Advanced Program

in
Supply Chain Management (APSCM)
Batch 03

IIM Calcutta
CONTENT

• Broad Contours
• Unique Features of Program
• Who Should Attend
• Program Architecture
• Fees
• Certificate
• Program Profile
• About IIMC
• NIIT Imperia Edge
• Admission Process
• Detailed Module Wise Contents
BROAD CONTOURS

Program Directors: Prof. Partha Priya Datta and Prof. Bodhibrata Nag

Duration: 1 Year

Eligibility: Graduation/ Post Graduation in any discipline with 50% marks

(Aggregate) and 3 years of minimum professional Experience as on 1st
December 2013

Schedule: Wednesday (6.30 PM to 9.30 PM)

Program Fee: Rs. 1,61,700/- + 12.36% Service Tax= Rs. 1,81,686/-

[This does not include campus visit expenses, Fee payable in Installments,
Educational Loan Facility available]
UNIQUE FEATURES

Unique Model of • 1 year program, allowing prolonged and smooth learning, and eventually leading to
Learning better retention of the gained knowledge

• Designed with a mix of experience sharing, real life case discussions, assignments
Pedagogy
and industry/research based projects besides the lectures in class

• Students would be taking group projects in supply chain management related to

Project work their companies

• 8.5 Day of Campus Visit during the program (5.5 Days at the beginning and 3 days at
Campus Visit
the end)

Certification • Graded Certificate of Successful Completion from IIM Calcutta

WHO SHOULD ATTEND?

• Most Suited for Logistics or Supply Chain Managers in both Service and Manufacturing
Organizations
• Beneficial to a diverse number of professionals

– Operations management professionals involved in the configuration, coordination, and

improvement of supply chain in their firms
– Procurement/Purchase and Inventory Management professionals involved in optimal
management of operations to reduce inventory requirements and provide support to
enterprises in pursuance of a competitive advantage in the marketplace
– Marketing professionals who are responsible for identifying and understanding specific
customer needs and designing the supply chain to satisfy these needs
– IT Professionals & ERP Consultants who are responsible for designing the supply chain
software systems
– People relatively new to the field of supply chain management and who wish to gain
strong foundational knowledge from a highly-regarded Institute
– People who would like to network with other supply chain professionals across industries
PROGRAM ARCHITECTURE

1st Campus Visit at the Start of the Program-5.5 Days

Classroom sessions on Technology platform

2nd Campus Visit towards the end of the Program- 3

Days

Certification from IIMC

IIMC MDP Alumni Status

PROGRAM CONTENTS

1. Introduction to Operations 8. Special Topics in SCM

Management 9. Topics in Fundamentals of
2. Logistics: Concepts and Management Theory
Practices • Finance
3. Understanding Supply Chain • Marketing
Management • Strategy
4. Designing & Managing • Organization
Channel Partners – Structure and Design
Distribution • Microeconomic
concepts
5. Procurement and Sourcing • International Trade
Management • Human Resource
6. Supply Chain Modeling Management
7. Supply Network Strategy
ACADEMIC GUIDELINES

• Attendance Criteria
• Minimum 66% Attendance in each module
• Minimum 80% Attendance in the entire program
• Certification Criteria
– Successful Completion of the program
• Maintain Minimum Attendance Criteria
• Not More than 2 Poor Grades
– Certificate of Participation
• Maintain Minimum Attendance Criteria
• More than 2 poor grades
FEE PAYMENT SCHEDULE

• Program Fees: Rs. 1,86,686/- inclusive of all taxes

• The fee can be paid by cash, cheque or DD drawn in
favor of “NIIT Ltd. Imperia Collection Account”
• The fee can be paid in installments as given below:
Application Initial Registration Fee
I* II* III*
Fee** Amount* *

Installment
Schedule Month Dec, 2013 Feb, 2014 Apr, 2014 June, 2014

Amount Rs. 1124/- Rs. 11,236/- Rs. 61,439/- Rs. 36,337/- Rs. 36,337/- Rs. 36,337/-

