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Journal of Agricultural and Applied Economics, 45,3(August 2013):401–409

Ó 2013 Southern Agricultural Economics Association

Positive and Negative Externalities


in Agricultural Production: The Case
of Adena Springs Ranch

Charles B. Moss and Andrew Schmitz

Policy analysis is complicated by the myriad of benefits and costs generated by the use of
natural resources. This study develops three benefits that must be considered in the granting
of a consumptive use permit for water filed by Adena Springs Ranch, east of Ocala, Florida.
This ranch is hoping to expand into grass-fat beef; but to do so, it needs additional water for
irrigation. Specifically, our analysis considers the potential gain from the ranch, the potential
negative effect on existing permit holders and environmental uses of water, and the possible
positive value generated by the increased surface flow for other recreational users in eastern
Marion County.

Key Words: grass-fat, hormone-free, water allocation, welfare analysis

JEL Classifications: C63, D62, Q25

The development of water resources has been an between the 1970s and the onset of the Great
important economic issue for more than a cen- Recession of 2008 brought the state’s historical
tury. In fact, in the first article of the American water use for agricultural production into in-
Economic Review, Coman (1911) presents the creasing conflict with growing urban demand
issues around using irrigation projects to de- for water and a concomitant recognition of the
velop the western United States. By the 1980s, environmental consequences of water use.
the issues surrounding water allocation had Although the Economic Research Service
changed dramatically. Reisner’s (1993) book of the U.S. Department of Agriculture classi-
entitled, Cadillac Desert: The American West fies Florida as part of the Fruitful Rim, the state
and Its Disappearing Water, described the water is a significant cow-calf producer (Schmitz,
allocation in the western United States in terms Moss, and Schmitz, 2003). In areas north of
of conflicts between higher-valued urban uses Orlando, traditional citrus acreage was replaced
and environmental quality issues vs. entrenched with cow-calf production after the freezes of
agricultural uses, which produced lower-valued the 1980s. The state’s cattle industry has been
(and often subsidized) agricultural outputs. These dominated by the production of stocker cattle
water conflicts, however, are not limited to the (sold at 400–600 pounds to backgrounders in
western United States. Florida’s urban growth the plains) with some feeder calves sold directly
to feedlots. The profitability of backgrounding
or feedlots in the state has been limited by the
Charles B. Moss is a professor, Department of Food long distance to corn markets and by prolonged
and Resource Economics, University of Florida, periods of heat and humidity.
Gainesville, Florida. Andrew Schmitz is the Ben Hill
This study analyzes the decision to permit
Griffin Jr. Eminent Scholar and professor, Depart-
ment of Food and Resource Economics, University of additional agricultural water withdraws by
Florida, Gainesville, Florida. Adena Springs Ranch (Ranch) in Marion County,
402 Journal of Agricultural and Applied Economics, August 2013

Florida. The Ranch requested the authority to the cost of water is simply the pumping and
pump 13.267 million gallons of water per day delivery expense; there is no market price for
(mgd) in August 2012 as part of a plan to shift water itself. The water management district
from traditional cow-calf production to sup- (in this case, the Saint Johns River Water
plying grass-fat, hormone-free beef to specialty Management District) then uses the permit-
markets. Although the pumping request was ting process to make tradeoffs between existing
later reduced to 5.3 mgd, the Ranch’s request water users (current permit holders), environ-
spawned a firestorm of controversy pitting the mental values for water, and the applicant.
Ranch and its supporters against environmental
groups and tourist concerns in the area. Within Measuring the Costs and Benefits
the context of cost–benefit analysis, the pro- of Water Use
posed pumping will have both negative and
positive externalities. Specifically, pumping From an economic perspective, the charge to
from the deep Floridian aquifer may reduce the Florida’s Water Management Districts is con-
output of Category 1 springs, which are those sistent with the concept of an externality, spe-
springs with an output of more than 64.6 mgd cifically the case in which one individual’s
(Table 1). These springs represent significant action affects the utility of another individual
economic value through environmental ame- outside the output or factor markets. Typically,
nities along with a well-developed tourism in- an externality exists when the action of one
dustry around Silver Springs and the Rainbow person directly affects the utility of another
River. However, additional pumping by the individual in the absence of well-defined pro-
Ranch may create increased surface flows sup- perty rights. Examples include smoke from
porting additional recreational flows for canoe- one person’s chimney that finds its way into a
ing and kayaking in eastern Marion County. neighbor’s house, degradation of water from an
This study incorporates both the negative and upstream laundry affecting downstream users,
positive changes in environmental flows along and so on. Typically, the lack of a direct market
with additional returns from the grass-fat cattle linkage leads to the creation of an excessive
operation of the Ranch. amount of the offending output or an overuse
The primary issue raised in Adena Springs of a common resource. Historically, this link-
Ranch’s permit request involves the valuation age has been used to justify a policy inter-
of water under Florida’s Administrative Water vention to bring the marginal private benefit
Law. Under Florida’s Law, the state is divided of the offending activity in line with its mar-
into five water management districts, which are ginal social benefit (i.e., imposing a Pigouvian
charged with the allocation of water to maxi- tax on wood that generates the chimney smoke).
mize the benefit to the state’s residents. This Florida’s creation of Water Management Dis-
allocation is largely accomplished by the grant- tricts provides an alternative mechanism for the
ing of consumptive-use permits. Once a permit direct allocation of water ostensibly to over-
is granted by the water management district, come potential negative externalities.

