[TYPE THE COMPANY NAME]

A STUDY ON
“CUSTOMER
REACH,DEPTH AND
WIDTH OF VKC
VESTIRE PRODUCTS”
- Questionnaire
Submitted by

AJITH .P.T

Sankara Institute of Management Science,

Saravanampetty Coimbatore
Dear respondent,

I am AJITH .P.T final MBA student of Sankara Institute of Management

Science, Coimbatore. The purpose of questionnaire is to collect data related to
the Study on Customer Reach, Depth, and Width of VKC Vestire Products.
I kindly request you to fill this questionnaire sincerely and honestly. The study
used to project purpose only.
Part 1 Personal information

Name:

Age:

Sex: Male: Female:

Part 2 Customer Reach, Depth and Width of VKC Vestire Products.

1. Are you aware about VKC Vestire Products?

Yes

No

Not applicable

2. Which of the following feature influenced you to buy VKC Vestire Products?

Brand name

Style

Comfort

Quality

Price
3. Which media influenced you to buy VKC Vestire Product?

Newspaper TV Flex board

Friends Social Media Others

4. Your opinion about the product image?

Excellent Poor

Good Very poor

Average

5. Are you satisfied with Vestire product?

Yes Most No

6. Are you satisfied with the channel of distribution?

High satisfied High dissatisfied

Satisfied Normal

Dissatisfied

7. How do you rate advertisement of VKC Vestire?

Excellent Good

Average Poor
8. Are you satisfied with present method of marketing of VKC Vestire Products?

High satisfied

Satisfied

Dissatisfied

Normal

9. What is your overall opinion on VKC Vestirer Products?

Excellent

Good

Average

Poor

10. VKC Company was using proper marketing technique?

Yes No

11. How do you buy this Product?

Retail Shop Online Shopping Website

12. Do you recommend our product to your friends?

Yes No
13. Did you purchase the product again?

Probably will probably will not

14. Are you a regular Customer of VKC Brand?

Yes No

15. Are you satisfied with the availability of VKC Vestire Products?

Fully Satisfied Partially Not Satisfied

16. What is your Opinion about the price of the Product?

High Moderate Low

17. Whether advertisement of the Product influenced your Purchasing Behaviour?

Yes No

18. Rank the following, which influences you to buy VKC Vestire Products?

Factors Rank
Price
Quality
Availability
Advertisement
Brand Name
Style
Durability
19. Would you continue to buy Vestire Products, if the price rises?

Yes No

20. The Product needs any variety?

Agree Moderately agree Disagree