**Application Fee is non- refundable * Inclusive of service tax

# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE.
If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration
*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the
announced timelines as we may be compelled to allot the seats on ‘first come first serve’ basis due to limited
availability of seats.
SAMPLE CERTIFICATE- FRONT
SAMPLE CERTIFICATE- BACK
PROGRAM PROFILE
PROGRAM DIRECTOR’s

Prof. Bodhibrata Nag –

• Associate Professor, IIM Calcutta
• Fellow (IIM Calcutta)
• B.Tech (IIT Madras)
• Has worked with Ministry of Railways, Govt. of India

Prof. Partha Priya Datta

• Associate Professor, IIM Calcutta
• Ph. D. (Cranfield University)
• MBA (Lancester University) and B.Tech (IIT Kharagpur)
• Has worked with India's reputed organizations (Tata Motors, Larsen
& Toubro, Eveready Industries , etc..
STUDENT SPEAK

 “Learning SCM from IIM professors is a great experience. I am able to use the
concepts taught in class in my regular work” – Priyabrata Pradhan
 “The best thing for me was meeting professionals from diverse industries and
interacting with the professors at the campus visit to IIM Calcutta” – Srihari
Chandramouli
 “Program content is very high level and audio and video delivery of the
sessions is excellent” – Shrinivas Kurtakoti
 “Great addition of knowledge for anyone in supply chain/retail function” –
Neha Chaudhary
 “Design of the program helped me to learn about all the SCM aspects. This
complete knowledge helps me handle my job more effectively” – Ashok
Upadhyay
 “Case studies were excellent and inspiring. Marketing subjects were very
interesting” – Babu N.J.
 PROGRAM PROFILE *

Industry Educational Qualification

Automobile
4% 2% 2% 4%
6% BFSI 24% 22%
12% 7% B.A.
FMCG
Healthcare/ Pharma B.Com
28% 23%
IT/ ITES B.E./ B. Tech
Logistics 50%
16% B.Sc.
Manufacturing
Service
Telecom

Participants from all sectors of Industries Participants of varied educational background

Experience
9% 3- 6 Years
9%
7-10 Years
Rich in experience from 3 24% 58%
11-15 Years
years to 27 years
More than 15 Years
Average Experience- 7.4 Years

*Total participants- 129 (APSCM 01-02)

PROGRAM PROFILE- SAMPLE
DESIGNATIONS*
• CFO (Cargo Planners Ltd)
• Executive SCM- Johnson Controls
• Manager- Ultratech Cement Ltd
• Manager Supply Chain- DSM
• Country Head Germany- Zensar
• Deputy Manager Ldp Supply Chain-
Loreal
• Head Operations And Supply Chain-
NHIL
• Manager Logistics- Bay Sea Food
Pvt.Ltd
• Logistics Distribution Manage r-
Pioneer Seed
• Senior Project Engineer - Wipro
Technologies
• Assistant Manager- Surya
Pharmaceutical
• Sr Manager- Gateway Rail Freight Ltd
• Manager Distribution- Sigma Aldrich
Chemicals Pvt. Ltd.
• Operations Manager- Tomtom
• Manager- Adani Welspun Exploration
Ltd
• Assistant Manager- JSW Steel Limited
• Associate Global Logistics- Geodis
• Asst General Manager- Maersk India
Pvt Ltd
*Indicative List
STUDENTS FROM TOP ORGANIZATIONS*

Telecom IT ITES Healthcare Government BFSI FMCG

*Indicative List
CAREER GROWTH*

Previous Previous
Batch Current Designation Current Organization
Designation Organization
Asst General Manager -
ASST GENERAL MAERSK INDIA APMT Inland Services
APSCM – 01 Business Planning &
MANAGER PVT LTD South Asia
Control, South Asia
JOHNSON Emerson Network
APSCM – 01 EXECUTIVE SCM Strategic Sourcing
CONTROLS Power
DSM Sinochem
MANAGER Head- Demand and Supply
APSCM – 01 DSM Pharmaceuticals India
SUPPLY CHAIN Chain Management
Ltd
ASSISTANT JSW STEEL
APSCM – 01 Project manager JSW Steel Limited
MANAGER LIMITED
CUSTOMER
NESTLE INDIA Regional Customer Service
APSCM – 02 SERVICE Britannia Limited
LIMITED Manager-North
DISTRIBUTION
SENIOR
FLIPKART INDIA Flipkart India Pvt.
APSCM – 02 PROCUREMENT Team Leader
PVT. LTD. Limited
EXECUTIVE
*Indicative List
CAMPUS VISIT PICTURES