Table 1. Marion County Springs Water Flow


Spring Flow
Cubic Feet per Second Million Gallons per Day Category
Fern Hammock Springs 13 8.40 2
Juniper Springs 11 7.11 2
Orange Spring 3 1.94 4
Rainbow Springs 447 288.90 1
Salt Springs 81 52.35 2
Silver Glen Springs 102 65.92 1
Silver Springs 811 524.16 1
Moss and Schmitz: Externalities in Agricultural Production 403

Most of the literature on externalities is environmental flows and consumptive uses, then
concerned with negative externalities such as the additional water use does not have an eco-
the effect of excess water withdraws on the nomic cost. Thus, the shift from S^ to S9
^ does not
flow of environmental services. However, it is imply an economic cost.
also possible that an individual’s actions may An additional complication is that the new
yield positive externalities (i.e., one person’s pumping may produce a positive externality.
actions may yield benefits to someone who is Florida has a complex water dynamic with deep
not a party to the transaction). One example and shallow aquifers. If Adena Springs Ranch
from California is the removal of a tree on a pumps from a deep aquifer (i.e., Floridan), it
homeowner’s property. The homeowner may may increase the surface flow of water by
remove a tree to improve his or her view, which augmenting the shallow surficial aquifers. The
also improves the view of the owner of an ad- additional flow in the shallow aquifers may
jacent property. provide new recreational opportunities such
Figure 1 presents the economic impact of as canoeing in tributaries of the Saint Johns
the additional pumping of water by Adena River or the old Cross Florida Barge Canal. As
Springs Ranch. As a starting point, we hypoth- depicted in Figure 2, pumping may shift the
esize that the current water allocation among water supply in the deep Floridan aquifer to
users in the region east of Ocala results in a the left, to S9D; alternatively, it may shift the
supply of water. . .for environmental and con- supply in the shallow aquifer to the right, to
sumptive uses. If the Saint Johns River Water S9S. The net economic effect from environ-
Management District grants the Adena Springs mental flows will then be cdQ9S QS  abQD Q9D .
Ranch a consumptive-use permit, the overall Although the graphical depiction in Figure 2
quantity of water available for environmental implies a net loss of cdQ9S QS  abQD Q9D < 0, it
and consumptive uses will shift to S9. This shift is clear that the positive externality of the
will result in a loss of environmental services, surface flow partially attenuates the loss in the
assuming that the current level of pumping re- deep (Floridan) aquifer.
stricts the benefits from the environmental or In quantifying the economic implications
consumptive use of water in the region (i.e., the of water allocations, Young (2005) develops
last million gallons of water pumped affected five categories for the valuation of water: 1)
the quantity of water flowing from the springs or commodity benefits; 2) waste and assimilation
the amount of water that could be withdrawn by benefits; 3) public and private aesthetic, recre-
another person). The economic value of this loss ational, and fish and wildlife habitat benefits;
is depicted by abQW Q9W in Figure 1. If the 4) biodiversity and ecosystem preservation ben-
current water use does not bind the level of efits; and 5) social and cultural benefits.

