Outcomes (POs)
4. Mapping of POs to the 8 MQF domain
5. Summary of the Bloom’s Taxonomy’s Domain Coverage in all the LO s in the format below :
Learning Outcomes Bloom’s Taxonomy Domain
Subject (please state the
Affective Cognitive Psychomotor
learning 0utcomes)

MPU3343 Elaborate on the 

characteristics of the
contemporary business
and entrepreneurial
environment.
Integrate the concepts 
of innovation, creativity
and creative thinking
processes into
entrepreneurial and
business management
skills
Apply the theories 
learnt into real life
examples of how
entrepreneurs succeed
in managing the
fundamentals of their
businesses (via
comprehensive
interviews and write
ups of two local
entrepreneurs- the
major project).
Evaluate the 
approaches of
successful
entrepreneurs towards
managing marketing,
operations, personnel
and finance of their
businesses.

6. Summary of LO to PO measurement
7. Measurement and Tabulation of result for LO achievement
8. Measurement Tabulation of result for PO achievement

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