APSCM – Batch 02
ABOUT IIM CALCUTTA

• IIMC is one of the most reputed business schools in Asia

• IIMC was established by Government of India in 1961
• Ranked 19th by Financial Times Global Rankings 2013 for
Masters in Management programs
• IIMC Alumni includes prominent entrepreneurs and business
executives like:
• Indra Nooyi (Chairman and CEO of PepsiCo),
• Ajit Balakrishnan (Founder, Chairman & CEO of Rediff.com),
• Srinath Narasimhan (MD and CEO of Tata Teleservices) and
• P M Murty (MD & CEO of Asian Paints).
• Other notable alumni include academicians such as Ramchandra
Guha and Krishna Palepu, and authors like Amish Tripathi.

For more information about the institute, please visit www.iimcal.ac.in

About NIIT Imperia
NIIT IMEPRIA EDGE

• 58 Classrooms across 24 Cities in India

• Direct one-to-one interaction is ensured through individual ICT system
• Technology:
– Inbuilt Redundancies
– Infrastructure to reduce breakdown (Extended C-Band)
• Student Facilities
– Transit: when travelling to other cities
– Transfer: permanent change in location to other city
– Recorded Lecture: when absent in a session
• Students Services
– Students Services Portal
– Learning Management System
– Collaborative Environment
• Availability of Trained professional to address queries between 9 AM to 9 PM,
365 days
• Continuous Communication
– Mails
– Phone Calls
– SMS
• Facility to pay fees in Installments
AWARDS AND ACCOLADES

• “Best Training Institute for Working Professionals”, World Education Summit,

15 July 2011.
• “Outstanding Student Support Services”, Asian Learning Leadership Awards,
25th September 2012
• “Outstanding Blended Course” for Post Graduate Diploma in International
Business Strategy, World Education Congress, 29th June 2012.
• “Best Telecom & Satellite Learning Providers in Education”, ASSOCHAM
National Education Excellence Awards 2013 , 8th April 2013
• Polycom Intelligent Enterprise Award for Synchronous Learning Technology,
2009
SYNCHRONOUS LEARNING

REPLICATION OF LIVE CLASSROOM

Full features of face-to-face

teaching

Raised-hand-seeking-teacher's-
attention

Click here to play video

of NIIT Imperia

Tabulation of responses

Quizzes randomly created by the

teacher
ADMISSION PROCESS
HOW TO APPLY

Application period
• Application for the Batch will commence in September 2013 and
will close in December 2013
Application forms
• Application forms can be obtained from www.niitimperia.com or at
local NIIT IMPERIA Centres
• Students could also apply online at www.niitimperia.com

Class would commence on or after December 2013

Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day
notice posted on the NIIT Imperia website
2. Applicants are advised to apply as early as possible to avoid rejection of their
application form
CONFERENCE CALL/ INFORMATION
SESSION
• What is Information Session?
– It is a telephonic conference call arranged for
interested participants, to address their
specific queries regarding the program
• Why should I attend the conference call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– NIIT Imperia Product Management &
Academic Team would address the queries
regarding the program
• How can I register for the conference
call?
– Register Online using the following link –
http://bit.ly/APSCM03concall
SELECTION PROCESS

Selection to the program will be based on

1. Profile (as Mentioned in the application form
and documents provided)
2. Statement of Purpose
3. Performance in Program Aptitude Test (PAT)
– Verbal Ability & Communication Skills
– Numerical Ability
– Logical Reasoning & Creative Problem Solving
– Supporting Personality Traits
DOCUMENTS REQUIRED FOR
APPLICATION
• 1 Passport size photo affixed [Latest photo with light
backdrop]
• Proof of Date of Birth [DOB Certificate / 10th Std Mark
sheet]
• Proof of Graduation Completion [Provisional / Degree
Certificate]
• Proof of Graduation % [Graduation Marks sheets for all
years]
• Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]
• Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]