Figure 1. Effect of Additional Water With- Figure 2. Attenuating Effect of Positive Ex-
draws on Environmental Flows ternality
404 Journal of Agricultural and Applied Economics, August 2013

Thus, we envision the demand for water as Marion County springs (i.e., using a direct
the horizontal summation of five different de- travel-cost method) or by phone surveys that
mand curves (Figure 3): ask individuals what they would be willing to
pay for wildlife habitat, biodiversity, and so on
X
5
in Marion County.
(1) DT ð p Þ 5 Di ð pÞ,
i51
Effects of Grass-Fat Beef Expansion
where DT ð pÞis the total demand for water,
D1 ð pÞ is the commodity demand for water, Given the economic cost of the reallocation
D2 ð pÞ is the waste assimilation demand for of water presented previously, we estimate
water, D3 ð pÞ is the demand for water from en- whether the permit will increase the economic
vironmental amenities, D4 ðpÞ is the demand benefits to Marion County by estimating the
for water for biodiversity and ecosystem pres- economic benefits from Adena Springs Ranch’s
ervation, and D5 ð pÞ is the demand for water expansion into the grass-fat, hormone-free beef
for social and cultural purposes. The method production. Figure 4 presents an economic
of valuation of each component of this de- framework for analyzing the costs and bene-
mand structure raises different challenges. The fits of a traditional cow-calf operation such as
commodity demand for water and the demand that operated by Adena Springs Ranch before
for waste assimilation are revealed by the the proposed expansion. In this scenario, the
choices of consumers and producers. The de- producer receives a constant price for its calves
mand for environmental amenities may be re- of PS . This price is determined by the cost
vealed partially by consumer decisions (e.g., of feeding cattle (typically using grains) to
we can use the travel-cost method to infer the slaughter weight. In this example, we depict
demand for recreational demand on the Silver this cost using an upward sloping marginal
River in Marion County). However, some as- cost of feeding, MC F ðQÞ; however, given a large
pects of this demand must be derived from number of competitive feedlots, we could also
expressed preferences: ‘‘Expressed preference depict the cost of feeding cattle as a constant
(or stated preference) methods involve asking (MC K ). The sum of the price of stocker cattle in
people directly about the values placed on pro- Florida plus the cost of feeding the same stocker
posed or hypothetical improvements or reduc- cattle to slaughter weight equals the price of
tions in environmental services’’ (Young, 2005, fat cattle (PS 1 MC F ðQÞ 5 PS 1 MC K 5 PF ).
p. 118). For example, some could suggest esti- The producer surplus accruing to the opera-
mating the demand for environmental services tion of Adena Springs Ranch under the tra-
by interviewing individuals who recreate at ditional cow-calf operation is then PS ab.

Figure 4. Producer Surplus from Traditional


Figure 3. Composite Demand for Water Cow-Calf Production
Moss and Schmitz: Externalities in Agricultural Production 405

Figure 5 presents the effect of a new pro- stocker cattle, MC GF ðQÞ > MC S ðQÞ. Pasturing
duction structure for Adena Springs Ranch. In cattle to finished weight will reduce the total
addition to the market for stocker cattle in number of cattle that can be produced on a
Figure 4, Figure 5 depicts the demand curve for fixed amount of land. The fixed amount of
grass-fat, hormone-free beef in North Florida, land can be offset partially by the use of
DB ðQÞ. We assume that Adena Springs Ranch additional inputs such as irrigation water.
will be able to market this specialized product However, the possible market power in the
in Orlando and Tampa at a premium over stan- specialty beef market also reduces the quantity
dard grain-fed beef. To model this premium, we of grass-fat cattle produced. In Figure 5, con-
hypothesize a downward-sloping demand curve sumers pay a price of PB for beef, whereas the
with a nearly perfect substitute. In addition, we cost of producing and processing beef is P~B .
assume that the price of grain-fed beef pro- This difference generates the monopoly rent
vides a lower bound for the specialty beef. of PB cd P~B in Figure 6. The marginal cost of
Based on these assumptions, the level of spe- producing QGF of grass-fat cattle is depicted
cialty beef produced maximizes the profit to in Figure 5 as PGF . The producer surplus from
the Ranch where the marginal cost of pro- this activity is depicted in Figure 6 as PGF ef .
ducing the good equals the marginal revenue Similarly, the profit from processing the grass-
derived from the downward sloping demand fat cattle into specialty beef is depicted in
curve, MRB ðQÞ. As depicted in Figure 5, the Figure 6 as P~B dPGF . The overall return to
marginal cost of producing grass-fat, hormone- the production of specialty beef is PB cd P~B 1
free beef is the sum of the cost of growing the PGF ef 1 P~B dPGF .
cattle to weight on pasture, MC GF ðQÞ, plus the Although it is apparent that the firm is now
cost of processing live cattle into beef (with making a larger profit than before, some care
the sum of the cost being depicted as MC B ðQÞ 1 needs to be taken when comparing apples to
MC GF ðQÞ. For a detailed discussion of eco- apples. First, the profit of processing cattle into
nomic rents in a vertically integrated market beef cannot be used as part of the comparison
channel, see Schmitz and Moss (2001). The of farm returns. It is an additional activity
cost of production equals the marginal revenue beyond the cow-calf operation depicted in
at point d in Figure 5, the optimal quantity is Figure 6 that occurs on the Great Plains or in
QGF , which is less than the quantity of cattle the Midwest. From a societal point of view, the
produced by Adena Springs Ranch as a cow- rents to processing beef may simply be shifted
calf operation. This reduction can be traced to from the Midwest to Ocala, Florida. In this
two factors. First, the cost of producing grass- analysis, we separate out the economic rents
fat cattle is higher than the cost of producing to processing so that the decision-maker may

