Snapchat Data Lorenz

Avg
Daily Mins Per User

38
37
36
35
34
33
32
31
30
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Overall
Avg Daily Mins Per User (By Month)
36
34.8 34.9
35
34.5
35
34
33.5
34
33
33 32.4
32
32
31
May June July August September
Daily Created Snaps
4
Billions
3
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Created Snaps Unique Users
135
Millions
130
125
120
115
110
105
100
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Daily Sent Snaps
2.5
Billions
2.4
2.3
2.2
2.1
2.0
1.9
1.8
1.7
1.6
1.5
Total Events
Daily Sent Snaps - Unique Users
88
Millions
86
84
82
80
78
76
74
72
70
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Snaps Sent Per Unique User
30
29
28
27
26
25
24
23
22
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Snaps Sent Per Unique User

Daily Viewed Snaps
5.0
Billions
4.8
4.6
4.4
4.2
4.0
3.8
3.6
3.4
3.2
3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Viewed Snaps Unique Users
140
Millions
135
130
125
120
115
110
105
100
95
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Daily Post Story (Amount of Snaps Posted to Stories)
350
Millions
300
250
200
150
100
Total Events
Daily Post Story Unique Users
65
Millions
60
55
50
45
40
35
Total Unique Users

Avg # of Snaps Posted to Stories By Day of Week
280
266
Millions
260
240
229
220
216
200
196
183 186
182
180
160
140
120
100
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Avg Daily # of Snaps Posted to Stories Per User
5.5
5.0
4.5
4.0
3.5
3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Daily View Story
11.0
Billions
10.5
10.0
9.5
9.0
8.5
8.0
7.5
7.0
6.5
6.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily View Story Unique Users
150
Millions
145
140
135
130
125
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Daily Geofilter Uses
96
Millions
86
76
66
56
46
36
26
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Geofilter Views
4.0
Billions
3.5
3.0
2.5
2.0
1.5
1.0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Geofilter Uses - Organic
92
Millions
82
72
62
52
42
32
22
Organic
Daily Geofilter Views - Organic
4
Billions
3.5
2.5
1.5
1
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Geofilter Uses - Sponsored
8.0
Millions
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Sponsored
Daily Geofilter Views - Sponsored
310
Millions
260
210
160
110
60
10
Sponsored
Daily Lens Uses
170
Millions
150
130
110
90
70
50
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Lens Views
4.0
Billions
3.5
3.0
2.5
2.0
1.5
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total
Daily Lens Uses- Organic
160
Millions
140
120
100
80
60
40
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Lens Views - Organic
4.35
Billions
3.85
3.35
2.85
2.35
1.85
1.35
0.85
0.35
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Organic
Daily Lens Uses - Sponsored
9
Millions
0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Sponsored
Daily Lens Views - Sponsored
100
Millions
90
80
70
60
50
40
30
20
10
0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Sponsored
Millions
45
65
85
105
125
145
165
6/22/17
6/24/17
6/26/17
6/28/17
6/30/17
7/2/17
7/4/17
7/6/17
7/8/17
7/10/17
7/12/17
7/14/17
7/16/17
7/18/17
7/20/17
7/22/17
7/24/17
7/26/17
7/28/17
7/30/17
8/1/17
8/3/17
8/5/17
Total Events
Daily Map Opens
8/7/17
8/9/17
8/11/17
8/13/17
8/15/17
8/17/17
8/19/17
8/21/17
8/23/17
8/25/17
8/27/17
8/29/17
8/31/17
9/2/17
9/4/17
9/6/17
9/8/17
9/10/17
9/12/17
9/14/17
9/16/17
Millions
10
15
20
25
30
35
40
6/22/17
6/24/17
6/26/17
6/28/17
6/30/17
7/2/17
7/4/17
7/6/17
7/8/17
7/10/17
7/12/17
7/14/17
7/16/17
7/18/17
7/20/17
7/22/17
7/24/17
7/26/17
7/28/17
7/30/17
8/1/17
8/3/17
8/5/17
Total Unique Users
8/7/17
8/9/17
Daily Map Opens Unique Users
8/11/17
8/13/17
8/15/17
8/17/17
8/19/17
8/21/17
8/23/17
8/25/17
8/27/17
8/29/17
8/31/17
9/2/17
9/4/17
9/6/17
9/8/17
9/10/17
9/12/17
9/14/17
9/16/17
Daily Chat Messages Sent
4
Billions
2
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total Events
Daily Chat Messages Sent - Unique Users
100
Millions
95
90
85
80
75
70
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17
Total Unique Users

Avg Daily Chat Messages Sent Per Unique User
35
34.0 34.1
34 33.8
33 32.7
32
31 30.7
30
29
May June July August September
Avg Chats Per user

Daily Memories Saves
450
Millions
400
350
300
250
200
150
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Memories Saves - Unique Users
65
Millions
60
55
50
45
40
35
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Daily Memories Shares
100
Millions
90
80
70
60
50
40
30
20
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Events
Daily Memories Shares - Unique Users
20
Millions
19
18
17
16
15
14
13
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Total Unique Users

Discover Edition Unique Users
40
Millions
38
36
34
32
30
28
26
24
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

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Avg

Daily Mins Per User

Total Unique Users

Total Unique Users

Snaps Sent Per Unique User

Total Unique Users

Total Unique Users

Total Unique Users

Total Unique Users

Avg Chats Per user

Total Unique Users

Total Unique Users

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