All Documents should be Self Attested

Detailed Module-Wise Contents
(Based on APSCM02 content, Subject to revision)
INTRODUCTION TO OPERATIONS
MANAGEMENT

Module Contents
• An Overview of Operations Management
• Process Analysis
• Business Forecasting
• Efficient Planning for Operations
LOGISTICS: CONCEPTS & PRACTICES

Module Contents
• Warehousing Decisions
• Transportation Decisions
• Third Party Logistics
• Logistics Engineering
• Reverse Logistics
• Global Logistics
UNDERSTANDING SUPPLY CHAIN
MANAGEMENT

Module Contents
• Introduction and definitions
• Inventory Management – Different Policies, Levers,
Echelon Inventory
• Uncertainty and risk analysis
• Supply Chain Performance Measures
• Service Supply Chain
• Supply Chain Management in India
• Entrepreneurship and Supply Chain
DESIGNING & MANAGING CHANNEL
PARTNERS – DISTRIBUTION

Module Contents
• Role of Distribution Channels
• Product Life Cycle and Distribution Challenges
• Managing Customer Relationships
• Measuring Channel Performance
• Managing Channel Conflict
PROCUREMENT AND SOURCING
MANAGEMENT

Module Contents
• Development of Supply Strategies
• Purchasing Performance Evaluation
• Supplier Price & Cost Analysis, Value Analysis
• Purchasing & Supply Negotiations
• Contract Administration & Management
• Legal Aspects of Purchasing, Sourcing & Contracts
SUPPLY CHAIN MODELING

Module Contents
• Overview of optimization modeling and techniques
• Distribution Center Location Models
• Supply Chain Network Optimization Models
• Vehicle Routing Models
• Inventory Deployment Models
• Risk Management of Supply Chains
• Project Management: PERT and CPM
• Simulation
• Decision Tree Applications
SUPPLY NETWORK STRATEGY

Module Contents
• Introduction & Strategic Sourcing
• Supply Contracts
• Supply Chain Coordination
• Supply Chain Innovation
• Supply Chain Resilience
SPECIAL TOPICS IN SCM

Module Contents
• Quality Management, Six sigma & Lean Management
Concepts
• E-commerce
• ERP
• RFID & Recent Advances in Technology
• Taxation & supply chains
Fundamentals of Management Theory
FINANCE

Module Contents
• Conceptual framework of financial reporting
• Corporate Financial Statements:
– Balance Sheet
– Profit and Loss Statement
– Cash Flow Statement
• Analyzing Financial Statements
• Financial Ratios
MARKETING

Module Contents
• Core Concepts of Marketing
• Segmentation, Targeting and Positioning Decisions
• Elements of Marketing Mix:
– Product Decisions
– Price Decisions
– Placement Decisions
– Promotion Decisions
STRATEGY

Module Contents
• Strategy & Strategic management process
• Evaluating firms’ external and internal environments
• Business-level strategies
• Corporate strategies
Organizational Structure and Design
MICROECONOMICS CONCEPTS

Module Contents
• Demand-supply Analysis
• Elasticity
• Opportunity Cost
• Production Costs
• Firm Behavior
• Perfect Competition
• Monopoly
• Pricing Strategies
INTERNATIONAL TRADE

Module Contents
• Theories of international trade
• Trade pattern across the world
• Trade and investment linkage through production networks
• Trade policy instruments-tariff, quota and other measures
• WTO and Trade Blocks
HUMAN RESOURCE MANAGEMENT

Module Contents
• HRM Strategy
• Policy Choices of Recruitment
• Work Organization
• Training
• Compensation
• Performance Appraisals
• Rewards
For any Queries Or Doubts,

Visit www.niitimperia.com
Or
Call 18002660304