Figure 5. Market Equilibrium for Grass-Fat Figure 6. Producer and Consumer Surplus for
Cattle Operation Grass-Fat Beef
406 Journal of Agricultural and Applied Economics, August 2013

choose to consider these returns. In addition, cost function to be 0.75 at the QS . Using similar
it is unclear how much of the monopoly rent assumptions, we derive the cost of grass-fat
should be considered as part of the restructur- production:
ing of Adena Springs Ranch. The graphical
results in Figure 6 indicate that the farm re- (3) MC GF ðQÞ 5 690:00 1 8:45  106 Q2:39 ,
turns from grazing cattle to finished weights assuming a choke price of $690.00/head for
will exceed the returns to traditional stocker grass-fat cattle and an elasticity of the marginal
operations, PGF ef > PS ab. However, as demon- cost function of 0.80 at the grain-fed fat cattle
strated subsequently, this result is conditioned price of $1446.70/head. The cost function for
on the effect of monopolistic pricing of grass- processing cattle into beef is computed to be:
fat, hormone-free beef. Specifically, as the mo-
nopolistic profits (PB cd P~B ) increase, the gains (4) MC B ðQÞ 5 23:00 1 4:87  1020 Q6:76 ,
in producer surplus from the farming opera-
tion (PGF ef ) declines given a fixed marginal assuming that at fat-cattle prices, the required
cost function (i.e., to extract monopolistic rents, margin for processing is 10% with a choke
the quantity produced declines). price for processing of $23.00/head. To com-
However, the increased profit from the pas- plete the production model, we assume a fairly
ture operation is only part of the story. It is clear elastic demand for grass-fat, hormone-free beef:
that the cost of production has also changed as D ðPB , PF Þ 5 expð8:16  2:75 ln ½PB 
depicted in Figure 6 (i.e., the area below each (5)
1 2:70 ln ½PF Þ,
marginal cost of production—baQS 0 for the
traditional cow-calf operation and feQGF 0 for where PB is the price of grass-fat, hormone-free
the grass-fat beef operation). The debate in the beef and PF is the price of grain-fed beef.
Florida Saint Johns River Water Management To solve for the optimum level of grass-fat
District involves the fact that some of the ad- cattle produced, we compute the total cost
ditional cost of these changes are not borne function TC B ðQÞ as the integral of the sum
by the producer (i.e., included in feQGF 0 in of the marginal cost functions:
Figure 6). Namely, the proposed expansion re-
quires additional groundwater withdraws. Al- ðQ
(6) TC B ðQÞ 5 ½MC GF ðzÞ 1 MC B ðzÞ dz.
though Adena Springs Ranch will bear directly
0
the pumping costs associated with the ground-
water withdraws, there will be externalities in- Next, we define the inverse function for price as
volved, because additional costs will be incurred a function of quantity based on the demand
or reduced benefits to individuals who are not curve:
directly a party to the transaction will occur.
In this study, we estimate the value of water PB ðQ, PF Þ 5 P5DðPB , PF Þ
to Adena Springs Ranch using the producer 5 Q0PB ðQ, PF Þ
surplus methodology (Just et al., 2004). As (7) 19:4357
5  .
a starting point for our numerical analysis, we Q 0:36
express prices in terms of $/head of cattle. PF2:70
The price for a stocker calf is then taken at
PS 5 5:50cwt  $164:91=cwt 5 $907:01. We Using these two functions, we then specify the
assume the original level of production to be profit function as:
2500 head of stocker cattle. Assuming a choke (8) pðQ, PF Þ 5 PB ðQ, PF ÞQ  TC B ðQÞ.
price of $467.50/head, we parameterize the
marginal cost curve for stocker cattle as Solving this problem numerically using Math-
ematica 8.0 yields an optimum quantity of
(2) MC S ðQÞ 5 467:50 1 1:96  107 Q2:75 ,
grass-fat cattle produced of 1431.69. The price
which is a form of a translog cost function in of cattle for this quantity taken from the in-
which we restrict the elasticity of the marginal verse demand curve is $1753.61/head, which is
Moss and Schmitz: Externalities in Agricultural Production 407

$306.91/head (or $26.69/cwt) more than stan- Table 3. Water Use in Marion County
dard grain-fed cattle. Million Million
As presented in Table 2, the total profit Gallons Gallons
for feeding grass-fat, hormone-free beef is per Year per Year
$1,345,461. This represents a return (Figure 6)
Marion County Currently Permitted
to the production operation of $297,225 (PGF ef ),
Ground water 18,527.65 50.761
which is a return of $135,290 from the pro-
Surface water 21,582.79 59.131
cessing facility (P~B dPGF ), and monopoly returns Total 40,110.44 109.892
of $912,946 (PB cdP~B ). Adena Ranch request
The total commodity consumption of water Original 13.267
in Marion County (based on Young’s defini- Amended 5.300
tions) is 50.761 mgd of ground water and
59.131 mgd of surface water (Table 3). The
These springs and associated state parks rep-
original Adena Springs Ranch proposal in-
resent tourist destinations. The linkage between
volved a water withdraw of 13.267 mgd. This
groundwater withdraws and spring flow is
would have represented a 26.1% increase in
sketchy. Although Marion County’s Category 1
the consumptive use of water in Marion County.
springs may be significant tourist destinations,
Recently, Adena Springs Ranch amended their
little is known about the tourist demand for
proposal to withdraw 5.3 mgd, which represents
minor springs. In addition, although there is
a 10.4% increase in permitted water in the
evidence that the quantity of water flowing
county. To value this flow, we use the $34.75/
from each spring has declined over time, a di-
acre-foot value of water in Northwest Florida
rect relationship between additional ground-
estimated by Moss and de Bodisco (1998). Given
water withdraws and spring flow is unavailable.
that each acre-foot contains 325,851 gallons of
Given the lack of information, we simply as-
water, this price translates into $106.54/million
sume that the environmental demand for envi-
gallons of water. We acknowledge that this is
ronmental services is 10% of the commodity
probably a lower bound for the value of water.
demand. Again, this may be an underestimate
As a starting point, we assume that this demand
of the true demand for the environmental ser-
is very price inelastic at –0.10.
vices generated by the water.
Attempting to value the environmental flows
Given these assumptions, we solve for the
is far more problematic. Table 1 presents water
parameters of the demand function:
flows from Marion County’s major springs.
DW ðpÞ 5 exp½a0 1 a1 p
Table 2. Gains and Losses to Adena Springs 8
(9) < DW ð106:54Þ 5 55:84
>

Ranch @DW ð pÞ p 
0 ,
>
: e 5 5  0:10
Gains to Cattle Operation ($/year) @p WD ðpÞ
p!106:54

Cow-calf rents 297,225


yielding a0 5 4:122 and a1 5 0:001. The re-
Processing rents 135,290
duction in consumer surplus from the reduced
Monopoly rents 912,946
Grass fat beef—total rents 1,345,461 water flow associated with the Adena Springs
Ranch’s permit is then:
Gains (losses) from Environmental Flows
W C ðqU , qL Þ
Value/Day qðU
Value of ground water (952.186) (347,548) (10)
5  ½1065:40 ln ð0:02qÞ dq,
Value of return flow 3.066 1119 qL
Net Gains (losses)
where qL 5 50:030 and qU 5 55:837, which
Net rents change 999,032 yields W C ðqU , qL Þ 5  952:186 (in dollars per
Original rents (805,884) day — abQD Q9D in Figure 2). The question
Value of Change 193,148
is then: How many days per year will Adena
408 Journal of Agricultural and Applied Economics, August 2013

Springs Ranch pump at maximum flow? If additional pumping becomes $999,032. Sub-
the Ranch pumps water at maximum flow for tracting the original rents from the cattle op-
365 days per year, the value of the water eration of $805,884 yields a net change in
diverted from other uses is $347,548, result- producer and consumer surplus in Marion
ing in a societal loss of $192,029 (i.e., the County of $193,148. Thus, the change meets
gain of $539,577 from feeding grass-fat cattle the compensation principle for policy analysis.
less $347,548). The gainer (in this case, Adena Springs Ranch)
Finally, we consider the possible effects of could pay off the losers (in this case, the exist-
the positive externality from the surface re- ing ‘‘commodity’’ and environmental users of
turns of groundwater to surface water flows. water). However, without such compensation,
In the derivation of equation (10), we assumed the proposed change represents a significant
that the nonmarket demand shifted the total equity effect.
quantity of demand out by 10%. This shift
represented the demand for recreation at major Summary and Further Research
tourist destinations like the Category 1 springs
in Marion County. The return flows contribute This study examines the costs and benefits as-
to a lowered value recreational alternative such sociated with the proposed increased water al-
as canoeing and kayaking in the eastern part of location to Adena Springs Ranch east of Ocala,
Marion County on the tributaries of the old Florida. In general, the increased allocation of
Cross Florida Barge Canal. Hence, we assume water generates a substantial increase in profit
that the demand curve for these services is 10% to the ranch, part of which comes from in-
of the demand for the environmental services creased prices from the segmentation of the
from all the major tourist destinations. The de- beef market (i.e., a market premium for grass-
mand for water in these uses, DW9 ðpÞ, can then fat, hormone-free beef). From an environmental
be computed as: perspective, the project implies a significant
reduction in the consumer welfare of the en-
(11) DW9 ð pÞ 5 exp½0:48  0:001p. vironmental flows from deep aquifers. How-
ever, these negative effects are, in small part,
Hence, at a water price of $106.54/million gal- offset by increased environmental services from
lons, the quantity of water used in this second- increased surface water flows.
ary recreation use is 0.558 million gallons. The The analysis must be regarded as prelimin-
question then becomes, how much additional ary and raises several issues for future timely
surface water for secondary recreation will be research, because no decision has yet been
generated from Adena Springs Ranch? As a reached on granting the requested water al-
starting point, we assume that the Adena Springs location for the Adena Springs Ranch. On
Ranch project will increase the surface water December 14, 2012, the ranch requested that
recreation by 10%, implying a gain of 3.066 its application be amended to an allocation of
(in dollars per day—cdQ9S QS in Figure 5): 5.3 mgd and provided additional information
W C9 ð0:56,1:09Þ regarding the amended application. District
staff on January 11, 2013, determined that ad-
ð
1:09
ditional technical information was needed and
5 ½1065:4 ln ð1:62qÞ dq.
sent the ranch a Request for Additional Infor-
0:56
mation (RAI) letter. The ranch has until May 11,
Again, if we assume this value occurs every day 2013, to respond to the RAI or to request an
of the year, the gain from the positive exter- extension to their response timeframe. When the
nality is $1119. application is considered complete, district staff
As depicted in Table 2, the net environ- will determine if the requested allocation of
mental cost of Adena Spring Ranch’s addi- water meets district-permitting criteria.
tional ground water withdraws is $346,429 First, the commodity value of water is com-
(i.e., $347,548 – $1119). The total rents for the puted based on the value of water to agriculture
Moss and Schmitz: Externalities in Agricultural Production 409

in northwest Florida. More work on the water consider whether Adena Springs Ranch will
demand in Marion County is required. From an continue to produce a reduced quantity of stocker
agricultural perspective, the crops in Marion cattle. Intuitively, the question is whether the
County are somewhat different than the crops marginal value of the last grass-fat animal pro-
in northwest Florida. However, more to the duced (including the effect of monopoly pric-
point of the analysis in this study, the estima- ing) is greater than the marginal value of stocker
tion of the demand for environmental services cattle. If the optimal level of grass-fat cattle
is highly problematic. The literature contains does not use all the pasture generated under
two approaches to the estimation of the value expanded pumping, the ranch may choose to
of environmental services from water. First, continue production of stocker cattle.
revealed behavior such as the decision to re-
create can be used to estimate the demand for
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